This document provides guidance on pricing SaaS products. It suggests starting with either simple consumer or business pricing models that are based on either cost or the measurable value generated for customers. The key factors for business customers are whether the service saves costs by replacing more expensive options or increases efficiency or revenue. It also recommends determining pricing through competitive analysis, customer feedback loops, split testing, and private betas to learn the true value before setting public prices, with the goal of starting conservatively.