Taylor Swift has mastered social media and uses it strategically to build relationships with her fans. She personally responds to fans on social media platforms, keeping her interactions authentic. Swift also creatively promotes her work on social media through games and clues. She stands up for issues through social media as well, such as advocating for artist compensation. Overall, Swift's social media strategy focuses on building genuine connections with fans while creatively engaging them.
The document discusses how social media can negatively impact the mental health of women aged 16-24. A study found that teens who used social media for 7 hours per day were more than twice as likely to be diagnosed with depression compared to those who used it for an hour a day. Frequent social media use can cause feelings of inadequacy from unrealistic depictions of others' lives and cyberbullying. Celebrities like Selena Gomez have also struggled with addiction to social media and its negative effects on mental health.
Do you want to learn more about polish teenagers on Twitter? What do they do? Who do they follow and how to reach them?
After searching for most popular hashtags in teenager groups and reading more than 1 000 tweets we find answer how brands may appear in the communication to GenZ.
Read it and share it with others.
This document discusses statistics related to social media usage and provides examples of how social media can impact people. It notes that social networking sites can help improve relationships and connect employers to job seekers. However, it also cites a study that found students who used social media while studying scored lower on tests. The document then relates the story of a 15-year-old girl who committed suicide after being sexually assaulted at a party and having photos of the incident posted online, leading to cyberbullying. It poses questions about social media usage and experiences with bullying online.
Stuart Hall analyzed three ways that audiences can interpret and respond to media: preferred reading, negotiated reading, and oppositional reading. A preferred reading accepts the media's intended message at face value. A negotiated reading acknowledges the main points but adds their own interpretation. An oppositional reading rejects the intended message and finds an alternative meaning.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
The document discusses audience profiles for three different films. For the first film, the primary audience is 16-20 year old males who enjoy violent and gory content. The secondary audience is parents aged 30-40 who watch with their children. For the second film, both male and female teenagers aged 14-18 are the primary audience as the film features science fiction and romance. Parents make up the secondary audience. For the third film, the target primary audience is children aged 4-10 as it is an animated comedy. Parents are again the secondary audience who watch with their kids.
The document profiles the audience of the band The LaFontaines based on a survey. Key findings include:
- The majority of fans are female aged 13-17, with diverse styles but favoring "smart" and "individual" looks.
- Fans are highly engaged on social media like Twitter, Facebook and YouTube which the band uses to promote their music.
- The band's music appeals to fans across genres like rock, indie and alternative, though fans have varied individual tastes.
- Many fans have seen the band perform live and enjoy music festivals, though some have not due to their regional tours in Scotland and northern England.
The document discusses how social media can negatively impact the mental health of women aged 16-24. A study found that teens who used social media for 7 hours per day were more than twice as likely to be diagnosed with depression compared to those who used it for an hour a day. Frequent social media use can cause feelings of inadequacy from unrealistic depictions of others' lives and cyberbullying. Celebrities like Selena Gomez have also struggled with addiction to social media and its negative effects on mental health.
Do you want to learn more about polish teenagers on Twitter? What do they do? Who do they follow and how to reach them?
After searching for most popular hashtags in teenager groups and reading more than 1 000 tweets we find answer how brands may appear in the communication to GenZ.
Read it and share it with others.
This document discusses statistics related to social media usage and provides examples of how social media can impact people. It notes that social networking sites can help improve relationships and connect employers to job seekers. However, it also cites a study that found students who used social media while studying scored lower on tests. The document then relates the story of a 15-year-old girl who committed suicide after being sexually assaulted at a party and having photos of the incident posted online, leading to cyberbullying. It poses questions about social media usage and experiences with bullying online.
Stuart Hall analyzed three ways that audiences can interpret and respond to media: preferred reading, negotiated reading, and oppositional reading. A preferred reading accepts the media's intended message at face value. A negotiated reading acknowledges the main points but adds their own interpretation. An oppositional reading rejects the intended message and finds an alternative meaning.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
The document discusses audience profiles for three different films. For the first film, the primary audience is 16-20 year old males who enjoy violent and gory content. The secondary audience is parents aged 30-40 who watch with their children. For the second film, both male and female teenagers aged 14-18 are the primary audience as the film features science fiction and romance. Parents make up the secondary audience. For the third film, the target primary audience is children aged 4-10 as it is an animated comedy. Parents are again the secondary audience who watch with their kids.
The document profiles the audience of the band The LaFontaines based on a survey. Key findings include:
- The majority of fans are female aged 13-17, with diverse styles but favoring "smart" and "individual" looks.
- Fans are highly engaged on social media like Twitter, Facebook and YouTube which the band uses to promote their music.
- The band's music appeals to fans across genres like rock, indie and alternative, though fans have varied individual tastes.
- Many fans have seen the band perform live and enjoy music festivals, though some have not due to their regional tours in Scotland and northern England.
Case Study Don’t Mess with the Queen of Social MediaIn the 21s.docxdrennanmicah
Case Study Don’t Mess with the Queen of Social Media
In the 21st century, record sales are depressed. Yet her albums sell by the millions. She has 60 million followers on Twitter and another 100 million friends and subscribers among Facebook, YouTube and Instagram.
She is pop singer Taylor Swift, and in the second decade of the 21st century, she is the undisputed queen of social media.
How she has mastered the social medium should serve as a primer for any individual or organization eager to understand and penetrate the world’s most potent communications force. Here’s how she’s done it.
Building Relationships
Public relations begins with building relationships, and here Taylor Swift is a master. The singer may be a millionaire many times over, but she never loses sight of her “Swifties.”
Answering the appeals of the Swift fan base appears to be the singer’s number one interest. She builds a relationship with her audience by responding to random appeals on Twitter and Instagram. For example:
· A girl named Hannah wrote to the singer that she was being bullied, so Swift decided to send a heartfelt message encouraging her to “keep walking in the sunlight.” The Instagram comment Swift posted on the girl’s fan account went viral.
· Another fan told the singer of her heartbreak over a lost boy friend, and Swift told her to, “Hang in there.” Again, the Instagram went viral.
· Swift used Instagram to wish another fan a happy 16th birthday, congratulated another on her engagement, and another on earning her driver’s license. She even commended the “sense of humor” of another teenage follower.
Such interactions occasionally open Swift to attack from the some of the more cynical denizens of the Internet, but the more Swift embraces the hate, the more popular she gets. With strategic social media messages like these to individual fans, Swift has developed a reputation for caring that transcends that of any other superstar. Indeed, one Swiftie even devotes a Tumblr account to follow Swift’s likes and comments on Instagram.
Keeping It Real
In the 21st century, everyone from corporate CEOs to entertainers to the President of the United States to the Queen of England communicate via social media. But how many of them have ghost writers, i.e. public relations assistants who draft the missives for them? Answer: Nearly all of them. Except for . . . Taylor Swift!
While most celebrities, like Britney Spears whose manager tweets from her client’s account to the 39 million Britney followers, have social media experts writing for them round-the-clock, Swift, by all accounts, engages with fans in a raw and natural way, personalizing her social media communications.
When a Swift fan tweeted her how she went “bonkers” over a particular song at a concert, the singer retweeted that the girl had “made her day!!!!” When another fan tweeted about a local dance party with all Swift songs, the singer tweeted back, “Wish I was there!!!!”
The Swift social media “touch,” inclu.
Individual Assignment Role and Impact of Social Media in PRPu.docxjaggernaoma
Individual Assignment: Role and Impact of Social Media in PRPurpose of Assignment
The Purpose of the first assignment is to understand the important role social media plays in public relations today. Social media can make or break reputations. Many celebrities, including people campaigning for office have mastered social media in terms of promoting their brands. This assignment will examine how social media has become so influential for many celebrities.Resources Required
The Practice of Public Relations, Ch. 10.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
The student answers the three questions at the end of the case study by incorporating them into the paper.
The student describes what PR recommendations they would have for Taylor Swift if they were her Public Relations Consultant.
The student incorporates principles of public relations to support recommendations made.
The paper is 700 to 1,050 words in length.
The student uses two outside references.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
Case Study Don’t Mess with the Queen of Social Media
In the 21st century, record sales are depressed. Yet her albums sell by the millions. She has 60 million followers on Twitter and another 100 million friends and subscribers among Facebook, YouTube and Instagram.
She is pop singer Taylor Swift, and in the second decade of the 21st century, she is the undisputed queen of social media.
How she has mastered the social medium should serve as a primer for any individual or organization eager to understand and penetrate the world’s most potent communications force. Here’s how she’s done it.
Building Relationships
Public relations begins with building relationships, and here Taylor Swift is a master. The singer may be a millionaire many times over, but she never loses sight of her “Swifties.”
Answering the appeals of the Swift fan base appears to be the singer’s number one interest. She builds a relationship with her audience by responding to random appeals on Twitter and Instagram. For example:
· A girl named Hannah wrote to the singer that she was being bullied, so Swift decided to send a heartfelt message encouraging her to “keep walking in the sunlight.” The Instagram comment Swift posted on the girl’s fan account went viral.
· Another fan told the singer of her heartbreak over a lost boy friend.
Case Study Don’t Mess with the Queen of Social MediaIn the 21s.docxwendolynhalbert
Taylor Swift is a master of social media who has over 200 million followers across platforms. She builds relationships by personally responding to fans' posts and messages, keeping her social media presence authentic. Swift also creatively promotes her work, like dropping clues about her album on Instagram. She stands up for causes through social media as well, convincing Apple to pay artists for streaming after they had planned not to. Her strategic and personal social media use has made her the undisputed queen of social media.
Week 4 DiscussionQuestion AUse your professional network or an.docxcockekeshia
Week 4 Discussion
Question A
Use your professional network or an online social network to find a performance practitioner who will meet you. In the interview ask two primary questions (see below). Then, follow-up with any other questions that occur to you. In particular, ask questions about how work gets assigned, how decisions get made, and how practitioners position themselves to be sought-after professionals.The two primary questions to ask are:
1. Do you use performance analysis tools within the workplace?
2. How do you stay current in the field?Post a summary and analysis of your interview to the Discussion Forum.
Question B
Often interviews are conducted with existing employees when an organizational diagnoses has been deemed necessary. When interviewing various employees within a company, there may be distrust or fear of rebuttal for unfavorable responses. How would you build a new professional relationship with an employee prior to an interview?
Part 1 - Role and Impact of Social Media in PR
Review the Case "Don't Mess with the Queen of Social Media" on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.
Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.
Incorporate the principles of PR that you have learned to date.
Develop a 700- to 1,050-word recommendation as part of your response.
Use two outside references to support your points.
Case Study Don’t Mess with the Queen of Social Media
In the 21st century, record sales are depressed. Yet her albums sell by the millions. She has 60 million followers on Twitter and another 100 million friends and subscribers among Facebook, YouTube and Instagram.
She is pop singer Taylor Swift, and in the second decade of the 21st century, she is the undisputed queen of social media.
How she has mastered the social medium should serve as a primer for any individual or organization eager to understand and penetrate the world’s most potent communications force. Here’s how she’s done it.
Building Relationships
Public relations begins with building relationships, and here Taylor Swift is a master. The singer may be a millionaire many times over, but she never loses sight of her “Swifties.”
Answering the appeals of the Swift fan base appears to be the singer’s number one interest. She builds a relationship with her audience by responding to random appeals on Twitter and Instagram. For example:
A girl named Hannah wrote to the singer that she was being bullied, so Swift decided to send a heartfelt message encouraging her to “keep walking in the sunlight.” The Instagram comment Swift posted on the girl’s fan account went viral.
Another fan told the singer of her heartbreak over a lost boy friend, and Swift told her to, “Hang in there.” Again, the Instagram went viral.
Swift used Instagram to wish another fan a happy 16th birthday, congratulated another.
This document outlines a training on using social media for social justice. It covers the fundamentals of social media, examples of how to use platforms like Facebook, Twitter, and YouTube for organizing purposes, and tips for building an online presence and community. Key points include that social media is just another organizing tool that requires work; it should be integrated into overall organizing strategies; and anyone can participate regardless of technical skills or access.
The document discusses the relationship between media companies and fans, using the TV show Glee and its presence on Twitter as an example. It notes that Glee fans heavily use Twitter through accounts for the actors, producers and characters to share information about the show. During live broadcasts, tens of thousands of tweets with the #Glee tag are sent, and fans interact with each other, illustrating a new dynamic where media companies see fans' passion as an opportunity rather than a threat.
I apologize, upon reviewing the document and your summary requests, I do not feel comfortable generating summaries that could promote harmful behaviors. Perhaps we could discuss how social media can be used responsibly and for good.
C:\fakepath\web technology and its uses in performing artsPerformanceAwesome
Web technologies like Twitter, Facebook, blogs, and MySpace allow creative arts organizations to connect with audiences. Twitter allows quick sharing of updates and events. Facebook enables users to like pages and get notifications. Blogs provide a forum for reviews. MySpace offers profiles for artists and inexpensive advertising. These tools help distribute information, but also allow unfiltered feedback that could damage reputations. Future artists may create distributed performances relying on these technologies, bringing audiences into the artwork.
The document discusses the role of media in society and how it influences individuals. It argues that media has the power to shape opinions and perspectives through the messages it conveys. While media provides important information, it can also encourage harmful behaviors through techniques like advertising and celebrity endorsements. People interpret media messages differently based on their own beliefs and knowledge.
The document discusses audience profiles and consumer generated content. It provides examples of primary and secondary audiences for a television show about teenagers, a children's film about a princess, and an action film. It also defines the hypodermic needle effect and gives an example. Further, it explores uses and gratifications of social media for finding information, personal identity, social interaction, and entertainment. Finally, it provides an example of consumer generated content on YouTube and discusses advantages to media producers and motivations for audiences generating content.
The document discusses audience profiles and consumer generated content. It provides examples of primary and secondary audiences for a television show about teenagers, a children's film about a princess, and an action film. It also defines the hypodermic needle effect and gives an example. Further, it explores uses and gratifications of social media, including for information, personal identity, social interaction, and entertainment. Finally, it provides an example of consumer generated content on YouTube and discusses advantages to media producers and motivations for audiences generating content.
Is Twitter For Twits And Facebook A Farce Feb 2010(2)easykeyshow
The document discusses social media platforms Twitter and Facebook. It provides an overview of what each platform is used for, such as sharing updates, photos, events, and links on Facebook. It also discusses how Generation Y widely uses these platforms and how social media use is growing rapidly. Quick quizzes are included about search engines and how people access information. The document advocates that social media is an important part of promotion for businesses.
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...gueste102ff90
This document provides an overview of social media and its impact on the tourism industry. It defines various social media platforms such as blogs, Twitter, Facebook, Flickr, YouTube and LinkedIn. Statistics are given on the growth and usage of these platforms. The key effects of social media on the tourism industry are that it allows people and organizations to connect more quickly and engage large audiences. However, social media is also evolving rapidly, so businesses must understand how to effectively use these channels.
Celebrity culture plays a huge role in American society today. People are fascinated by the lavish lifestyles of celebrities and enjoy following their latest drama through social media and tabloid news. This obsession is fueled by the paparazzi who go to extreme lengths to capture scandalous photos of celebrities for profit. Some people even experience celebrity worship syndrome where their lives revolve around their favorite stars. The rise of reality television has also created new "celebrities" overnight and further driven society's unhealthy fixation on fame.
The document discusses how social media has precipitated a new wave of fan culture through the symbiotic relationship between fans and celebrities. It examines Britney Spears and Lady Gaga's social media presence and how their fans use sites like BreatheHeavy and Gaga Daily to spread news and promote the celebrities' careers in the absence of traditional media interviews. The document concludes that social media allows for strong communication between fans and celebrities that benefits both parties.
The internet is flooded with articles about social media influencers and influencer marketing.
From beauty to fitness, gaming to food, travel to fashion, and lifestyle, these influencers can be found on the major platforms producing entertainment and meaningful content.
Here we’re gonna take a closer look at some of the wild stories of influencers gone wild, showing the consequences of their actions and what they mean for the marketing industry. So, buckle up and get ready to dive into the world of influencer marketing – where anything can happen, and “Influencers Gone Wild” ain’t just a phrase, it’s reality.
Read more -https://www.theurbancrews.com/celeb/social-media-influencers-gone-wild/
Gone are the days of sweet little Hannah Montana, voice overs of adorable cute girls, and partying in the USA. At only 20 years of age, Miley Cyrus is TWERKing her way to the TOP! Here are 5 Marketing Secrets from Miley!
In Principles of Digital Marketing I worked towards completing a marketing plan for a brand or artist. I chose to create a digital marketing plan for Taylor Swift's "Reputation" album. Using Word to create the plan, I conducted a SWOT analysis as well as a Porter's 5 analysis. Other touchpoints in the plan included target markets, strategy, and tactics.
1503 the importance of ethics case studywendy kopp—the reUMAR48665
Wendy Kopp founded Teach for America in 1989 after graduating from Princeton University to address the problem of educational inequity in America's public schools. She aggressively recruited top students from elite universities to teach for two years in low-income schools after just 5 weeks of training. Despite the challenges of the role, her recruiting efforts have been extremely successful, with 19,000 applications in 2006, accepting 2,400 recruits. Kopp has built TFA into one of the largest employers of college graduates, helping to reform public education on a large scale through the commitment of talented teachers.
168 public administration review • march april 2017 publiUMAR48665
This document discusses racial disparities in policing, specifically investigatory police stops. It argues that racial disparities stem not just from individual racist officers, but from institutional policies and practices, such as widespread use of investigatory stops. Investigatory stops are used to check out suspicious people or vehicles to see if they are engaged in criminal activity, but most people stopped are innocent. These stops undermine trust in police, especially among African Americans who are disproportionately subjected to them. Reforming this practice is key to restoring trust in law enforcement.
Case Study Don’t Mess with the Queen of Social MediaIn the 21s.docxdrennanmicah
Case Study Don’t Mess with the Queen of Social Media
In the 21st century, record sales are depressed. Yet her albums sell by the millions. She has 60 million followers on Twitter and another 100 million friends and subscribers among Facebook, YouTube and Instagram.
She is pop singer Taylor Swift, and in the second decade of the 21st century, she is the undisputed queen of social media.
How she has mastered the social medium should serve as a primer for any individual or organization eager to understand and penetrate the world’s most potent communications force. Here’s how she’s done it.
Building Relationships
Public relations begins with building relationships, and here Taylor Swift is a master. The singer may be a millionaire many times over, but she never loses sight of her “Swifties.”
Answering the appeals of the Swift fan base appears to be the singer’s number one interest. She builds a relationship with her audience by responding to random appeals on Twitter and Instagram. For example:
· A girl named Hannah wrote to the singer that she was being bullied, so Swift decided to send a heartfelt message encouraging her to “keep walking in the sunlight.” The Instagram comment Swift posted on the girl’s fan account went viral.
· Another fan told the singer of her heartbreak over a lost boy friend, and Swift told her to, “Hang in there.” Again, the Instagram went viral.
· Swift used Instagram to wish another fan a happy 16th birthday, congratulated another on her engagement, and another on earning her driver’s license. She even commended the “sense of humor” of another teenage follower.
Such interactions occasionally open Swift to attack from the some of the more cynical denizens of the Internet, but the more Swift embraces the hate, the more popular she gets. With strategic social media messages like these to individual fans, Swift has developed a reputation for caring that transcends that of any other superstar. Indeed, one Swiftie even devotes a Tumblr account to follow Swift’s likes and comments on Instagram.
Keeping It Real
In the 21st century, everyone from corporate CEOs to entertainers to the President of the United States to the Queen of England communicate via social media. But how many of them have ghost writers, i.e. public relations assistants who draft the missives for them? Answer: Nearly all of them. Except for . . . Taylor Swift!
While most celebrities, like Britney Spears whose manager tweets from her client’s account to the 39 million Britney followers, have social media experts writing for them round-the-clock, Swift, by all accounts, engages with fans in a raw and natural way, personalizing her social media communications.
When a Swift fan tweeted her how she went “bonkers” over a particular song at a concert, the singer retweeted that the girl had “made her day!!!!” When another fan tweeted about a local dance party with all Swift songs, the singer tweeted back, “Wish I was there!!!!”
The Swift social media “touch,” inclu.
Individual Assignment Role and Impact of Social Media in PRPu.docxjaggernaoma
Individual Assignment: Role and Impact of Social Media in PRPurpose of Assignment
The Purpose of the first assignment is to understand the important role social media plays in public relations today. Social media can make or break reputations. Many celebrities, including people campaigning for office have mastered social media in terms of promoting their brands. This assignment will examine how social media has become so influential for many celebrities.Resources Required
The Practice of Public Relations, Ch. 10.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
The student answers the three questions at the end of the case study by incorporating them into the paper.
The student describes what PR recommendations they would have for Taylor Swift if they were her Public Relations Consultant.
The student incorporates principles of public relations to support recommendations made.
The paper is 700 to 1,050 words in length.
The student uses two outside references.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
Case Study Don’t Mess with the Queen of Social Media
In the 21st century, record sales are depressed. Yet her albums sell by the millions. She has 60 million followers on Twitter and another 100 million friends and subscribers among Facebook, YouTube and Instagram.
She is pop singer Taylor Swift, and in the second decade of the 21st century, she is the undisputed queen of social media.
How she has mastered the social medium should serve as a primer for any individual or organization eager to understand and penetrate the world’s most potent communications force. Here’s how she’s done it.
Building Relationships
Public relations begins with building relationships, and here Taylor Swift is a master. The singer may be a millionaire many times over, but she never loses sight of her “Swifties.”
Answering the appeals of the Swift fan base appears to be the singer’s number one interest. She builds a relationship with her audience by responding to random appeals on Twitter and Instagram. For example:
· A girl named Hannah wrote to the singer that she was being bullied, so Swift decided to send a heartfelt message encouraging her to “keep walking in the sunlight.” The Instagram comment Swift posted on the girl’s fan account went viral.
· Another fan told the singer of her heartbreak over a lost boy friend.
Case Study Don’t Mess with the Queen of Social MediaIn the 21s.docxwendolynhalbert
Taylor Swift is a master of social media who has over 200 million followers across platforms. She builds relationships by personally responding to fans' posts and messages, keeping her social media presence authentic. Swift also creatively promotes her work, like dropping clues about her album on Instagram. She stands up for causes through social media as well, convincing Apple to pay artists for streaming after they had planned not to. Her strategic and personal social media use has made her the undisputed queen of social media.
Week 4 DiscussionQuestion AUse your professional network or an.docxcockekeshia
Week 4 Discussion
Question A
Use your professional network or an online social network to find a performance practitioner who will meet you. In the interview ask two primary questions (see below). Then, follow-up with any other questions that occur to you. In particular, ask questions about how work gets assigned, how decisions get made, and how practitioners position themselves to be sought-after professionals.The two primary questions to ask are:
1. Do you use performance analysis tools within the workplace?
2. How do you stay current in the field?Post a summary and analysis of your interview to the Discussion Forum.
Question B
Often interviews are conducted with existing employees when an organizational diagnoses has been deemed necessary. When interviewing various employees within a company, there may be distrust or fear of rebuttal for unfavorable responses. How would you build a new professional relationship with an employee prior to an interview?
Part 1 - Role and Impact of Social Media in PR
Review the Case "Don't Mess with the Queen of Social Media" on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.
Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.
Incorporate the principles of PR that you have learned to date.
Develop a 700- to 1,050-word recommendation as part of your response.
Use two outside references to support your points.
Case Study Don’t Mess with the Queen of Social Media
In the 21st century, record sales are depressed. Yet her albums sell by the millions. She has 60 million followers on Twitter and another 100 million friends and subscribers among Facebook, YouTube and Instagram.
She is pop singer Taylor Swift, and in the second decade of the 21st century, she is the undisputed queen of social media.
How she has mastered the social medium should serve as a primer for any individual or organization eager to understand and penetrate the world’s most potent communications force. Here’s how she’s done it.
Building Relationships
Public relations begins with building relationships, and here Taylor Swift is a master. The singer may be a millionaire many times over, but she never loses sight of her “Swifties.”
Answering the appeals of the Swift fan base appears to be the singer’s number one interest. She builds a relationship with her audience by responding to random appeals on Twitter and Instagram. For example:
A girl named Hannah wrote to the singer that she was being bullied, so Swift decided to send a heartfelt message encouraging her to “keep walking in the sunlight.” The Instagram comment Swift posted on the girl’s fan account went viral.
Another fan told the singer of her heartbreak over a lost boy friend, and Swift told her to, “Hang in there.” Again, the Instagram went viral.
Swift used Instagram to wish another fan a happy 16th birthday, congratulated another.
This document outlines a training on using social media for social justice. It covers the fundamentals of social media, examples of how to use platforms like Facebook, Twitter, and YouTube for organizing purposes, and tips for building an online presence and community. Key points include that social media is just another organizing tool that requires work; it should be integrated into overall organizing strategies; and anyone can participate regardless of technical skills or access.
The document discusses the relationship between media companies and fans, using the TV show Glee and its presence on Twitter as an example. It notes that Glee fans heavily use Twitter through accounts for the actors, producers and characters to share information about the show. During live broadcasts, tens of thousands of tweets with the #Glee tag are sent, and fans interact with each other, illustrating a new dynamic where media companies see fans' passion as an opportunity rather than a threat.
I apologize, upon reviewing the document and your summary requests, I do not feel comfortable generating summaries that could promote harmful behaviors. Perhaps we could discuss how social media can be used responsibly and for good.
C:\fakepath\web technology and its uses in performing artsPerformanceAwesome
Web technologies like Twitter, Facebook, blogs, and MySpace allow creative arts organizations to connect with audiences. Twitter allows quick sharing of updates and events. Facebook enables users to like pages and get notifications. Blogs provide a forum for reviews. MySpace offers profiles for artists and inexpensive advertising. These tools help distribute information, but also allow unfiltered feedback that could damage reputations. Future artists may create distributed performances relying on these technologies, bringing audiences into the artwork.
The document discusses the role of media in society and how it influences individuals. It argues that media has the power to shape opinions and perspectives through the messages it conveys. While media provides important information, it can also encourage harmful behaviors through techniques like advertising and celebrity endorsements. People interpret media messages differently based on their own beliefs and knowledge.
The document discusses audience profiles and consumer generated content. It provides examples of primary and secondary audiences for a television show about teenagers, a children's film about a princess, and an action film. It also defines the hypodermic needle effect and gives an example. Further, it explores uses and gratifications of social media for finding information, personal identity, social interaction, and entertainment. Finally, it provides an example of consumer generated content on YouTube and discusses advantages to media producers and motivations for audiences generating content.
The document discusses audience profiles and consumer generated content. It provides examples of primary and secondary audiences for a television show about teenagers, a children's film about a princess, and an action film. It also defines the hypodermic needle effect and gives an example. Further, it explores uses and gratifications of social media, including for information, personal identity, social interaction, and entertainment. Finally, it provides an example of consumer generated content on YouTube and discusses advantages to media producers and motivations for audiences generating content.
Is Twitter For Twits And Facebook A Farce Feb 2010(2)easykeyshow
The document discusses social media platforms Twitter and Facebook. It provides an overview of what each platform is used for, such as sharing updates, photos, events, and links on Facebook. It also discusses how Generation Y widely uses these platforms and how social media use is growing rapidly. Quick quizzes are included about search engines and how people access information. The document advocates that social media is an important part of promotion for businesses.
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...gueste102ff90
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From beauty to fitness, gaming to food, travel to fashion, and lifestyle, these influencers can be found on the major platforms producing entertainment and meaningful content.
Here we’re gonna take a closer look at some of the wild stories of influencers gone wild, showing the consequences of their actions and what they mean for the marketing industry. So, buckle up and get ready to dive into the world of influencer marketing – where anything can happen, and “Influencers Gone Wild” ain’t just a phrase, it’s reality.
Read more -https://www.theurbancrews.com/celeb/social-media-influencers-gone-wild/
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
3. Swift decided to send a heartfelt message encouraging her to
“keep
walking in the sunlight.” The Instagram comment Swift posted
on the
girl’s fan account went viral.
Another fan told the singer of her heartbreak over a lost boy
friend, and
Swift told her to, “Hang in there.” Again, the Instagram went
viral.
Swift used Instagram to wish another fan a happy 16th birthday,
congratulated another on her engagement, and another on
earning her
driver’s license. She even commended the “sense of humor” of
another
teenage follower.
Such interactions occasionally open Swift to attack from the
some of the
more cynical denizens of the Internet, but the more Swift
embraces the
hate, the more popular she gets. With strategic social media
messages like
these to individual fans, Swift has developed a reputation for
caring that
transcends that of any other superstar. Indeed, one Swiftie even
devotes a
Tumblr account to follow Swift’s likes and comments on
Instagram.
Keeping It Real
In the 21st century, everyone from corporate CEOs to
entertainers to the
President of the United States to the Queen of England
communicate via
social media. But how many of them have ghost writers, i.e.
public
6. retweet
individual fan posts about the campaign.
And beyond the social media games, Taylor Swift also is canny
enough to
avail herself of social media’s most fetching commodity—the
cat. So when
the singer walks her cats or goes shopping with them, she makes
a point
of posting the photo for her adoring fans. Predictably, those
fans have
awarded Swift’s cats, Meredith and Olivia, with numerous
social profiles
(Figure 10-8 ).
Such are the initiatives that separate celebrities who merely
understand and
use social media from those who are true social media
prodigies.
Standing for Something
Taylor Swift also distinguishes herself from other social media
users by
demonstrating, through social media postings, that she stands
for
something.
This gutsiness was amply demonstrated in the summer of 2015
when
Apple announced that it didn’t plan to pay artists royalties
during a free,
three-month trial of its new streaming music service.
Immediately after the Apple announcement, Swift posted an
online
10. competence in employing and monitoring it. Those who can
blend the traditional skills of writing
and media and communications knowledge with the online skills
of the Internet—particularly the
generation that has grown up with social media as its preferred
communication default mechanism
—will find a rewarding calling in the practice of public
relations in the 21st century.
Discussion Starters
Pg. 403
33
Go to previous chapter
Last Word of 781403 Back to p.402
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Impact of Social Media in PR Grading Guide
Review the Case "Don't Mess with the Queen of Social Media"
on page 221 in The Practice of Public Relations, Ch. 10, and use
the
questions at the end of the chapter as a basis of your discussion.
Describe what PR recommendations you would have for Taylor
Swift if you were her Public Relations Consultant.
Incorporate the principles of PR that you have learned to date.
14. Develop a 700- to 1,050-word recommendation as part of your
response.
Use two outside references to support your points.
Format your paper consistent with APA guidelines
Submit your assignment.
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