Darrell Cavens, CEO and founder of Daily Deals for Moms, Babies and Kids, discusses the company's focus on delivering an excellent customer experience. The company launched in 2010 and now has over 300 employees across 4 locations. Their focus on the mom demographic led to rapid growth due to an underserved market. Going forward, the company's three major initiatives are to ship faster, improve the customer experience, and expand their merchandise selection.