Metrics Credentials For Slideshare December 29, 2008
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Metrics is Japan's first marketing consultancy focused on auditing the performance of marketing communications. It aims to bring more transparency and fairness to Japan's marketing industry. Metrics offers various auditing services including media audits, creative audits, PR audits, and agency audits. It also provides marketing management consulting. Metrics conducts national and global audits to benchmark client performance against market standards and identify areas for improvement. The goal is to help clients improve marketing ROI and get better value from their marketing investments and suppliers.
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The document discusses various methods for budgeting advertising expenditures, including the percentage-of-sales method, objective and task method, and competitive parity method. It also outlines the process for developing an advertising strategy, from defining objectives and target audiences to creating messages, selecting media, executing campaigns, and evaluating effectiveness. An exercise asks groups to allocate advertising budgets for brands in different stages - a mature shampoo brand, declining mobile brand, fast-growing watch brand, and new hotel launch.
Easy Steps to Complete a Competitor Analysis
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Sales and Operation Planning
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L’IAB Europe a publié un guide de 6 pages qui présente des recommandations sur la mesure d’audience en ligne ainsi que sur les indicateurs et KPIs d’efficacité publicitaire. Ce guide a été élaboré après une enquête auprès de 700 décideurs marketing en Europe qui a établi les différents besoins. Parmi les différentes recommandations, figure le fait que les mesures d’audience utilisent des données établies telles que le GRP, la couverture et la répétition. Les audiences devraient être détaillées par écran (PC, tablettes, smartphone, etc…). Des données liées à la marque telles que les intentions d’achat devraient être intégrées. Les données de visibilité réelles doivent être prises en compte.
Les principaux objectifs de ce guide sont de promouvoir le développement d’une mesure d’audience et d’indicateurs standardisés applicables à tous les principaux médias, et d’encourager une collaboration plus étroite entre les différentes initiatives de mesures d’audience et d’efficacité publicitaire mises en place sur chaque marché européen.
Dans le même temps, un «Measurement Organisations Forum» (MOF) est lancé afin de permettre aux sociétés impliquées dans la mesure d’audience Internet et TV de collaborer sur ce guide, tout en échangeant sur leurs best pratices.
Ce guide a été produit par le Brand Advertising Committee de l’IAB Europe, et est basé sur les résultats de son enquête «IAB Europe Metrics and KPIs» ainsi que sur les contributions des organismes de mesure d’audience européens, dont Médiamétrie en France.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 1. METRICS Helping bring “Fair trade” to Japan’s marketing services industry
- 9. Global Audit METRICS has made alliances with worldwide media consulting companies to monitor media performance across the world USA Canada Brazil UK & Ireland Italy Spain Benelux Germany France Mexico CEE/Russia Korea India, Pakistan Australia, NZ SE Asia China Greece/Turkey Global Audit Australia
- 11. Global Audit – Scoring Process Your Performance CP Market Performance Your Cost Performance Local Cost Benchmark Quality Score Cost Score Compare with each benchmark Overall Score Evaluate the balance of Quality and Price/Cost Remark: Local Cost Benchmark is deduce from Cost Pool
- 19. Helping bring fair trade to Japan’s marketing communications industry For more information email or call Blair Currie, Representative Director for SPI and Metrics at [email_address] or call at +8190 7824 0396