The document discusses the concept of the Lean Startup, created by Eric Ries in 2011, which aims to reduce costs, commercialization risks, and resource waste for startups. It emphasizes the importance of validation through market feedback and encourages the use of Minimum Viable Products (MVPs) for effective learning and market fit. The methodology integrates principles from lean manufacturing, customer development, and agile practices to support entrepreneurs in launching successful businesses.

2. Who is the creator?
2011 When

3. The Inspiration for Lean Startup
What

4. Reduce costs of a startup
Commercialisation risk
Waste of resources
Likelihood to succeed in the
market
Why Lean Startup?

5. Where can Lean Startup be used?
...

6. Basics of Lean Startup
How

7. Hypotheses/Assumptions
Nothing is Real
Until your market tells you it’s real

8. Experiments/Rapid Prototyping

9.  A version or representation of your product/service
that enables you to gather the most learning to move
you towards your product/market fit with the least
effort.
 An MVP can be anything...your imagination is the only
limit
Another name for a crap product/service
Minimum Viable Product (MVP)

10. Measure / Find your market fit

11. Measure / Data
• Actionable
• Accessible
• Auditable
Good metric

12. Learning

13.  Who  Eric Ries
 When  2011
 What  Lean, Customer Development, Agile, etc.
 Why  Help entrepreneurs be successful
 Where  Everywhere
 How  Build – Measure - Learn
Recap of Lean Startup 101

14.  The book
 Lean Startup website
 Eric Ries’ blog
References