SEM and Customer Journey Maps
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This is a case showing how Structural Equation Modeling (SEM0 can be applied to common consumer tracking surveys, media data, web traffic info.,and social media metrics to develop a mapping and quantification of the "customer journey" from awareness to purchase and brand loyalty.
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3. The document shares a case study of a tennis club that increased membership by 10% through a successful social media marketing campaign, spending only £24 on Facebook ads.
Marketing and Communications Plan for Ensure Insurance
This document provides a 3-month communications plan for Ensure Insurance PLC to promote its education protection and individual life insurance products in Lagos, Nigeria. The plan includes an analysis of the insurance market in Nigeria, target customer profiling, a proposed campaign idea of "You Are Doing It Right" to address cultural barriers, and a media strategy focusing on radio, digital, and out-of-home advertising like bus branding. Key objectives are to build brand awareness, acquire new customers, and increase insurance product sales. The total budget is 10 million naira.
Imc
The document discusses marketing communication and media consumption trends. It defines communication and marketing, explaining how marketing has evolved from focusing on the 4Ps (product, price, place, promotion) to focusing on the 4Cs (consumer, cost, convenience, communication). It outlines different communication channels and functions, and emphasizes the importance of integrated marketing communication that uses multiple channels to achieve goals like brand recall. The document also discusses emerging consumer trends in India like increased media disloyalty, the rise of new media, the importance of word-of-mouth marketing, and consumers' preference for convenience and experiential branding.
ARF 360 Media and Marketing Council - AdWeek 2009
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Targeting has always been a primary ingredient in creating better, more focused communications plans. Some of the approaches used in the past to target, both online and offline, have been labeled as socio-economic, geo-demographic, product purchase, psychographic, contextual, behavioral, associative, etc. With advances in marketing mix modeling and the advent of Touchpoints planning initiatives, the need to be able to create a variety of “what-if” scenarios to identify the impact of different media/marketing plans on different groups of consumers is pivotal.
RFC Social Media Presentation, 2nd August, 2011
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
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The document discusses the rise of left brain marketing, which focuses on analytical strategies based on deep customer knowledge rather than creative approaches. It provides examples to illustrate key concepts like using web analytics to map customer journeys and how RealAge uses data to engage health-minded customers through personalized messaging. RealAge is highlighted as an example of using metrics to drive traffic and measure the impact of different marketing activities.
Web 2.0 nyc 2010 metrics
This document discusses metrics for measuring social media and new media from 1990 to 2010. It provides examples of metrics used in 1990, 2000, and 2010 as digital communications and online transactions increased. It then discusses four types of applied social media metrics: brand perception metrics, marketing efficiency metrics, revenue growth metrics, and support savings metrics. Specific metrics are provided for each type. The document emphasizes that social media metrics should guide strategy and that qualitative thinking is also important. It outlines five stages of an organization becoming fully engaged with social media, with the fifth stage being a fully engaged enterprise where customer engagement is distributed across the organization and drives business outcomes.
Social-Media-Optimization_Marketing-Primer_2016.06_Updated
This document provides an overview of social media optimization (SMO) and its benefits for businesses. SMO can advance brand awareness, influence customer behavior, and promote loyalty. It allows businesses to generate more sales and revenue through expanded audience reach and engagement on social media platforms. The document then discusses in detail the growth of major social media platforms like Facebook, LinkedIn, and Twitter and how businesses can leverage them to acquire new customers and drive growth. It emphasizes the importance of consulting experts to develop an effective SMO strategy tailored to a business's specific needs and goals.
Activating the Consumer Journey for Brand Media Strategies
The document discusses how marketers can develop strategies to connect with consumers throughout their journey from initial discovery of a product to purchase and post-purchase engagement. It describes how the consumer journey has evolved from a linear process to a more dynamic one influenced by multiple touchpoints. The key aspects of an effective consumer journey strategy include anticipating consumer needs, attracting them to the brand early on, developing appeal as they evaluate options, activating them to purchase, appreciating them post-purchase, and amplifying positive recommendations to new audiences. Integrating owned, shared, earned and paid media seamlessly across the different stages can help optimize efforts to influence consumers throughout their experience.
Visit Lanarkshire Social Media Workshop July 2011
This document provides an overview of social media and how businesses can use it for sustained growth. It discusses key concepts like social media being a conversation not a broadcast, the power shift to customers, and declining effectiveness of traditional advertising. The document outlines developing a social media strategy with objectives, actions, and performance measurement. It also addresses analyzing your social media landscape and readiness, and ensuring organizational support through resources, policies, and assigning responsibilities.
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一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
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校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
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颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
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The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Compitive analysis on Noise pvt Ltd.pptx
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Customer relationship management notes for Bcom students
Customer relationship management notes In
Detail
DTA Promotion - Marketing Specialist Assignment
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Top 10 Digital Marketing Institute in lucknow.pptx
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Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
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Viapulsa - Content Strategist Assignment
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
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SEM and Customer Journey Maps
- 1. 1 Mapping the Customer Journey Quantifying Paid, Owned & Earned Media across the Path-to-Purchase
- 3. 3Relationships within a Paid, Owned and Earned marketing ecosystem Media Communications Recall Health-Brand Total Brand Awareness Health-Brand Familiarity Health-Brand Purchase Consideration Likelihood to Recommend Health-Brand to family & friends Positively Engaged Social Media Chatter for Health-Brand (SEITM) Nielsen Retail Sales Volume for Health-Brand Health-Brand Web Traffic Data based on waves of research (appendix 3 ) OWNED MEDIA In this second model we have introduced web traffic, social voice of the customer (SEITM) and total retail sales for Health-Brand (all forms). Path to Purchase Model Health-Brand Experiential and Image Attributes. 3
- 4. 4 Health-Brand SPONTANEOUS BRAND AWARENESS TV/CINEMA RADIO SAMPLING & TRIAL INTERNET DISPLAY OUTDOOR PRINT Fabulous Teaser Why Choose Ordinary Health-Brand FAMILIARITY Health-Brand CONSIDERATION LIKELIHOOD TO RECOMMEND Health-Brand TO FAMILY AND FRIENDS Nylon Makeover ONE Makeover TWO IN-STORE Kita’s corner Media Recall Communications Recall Brand Awareness Protection I Trust Keep you drier Keep you smelling fresh Gentle on your skin Makes you feel more comfortable Designed for best Protection Has attractive Packs Effectively absorbs fluid Suits your lifestyle Good Value Fabulous CoCo SOCIAL MEDIA MOBILE MXIT Brand Familiarity Brand Consideration Brand Recommendation 0.12 0.11 0.15 0.13 0.08 0.05 0.19 0.32 0.54 0.58 0.50 0.46 0.43 0.04 0.17 0.10 0.03 0.18 0.17 0.43 0.14 0.41 0.21 0.13 Intrinsic brand attributes Extrinsic brand attributes 0.83 0.82 0.84 0.82 0.78 0.79 0.63 0.79 0.78 0.11 Outdoor = Billboards, Posters and Taxi Rank advertising Print = Magazines, newspapers, broadsheets, promo pamphlets 0.72 Model n = 3381 (Includes 2012, 2013 & 2014 Femcare Sample) Health-Brand Sales Funnel SEM: Consumer Journey Phase 1 Health-Brand Start Here Creative Scores
- 5. 5 Health-Brand TOTAL BRAND AWARENESSDigital Media Recall Offline Media Recall Health-Brand FAMILIARITY Health-Brand CONSIDERATION LIKELIHOOD TO RECOMMEND Health-Brand TO FAMILY AND FRIENDS Communications Recall Brand Awareness Gives me confidence Protection I Trust Keep you feeling drier Keeps you smelling fresh Makes you feel more comfortable Absorbs fluid Fashionable brand Designed for best protection Attractive Packaging Good Value Brand Familiarity Brand Consideration Brand Recommendation 0.33 0.77 0.40 0.28 0.98 0.61 Intrinsic brand attributes Extrinsic brand attributes 0.99 1.00 0.98 1.00 0.97 0.99 0.96 1.00 1.00 0.63 Offline= Billboards, Posters, Taxi Rank advertising, Magazines, newspapers, broadsheets, promo pamphlets, Stokvels, Clinics, School sampling, sampling and school presentations, Radio, TV and Cinema Digital=Internet, Mobile, Social Media (Facebook/Twitter)and MXIT Health-Brand Sales Funnel SEM Phase 2: Consumer Path to Purchase 0.62 Health- Brand Retail Sales Volume Social Media Voice of the Customer * Health-Brand Retail Sales Volume 0.74 Positively engaged social media chatter 0.39 0.33 0.32 0.05 0.04 0.79 0.55 POS SEI: Menstruation Experience POS SEI: Periods & Birth Control POS SEI: Information/ Help POS SEI: Product Form, PADS POS SEI: Product colour/design Health-Brand Web Traffic 0.76 0.21 0.89 Start Here OWNED MEDIA
- 6. 6 Forward • Understanding the customer journey and the customer’s path-to-purchase is critical for generating an enlightened marketing strategy. • Using Structural Equation Modeling (SEM), we are able to derive a blue- print of “how things work” across the entire purchase funnel, from initial media recall to brand awareness, familiarity, purchase consideration, brand recommendation and product purchase. • In so doing we are able to quantify the impact and how paid, owned and earned media affect the key touch-points along this journey and the path- to-purchase and the degree of impact on each of these stages.
- 7. 7 EMEA Office: 110 Durham Rd Bradford West Yorkshire BD8 9HT 40917572, +91 80 40916116 ma@bottomlineanalytics.com Contact Us US Office: Suite 100, 1780 Chadds Lake Dr, NE Marietta, Georgia, 30068-1608 Atlanta, USA mjw@bottomlineanalytics.com