Bottom-Line Analytics is a consulting firm focused on marketing effectiveness and brand performance analytics. They have developed the Social Engagement Index (SEI) which uses stance-shift analysis of social media conversations to more accurately measure consumer sentiment. The SEI has shown strong correlations to sales and brand metrics. Bottom-Line Analytics works with clients to use the SEI and other analytics to define brand positioning, measure sponsorship ROI, and optimize marketing mix and content strategies. Case studies demonstrate how the SEI has helped clients improve sales, launch new products successfully, and accelerate growth.
Deriving measurable content drivers for effective Content MarketingMichael Wolfe
Here is a story about a brand who has become less relevant to its customers and has lost its way. In this example, we will show you a new and game-changing approach which develops sales-driving content metrics from social media. By relying on the actual and unobtrusive words of customers. we can define brands based not upon what marketers say but based on the actual words of customers.
Innovations in marketing effectiveness measurement v.2Michael Wolfe
Demonstrates a comprehensive & holistic approach to marketing effectiveness modeling which includes measures of creative effectiveness, long-term ad effects, measuring marketing synergies and a unique approach to measuring the customer-brand experience using social media.
Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?Aggregage
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Tune into the webinar to learn:
• What specific channels do customers go for feedback
• 8 golden nuggets for responding to negative reviews
• Best practices for monitoring and managing online reviews
• How to successfully enable your customer support team to be proactive with handling online customer feedback.
For the full Customer-Centric Transformation report, head here: http://bit.ly/2cRpfSP
Adopting a customer-centric business strategy requires a carefully planned and executed organizational transformation. That kind of change alone is difficult enough without the added pressure of unfounded fears and flawed assumptions. A 2016 Merkle study, in partnership with Adobe, revealed several truths that run counter to commonly held beliefs about what is required to successfully implement people-based marketing across the enterprise.
Our research findings, combined with more than 25 years of experience helping clients place their customers at the center of their business strategy, will help you build the case for change by providing you with key data points to support your initiative. Our new report dispels some of the common myths about transformation – misconceptions that can lead marketers down the wrong path by instilling either excess confidence or unnecessary fear.
Life is Never Random … How to Make the Most of Your Data StrategyMerkle
Presentation from this year's Bridge Conference that covers how nonprofit marketers can make the most of their data strategy to drive donor acquisitions.
Deriving measurable content drivers for effective Content MarketingMichael Wolfe
Here is a story about a brand who has become less relevant to its customers and has lost its way. In this example, we will show you a new and game-changing approach which develops sales-driving content metrics from social media. By relying on the actual and unobtrusive words of customers. we can define brands based not upon what marketers say but based on the actual words of customers.
Innovations in marketing effectiveness measurement v.2Michael Wolfe
Demonstrates a comprehensive & holistic approach to marketing effectiveness modeling which includes measures of creative effectiveness, long-term ad effects, measuring marketing synergies and a unique approach to measuring the customer-brand experience using social media.
Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?Aggregage
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Tune into the webinar to learn:
• What specific channels do customers go for feedback
• 8 golden nuggets for responding to negative reviews
• Best practices for monitoring and managing online reviews
• How to successfully enable your customer support team to be proactive with handling online customer feedback.
For the full Customer-Centric Transformation report, head here: http://bit.ly/2cRpfSP
Adopting a customer-centric business strategy requires a carefully planned and executed organizational transformation. That kind of change alone is difficult enough without the added pressure of unfounded fears and flawed assumptions. A 2016 Merkle study, in partnership with Adobe, revealed several truths that run counter to commonly held beliefs about what is required to successfully implement people-based marketing across the enterprise.
Our research findings, combined with more than 25 years of experience helping clients place their customers at the center of their business strategy, will help you build the case for change by providing you with key data points to support your initiative. Our new report dispels some of the common myths about transformation – misconceptions that can lead marketers down the wrong path by instilling either excess confidence or unnecessary fear.
Life is Never Random … How to Make the Most of Your Data StrategyMerkle
Presentation from this year's Bridge Conference that covers how nonprofit marketers can make the most of their data strategy to drive donor acquisitions.
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
CAPSTONE is a service framework with elements of cloud based reports that look to combine customer experience/ loyalty research, real time behaviour models to prepare periodic scorecards that drive specific and measurable outcomes around customer engagement initiatives
Capstone helps in 2 ways:
- Capture early signs of adverse experience by capturing change in behavior
- Help diagnose and define corrective action by providing experiential drivers of behavior for a customer
Using Your Store Location Data to Improve Results by Paul Wicker, Kenshoo - S...SIM Partners
We all know location extensions boost CTR but what else can you do with your store location data? How can you leverage your brick-and-mortar assets to beat up those online-only’s? Is your team wondering what to do with those old yellowpages budgets?
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
Your customers have transitioned from tethered and tolerant to mobile and multitasking. To meet customers’ ever-growing expectations, you must ensure their experiences are pain-free by delivering proactive and engaging interactions across the entire customer journey.
During this webinar, Engaging the Digital Customer: Experiences that Drive Revenue and Loyalty, industry analyst Paul Greenberg will discuss ways to increase customer value, including:
* Understanding how and when to interact with customers
* Considerations for systems of engagement
* Role of proactive engagement to drive revenue
* Detailed use case from strategy to implementation
Searching Beyond the Engines - Kenshoo Local WebinarKenshoo
Presentation from the May 23rd webinar, "Searching Beyond the Engines," brought to you by the Local Search Association. Jonathan Rosen of Kenshoo along with reprsentatives from SIM Partners discuss how local businesses can take advantage of new technologies to maximize exposure to customers.
Customer Experience Strategy: Bad News is Good News & Doing the Whole JobClearAction
Customer experience management requires embracing of customers' constructive feedback. It is more systematic and broad than typical customer advocacy efforts.
See http://ClearActionCX.com
Merkle and Citizens Bank BAI webinar - one-to-one customer experiencesMerkle
Digitally-empowered consumers are changing how banks communicate, interact, and acquire customers. A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity.
Citizen’s Bank moved from a product-centric to a customer-centric marketing organization through data, analytics, and digital technology to expand the reach and deliver personalized customer experiences
Personalisation for Peak as presented at Ecom Rocks event Magento Horizon by Rory Gilmore from Nosto. Personalisation is more than the latest trend in ecommerce, it’s a way to reach an increasingly individualistic audience and deliver exactly what they want. Pick up ecommerce personalisation strategies from Nosto, the fastest growing personalisation solution in the world.
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...Alyesha Patel-Parker
Billy Loizou, Vice President, Go-To-Market APAC at Cheetah Digital presented the findings from Cheetah Digital & Which50's whitepaper, Strategy First: How Marketers Can Avoid Common
Technology Pitfalls & Drive Real ROI.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
Driving marketing performance in financial services is subject to unique considerations. Diverse set of distribution channels, complex customer segments, a need to balance branding and promotion, and multiple outcome measures impacting customer value are factors to consider.
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
How Dell Delivers Personalized Customer Experiences, Leveraging Digital Commu...Moxie
Jennifer Statham, Dell's Executive Director of Global Marketing Technology presents at eTail West 2014 in San Antonio. She discusses Dell's business mission and how the use of Moxie Software's chat solution is critical to Dell's delivery of personalized customer experiences.
Become an eCommerce Standout - Anticipate Their Next Move with Proactive Enga...Moxie
Proactive engagement goes beyond meeting basic customer needs by tailoring experiences to each customer. It relies on customer context, personal information, and predictive intelligence to drive conversions and revenue.
During this webinar, Become an eCommerce Standout, industry analyst Diane Clarkson discussed ways to standout in the changing ecommerce world, including:
* What today's customers want
* Why the future of engagement is proactive
* The business benefits of proactive engagement
* Key tools for engagement throughout the customer journey
From Insight to Action - Kenshoo Webinar Featuring ForresterKenshoo
Presentation from the October 14th webinar presented by Kenshoo and featuring Forrester — From Insight to Action: Executing Successful Cross-Channel Attribution and Optimization.
7 steps to successful customer experience measurement programsDatafield
Customer experience (CX) measurement is essential: Without a disciplined customer experience measurement program, companies will struggle to understand what’s working and what’s broken. This report provides a framework for key decision-making in a seven-step process that CX pros must follow if they’re going to design and execute a successful customer experience measurement program.
This deck introduces the ABX ad testing system, a paradigm shift in how companies can evaluate their paid and pre-test media. Their model conforms to the rules of faster, cheaper, deeper and better.
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
CAPSTONE is a service framework with elements of cloud based reports that look to combine customer experience/ loyalty research, real time behaviour models to prepare periodic scorecards that drive specific and measurable outcomes around customer engagement initiatives
Capstone helps in 2 ways:
- Capture early signs of adverse experience by capturing change in behavior
- Help diagnose and define corrective action by providing experiential drivers of behavior for a customer
Using Your Store Location Data to Improve Results by Paul Wicker, Kenshoo - S...SIM Partners
We all know location extensions boost CTR but what else can you do with your store location data? How can you leverage your brick-and-mortar assets to beat up those online-only’s? Is your team wondering what to do with those old yellowpages budgets?
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
Your customers have transitioned from tethered and tolerant to mobile and multitasking. To meet customers’ ever-growing expectations, you must ensure their experiences are pain-free by delivering proactive and engaging interactions across the entire customer journey.
During this webinar, Engaging the Digital Customer: Experiences that Drive Revenue and Loyalty, industry analyst Paul Greenberg will discuss ways to increase customer value, including:
* Understanding how and when to interact with customers
* Considerations for systems of engagement
* Role of proactive engagement to drive revenue
* Detailed use case from strategy to implementation
Searching Beyond the Engines - Kenshoo Local WebinarKenshoo
Presentation from the May 23rd webinar, "Searching Beyond the Engines," brought to you by the Local Search Association. Jonathan Rosen of Kenshoo along with reprsentatives from SIM Partners discuss how local businesses can take advantage of new technologies to maximize exposure to customers.
Customer Experience Strategy: Bad News is Good News & Doing the Whole JobClearAction
Customer experience management requires embracing of customers' constructive feedback. It is more systematic and broad than typical customer advocacy efforts.
See http://ClearActionCX.com
Merkle and Citizens Bank BAI webinar - one-to-one customer experiencesMerkle
Digitally-empowered consumers are changing how banks communicate, interact, and acquire customers. A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity.
Citizen’s Bank moved from a product-centric to a customer-centric marketing organization through data, analytics, and digital technology to expand the reach and deliver personalized customer experiences
Personalisation for Peak as presented at Ecom Rocks event Magento Horizon by Rory Gilmore from Nosto. Personalisation is more than the latest trend in ecommerce, it’s a way to reach an increasingly individualistic audience and deliver exactly what they want. Pick up ecommerce personalisation strategies from Nosto, the fastest growing personalisation solution in the world.
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...Alyesha Patel-Parker
Billy Loizou, Vice President, Go-To-Market APAC at Cheetah Digital presented the findings from Cheetah Digital & Which50's whitepaper, Strategy First: How Marketers Can Avoid Common
Technology Pitfalls & Drive Real ROI.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
Driving marketing performance in financial services is subject to unique considerations. Diverse set of distribution channels, complex customer segments, a need to balance branding and promotion, and multiple outcome measures impacting customer value are factors to consider.
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
How Dell Delivers Personalized Customer Experiences, Leveraging Digital Commu...Moxie
Jennifer Statham, Dell's Executive Director of Global Marketing Technology presents at eTail West 2014 in San Antonio. She discusses Dell's business mission and how the use of Moxie Software's chat solution is critical to Dell's delivery of personalized customer experiences.
Become an eCommerce Standout - Anticipate Their Next Move with Proactive Enga...Moxie
Proactive engagement goes beyond meeting basic customer needs by tailoring experiences to each customer. It relies on customer context, personal information, and predictive intelligence to drive conversions and revenue.
During this webinar, Become an eCommerce Standout, industry analyst Diane Clarkson discussed ways to standout in the changing ecommerce world, including:
* What today's customers want
* Why the future of engagement is proactive
* The business benefits of proactive engagement
* Key tools for engagement throughout the customer journey
From Insight to Action - Kenshoo Webinar Featuring ForresterKenshoo
Presentation from the October 14th webinar presented by Kenshoo and featuring Forrester — From Insight to Action: Executing Successful Cross-Channel Attribution and Optimization.
7 steps to successful customer experience measurement programsDatafield
Customer experience (CX) measurement is essential: Without a disciplined customer experience measurement program, companies will struggle to understand what’s working and what’s broken. This report provides a framework for key decision-making in a seven-step process that CX pros must follow if they’re going to design and execute a successful customer experience measurement program.
This deck introduces the ABX ad testing system, a paradigm shift in how companies can evaluate their paid and pre-test media. Their model conforms to the rules of faster, cheaper, deeper and better.
Econometric Forecast Model for Housing Components ManufacturerMichael Wolfe
Forecasting demand in a cyclical business such as housing components is difficult & tricky. In this case, we developed an econometric model for housing components driven by order backlogs, housing starts, remodeling spending and pricing.
Radial Landscape Mapping: A new tool for brand positioningMichael Wolfe
Radial Landscape Mapping is a visualization tool that displays key data representing and differentiating competitive brands and shows the core brand perceptions of brands relative to their competitive set.
Let’s measure CX properly! If you're sick of hearing about the same Uber "digital disruption" story and are looking to take some tangible next steps toward transforming your customer experiences and digital footprint, give this a read.
Demonstration and validation of social media's impact on brand sales and performance and the wealth of insights derived from that. Why social media reflects the "customer experience" and why companies need to understand it and culitvate this experience.
Asking the Right CX Questions: Optimizing your Customer Relationship SurveyBusiness Over Broadway
I present best practices for relationship-based surveys for Voice of Customer (VoC) programs. Based on his 20+ years of implementing these types of surveys, I talk about the primary goal of relationship surveys and propose a set of survey questions that will improve how you measure and improve the health of the customer relationship. My talk covers four parts of the optimal customer relationship survey: 1) Customer Loyalty Questions; 2) Customer Experience Questions; 3) Competitive Benchmark Questions; and 4) Additional Questions.
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
Measurement and monetizing customer experience with social media.Michael Wolfe
This is a seminal study that provides substantial evidence that social media is not an upper funnel influence on brand awareness, but rather a metric reflecting the customer-brand experience which has a direct impact on customer purchase behavior.
Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefe...PeopleMetrics
An innovation presentation by Kate Feather at CXPA Insight Exchange 2014.
You'll learn:
The 5 dimensions for customer centricity
How a Cx Culture Score correlates with Cx Improvement
The key takeaways from this study
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
22 really useful customer retention stats from across the web covering customer retention, customer service, customer feedback, customer profitability and more.
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Measuring customer experience with social media.jan15Michael Wolfe
The everyday experience and touches of customers to your brand constitutes a significant business driver. This study demonstrates how a special metric of this customer-experience, the SEI, can be used in predictive models to measure, monetize and derive significant insights into how your customers define your brand
Innovations in marketing effectiveness measurement Michael Wolfe
A new and innovative approach in marketing ROI measurement. Goes beyond traditional marketing mix models by 1) developing long-term ad effects measurements, 2) measuring media message and creative, 3) quantifying the interactions or synergies across the marketing mix and 4) measuring the voice-of-the customer through social media
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
The Missing Element in Marketing MeasurementMichael Wolfe
While marketing-mix modeling has long been a gold-standard of marketing ROI measurement, it is lacking one very important driver of the business: the voice-of-the-customer. This presentation illustrates how leveraging a metric from social media-brand-experiential comments represents a large and very important driver of brand performance.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Amplifying media impact with earned social mediaMichael Wolfe
A real case study that shows strong evidence that earned social media actually amplifies the impact and returns from traditional mass media and paid digital advertising. It demonstrates that effective reputation management of social media conversations not only has a direct impact on revenues by also enhances the effectiveness of conventional media and marketing initiatives.,
Forbes Insights-The Age of Brand, Agency & Customer CollaborationPeerasak C.
4 STEPS FOR EFFECTIVE CHANGE
How can executives forge close relationships with
brand or agency peers, while achieving all the
other imperatives that define marketing success
today? Industry veterans advise focusing on four
key areas.
Focal Point 1
Successfully mine all of today’s rich
sources of data
Focal Point 2
Capitalize on the latest technologies for
understanding customers and managing
marketing programs
Focal Point 3
Enhance professional and personal skills
Focal Point 4
Balance local and global imperatives
Marketing Revealed: How Retail and Digital Marketers Drive TransformationG3 Communications
View the full webcast here: http://rtou.ch/2kErvmS
Learn how more than 500 Retailer and Brand Marketing Leaders are trailblazing the way to a Marketing Revolution.
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
Join Michael Hemsey, EVP of Merkle's Loyalty Solutions as he presents on the current state of the loyalty industry, recent industry developments, and what approaches are needed to more effectively execute loyalty programs.
A case study marketing mix model for major department store retailer. The. data source is credit-card transactions, segmented among Millennial (18-24), Gen XZ (25-54) and Boomer (55+)age groups. This measures short & long-term advertjsing plus the impact of media creative. The work examines and evaluates this retailer's "Millennial's only" media targeting strategy.
12 Best Practice & Real-World Lessons From Marketing Sciencey lessonsMichael Wolfe
This paper shows 12 key startegic lessons derived from analytics or marketing scence which under score the value that this discipline brings to higher levels of busness performance.
12 keys to innovative marketing planning (002)Michael Wolfe
This document discovers 12 ways or tools that marketing professionals can use to drive more returns and improve the effectiveness of their marketing plans.
Measuring the Lonng-Term Effects of AdvertisingMichael Wolfe
To those who do Marketibng-Mix modeling, one understands that these tools tend to have a singlular and exclusively short-term focus on marketing measurment. This white paper makes a case to including long-term measures in these models, expecially loking at the long-teerm efffects of advertising. This article makes a good business case for doing this and provides sine reak case studies to support his case.
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
Shows approach which expands the breadth of what marketing-mix models cMichael Wolfe
Much criticism has been levied towards marketing-mix modeling recently. This article shows innovations and proposes solutions for reinventing this powerful marketing measurement tool
Marketing ROI Measurement for RestaurantsMichael Wolfe
Case study of how a QSR restaurant used marketing ROI models to identify opportunities to expand growth of their business. In this case, showing how spending more on a new item launch will accelerate business growth.
Medical Office Marketing ROI MeasurmentMichael Wolfe
This is a case study pertinent to hospitals and multi-office medical and dental practices that will enable them to do smarter and more effective marketing through a marketing effectiveness measurement system
This is a case showing how Structural Equation Modeling (SEM0 can be applied to common consumer tracking surveys, media data, web traffic info.,and social media metrics to develop a mapping and quantification of the "customer journey" from awareness to purchase and brand loyalty.
Where we are with marketing ROI measurement Michael Wolfe
This article discusses current state of affairs for marketing ROI measurement. There is dissatisfaction with the status quo and this article outlines a completely new approach.
This presentation outlines an approach for measuring gender bias in advertising. Called the Gender Equality Index, this was developed by the company Advertising Benchmark for the ANA or Association of National Advertising
Likeability and advertising effectivenessMichael Wolfe
Explores case of Colonel Sanders in KFC advertising. Copy test data reveals a high level of "dislike" of the character, but this has no impact on overall ad effectiveness and even less of an impact on customer "purchase intent". This all raises the question of whether ad likeability is even a factor for assessing ad effectiveness and whether an ad sells product.
A paradigm shift in advertising effectiveness measurementMichael Wolfe
This report shows a new way to measure advertising copy or creative. In contrast to current regimes which have changed little over the past 50 years and have not adapted to a market with more ads and channels, the ABX system here described is both faster, less costly, provides wider coverage of channels and has been validated vis a vis brand sales performance.
Case study shows how a restaurant chain rediscovered its purpose. By engaging in "voice-of-the customer" analytics, this restaurant was able to identify why their volume was declining and what they needed to do to rectify some shortcomings in their product offering. VOC Analytics uses a proprietary approach for converting textual brand reviews on social media into predictive metrics.
Marketing ROI case for banking & financeMichael Wolfe
Following is a case study showing marketing effectiveness analytics for a banking and financial services firm in the South Central US. A part of the challenge here involved estimating the impact that Hurricane Katrina had on this banks and the measurement of marketing ROI and impact in some new markets. in the end,. as is true for the banking sector, actual ROI of marketing is quite high and there are substantial opportunities for accelerate revenue growth with more effective marketing spend.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
3. 3
About Us
Bottom-Line Analytics is a full-service consulting group
focused on marketing effectiveness and brand performance analytics
We are dedicated to the principles of innovation, excellence, and
uncompromising customer service
Everything we do is geared toward improving the commercial performance
of our clients
Our experts have a total of more than 100 years of direct experience in
research, insights, and ROI measurement
4. 4
Measuring the customer experience is imperative
“You’ve got to start
with the customer experience
and work back toward the technology
– not the other way around.”
~ Steve Jobs
5. 5
Customer Experience Leaders Outperform the Market
CX Leaders
[VALUE]
[CATEGORY
NAME]
[VALUE]
CX Laggards
[VALUE]
0%
20%
40%
60%
80%
100%
120%
CumulativeTotalReturn
Eight-year Stock Performance of Customer
Experience Leaders vs. Laggards vs. S&P 500
(2007-2014)
CX Laggards
In addition to posting a total return
that was 74 points lower than CX
leaders, laggards also had higher
customer frustration, increased
attrition, more negative word-of
mouth, and higher operating
expenses
CX Leaders
Over 8 years, the leaders of
Forrester’s CX Index enjoyed a higher
total return, higher revenues from
better retention, less price sensitivity,
greater wallet share and positive word-
of-mouth) and lower expenses from
reduced acquisition costs, and fewer
complaints,
6. 6
4%
27.6%
11.8%
23.7%
31.6%
What does your company's executive leadership
think about the ROI of CX?
Doesn't believe there's an ROI of CX
Unsure there's an ROI of CX
Believes there's a small ROI of CX
Believes there's a moderate ROI of CX
Believes there's a large ROI of CX
Most Companies Understand that There Is a Sizable
ROI in Customer Experience
7. 7
18.9%
28.4%
35.1%
12.2%
5.4%
How effective is your company at measuring
the business impact of CX?
Very ineffective
Ineffective
Somewhat effective
Mostly effective
Very effective
But TheyAren’t Sure How To Measure It
8. 8
TheAnswer Is with Social Media
United Airlines is
never on-time, and
their service sucks.
Your brand is what people say
about you when you’re not in the room.
~ Jeff Bezos
9. 9But Most Social Media Sentiment Ratings
Are Not VeryAccurate
"Sentiment analysis is a very complex task for a machine because
of the multiple and often unpredictable soft and hard variables that
come into play when interpreting it. The main problem being that
the sentiment of a sentence only rarely lies in the sentence itself
and is instead rooted in the cultural context around that sentence.”
~ Francesco D'Orazio, CIO at FACE Group
"Companies are making decisions based on data
that is just 6% accurate."
~ Carol Haney, SVP at Toluna
10. 10
And They Fall Short In Measuring ROI
21.2%
11.2%
8.8%
8.2%
3.1%
-2.3%
-10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Correlation to sales of $6B client with the sentiment metrics
of the six leading social data vendors
Sentiment Metric 1
Sentiment Metric 2
Sentiment Metric 3
Sentiment Metric 4
Sentiment Metric 5
Sentiment Metric 6
SEI Pos/Neg Ratio
11. 11
One Exception Is Ours:
The Social Engagement Index, a.k.a., The SEITM
83.1%
21.2%
11.2%
8.8%
8.2%
3.1%
-2.3%
-10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Correlation to sales of $6B client with the sentiment metrics
of the six leading social data vendors
Sentiment Metric 1
Sentiment Metric 2
Sentiment Metric 3
Sentiment Metric 4
Sentiment Metric 5
Sentiment Metric 6
SEI Pos/Neg Ratio
12. 12The BLASocial Insights,Analytics,
And ROI Framework
Fuse SEITM with
advanced analytics to
understand brand
positioning, content
drivers, reputation and
critical elements of
customer experience
Leverage known tools
to listen and monitor
high-level brand-
experience
conversations
Measure language
based on
engagement and
importance via the
Social Engagement
Index, or SEITM
Listening,
monitoring and
basic sentiment
Measuring
language for
brand insights
Social media
advanced analytics
Social
monetization
Apply a trended SEITM
within media mix
modelling to monetize
customer experience
(earned social media)
alongside all other
media and quantify any
synergistic effects
BLA extends the value of social media insights
We will focus on this
specific application
of SEI today
13. 13
SEITM
SEITMStance
Shift
Syntax &
Structure
Tonality &
Sentiment
Context
Custom
Dictionary
AMore Accurate Way
To Mine Social Conversations
• Measures value of
customer experience
• Links closely to sales
• Indicates brand health
• Uncovers “why’s” and
underlying drivers, both
positive and negative
Experiential
Statement
on Social
Media
E
x
R
x
P
r
Customer
Experience &
Engagement
Rational
14. 14
The Difference Is Stance-shiftAnalysis,
AMethod That Measures What Really Matters In Language
• Stance-shiftanalysis,publishedandpeer-reviewed,revealswhatreallymatterstotheconsumer:
– Stance-shiftmeasuresconsumers’verbalshiftsinpositioning astheytalk.
– Wecapturetheemotion,intensity,appraisal,andcommitmentinthecontextoftheconversationstouncoverthedeepsubtleties
andwhatissaid.
• Itenablesustosolvewhatothersmiss:Size,TrendandNewConcepts
– Focusingonlyonwhatmatters:Wefilterandsizerelativeimportancethroughengagement–farsuperiortosimplewords/comment
frequency.
– Consumertrends:Wecapturetheshiftsandprioritizegettingthetrendright,validatedthroughtheindependentmeasureofour
metricsvssales.
– Stanceistunedtodetecttopicsandconcepts,whichwelinktoquantifiedopinions,evaluationsandendorsementsthroughadaptive
tonality,allowingustomapstrengths,weaknesses,opportunities&threats.
• SemanticEngagementIndex:SEITM integrates ourstance-shiftmeasurementtopowerourconsumerinsights.
15. 15
I just got my cool new iPhone from BestBuy;
however, I keep getting dropped calls on the
Brand X 4G network.
Most social sentiment tools would bungle
the analysis of this statement.
Positive
Negative
16. 16
I just got my cool new iPhone from BestBuy;
however, I keep getting dropped calls on the
Brand X 4G network.
Positive
Negative
Flag Brands & Relative
Importance
Custom Coding
Engagement
Transitional
word (Shift in
Stance)
Shift-StanceAnalysisAccounts For Context, Industry
TerminologyAnd Channel-Specific Language
17. 17
Our Process Brings Structure
To Consumer Data Chaos
From millions of cleaned
social media conversations
We detect thousands of
interesting “nodes” of
consumer information
Our supervised learning pattern
detection organizes the nodes
Small Pepermint Afternoon Snack 12Pack
Great Deal Breakfast yum Large
Miss it Get me one Orange on sale
Morning Half Priced got coupon Drive Home
Vanilla Mocha 8Oz need a hit
Clear themes and topics
of importanceemerge
Powerful social insights on
themes and topics that are
most important to consumers
Advanced analytics to help
drive content strategy
and measure social ROI
18. 18The Correlation to Sales Over Time
Shows the SEI™ Has Strong Predictive Power
18
Correlation = 84%
Note: Lead-lag analysis has confirmed that causation is only one way. The SEI™ to a large degree is capable of driving hard commercial metrics.
86%
Telecom Brand
81%
Soft Drink Brand
84%
Food & Bev
Brand
83%
Hospitality
Brand
19. 19The SEITM
Has Been ValidatedAcross a Diverse
Set of Brands in the US and Internationally
52%
53%
56%
57%
59%
68%
73%
74%
77%
79%
79%
79%
79%
81%
81%
84%
86%
86%
88%
0% 20% 40% 60% 80% 100%
Haircare Brand
Personal Care…
Personal Care…
AVERAGE
Hospitality Brand 2
Cosmetic Brand
Softdrink Brand
DIY Retailer…
Telecom Brand
Movie 2
SEI Correlation To Sales for 18 Brands
Validated more than any other social metric
20. 20The SEITM
Has Broad-based Application
$
Monitor and manage
consumer conversations
that are impacting your
brand reputation
Apply deep understanding to
consumer conversations to
develop Content and
Marketing Strategy
Enhance the in-market
execution of promotions,
sports sponsorships, and
events based on real
consumer conversations
Monetize your social
media campaigns and
the customer experience
with our media mix models
22. 22
For a coffee retailer, we uncovered 26 “content drivers,” which are topical themes and components of the SEI.
We conducted CART regression analytics, which arrays these themes in order of importance for prediction of SEI.
Of these 26 drivers, 18 were beverage or food product-related, while 8 were topics related to the store experience.
Store experience was found to be a more important than the products
in terms of driving sales and defining the brand.
Key Content Drivers of Retail Sales
To meet people
188
Atmosphere
288
Atmosphere
466
Note: Separate analysis - Classification & Regression Trees (CART)
Positive Social
Engagement
100
To meet people
229
Place to hang out
83
Beverage A
271
Beverage A
74
To meet people
85
To meet people
325
Insight & Outcomes
Key drivers to positive SEI™:
1. A place to hang out
2. To meet people
3. Atmosphere
4. Beverage products
Based on these findings, the client
developed a “2 for 1” promotion
to drive store-level sales.
This was the most effective promotion
run on any product over the previous
three years, generating a lift in three
weeks equal to approximately 4% of
total sales.
Place to hang out
211
24. 24
SEITM and Marketing Contributions for “Zip”
78.6%
2.1%
6.8%
3.3%
3.0%
2.5%
2.4%
1.9%
1.1%0.4%
23.5%
Zip Modeled Incremental Contributions
Baseline
SEI/Mktg Synergy
SEI-Social Media
Radio
POS Signage
TV
Digital Display
Sampling
Pub.Reltns
OOH
Zip’s Marketing Contributions
By modeling Zip with SEITM, BLA found
that buzz and advocacy stimulated
by its marketing efforts drove almost 7%
of its volume, and marketing efforts helped
boost a sizable synergistic dividend.
Zip’s Situation
In 2009, a beverage retailer launched “Zip”
(masked name), an “instant” beverage,
which was a deviation from its naturally
brewed products. Zip was one of the most
successful product launches in 12 years.
Previous modeling research had shown that
Zip actually generated a +3% lift to total
retail sales. The successful launch strategy
was aimed at getting maximum trial and
exposure, driven by an extensive sampling
period and early-stage price promotions.
The challenge in Year Two was to
understand how to position the brand in
order to sustain growth momentum.
25. 25
Zip Sales and SEITM
Correlations Over Time
-
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
2/23/2009
3/23/2009
4/23/2009
5/23/2009
6/23/2009
7/23/2009
8/23/2009
9/23/2009
10/23/2009
11/23/2009
12/23/2009
1/23/2010
2/23/2010
3/23/2010
4/23/2010
5/23/2010
6/23/2010
7/23/2010
8/23/2010
9/23/2010
10/23/2010
Zip Sales Zip.SEI.Ratio SEI Ratio Norm
Tracking the SEITM over time
revealed a high correlation to
Zip’s first year sales.
This was clear evidence
of a powerful and effective effort to
generate strong buzz and advocacy
toward the brand, with
a strong linkage to sales.
Note: Plotted metric is ratio of Positive to Negative SEITM
The SEITM proved to have
a leading-indicator relationship
with Zip sales.
28. 28
Assessing the ROI of Sport Sponsorships
This client spent 65% of its total
marketing budget on sports marketing
without understanding what they were
getting back they were getting for any
of the sports they sponsored.
We used the SEI for each
sponsorship to determine the ROI,
which showed that the NFL
could provide high returns
and high growth.
By investing more in NFL Football
and less on NASCAR and NCAA
Basketball, this client managed to
accelerate YOY growth from 3% to +8%
the following year.
29. 29
Social Media ROI
Marketing Mix Modelling
Pricing Optimization
Radial Landscape Mapping
Key Drivers Analysis
Demand Forecasting
Customer Satisfaction Modelling
Digital Performance Analytics
Dashboards
Segmentation Analysis
BLAIs a TrustedAdvisor to a WideArray of Clients
We believe in the continuous innovative application of analytics to advance
customer-centric decision making for improved business performance.
31. 31
Michael is CEO of Bottom-Line Analytics
LLC in the US. Michael has 30 years of
direct experience in marketing science
and analytics. On the client-side, he’s
worked for Coca-Cola, Kraft Foods,
Kellogg’s, and Fisher-Price. As a
consultant, he’s worked with such blue-
chip firms as AT&T, McDonald’s, Coca-
Cola, Hyatt Corp., L’Oreal, FedEx, and
Starbucks. He has broad experience in
marketing analytics covering marketing
ROI modeling, social media analytics,
pricing research, and brand strategy.
Michael Wolfe
David Weinberger is CMO of Bottom-
Line Analytics. David’s career has taken
him to such blue-chip firms as Coca-
Cola, Kraft Foods, Georgia Pacific, and
Home Depot. David’s consulting
experience has focused on such verticals
as retailing, financial services, apparel,
consumer products, and insurance.
David has considerable expertise in the
areas of customer analytics, life-time
value, shopper marketing, social media,
brand strategy, segmentation, and
marketing ROI analytics.
David Weinberger
Masood is the Bottom-Line Analytics
partner in the UK and heads the
company efforts across EMEA. Before
joining Bottom-Line Analytics, Masood
was Director of Analytics for McCann-
Erickson and has worked for Mintel
International Group, JWT, Costa
Coffee, Coca Cola, and Hyatt Corp. He
is an accomplished econometrician
with extensive experience in marketing
ROI analytics, marketing research,
market segmentation, social media
analytics, and marketing KPI
dashboards.
Masood Akhtar
Bottom-LineAnalytics Leadership
32. 32
EMEA Office:
5th Floor, 39 Deansgate,
Manchester, M3 2BA, United Kingdom
Contact Us US Office:
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Marietta, Georgia, 30068-1608
Atlanta, USA