This document provides guidelines for designing headlines and summaries, including that headlines are typically left-aligned or centered, use downstyle formatting with capitalized first words and proper nouns, and aim for 5-10 words. It also describes different types of headlines such as banner headlines that extend across columns, kicker phrases above headlines, slammer headlines with a bold colon, and hammer phrases above headlines, as well as decks running below headlines and summaries that describe the main point of a story.

1. Headline
Designs

2. General Design Info
Alignment
• Typically left, sometimes centered in
boxed copy
Style
• Downstyle format-cap. 1st word/proper
nouns
Word Count
• Strive for 5-10; kickers/hammers are
short 2-4 word phrases

3. Banner Headline
wide headline extends across all columns


4. Kickerphrase above headline
short, smaller


5. Slammer regular headline
bold word w/ : begins


6. Hammer above headline
larger, bold phrase


7. Deck running below main head; also
small head

called a drop head

8. Summary smaller, more words;
special form of deck;

summarizes main point of story

9. Istanbul

10. Gulf News - Dubai