Shally Steckerl walks you through Google CSE new features. Google's Custom Search Engines are a great way to focus and limit your searches to just the relevant databases. A Google Custom Search can x-ray Linkedin, filtering the results based on the primary geographies where you are focusing your search. Add “refinements” to build collections of websites and add extra keywords to your search automatically. Create custom-saved search shortcuts that prompt for keywords, so you don’t have to memorize Boolean and other syntax. Be more productive with the Favorites and other toolbars. Have fresh search engine results emailed to you daily or weekly. Capture all your custom search engine results with one click directly into a spreadsheet you can import with any CRM.

1. Custom Search Engines

3. 1
Find
• Content
only from a
collection of
websites
you specify
2
Apply
• Additional
search
criteria
behind the
scenes
3
Label
• Similar
websites
together
4
Define
• Your own
synonyms
5
Fine-tune
• Results
ranking
6
Customize
• Look and
feel of
results
7
Invite
• Trusted users
to help you
build it

4. Its Free! Start at google.com/cse
The best search engine is one you built yourself.
• Add a few relevant site: destinations
• Create a library of synonyms
• Add refinements and labels
• Ex: OneSource
• Edit YOUR existing CSE’s here
©2021 Shally Steckerl. All rights reserved. http://shally.carrd.co

5. Sites
©2021 Shally Steckerl. All rights reserved. http://shally.carrd.co
• Supports sub-directories like scguild.com/*resume
Search either “only included” or “entire web”
• Online resumes (i.e. linkedin.com)
• Social media sites
• Document hosting sites
• University, conference, association, or organization sites
Include:
• Job posting sites
• URL keyword patterns
• Website sections (i.e. www.linkedin.com/company/)
• Top Level Domains like .mil and .gov
Exclude:

6. Synonyms
©2021 Shally Steckerl. All rights reserved. http://shally.carrd.co
• Similar Job Titles
• Related Company Names
• Jargon (skill, function, tools)
• Degrees, or Schools
Your own
dictionary of search
term variants:
• Corporate abbreviations
• You own code such as “localcompanies”
Geographies (city names, area/postal codes)
Special codes for
collections of
related terms:
Synonym: equivalent, apposite, descriptor, byword, euphemism,
expression, connotation, parlance, synecdoche, poecilonym,
eponym, epithet, vocabulary, jargon, buzz word, catchword,
terminology, taxonomy, classification, glossary, phrase, conception

7. Find Synonyms
• Word Tools
• Onelook Reverse Dictionary https://onelook.com/reverse-dictionary.shtml
• Word Hippo https://synonym.wordhippo.com/
• Reverse dictionary: https://dictionary.reverso.net/english-synonyms/
• Crowdsourced Vocabulary: https://www.powerthesaurus.org/
• Word Reference: https://www.wordreference.com/
• SEO Tools
• Google Keyword Planner https://ads.google.com/home/tools/keyword-planner/
• Word Tracker https://www.wordtracker.com/
• Dictionaries
• thesaurus.com
• synonyms.com
• synonym-finder.com
• Merriam-Webster: https://www.merriam-webster.com/thesaurus/
• Tech Words
• Built With https://builtwith.com/
• SpyFu https://www.spyfu.com/
7

8. Refinements

9. Refinements
To Try
• Directory: words in title or URL of
pages with lists of people
• LinkedIn: only LinkedIn public profiles
• Personal Email: people who post from
work using top webmail domains
(Gmail, Hotmail, Yahoo = 90%)
• People: words in the title or URL of
pages containing bios
• CompSci: top Computer Science
schools

10. More
Refinements
To Try
Work_For: “I work for” natural language
Non-EDU: anything but universities
Blogs: real-time content from pages with RSS
Resumes: variations like CV, etc. in HTML
Resume-DOCS: formats like PDF, DOC, etc.
Other Documents: Presentations, spreadsheets,
slideshare, code, Google Docs, Cloud Docs, etc.