This document discovers 12 ways or tools that marketing professionals can use to drive more returns and improve the effectiveness of their marketing plans.
12 Best Practice & Real-World Lessons From Marketing Sciencey lessonsMichael Wolfe
This paper shows 12 key startegic lessons derived from analytics or marketing scence which under score the value that this discipline brings to higher levels of busness performance.
Marketing ROI Measurement for RestaurantsMichael Wolfe
Case study of how a QSR restaurant used marketing ROI models to identify opportunities to expand growth of their business. In this case, showing how spending more on a new item launch will accelerate business growth.
Where we are with marketing ROI measurement Michael Wolfe
This article discusses current state of affairs for marketing ROI measurement. There is dissatisfaction with the status quo and this article outlines a completely new approach.
Marketing Response and Optimization Model for CasinosMichael Wolfe
this is a case study for a 5 casino property gaming firm. This is a marketing response modeling project where insights gained enabled this firm to accelerate growth in the following year and improve their marketing ROI via a more optimized marketing spending plan.
12 Best Practice & Real-World Lessons From Marketing Sciencey lessonsMichael Wolfe
This paper shows 12 key startegic lessons derived from analytics or marketing scence which under score the value that this discipline brings to higher levels of busness performance.
Marketing ROI Measurement for RestaurantsMichael Wolfe
Case study of how a QSR restaurant used marketing ROI models to identify opportunities to expand growth of their business. In this case, showing how spending more on a new item launch will accelerate business growth.
Where we are with marketing ROI measurement Michael Wolfe
This article discusses current state of affairs for marketing ROI measurement. There is dissatisfaction with the status quo and this article outlines a completely new approach.
Marketing Response and Optimization Model for CasinosMichael Wolfe
this is a case study for a 5 casino property gaming firm. This is a marketing response modeling project where insights gained enabled this firm to accelerate growth in the following year and improve their marketing ROI via a more optimized marketing spending plan.
A case study marketing mix model for major department store retailer. The. data source is credit-card transactions, segmented among Millennial (18-24), Gen XZ (25-54) and Boomer (55+)age groups. This measures short & long-term advertjsing plus the impact of media creative. The work examines and evaluates this retailer's "Millennial's only" media targeting strategy.
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
Marketing ROI case for banking & financeMichael Wolfe
Following is a case study showing marketing effectiveness analytics for a banking and financial services firm in the South Central US. A part of the challenge here involved estimating the impact that Hurricane Katrina had on this banks and the measurement of marketing ROI and impact in some new markets. in the end,. as is true for the banking sector, actual ROI of marketing is quite high and there are substantial opportunities for accelerate revenue growth with more effective marketing spend.
Marketing ROI Modeling and Analytics for Retail Energy CompaniesMichael Wolfe
Unregulated utilities need to spend considerable sums on media and marketing in order to compete for subscribers. This study shows how one company could measure marketing ROI, reduce wasteful marketing spending and optimize its spending to drive significantly higher revenue growth.
Marketing Optimization for Natural Gas UtilitiesMichael Wolfe
This is a story of how a retail natural gas firm used marketing/media response model to re-engineer its marketing spend to drive higher growth and climb out of a stagnant business situation
Instead of theorizing on what MAY work, get actionable recommendations for your marketing strategy based on tactics that DID work across digital channels like email, Facebook, Twitter and YouTube. Download this informative report and learn how to optimize your social media and email marketing efforts with data-driven findings on 20 leading retail brands.
Here is what you will learn:
-How email marketing boosts social channel engagement by as much as 100%
-What are the most engaging (and alternatively, most utilized) days of week, time of day, campaign format, campaign frequency, and content type
-Why standardizing social engagement provides a more accurate measure of your brand's campaign performance against that of your competitors
Deriving measurable content drivers for effective Content MarketingMichael Wolfe
Here is a story about a brand who has become less relevant to its customers and has lost its way. In this example, we will show you a new and game-changing approach which develops sales-driving content metrics from social media. By relying on the actual and unobtrusive words of customers. we can define brands based not upon what marketers say but based on the actual words of customers.
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthKantar
The Marketing2020 study by Millward Brown Vermeer looks at the opportunities and challenges facing global marketing leaders, and gives answers on how to future-proof marketing organizations, focusing on the role of marketing in delivering the business strategy, the best way to structure the marketing department and how to build capabilities and equip marketers for success.
In the third installment of the Copernicus Marketing Planning 3.0 webcast series, Copernicus’ Rolf Olsen explained a critical element of marketing mix optimization: understanding how different media channels work together, build off each other, and directly or indirectly contribute to sales.
In this webcast, Rolf demonstrated how to evaluate the effects of different media on each other and apply these insights to media decisions. He offered techniques for disentangling the true impact of all bought, owned, and earned media channel and a how-to on simulating different media scenarios to forecast ROI and sales
He will use case examples to demonstrate how a deeper understanding of the synergistic performance of all channels can substantially improve your ability to do marketing mix optimization work and improve current and future media plans.
The holiday season seems to start earlier each and every year. So, how early are retailers deploying holiday campaigns? And what strategies are they using to generate the highest ROI? Lauren Freedman, President of the eTailing group, and Baynote worked together to survey 77 retailers on their holiday predictions, readiness, promotions and spending in 2013. The results of the survey will be available in the coming weeks, but you can sign up now and we will send you the results as soon as they are available.
The Complex Journey to Unified Marketing AnalyticsJoy Joseph
The discerning marketer today is well aware that the annual “set it and forget it” marketing measurement process is a relic of the past. Marketing strategy has evolved to a dynamic “always-on” state, and performance metrics are needed on demand. Marketers have already been using marketing mix models in a major way to support this iterative process of measurement, optimization and simulation. They are, however, beginning to reevaluate systems currently in place given the increased complexity of targeted and programmatic advertising in a highly fragmented digital advertising landscape. Traditional manual processes are unable to scale to support this dynamic and complex planning environment. To add further confusion to the chaos, another potential rival methodology, attribution modeling, evolved to fill the gap of individual digital conversion measurement.
This Advertising Research Foundation webinar, hosted by IRI’s Joy Joseph and Blue 449’s George Musi, lays out a perspective on why marketers need to leverage a more integrated approach between different measurement systems, as well as what decisions can be supported by which systems.
Innovations in marketing effectiveness measurement v.2Michael Wolfe
Demonstrates a comprehensive & holistic approach to marketing effectiveness modeling which includes measures of creative effectiveness, long-term ad effects, measuring marketing synergies and a unique approach to measuring the customer-brand experience using social media.
A case study marketing mix model for major department store retailer. The. data source is credit-card transactions, segmented among Millennial (18-24), Gen XZ (25-54) and Boomer (55+)age groups. This measures short & long-term advertjsing plus the impact of media creative. The work examines and evaluates this retailer's "Millennial's only" media targeting strategy.
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
Marketing ROI case for banking & financeMichael Wolfe
Following is a case study showing marketing effectiveness analytics for a banking and financial services firm in the South Central US. A part of the challenge here involved estimating the impact that Hurricane Katrina had on this banks and the measurement of marketing ROI and impact in some new markets. in the end,. as is true for the banking sector, actual ROI of marketing is quite high and there are substantial opportunities for accelerate revenue growth with more effective marketing spend.
Marketing ROI Modeling and Analytics for Retail Energy CompaniesMichael Wolfe
Unregulated utilities need to spend considerable sums on media and marketing in order to compete for subscribers. This study shows how one company could measure marketing ROI, reduce wasteful marketing spending and optimize its spending to drive significantly higher revenue growth.
Marketing Optimization for Natural Gas UtilitiesMichael Wolfe
This is a story of how a retail natural gas firm used marketing/media response model to re-engineer its marketing spend to drive higher growth and climb out of a stagnant business situation
Instead of theorizing on what MAY work, get actionable recommendations for your marketing strategy based on tactics that DID work across digital channels like email, Facebook, Twitter and YouTube. Download this informative report and learn how to optimize your social media and email marketing efforts with data-driven findings on 20 leading retail brands.
Here is what you will learn:
-How email marketing boosts social channel engagement by as much as 100%
-What are the most engaging (and alternatively, most utilized) days of week, time of day, campaign format, campaign frequency, and content type
-Why standardizing social engagement provides a more accurate measure of your brand's campaign performance against that of your competitors
Deriving measurable content drivers for effective Content MarketingMichael Wolfe
Here is a story about a brand who has become less relevant to its customers and has lost its way. In this example, we will show you a new and game-changing approach which develops sales-driving content metrics from social media. By relying on the actual and unobtrusive words of customers. we can define brands based not upon what marketers say but based on the actual words of customers.
Millward Brown Saudi Arabia - Marketing2020 - Organizing for GrowthKantar
The Marketing2020 study by Millward Brown Vermeer looks at the opportunities and challenges facing global marketing leaders, and gives answers on how to future-proof marketing organizations, focusing on the role of marketing in delivering the business strategy, the best way to structure the marketing department and how to build capabilities and equip marketers for success.
In the third installment of the Copernicus Marketing Planning 3.0 webcast series, Copernicus’ Rolf Olsen explained a critical element of marketing mix optimization: understanding how different media channels work together, build off each other, and directly or indirectly contribute to sales.
In this webcast, Rolf demonstrated how to evaluate the effects of different media on each other and apply these insights to media decisions. He offered techniques for disentangling the true impact of all bought, owned, and earned media channel and a how-to on simulating different media scenarios to forecast ROI and sales
He will use case examples to demonstrate how a deeper understanding of the synergistic performance of all channels can substantially improve your ability to do marketing mix optimization work and improve current and future media plans.
The holiday season seems to start earlier each and every year. So, how early are retailers deploying holiday campaigns? And what strategies are they using to generate the highest ROI? Lauren Freedman, President of the eTailing group, and Baynote worked together to survey 77 retailers on their holiday predictions, readiness, promotions and spending in 2013. The results of the survey will be available in the coming weeks, but you can sign up now and we will send you the results as soon as they are available.
The Complex Journey to Unified Marketing AnalyticsJoy Joseph
The discerning marketer today is well aware that the annual “set it and forget it” marketing measurement process is a relic of the past. Marketing strategy has evolved to a dynamic “always-on” state, and performance metrics are needed on demand. Marketers have already been using marketing mix models in a major way to support this iterative process of measurement, optimization and simulation. They are, however, beginning to reevaluate systems currently in place given the increased complexity of targeted and programmatic advertising in a highly fragmented digital advertising landscape. Traditional manual processes are unable to scale to support this dynamic and complex planning environment. To add further confusion to the chaos, another potential rival methodology, attribution modeling, evolved to fill the gap of individual digital conversion measurement.
This Advertising Research Foundation webinar, hosted by IRI’s Joy Joseph and Blue 449’s George Musi, lays out a perspective on why marketers need to leverage a more integrated approach between different measurement systems, as well as what decisions can be supported by which systems.
Innovations in marketing effectiveness measurement v.2Michael Wolfe
Demonstrates a comprehensive & holistic approach to marketing effectiveness modeling which includes measures of creative effectiveness, long-term ad effects, measuring marketing synergies and a unique approach to measuring the customer-brand experience using social media.
Marketing Mix Models In a Changing EnvironmentAquent
Marketing Mix Models have been used successfully for years at consumer package goods (CPG) companies to increase their marketing effectiveness and efficiency. The four Ps (Product, Placement, Price, and Promotion) were as far as the models needed to go. Broad–based media was and is very expensive, which kept competition to a minimum. However, the marketing environment has changed in many ways and must be considered when looking to these models to improve marketing performance.
Iri growth summit_media and promotion effectiveness_v3Joy Joseph
IRI and Turner partnered in mining marketing-mix studies
across 62 brands representing $20 billion in sales and
$3 billion in marketing spend across food, beverages,
health care, beauty and home care aisles. The objective
was to help marketers determine the most efficient
marketing allocations and guide organizations to make
marketing investments that provide short- and long-term
growth.
Anyone who does not include “profit” in their definition of a brand has never run a brand before. To me, a product is a basic commodity you sell. A brand creates a bond that leads to a power and profit beyond what the product alone can achieve.
If you want to succeed in brand management, you have to understand brand finance. After all, you are running a business. If you only like the activity of marketing, then you should become a subject matter expert, because if you cannot work the finances of your brand, you will not get promoted beyond brand manager.
There are eight ways you can drive brand profits
1️⃣ Premium pricing
2️⃣ Trade loyal consumers up to a higher price
3️⃣ Lower cost of goods
4️⃣ Lower marketing and selling costs
5️⃣ Steal competitive users
6️⃣ Get loyal users to use more
7️⃣ Enter into new markets
8️⃣ Find new uses for the brand
This type of thinking is in my Beloved Brands book, which I wrote as the playbook to help brand leaders build a brand that consumers love. You will learn how to think, define, plan, execute and analyze. We have a specific chapter on a Finance 101 for Marketers. To order Beloved Brands on Amazon https://lnkd.in/eF-mYPe or on Apple Books: https://lnkd.in/ekQ-n9X or on Kobo: https://lnkd.in/g7SzEh4
The Top Ways to Optimize Your Pay-Per-Call CampaignsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Pay-per-call isn’t a set-it-and-forget-it game. Sure your campaigns will work, but if you want to grow your pay-per-call program, and your business, you’ve got to optimize, adjust, and improve.
See more at www.insivia.com.
These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.
In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and paid advertising. You will learn how how the bidding process works, what a quality score is and why it impacts your PPC, and how to create retargeting ads that drive conversions.
The Integrated Marketing Analytics Guidebook White Paper by BECKONAmanda Roberts
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent
In this session, Catherine Roe of Google will discuss why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans. Also, how best-in-class companies have leveraged strong manufacturer, retail and media integration to drive sales & retail partnerships. Google will also present a case study on how search & display advertising has been proven to drive sales and ROI for a CPG company.
Measuring Customer-Experience ROI with social mediaMichael Wolfe
Validates and describes a very innovative and powerful approach for measuring the customer-brand-experience using social media experiential commentary. Not only is this a brea-through, but demonstrates the importance and value of the CX for brands.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Measuring the Lonng-Term Effects of AdvertisingMichael Wolfe
To those who do Marketibng-Mix modeling, one understands that these tools tend to have a singlular and exclusively short-term focus on marketing measurment. This white paper makes a case to including long-term measures in these models, expecially loking at the long-teerm efffects of advertising. This article makes a good business case for doing this and provides sine reak case studies to support his case.
Shows approach which expands the breadth of what marketing-mix models cMichael Wolfe
Much criticism has been levied towards marketing-mix modeling recently. This article shows innovations and proposes solutions for reinventing this powerful marketing measurement tool
Medical Office Marketing ROI MeasurmentMichael Wolfe
This is a case study pertinent to hospitals and multi-office medical and dental practices that will enable them to do smarter and more effective marketing through a marketing effectiveness measurement system
This is a case showing how Structural Equation Modeling (SEM0 can be applied to common consumer tracking surveys, media data, web traffic info.,and social media metrics to develop a mapping and quantification of the "customer journey" from awareness to purchase and brand loyalty.
This deck introduces the ABX ad testing system, a paradigm shift in how companies can evaluate their paid and pre-test media. Their model conforms to the rules of faster, cheaper, deeper and better.
This presentation outlines an approach for measuring gender bias in advertising. Called the Gender Equality Index, this was developed by the company Advertising Benchmark for the ANA or Association of National Advertising
Likeability and advertising effectivenessMichael Wolfe
Explores case of Colonel Sanders in KFC advertising. Copy test data reveals a high level of "dislike" of the character, but this has no impact on overall ad effectiveness and even less of an impact on customer "purchase intent". This all raises the question of whether ad likeability is even a factor for assessing ad effectiveness and whether an ad sells product.
A paradigm shift in advertising effectiveness measurementMichael Wolfe
This report shows a new way to measure advertising copy or creative. In contrast to current regimes which have changed little over the past 50 years and have not adapted to a market with more ads and channels, the ABX system here described is both faster, less costly, provides wider coverage of channels and has been validated vis a vis brand sales performance.
Case study shows how a restaurant chain rediscovered its purpose. By engaging in "voice-of-the customer" analytics, this restaurant was able to identify why their volume was declining and what they needed to do to rectify some shortcomings in their product offering. VOC Analytics uses a proprietary approach for converting textual brand reviews on social media into predictive metrics.
Radial Landscape Mapping: A new tool for brand positioningMichael Wolfe
Radial Landscape Mapping is a visualization tool that displays key data representing and differentiating competitive brands and shows the core brand perceptions of brands relative to their competitive set.
Auto brand marketing optimization modelsMichael Wolfe
This is a case study of a multi-line auto manufacturer and its quest to develop marketing optimization models which will help their brand gain higher marketing returns and accelerate their business growth. These efforts were successful and drove the company to a higher sales increase in the succeeding year.
Econometric Forecast Model for Housing Components ManufacturerMichael Wolfe
Forecasting demand in a cyclical business such as housing components is difficult & tricky. In this case, we developed an econometric model for housing components driven by order backlogs, housing starts, remodeling spending and pricing.
Finding the waste in marketing spendingMichael Wolfe
Every marketing program has about 25-70% of its spending occurring on initiatives which generate very low returns which only generate a fraction of the break-even revenue of its spending. This analytics for identifying these more wasteful activities and the upside resulting from trading the high productive marketing activities for the more wasteful ones.
Marketing effectiveness analytics & ROI measurement for Auto Services RetailingMichael Wolfe
Case where new & used car dealership chain needed to improve the effectiveness of their media spend and save money by eliminating ineffective programs. Using econometric models, this analysis showed how this chain was able to save 28% on their marketing spend and direct their investments toward more productive activities and grow overall sales 2.4%
The Missing Element in Marketing MeasurementMichael Wolfe
While marketing-mix modeling has long been a gold-standard of marketing ROI measurement, it is lacking one very important driver of the business: the voice-of-the-customer. This presentation illustrates how leveraging a metric from social media-brand-experiential comments represents a large and very important driver of brand performance.
Developing a best-in-class innovation enterpriseMichael Wolfe
Innovation is the life-blood of successful business and commercial growth. This paper outlines what companies need to do in order to rise to being “best-in-class” innovation-driven enterprises. Here, we outline the steps to measure performance and set up plans and measurements for rising to the top as an innovation-driven business enterprise and what are the key factors necessary for becoming “best-in-class”
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
12 keys to innovative marketing planning (002)
1. Destination
12 keys to building an innovative marketing plan
based on 30+ years of marketing analytics
experience
2. Core Concept
An innovative plan requires
• Questioning assumptions
• Focus on first principles
• Identify and INVEST in “blockbuster”
opportunities for outsized ROI
3. Our Credentials
3
• Brought marketing ROI modeling to company for first time in 1996. In first year
developed models for Coca-Cola, Coke Light, Fanta and Sprite in 12 Countries.
– A year after this was done sales gains over prior year exceeded $300 million.
• Developed measure of customer-brand experience using social media. This model
determined Starbucks’ main strength lies in its in-store experience.
– This insight helped develop brand positioning for “Frappucino and Via Coffee” as an instore experience
versus bottled product in the counter well
– Frappuccino sales grew Starbucks total sales from +7% to +11% in the next year.
• Identified significant upside growth opportunity to drive higher restaurant sales by
investing significantly more in "dollar-value meals" one year after launch in 2005.
– Per recommendation, major & higher marketing investment in “dollar value meals” helped McD’s become
segment market leader in growth in 2006
4. 1. Identify Blockbuster New Products
On some occasions, a blockbuster & diamond-in-the-rough product comes along. One example of this
was McDonald’s Dollar Value Meals, which was launched in 2004-5; and in which McDonald’s
significantly under invested in during its first two years. By under-investing, McDonald’s lost a lot of
sales & profitability that they would never recover.
5. 2. Identify blockbuster messaging
In 2006, Cingular Wireless developed a blockbuster TV ad with the claim that they had the “fewest
dropped calls”. There is often over 100X difference in the ROI of the best ads versus the least effective
ads. Invariably, companies under invest in the former and over invest in the latter, leading to lost sales.
$(5.00)
$-
$5.00
$10.00
$15.00
$20.00
$25.00
Net Returns per Dollar of "Fewest Dropped Calls"
Cingular Ad
Net Returns per Dollar of Lowest ROI Cingular Ad
$21.43
$(0.20)
ROI Per Dollar of Cingular Wireless Ads 2006
6. 3. Identify points of diminishing returns
A high percent of spend is going to ads which do not generate any incremental revenue. This is because
50% of firms do not do any marketing ROI measurement and 85% of advertising is not copy tested.1 This
unequal distribution shown below is the poster-child for below par sales performance.
87%
100%
32%
55%
0%
20%
40%
60%
80%
100%
120%
1
18
35
52
69
86
103
120
137
154
171
188
205
222
239
256
273
290
307
324
341
358
375
392
409
426
443
460
477
494
511
528
545
562
579
596
613
630
647
664
681
698
715
732
749
766
783
800
817
834
851
Number of ads placed ranked by contribution
Cumulative % Contribution and % of Spend by Ad
% of Contribution
% pf Spend
1 The CMO Survey, Duke University Fuqua School, Feb. 2018
7. 4. Understand cross channel synergy
Synergistic effects occurs when multiple media running together drive more revenue than the sum of
each ad’s separate impact. For this retailer, this synergistic effect accounts for 56% of the total
advertising impact. Marketers tend not to know this & this inefficient spending results in lower sales.
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
Incremental$000's
Retailer: Annual Revenue Impact of Media, Direct & Indirect 2018
Direct Synergy (Indirect)
8. 5. Measure long term advertising effectiveness
In the case cited here, long-term advertising effects accounts for 77% of the net returns from all
advertising. 60% of marketing decision makers say they can not prove the long-term impact of their
marketing spend 1. Lack of knowledge here will result in lower sales.
1 The CMO Survey, Duke University Fuqua School, Feb. 2018
$-
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
$5.00
Media ROI Media ROI
$1.48 $1.48
$3.49
Advertising Short & Long-Term ROI per Dollar Spend
Short-Term Media ROI Only Long-Term Media ROI
9. 6. Build a winning mix of marketing channels
In the case below, we found a sizable synergistic effect coming from an upper-funnel TV media driving a
significant amount of revenue through digital search. Without this knowledge, this retailer would have
significantly under invested in TV
0
2
4
6
8
10
12
Separate Simultaneous Synergy from Television
Television Non-Branded Search Synergy from Television
10. 7. Identify advertising saturation thresholds
In the case below, the brand’s weekly media TRPS were above saturation 29% of the weeks and below
the minimum threshold in 48% of the weeks. This is inefficient spending which cost this brand 4% in
total sales.
Saturation
Threshold
Optimal
0
0.2
0.4
0.6
0.8
1
1.2
0 10 20 30 40 50 60 70 80 90 100 110 120 130 140
RESPONSE
TRPS
TV response vs TRPs
response
29% of weeks
above saturation
levels
38% of weeks
below minimum
threshold
11. 8. Identify “blockbuster” locations
In the case below, we found location a key predictor of effectiveness for outdoor ads. These were
proximity to Disney World & Universal theme parks, electronic billboards and high traffic roads.
Investing in analytics to discover which locations work best has a large payoff.
$-
$5.00
$10.00
$15.00
$20.00
$25.00
I-4 Digital
OOH
408 Large
Bulletin OOH
429 Florida
Turnpk Digital
OOH
538 Digital
OOH
417 Large
Bulletin OOH
International
Drive Large
Bulletin OOH
$19.78
$2.89
$11.79
$23.33
$2.34
$1.65
Orlando Net Returns per Dollar Invested for Outdoor
Advertising
12. 9. Analyze time of day ROI
With this brand, there is a huge difference in the ROI of running TV ads on Prime time versus other time
slots. In this case, it does not make sense to run prime-time media ads. By reallocating all of its prime
media to non-prime, the brand could increase its ROI per dollar from $4.96 to $12.50.
$-
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
Early Fringe Erly Morning Early News Late Fringe Late News Prime Access Prime Sports Prme
$1,072.23
$9.25 $3.68
$662.07
$301.70
$0.59 $1.39 $0.74
TV: Returns per Dollar by Daypart
13. 10. Clarify the desired customer experiences
Most Important Positive Drivers:
1. The Brand & Place
2. For Meeting People
3. The Beverages
4. The Store Atmosphere
Positive SEI
3.93 = 100
Place2HangOut
>5.46= 211
9.1%
Place2HangOut
<5.46 = 83
91.9%
ToMeetPeople>
9.43 = 325
2.6%
ToMeetPeople<
9.63 = 188
6.5%
Beverage>14.0
= 466
0.6%
Beverage<14.0
= 288
1.9%
To Meet People
>5.4 = 229
3.8%
To Meet People
<5.4 = 85
85.5%
Beverage
>6.4 = 271
7.7%
Beverage
<6.4 = 74
77.8%
Place2HangOut
>3.6 = 126
5.9%
Place2HangOut
<3.6 = 76
71.9%
Atmosphere
>5.2 = 211.1
1.6%
Atmosphere
<5.2 = 67
70.3% 13
In Starbucks, we determined via Social media, that the instore customer experience
was more important in defining the brand than their own products. This
led Starbucks to redesign their promotions and advertising. For exam-
ple, their relaunch of Frappuccino. Their promotion said that “if you
come to Starbucks with a friend and buy a Frappucciino, we will give one
to your friend for free“. In terms of added sales, this
was the strongest promotion at the comapny in 10
years. The success of this event was due to the
importance of the instore “ social experience“.
14. 11. Align positioning with desired customer
experiences
Starbucks’ instant coffee, VIA, was launched in the Fall of 2009. Originally, its primary positioning
benefit
was for its ”Convenience”. In the next year, a large survey was taken and Starbucks found that
consumers were more driven by “authenticity” . In other words, consumers were saying that, what they
liked most about VIA was that it tastes like the original brewed Starbucks coffee. Starbucks changed
their positioning on the brand & its sales continued to grow, reaching $100 million in 2011.
2.8% 3.5%
8.2% 8.5%
9.6%
13.5%
19.8%
33.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Wonderful
Aroma
Delicious
Flavors
Great gift idea Convenient Tastes great
hot or cold
Tastes great For taking to
the office
Tastes like
brewed
Starbucks
coffee
ShareofCustomerPreference
Key positioning statements for Starbucks Via Coffee
15. 12. Revise marketing mix: enables 3-10% sales
growth WITHOUT budget changes
Contribution Current Spend Optimal Spend
POS-Promotion 197,562,720 $10,287,740 $10,982,205
TV 164,816,244 $16,044,354 $14,051,092
Radio 54,197,934 $4,725,052 $5,522,938
OOH 89,886,131 $4,639,756 $5,253,853
Digital Media 99,568,039 $2,679,593 $2,566,406
Total Optimized Spending by Channel
+17%
+7%
-12%`
-4%
+13%
This is from a comprehensive marketing model from one of the largest state lotteries with sales of about
$8 billion and marketing spend of $38.4 million (middle bar). We held total spend constant at $38.4
million and reallocated from less to more productive ads. In doing so, we found that this lottery could
grow by 12.1% by following our optimized spending plan.
16. Waste results from any course or activity that drives or moves a business away from an optimal business result
1. By under-investing in the best products, business growth will be difficult.
2. By not conveying the best and most effective messages in your marketing communications, strong brands can
not develop
2. By failing to test and measure marketing’s impact, a company is flying blind and maximizes the waste in its
marketing spend.
4. By getting the correct attribution across media channels a brand avoids inefficient spending.
5. In order to improve & maximize the ROI of marketing and advertising, marketers need to measure and account
for the long-term effect of marketing & advertising.
6. Each element of the marketing-mix does not work independent of other elements. In fact, there is a large
“synergy” across many media channels; and this synergy could be up to 60% of the total advertising impact.
Accurately measuring these synergies is critical for arriving at an accurate measurement of the marketing mix;
and without that guiding your marketing spending plans, your sales will fall short of their potential.
7. Across time, effective media placement requires that weekly spending levels not be below minimum thresholds
or above saturation points. Doing so will result in inefficient media that produces no revenue
8. With some media, such as Outdoor, location plays a big role in that media’s effectiveness. Analytics need to be
applied here, in order to find out which locations work best for your brand.
9. With media such as TV and Radio, timing plays a critical role in ad effectiveness. Here, media effectiveness
needs to rely on analytics in order to determine the best performing dayparts.
10. Many companies fail to understand what their customers like most about their brands. Adjusting a brand’s
media messaging to reflect what your customers value most will drive higher sales and profitability.
11. Brands need to position their products consistent with what customers like most about their brands. Doing so is the
key to driving sustainable growth.
12. Developing comprehensive marketing models is central to becoming a data-driven organization; and is a critical
tool for optimizing marketing spend across and within brands.
17. If you’d like further assistance
17
• Let’s setup a 30 minute Zoom meeting. If you wish, I would be glad to sign a mutual
NDA (Non-Disclosure Agreement). During our time together, we should learn about
each other’s businesses. For you, I would love to know about your company’s products,
mission and how you do marketing. For me, I can tell you about my business and how
the analytics we do might help your business. At this point, if there are ways I can help
your business, I might make some suggestions. But there is nothing required here or no
obligation inferred.
• Should we decide & agree on any proposal, that proposal will contain a guarantee. That
guarantee will be such that we can show you a plan that will generate a certain level of
sales (usually 2%) as a condition for payment.