This document provides guidance on calculating the return on investment (ROI) for content marketing. It begins by explaining the importance of building a business case for content marketing by quantifying early-stage traffic, organic search rankings, and budgets redirected from low-performing programs. It then discusses measuring results by looking at metrics like leads, conversions, engagement, and customer retention and value. The overall message is that content marketing ROI can be quantified to convince executives and justify continued funding.
B2B event sponsorship by the numbers (infographic)Maayan Levy
Since we started working on Sponsez, we have been reading a lot about sponsorship. Probably more than all of us ever read together in 12 years of school. There is so much information, so we decided to follow the great trend of info-graphics and share with you important insights about the industry we are in.
Read. Like? Share!
For more about why Sponsez is great for sponsors and event organizers contact us.
Kapost 50 learning from world-class marketersKapost
Back in December we announced the winners of the 2016 Kapost 50, and now we're ringing in the new year by bringing together a few of our favorites to share how they aligned, created, distributed, and analyzed their world-class B2B marketing campaigns through a webinar.
See the deck from it here!
How To Determine Whether the Competition is Killing Your Strategy (ProductCam...ProductCamp Boston
One of the more challenging duties of a software product management professional is evaluating the competitive landscape of the marketplace and determining what to do about it. In this session, we will look at three critical ways that your competition is undermining your product strategy and shortening the lifespan of your product. We will fight back by introducing a model for analyzing the competition that allows the making of strategic decisions based on your playbook, rather than theirs.
About Russ Halliday
Russ is a software industry veteran with over 20 years' experience under his belt. With a passion and long history in product and corporate strategy, Russ likes to use his knowledge and experience to help software companies develop and execute winning strategies to bring better products to the marketplace, faster. He founded Hallidar Consulting Limited to share that expertise and to help develop the software product management discipline.
We surveyed 200 business-to-business (B2B) marketing professionals in order to understand which channels, offers, content types and technologies they were using to fuel their demand generation programs—and which they found most effective.
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
131004 Marketing2020 ANA Masters of Marketing presentationVermeer
• In today's and tomorrow's digital world what we do in marketing is changing beyond recognition, but how we organize marketing looks worryingly the same as 50 years ago.
• The Marketing2020 platform was created to define how marketing strategy, structure and capability can best be aligned to support business growth.
• EffectiveBrands partnered with the American Association of Advertisers (ANA) for the US, and the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, MetrixLab and Adobe as global partners, and over 15 local advertising associations and marketing publications in the US, UK, Germany, The Netherlands, Belgium, France, Brazil, China, Singapore and Turkey.
• The M2020 Advisory Board was selected to represent a cross section of B2B and B2C industries and also include leading semi-academics with strong global marketing leadership experience.
• The M2020 research focused on identifying how best to align marketing strategy, structure, and capability to support business growth. We also looked at the CMO leadership skills required to most successfully lead the transition of the marketing function to 2020.
• The M2020 survey and analysis leveraged benchmark questions from the 2007 ANA/Booz & Company Right to Win study as well as benchmark questions and the Drivers of Effective Global Brands framework from EffectiveBrands’ Leading Global Brands™ study that ran from 2002 to 2012.
• Over 250 Chief Marketing Officers, marketing thought leaders and marketer’s peers worldwide gave in-depth vision interviews. 10,231 marketers and their peers from 92 countries participated in the 30 minute online quantitative study, resulting in 3,565 full survey completes.
B2B event sponsorship by the numbers (infographic)Maayan Levy
Since we started working on Sponsez, we have been reading a lot about sponsorship. Probably more than all of us ever read together in 12 years of school. There is so much information, so we decided to follow the great trend of info-graphics and share with you important insights about the industry we are in.
Read. Like? Share!
For more about why Sponsez is great for sponsors and event organizers contact us.
Kapost 50 learning from world-class marketersKapost
Back in December we announced the winners of the 2016 Kapost 50, and now we're ringing in the new year by bringing together a few of our favorites to share how they aligned, created, distributed, and analyzed their world-class B2B marketing campaigns through a webinar.
See the deck from it here!
How To Determine Whether the Competition is Killing Your Strategy (ProductCam...ProductCamp Boston
One of the more challenging duties of a software product management professional is evaluating the competitive landscape of the marketplace and determining what to do about it. In this session, we will look at three critical ways that your competition is undermining your product strategy and shortening the lifespan of your product. We will fight back by introducing a model for analyzing the competition that allows the making of strategic decisions based on your playbook, rather than theirs.
About Russ Halliday
Russ is a software industry veteran with over 20 years' experience under his belt. With a passion and long history in product and corporate strategy, Russ likes to use his knowledge and experience to help software companies develop and execute winning strategies to bring better products to the marketplace, faster. He founded Hallidar Consulting Limited to share that expertise and to help develop the software product management discipline.
We surveyed 200 business-to-business (B2B) marketing professionals in order to understand which channels, offers, content types and technologies they were using to fuel their demand generation programs—and which they found most effective.
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
131004 Marketing2020 ANA Masters of Marketing presentationVermeer
• In today's and tomorrow's digital world what we do in marketing is changing beyond recognition, but how we organize marketing looks worryingly the same as 50 years ago.
• The Marketing2020 platform was created to define how marketing strategy, structure and capability can best be aligned to support business growth.
• EffectiveBrands partnered with the American Association of Advertisers (ANA) for the US, and the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, MetrixLab and Adobe as global partners, and over 15 local advertising associations and marketing publications in the US, UK, Germany, The Netherlands, Belgium, France, Brazil, China, Singapore and Turkey.
• The M2020 Advisory Board was selected to represent a cross section of B2B and B2C industries and also include leading semi-academics with strong global marketing leadership experience.
• The M2020 research focused on identifying how best to align marketing strategy, structure, and capability to support business growth. We also looked at the CMO leadership skills required to most successfully lead the transition of the marketing function to 2020.
• The M2020 survey and analysis leveraged benchmark questions from the 2007 ANA/Booz & Company Right to Win study as well as benchmark questions and the Drivers of Effective Global Brands framework from EffectiveBrands’ Leading Global Brands™ study that ran from 2002 to 2012.
• Over 250 Chief Marketing Officers, marketing thought leaders and marketer’s peers worldwide gave in-depth vision interviews. 10,231 marketers and their peers from 92 countries participated in the 30 minute online quantitative study, resulting in 3,565 full survey completes.
Insight from more than 3,500 business Professionals.
The 2014-2015 State of Inbound is Here!
Click here to download.In the sixth annual comprehensive overview of the industry, this report explains how companies around the globe have shifted the way they do marketing and sales. More than 3,500 businesses were surveyed to uncover how they convert strangers visiting their website into leads and then into delighted customers.
Download the Report Now from http://offers.hubspot.com/2014-state-of-inbound
In the report you'll find important takeaways -- for example, companies that blog are 13x more likely to generate a positive marketing ROI. The report also answers questions such as:
What do the highest performing inbound marketers have in common?
What's the relationship between "inbound marketing" and "content marketing"?
What you can do today to generate more budget for next year?
Our annual content marketing research, providing new information and insights on the state of B2C content marketing in 2020. This report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
Flip through these examples of the types of marketing personas we make for our clients. Contact us to learn more about our persona development services.
Engineering marketers' 2016 campaign plans research reportENGINEERING.com
Get insights: how are engineering marketers planning their 2016 campaigns?
Some key findings:
- Lead generation and content creation are the biggest marketing challenges in 2016
- 68% say that marketing is becoming more important relative to sales
- Top performing marketers allocate a larger portion of their budgeting to creating content than laggards
- Similarly, top performers understand and believe in the value of content marketing
Find more details here: http://advertise.engineering.com/research-report-engineering-marketers-campaign-plans-2016
Great article by McKinsey in 2022
The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
8 Biggest Mistakes Marketing Operations Makes and How to Avoid ThemMarketo
Smooth marketing operations is crucial for ensuring marketing and sales alignment and ultimately driving the bottom line. Join Tanya Chu, Sr. Marketing Operations Program Manager, for this live webinar as she discusses the top eight marketing operations pitfalls that her team faces on a daily basis and solutions for how to combat them.
You'll learn:
- Optimization tips for lead routing and scoring
- Why data quality is crucial for marketing sales alignment
- How marketing ops can lead the charge on email governance
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 1wimvermeulen
Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
Gleanster Research and Act-On Software sought to answer these questions. We conducted a study in Q4 2014 and Q1 2015, surveying marketing professionals in 750 companies to understand how they perceive and support customer relationship management. For the purposes of this study, we defined CRM as: Any iteraction a customer has with your brand across all stages of the customer lifecycle.
Digital marketing is an important element in a competitive marketing plan and today, email marketing and paid advertising stand as two of the most effective and widely used strategies for lead generation. Use this chart to find out what digital marketing tactic fits best with your B2B company's goals.
Insight from more than 3,500 business Professionals.
The 2014-2015 State of Inbound is Here!
Click here to download.In the sixth annual comprehensive overview of the industry, this report explains how companies around the globe have shifted the way they do marketing and sales. More than 3,500 businesses were surveyed to uncover how they convert strangers visiting their website into leads and then into delighted customers.
Download the Report Now from http://offers.hubspot.com/2014-state-of-inbound
In the report you'll find important takeaways -- for example, companies that blog are 13x more likely to generate a positive marketing ROI. The report also answers questions such as:
What do the highest performing inbound marketers have in common?
What's the relationship between "inbound marketing" and "content marketing"?
What you can do today to generate more budget for next year?
Our annual content marketing research, providing new information and insights on the state of B2C content marketing in 2020. This report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
Flip through these examples of the types of marketing personas we make for our clients. Contact us to learn more about our persona development services.
Engineering marketers' 2016 campaign plans research reportENGINEERING.com
Get insights: how are engineering marketers planning their 2016 campaigns?
Some key findings:
- Lead generation and content creation are the biggest marketing challenges in 2016
- 68% say that marketing is becoming more important relative to sales
- Top performing marketers allocate a larger portion of their budgeting to creating content than laggards
- Similarly, top performers understand and believe in the value of content marketing
Find more details here: http://advertise.engineering.com/research-report-engineering-marketers-campaign-plans-2016
Great article by McKinsey in 2022
The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
8 Biggest Mistakes Marketing Operations Makes and How to Avoid ThemMarketo
Smooth marketing operations is crucial for ensuring marketing and sales alignment and ultimately driving the bottom line. Join Tanya Chu, Sr. Marketing Operations Program Manager, for this live webinar as she discusses the top eight marketing operations pitfalls that her team faces on a daily basis and solutions for how to combat them.
You'll learn:
- Optimization tips for lead routing and scoring
- Why data quality is crucial for marketing sales alignment
- How marketing ops can lead the charge on email governance
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 1wimvermeulen
Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
Gleanster Research and Act-On Software sought to answer these questions. We conducted a study in Q4 2014 and Q1 2015, surveying marketing professionals in 750 companies to understand how they perceive and support customer relationship management. For the purposes of this study, we defined CRM as: Any iteraction a customer has with your brand across all stages of the customer lifecycle.
Digital marketing is an important element in a competitive marketing plan and today, email marketing and paid advertising stand as two of the most effective and widely used strategies for lead generation. Use this chart to find out what digital marketing tactic fits best with your B2B company's goals.
أحداث منتظرة
الجمعة 20 ماي 2016:
9.00 ندوة فكرية بعنوان تجربة الانتقال الديمقراطي في تونس :الإنجازات والتحدّيات
نزل روسيليور بالحمامات الجنوبيّة
9.00 ملتقى علمي حول خصوصيات البحث في الجرائم الارهابية
نزل سيدي منصور بجربة
9.00 أشغال الاستشارة الإقليمية الثالثة حول مشروع القانون الأساسي لهيئة الحوكمة الرشيدة ومكافحة الفساد
نزل "برج الضيافة" بمدينة صفاقس
9.00 يوم تحسيسي حول إعلاء قيمة العمل في القطاع العام
مركز اللغات بالبحيرة 2
9.00 اجتماع لجان مجلس نواب الشعب
مقر المجلس بباردو
9.00 ندوة علمية حول تنقيح مجلة الإجراءات الجزائية: الضمانات والإشكالات القانونية والعوائق التطبيقية "
نزل تونيزيا بالاص بالعاصمة
9.00 حفل اختتام'' برنامج الشباب القادة''
نزل قولدن توليب بالحمامات
9.00 يوم دراسي حول آفاق الإعلام البرلماني
مقر مجلس النواب بباردو
11.00 لقاء إعلامي حول نتائج زيارة رئيس الجمهورية إلى قطر
قصر الرئاسة بقرطاج
15.30 الملتقى الوطني للمتوجين في المباريات بين المدارس الابتدائية
نزل the penthouse بحي النصر 2
16.00 انطلاق فعاليات المؤتمر العاشر لحركة النهضة
قاعة رادس الرياضية
17.30 حفل توزيع جوائز مسابقة ''المشاريع النّسائيّة المستدامة'' في تونس لسنة 2016
جامعة تونس قرطاج بسكّرة
The products of natural origin are the source and root of modern medicine and serve as the basis of curing many infirmities as effective home remedies.
In this decade, natural nutrients have taken on unusual impetus for having been proven day-by-day that they are the answer for healing that is sound , economical and without the many side effects that many other synthetic medications usually have.
The most recent investigations have demonstrated that vitamins , minerals, healing plants, bee products, polyunsaturated fatty acids and other natural products ,taken in adequate dosage , produce optimal health and avoid most illness , help strengthen the body’s defenses (immune system ), and at the same time fight diseases in a direct and effective manner.
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
Hvordan beregne avkastningen på din Content Marketing? Her er 10 formler!Content Marketing Norge
Michael Brenner, forfatter av boken The Content Formula og CEO i Marketing Insider Group, snakket under Epic Content Marketing 2016 om hvordan du kan måle avkastningen på din innholdsmarkedsføring.
I følgende artikkel er en handlingsplan på 10 steg og 10 kalkulasjoner som vil gi deg de tallene du trenger for å overbevise bedriften til å satse på Content Marketing: http://contentmarketing.no/kalkulere-avkastning-og-roi/
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...Julia McCoy
Content marketing is THIS effective:
- Content marketers get 6x more website conversions than non-adopters.
- Marketers who rate themselves as effective make sure at least 37% of their budgets go toward their content and content goals.
But the problem:
How do you explain the ROI of content marketing in a way that’s immediately understandable to people who aren’t you?
We're here to help.
This infographic will {FINALLY} help you solve the content marketing buy-in problem with important people like…
Clients
Executives
Stakeholders
Business partners
Instead of putting these key players to sleep with a long list of icky stats, you need to be more persuasive.
We put together a guide that might help you, with formulas based on real scenarios, and language that even the toughest boss will understand (ROI speaks!). This piece was a collaborative team effort.
See more here: https://expresswriters.com/the-roi-of-content-marketing/
Follow the Write Blog: https://expresswriters.com/write-blog
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
What Is The ROI of Content Marketing? #Forward16Michael Brenner
Measuring the business value of marketing is the top concern for marketers and CMOs. So why do we spend so much of our time and money doing things that don't matter to our customers or drive impact for our business? In this keynote, I walk you through 10 simple approaches any business can take to define the ROI of content marketing that helps your customers and delivers on that elusive ROI.
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
How To Drive Conversions with Content Marketing - NewsCredChase Neinken
This is a presentation delivered by Chase Neinken at the Argyle Executive Forum for Financial Services in New York City, June 2017.
In my talk we cover how to:
- Use distribution channels to generate more conversions than traditional paid media
- Use content via email to generate qualified leads
- Monetize traffic coming to your content hub
- Build a formula to track the ROI of your content marketing efforts
How to Make a Better Search Network Campaign?PPCexpo
How to Make a Better Search Network Campaign?
Campaign planning is far from easy. That being said, when you take the time and effort to explore the vital aspects of PPC advertising, namely your audience, competitors, keywords, and budget, you give yourself a better chance of success.
With user intent and laser-focused targeting in mind, you’re sure to create some winning campaigns.
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
13. MARKETING INSIDER GROUP
“We need to stop interrupting what
people are interested in and give people
what they are interested in.
”
14. MARKETING INSIDER GROUP
Ann Handley: Take your brand out of the story and
make your customers the hero.”
Content
Marketing
What
Brands
Publish
What
Customers
Want
Business Instinct CharityEmpathy
16. Marketers need to measure
things that have quantifiable
value that they can take to
the bank.
17. MARKETING INSIDER GROUP
We hear lots of
questions about
content marketing . . .
What is content marketing?
How do I get my content shared?
Should we hire journalists?
How can I create a viral video?
How do I map content to the
buyer journey?
How do I convince my boss
to fund content marketing?
What tools should I consider
for my content marketing?
What is the cost of content
marketing?
Is it ok to sell in my content
marketing?
How do I perform a
content audit?
Is content marketing the
same as native advertising?
Should our content be gated?
What should we write about?
How do I get my boss to see
the value in content
marketing?
What are the factors of
success with content
marketing?
How can I get good at content
marketing?
What does great content
marketing look like?
Why is content marketing
important?
18. MARKETING INSIDER GROUP
HOW DO I CALCULATE
CONTENT MARKETING ROI?
Is the most common question we hear
from marketers struggling to build their
own business case internally.
“
”
19. MARKETING INSIDER GROUP
PART ONE
/ Build The
Business Case
BUILD THE BUSINESS CASE FIND THE BUDGET MEASURE RESULTS
1
24. MARKETING INSIDER GROUP
Reach early
stage buyers
Engage new buyers
with your brand
Conversions you would
have never reached
= $
BUILD THE BUSINESS CASE
25. MARKETING INSIDER GROUP
Early-stage Searches
Middle-stage
Brand Searches
Search/SocialVolume
What is Content Marketing?
(10-3000 X)
How do I succeed with
Content Marketing?
(2-10 X)
What tools can help
me with content
marketing?
(1)
How Much Early-Stage Search Traffic Comes To Your
Website?
27. MARKETING INSIDER GROUP
Organic search is
responsible for 64% of
all web traffic
Only 2% of users travel
to the 2nd page of
Google
18% of users click on
the first organic listing
Do You Rank In Position 1-3 for Your
Product Category?
31. MARKETING INSIDER GROUP
IMAGINE: YOU ARE A TOP SOURCE IN YOUR INDUSTRY
www.health.clevelandclinic.org -- Top source for healthcare information w/ +2M visitors per month
32. MARKETING INSIDER GROUP
IMAGINE: MARKETING THAT ATTRACTS NEW
BUYERSAMEXOPEN Forum is the largest source of new leads for AMEX’s Small Business Division
36. MARKETING INSIDER GROUP
How much your
organization is
wasting on
unused content
Amount that
gets used
Current content
production costs
Calculate The Cost of Unused Content
38. MARKETING INSIDER GROUP
The average click-through rate of display ads is 0.1%.
(DoubleClick).1%
8% Only 8% of internet users account for 85% of clicks
on display ads (and some aren’t even humans!)
(comScore)
50% About 50% of clicks on mobile ads are accidental
(GoldSpot)
Reallocate Budget From Low Performing
Marketing Programs (Advertising?)
41. MARKETING INSIDER GROUP
CASE STUDY: ADVERTISING PARTNERSHIP FUNDED
SAP CONTENT MARKETING
Saved / invested in content marketing platform
$100,000
Reach, Engagement and LEADS SAP would have
never seen.
1,000,000 Organic Visitors
10,000 Subscribers
1,000 Leads
42. MARKETING INSIDER GROUP
We shifted investment
from advertising to content
marketing so we could
shout louder than we spend.
Beth Comstock
CMO, GE
”
“
44. MARKETING INSIDER GROUP
Content Marketing ROI is 4X our
traditional marketing spend.
”
“
Julie Fleischer
Former Sr. Director, Kraft Foods
45. MARKETING INSIDER GROUP
Paid vs. Organic Search Traffic
REACH
Organic Search Share of Voice
Unbranded Search Traffic
LEADS
CONVERT
OTHER CONVERSIONS
SUBSCRIBERS
Time on Site
ENGAGE
Social shares
Subscriptions
Bounce rate
Retention Rate
Upsells
RETAIN
CONTENT MARKETING ROI
46. MARKETING INSIDER GROUP
CONTENT MARKETING ROI - REACH
TheValue of Organic Search =
(Paid Search Budget X Organic SearchTraffic) / Paid SearchTraffic
TheValue of Unbranded SearchTraffic =
(Paid Search Budget X Unbranded SearchTraffic) / Paid Search
Traffic
TheValue of Achieving Digital “Fair Share” =
(Online Share of Organic Search / Market Share) X 100
48. Organic search traffic can be
calculated easily via Google Analytics:
1 Go to Acquisition
2 Campaigns
3 Organic Keywords
49. In this example, the site has received 359,953 visits from organic search traffic,
totaling 25% of overall traffic.
50. Assume we spend $100,000 for 1,078,799 visits.
1,078,779 359,593
$100,000 X
CROSS MULTIPLY & DIVIDE TO FIND “X”
ALGEBRA DOES COME IN HANDY!
PAID ORGANIC
TRAFFIC
PERCENTAGE 75% 25%
TOTAL TRAFFIC 1,078,779 359,593
COST/VALUE $100,000 $33,333
ORGANIC SEARCH TRAFFIC IS WORTH $33,333
51. MARKETING INSIDER GROUP
CONTENT MARKETING ROI -
ENGAGEMENT
TheValue of RepeatVisitors =
(OnlineAd Budget / AdTraffic) * RepeatVisitors
TheValue of Subscribers=
(Sales from Email Nurture) / # Subscribers
53. Source: Inc, 2 Web Metrics You Should be Watching All the Time, 2014
Repeat Visitor Ratio (RVR) measures the
percentage of visitors who return
to your site after an initial visit during some
specific time period.
Let’s say you got 4,000 visitors this month
and 800 were repeat visitors.
800/4,000 = 20%
54. To put a monetary value on RVR, we need to
look at the average amount you’re spending
in advertising to drive net new traffic.
55. For our example, let’s say you’re spending $5,000 per month on advertising to drive
new visitors.
If 80%, or 3,200 visitors are net new, you’re spending an average of $1.56 per
visitor.
$5,000 / 3,200 = $1.56
Taking that finding, we can then calculate the value of our 800 repeat visitors.
800 * $1.56 = $1,250
Therefore, our repeat visitors are valued at $1,250 per month.
56. Don’t forget that while you want to increase the
percentage of repeat visitors, you also want to
increase the total number of visitors…
Otherwise you’ll be preaching to the same choir.
57. MARKETING INSIDER GROUP
CONTENT MARKETING ROI - CONVERSION
TheValue of Content Marketing Leads =
(Content Marketing Costs / Content Marketing Leads)
(Content Marketing Costs / Event Registrations)
(Content Marketing Leads * Content Marketing Conversion Rate X
Avg. Sale Price)
(Avg. Marketing Lead Sales / # of Marketing Leads) X Content
Marketing Lead %
59. In this example, we’ve created two pieces of content:
• For the ROI Guide, we spent $3,000 to create and invested $10,000 to distribute.
• For the Strategy Guide we also spent $3,000 to create, but spent $20,000 to distribute.
• Combining these costs, we can see that the ROI Guide cost us $13,000 and the Strategy
Guide cost us $23,000.
CONTENT ACTIVITY COST TOTAL COST
ROI Guide Creation $3,000
$13,000
ROI Guide Sponsored Email $10,000
Strategy Guide Creation $3,000
$23,000
Strategy Guide Sponsored Webinar $20,000
60. CHANNEL COST NEW LEADS MQLs CPMQL
ROI Guide $13,000 550 205 $63
Strategy Guide $23,000 700 130 $177
Now that we know how much our content cost to create and distribute, let’s see
how the content did in terms of lead generation to calculate cost per qualified lead.
• To calculate cost per lead, we want to take the total cost ($13,000) divided by the total number of qualified leads
(205).
• $13,000 / 205 = $63
• Therefore, our ROI Guide cost $63 per qualified lead.
61. CHANNEL COST NEW LEADS MQLs CPMQL
ROI Guide $13,000 550 205 $63
Strategy Guide $23,000 700 130 $177
To determine an accurate average total cost per lead of content marketing, we’d
want to take a larger sample, but for the purpose of this guide, we’ll simplify and
average these two costs.
$63 + $177 / 2 = $120
Therefore our average total cost per lead for content marketing is $120.
62. MARKETING INSIDER GROUP
CONTENT MARKETING ROI - RETENTION
TheValue of Retention=
Content Customers / Subscribers LTV vs. LTV Customers Who
Don’t Read / Subscribe
Content Customer Retention Rate vs. Non-ContentCustomers
Revenue per Content Customer vs. Non-ContentCustomers
66. HOW TO CALCULATE THE VALUE OF:
UNBRANDED ORGANIC SEARCH TRAFFIC
#ThinkContent @lizbedor
67. To calculate unbranded organic search, we need to exclude your brand or products’
name from the search.
To do this, create an “Advanced Filter” that will exclude those branded keywords.
In this example, our brand and products contain the word “Raspberry.”
68. Let’s say the results showed that now with excluding branded keywords, your site’s organic
search
traffic accounts for 269,694 visits, or about 19% of total organic traffic.
We go back to our table to calculate the value of this traffic.
1,078,779 269,692
$100,000 X
CROSS MULTIPLY & DIVIDE TO FIND “X”
PAID ORGANIC
TRAFFIC
PERCENTAGE 75% 19%
TOTAL TRAFFIC 1,078,779 269,692
COST/VALUE $100,000 $24,100
ORGANIC UNBRANDED SEARCH TRAFFIC IS WORTH
$24,100
70. This essentially measures how much your brand or product is talked about
compared to your competitors.
COMPETITOR 2
COMPETITOR 3
COMPETITOR 1
YOU
71. Now record the rankings for each keyword you selected for yourself and your competitors.
If you do rank, record in what position. (Note: You can rank more than once)
KEYWORD RANKING #1 RANKING #2 RANKING #3
DANCE SHOES 1 2 3
DANCING SHOES 2 3 4
CHEAP DANCE SHOES 2
AFFORDABLE DANCE SHOES 5
BALLET SHOES
#ThinkContent @lizbedor
72. 2014 GOOGLE CLICK
THROUGH RATES
POSITION CTR
1 31.24
2 14.04
3 9.85
4 6.97
5 5.5
6 3.73
7 0
8 0
9 0
10 0
Source: Moz, Google Organic Click-Through Rates in 2014.
Now that you have your rankings, calculate your
share of voice for each keyword using the chart to
the left.
KEYWORD RANKING #1 RANKING #2 RANKING #3
DANCE SHOES 1 2 3
DANCING SHOES 2 3 4
CHEAP DANCE SHOES 2
AFFORDABLE DANCE
SHOES
5
BALLET SHOES
73. 2014 GOOGLE CLICK
THROUGH RATES
POSITION CTR
1 31.24
2 14.04
3 9.85
4 6.97
5 5.5
6 3.73
7 0
8 0
9 0
10 0
Source: Moz, Google Organic Click-Through Rates in 2014.
Now that you have your rankings, calculate your
share of voice for each keyword using the chart to
the left.
KEYWORD RANKING #1 RANKING #2 RANKING #3
DANCE SHOES 31.24 14.04 9.85
DANCING SHOES 14.04 9.85 6.97
CHEAP DANCE SHOES 14.04
AFFORDABLE DANCE
SHOES
5.5
BALLET SHOES
74. If your rank more than once, simply add the click through rates
to find that keyword’s total share of voice.
KEYWORD RANKING #1 RANKING #2 RANKING #3 SOV
DANCE SHOES 31.24 14.04 9.85 55.13%
DANCING SHOES 14.04 9.85 6.97 30.86
CHEAP DANCE SHOES 14.04 14.04%
AFFORDABLE DANCE SHOES 5.5 5.5%
BALLET SHOES
55.13 + 30.86 + 14.04 + 5.5 + 0 / 5 = 26.38
@lizbedor#ThinkContent
75. To find your overall share of voice,
average the share of voice for all your keywords.
KEYWORD RANKING #1 RANKING #2 RANKING #3 SOV
DANCE SHOES 31.24 14.04 9.85 55.13%
DANCING SHOES 14.04 9.85 6.97 30.86
CHEAP DANCE SHOES 14.04 14.04%
AFFORDABLE DANCE SHOES 5.5 5.5%
BALLET SHOES
TOTAL SHARE OF VOICE 26.38%
55.13 + 30.86 + 14.04 + 5.5 + 0 / 5 = 26.38
77. MARKETING INSIDER GROUP
Source: AMEX Open Forum, What’s Your Email List Worth (In Actual Dollars)?, 2013
Your email list is an asset,
and should be valued as such.
79. FIRST THING’S FIRST:
You must know your maximum allowable
cost threshold for getting a new subscriber,
otherwise, you’re spending in the dark.
POSITIVE
RETURN
DIMINISHING
POSTIIVE
RETURN
MAXIMUM
ALLOWABLE
COST
Source: MarketingProfs, The Art and Science of Growing Your Email List, 2014
80. NEGATIV
E
RETURNS
!
FIRST THING’S FIRST:
You must know your maximum allowable
cost threshold for getting a new subscriber,
otherwise, you’re spending in the dark.
or, worse yet, to the point of negative returns.
POSITIVE
RETURN
DIMINISHING
POSTIIVE
RETURN
MAXIMUM
ALLOWABLE
COST
Source: MarketingProfs, The Art and Science of Growing Your Email List, 2014
81. METHOD QUANTITY OF SUBSCRIBERS (QOS) COST PER ACQUISITION (CPA)
FACEBOOK AD 200 $2.30
TWITTER 400 $1.00
PAID SEARCH 300 $2.00
WEBINAR 100 $0.10
First, calculate what it actually costs you to get a new subscriber from each
list-building method.
Source: MarketingProfs, The Art and Science of Growing Your Email List, 2014
82. Let’s say you’ve tested a few tactics
and
decided that your maximum allowable
CPA for a new email address is $1.50.
MAXIMUM
ALLOWABLE
COST
$1.50
METHOD QUANTITY OF SUBSCRIBERS (QOS) COST PER ACQUISITION (CPA)
FACEBOOK AD 200 $2.30
TWITTER 400 $1.00
PAID SEARCH 300 $2.00
WEBINAR 100 $0.10
Moving forward, you’ll want to continue
pursuing all methods
costing $1.50 or less.
83. METHOD QUANTITY OF
SUBSCRIBERS (QOS)
COST PER
ACQUISITION (CPA)
UNSUBSCRIBE
RATE (UR)
AVERAGE
SALE VALUE (ASV)
FACEBOOK AD 200 $2.30 30% $100
TWITTER 400 $1.00 5% $100
PAID SEARCH 300 $2.00 15% $150
WEBINAR 100 $0.10 5% $200
Over time, we need to also measure the quality of the subscribers on your list
by monitoring things like average sale value and unsubscribe rate.
84. METHOD QUANTITY OF
SUBSCRIBERS (QOS)
COST PER
ACQUISITION (CPA)
UNSUBSCRIBE
RATE (UR)
AVERAGE
SALE VALUE (ASV)
FACEBOOK AD 200 $2.30 30% $100
TWITTER 400 $1.00 5% $100
PAID SEARCH 300 $2.00 15% $150
WEBINAR 100 $0.10 5% $200
To calculate the value per subscriber, we need find the difference between
the sale value and cost per acquisition for the subscribers.
To do this, we use the formula below:
VALUE PER SUBSCRIBER = ( QOS * ASV * ( 1 – UR ) – QOS * CPA ) / QOS
85. METHOD QUANTITY OF
SUBSCRIBERS
(QOS)
COST PER
ACQUISITION
(CPA)
UNSUBSCRIBE
RATE
(UR)
AVERAGE
SALE VALUE
(ASV)
TOTAL
VALUE
(TV)
VALUE PER
SUBSCRIBER
(VPS)
FACEBOOK AD 200 $2.30 30% $100 $13,540 $67.70
TWITTER 400 $1.00 5% $100 $37,600 $94
PAID SEARCH 300 $2.00 15% $150 $37,650 $125.50
WEBINAR 100 $0.10 5% $200 $18,990 $189.90
We’ll use Facebook Ads as an example:
VALUE PER SUBSCRIBER = ( QOS * ASV * ( 1 – UR ) – QOS * CPA ) / QOS
VALUE PER SUBSCRIBER = ( 200 * 100 * ( 1 – 0.30 ) – 200 * 2.30 ) / 200
Therefore, the value of each Facebook subscription is $67.70
86. METHOD QUANTITY OF
SUBSCRIBERS
(QOS)
COST PER
ACQUISITION
(CPA)
UNSUBSCRIBE
RATE
(UR)
AVERAGE
SALE VALUE
(ASV)
TOTAL
VALUE
(TV)
VALUE PER
SUBSCRIBER
(VPS)
FACEBOOK AD 200 $2.30 30% $100 $13,540 $67.70
TWITTER 400 $1.00 5% $100 $37,600 $94
PAID SEARCH 300 $2.00 15% $150 $37,650 $125.50
WEBINAR 100 $0.10 5% $200 $18,990 $189.90
Based on these calculations, we can see that paid search and webinar methods
return the most value per subscriber.
87. METHOD QUANTITY OF
SUBSCRIBERS
(QOS)
COST PER
ACQUISITION
(CPA)
UNSUBSCRIBE
RATE
(UR)
AVERAGE
SALE VALUE
(ASV)
TOTAL
VALUE
(TV)
VALUE PER
SUBSCRIBER
(VPS)
FACEBOOK AD 200 $2.30 30% $100 $13,540 $67.70
TWITTER 400 $1.00 5% $100 $37,600 $94
PAID SEARCH 300 $2.00 15% $150 $37,650 $125.50
WEBINAR 100 $0.10 5% $200 $18,990 $189.90
Based on these calculations, we can see that paid search and webinar methods
return the most value per subscriber.
However, since paid search’s CPA is more expensive than our maximum allowance
of
$1.50, we should defer to webinar and Twitter tactics.
89. While social shares can be seen as an
engagement metric, but should be quantified
as a free source of distribution and reach.
90. Let’s say you spend $1,000 on paid social distribution
and reached 5,000 viewers.
For this campaign, each view was worth $0.20 ($1,000/5000).
Now let’s say a social post was shared organically
by your followers and reached 500 viewers.
Based on the value of each view from our paid distribution,
we can also value our 500 organic views at $0.20 each, or $100 total.
92. How can you measure your off-site SEO?
• Measure your inbound links and their value with Open Site Explorer.
(https://moz.com/researchtools/ose/)
• Do the same with your competitors’ sites and compare
Source: Altitude Marketing, SEO Checklist Part 2: Measure and Improve Off-site SEO Factors That Drive Organic Search Traffic to Your Site,
93. What to do with this data?
• Scan your highest-authority inbound links for opportunity to get other similar links.
• Scan your competitors’ highest-authority inbound links. Can you get those links too, or
do they provide ideas for getting similar links?
• Inbound links from non-profit (.org) and education (.edu) sites are especially powerful.
• Build your inbound links gradually. Google algorithms will notice, and may penalize a
quick accumulation of links.
Source: Altitude Marketing, SEO Checklist Part 2: Measure and Improve Off-site SEO Factors That Drive Organic Search Traffic to Your Site,
94. HOW TO CALCUATE THE VALUE OF:
PERCENTAGE OF LEADS FROM CONTENT MARKETING
95. Looking at this gathered data, we see that content marketing accounts for 205 of
the
total 710 marketing qualified leads.
PROGRAM MQLs
Content 205
Events 300
Advertising 30
Email 100
Public Relations 75
Total 710
96. Looking at this gathered data, we see that content marketing accounts for 205 of
the
total 710 marketing qualified leads.
To find the percentage, we take 205/710 to find that content marketing accounts
for 28.9% of total qualified leads.
PROGRAM MQLs PERCENTAGE
Content 205 28.9%
Events 300 42.2%
Advertising 30 4.2%
Email 100 14.2%
Public Relations 75 10.5%
Total 710 100%
EVENTS
ADVERTISING
CONTENT
EMAIL
PUBLIC RELATIONS
99. PROGRAM MQLs
CONVERSION
RATE
AVERAGE SALES
VALUE
Content 205 50% $500
• To find our total conversions, we need to multiply our total qualified leads by 50%.
For this example, let’s say our content marketing has a conversion rate of 50%
and the average sale is worth $500.
100. PROGRAM MQLs
CONVERSION
RATE
AVERAGE SALES
VALUE
CONVERSIONS
Content 205 50% $500 102.5
For this example, let’s say our content marketing has a conversion rate of 50%
and the average sale is worth $500.
• To find our total conversions, we need to multiply our total qualified leads by 50%.
• 205 * 50% = 102.5 conversions
101. PROGRAM MQLs
CONVERSION
RATE
AVERAGE SALES
VALUE
CONVERSIONS
Content 205 50% $500 102.5
For this example, let’s say our content marketing has a conversion rate of 50%
and the average sale is worth $500.
• To find our total conversions, we need to multiply our total qualified leads by 50%.
• 205 * 50% = 102.5 conversions
• Based on that finding we assume these sales will average $500, so to find the total value we
multiply 102.5 * $500 = $51,000
102. PROGRAM MQLs
CONVERSION
RATE
AVERAGE SALES
VALUE
CONVERSIONS
TOTAL CONVERSION
VALUE
Content 205 50% $500 102.5 $51,000
For this example, let’s say our content marketing has a conversion rate of 50%
and the average sale is worth $500.
• To find our total conversions, we need to multiply our total qualified leads by 50%.
• 205 * 50% = 102.5 conversions
• Based on that finding we assume these sales will average $500, so to find the total value we
• multiply 102.5 * $500 = $51,000
• Therefore, our total content marketing conversions are worth $51,000
We’ve all asked the question, why content marketing?
To set the stage, there’s been a fundamental shift in the way we as consumers consume and share content. Momentous amount of content being created, consumed and shared. An amazing amount of content, the real question is how does a brand stand apart?
Core components the way we need to think. We need to think different.
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there