Custom search engines allow users to create tailored search results by specifying websites, synonyms, and search criteria. Users can fine-tune results, customize the appearance, and invite collaborators for building their search engines. Additional features include support for various refinements, exclusions, and specific searches for job-related content and documents.

1. Custom Search Engines

3. 1
Find
• Content
only from a
collection of
websites
you specify
2
Apply
• Additional
search
criteria
behind the
scenes
3
Label
• Similar
websites
together
4
Define
• Your own
synonyms
5
Fine-tune
• Results
ranking
6
Customize
• Look and
feel of
results
7
Invite
• Trusted users
to help you
build it

4. Its Free! Start at google.com/cse
The best search engine is one you built yourself.
• Add a few relevant site: destinations
• Create a library of synonyms
• Add refinements and labels
• Ex: OneSource
• Edit YOUR existing CSE’s here
©2021 Shally Steckerl. All rights reserved. http://shally.carrd.co

5. Sites
©2021 Shally Steckerl. All rights reserved. http://shally.carrd.co
• Supports sub-directories like scguild.com/*resume
Search either “only included” or “entire web”
• Online resumes (i.e. linkedin.com)
• Social media sites
• Document hosting sites
• University, conference, association, or organization sites
Include:
• Job posting sites
• URL keyword patterns
• Website sections (i.e. www.linkedin.com/company/)
• Top Level Domains like .mil and .gov
Exclude:

6. Synonyms
©2021 Shally Steckerl. All rights reserved. http://shally.carrd.co
• Similar Job Titles
• Related Company Names
• Jargon (skill, function, tools)
• Degrees, or Schools
Your own
dictionary of search
term variants:
• Corporate abbreviations
• You own code such as “localcompanies”
Geographies (city names, area/postal codes)
Special codes for
collections of
related terms:
Synonym: equivalent, apposite, descriptor, byword, euphemism,
expression, connotation, parlance, synecdoche, poecilonym,
eponym, epithet, vocabulary, jargon, buzz word, catchword,
terminology, taxonomy, classification, glossary, phrase, conception

7. Find Synonyms
• Word Tools
• Onelook Reverse Dictionary https://onelook.com/reverse-dictionary.shtml
• Word Hippo https://synonym.wordhippo.com/
• Reverse dictionary: https://dictionary.reverso.net/english-synonyms/
• Crowdsourced Vocabulary: https://www.powerthesaurus.org/
• Word Reference: https://www.wordreference.com/
• SEO Tools
• Google Keyword Planner https://ads.google.com/home/tools/keyword-planner/
• Word Tracker https://www.wordtracker.com/
• Dictionaries
• thesaurus.com
• synonyms.com
• synonym-finder.com
• Merriam-Webster: https://www.merriam-webster.com/thesaurus/
• Tech Words
• Built With https://builtwith.com/
• SpyFu https://www.spyfu.com/
7

8. Refinements

9. Refinements
To Try
• Directory: words in title or URL of
pages with lists of people
• LinkedIn: only LinkedIn public profiles
• Personal Email: people who post from
work using top webmail domains
(Gmail, Hotmail, Yahoo = 90%)
• People: words in the title or URL of
pages containing bios
• CompSci: top Computer Science
schools

10. More
Refinements
To Try
Work_For: “I work for” natural language
Non-EDU: anything but universities
Blogs: real-time content from pages with RSS
Resumes: variations like CV, etc. in HTML
Resume-DOCS: formats like PDF, DOC, etc.
Other Documents: Presentations, spreadsheets,
slideshare, code, Google Docs, Cloud Docs, etc.