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Why your startup needs multiple revenue models Rashmi Sinha SlideShare
Background ,[object Object],[object Object]
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Your users should understand your business model
The first sales person should be YOU
Understand the Sales  Learning Curve before first sales hire
Financial models are useful (to understand if it will scale)
Get entire team on board
More experiments are better
Advertising ,[object Object],[object Object],[object Object]
Advertising needs massive scale ,[object Object],[object Object],[object Object],[object Object]
Balancing ads and user experience
Understanding Freemium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practice customer development ,[object Object],[object Object],[object Object],[object Object]
With paid products, your customers call and tell you what they will pay for!
Comparing revenue from diff models Multiple models balance this out Bookings Realized Revenue Collections Advertising: Networks N/A When ad is run 30 days Advertising: Direct Sales IO is signed When ad is run 45-120 days later Subscriptions Subscription agreement Subscription period Beginning of each subscription period
Slides at:  www.slideshare.net/rashmi

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