Strategic Thinking presentation covers step-by-step strategic planning process, provides

1. STRATEGICTHINKING

2. AGENDA
1. Why strategic thinking is important?
2. Overview of strategic planning process
3. Overview of goal setting frameworks

3. STRATEGIC PLANNING PROCESS
• Where are we now?
• Where do we want to be? And how do we achieve this?

5. RISK MANAGEMENT
NEGATIVE RISK RESPONSES
Avoid
Mitigate
Transfer
Accept
POSITIVE RISK RESPONSES
Exploit
Enhance
Share
Accept

6. MISSION STATEMENT
Why your company exists?

7. MISSION STATEMENT
LinkedIn “Connect the world’s professionals to make them more productive and
successful.”
Starbucks “To inspire and nurture the human spirit – one person, one cup and one
neighborhood at a time.”
Airbnb “is to live in the world where one day you can feel like you’re home anywhere &
not in a home, but truly home, where you belong.”

8. VISION STATEMENT
What the company wants to become?

9. VISION STATEMENT
LinkedIn “Create economic opportunity for every member of the global workforce.”
Starbucks “To establish Starbucks as the premier purveyor of the fi nest coffee in the
world while maintaining our uncompromising principles while we grow.”
Airbnb “Belong Anywhere.”

10. BUSINESS STRATEGY / CA
• What should the organisation do more of?
• What should the organisation quit doing?
• How is the organisation going to grow?
• How can your company can compete in a dynamic and rapidly
changing global economy?

11. STARBUCKS STRATEGY / CA
1. Offering ‘third-place’ experience
2. Selling coffee of the highest quality
3. International market expansion with the focus on emerging economies
4. Integrating technology into various business processes
5. Optimized mix of owned and franchised stores

12. EVOLUTION OF GOAL SETTING
• 1950s Peter Drucker, MBO
• 1970s Andy Grove, Intel, iMBO
• 1990s Norton & Kaplan, Balanced Scorecard
• 1990s John Doer, Google, OKRs

13. BALANCED SCORECARD

14. OKR (OBJECTIVES AND KEY RESULTS)
The Objective
• The What (Where do I want to go?)
• Qualitative goal
• Is ambitious
• Feels uncomfortable
• Not measurable, gives freedom to act
The Key Results
• The How (How will I pace myself to see if I’m getting there?)
• Clearly make the objective achievable
• Are quantifiable
• SMART goals: Specific, Measurable,Achievable, Realistic and
Time-bound
• Lead to objective grading

15. OKR EXAMPLE
Objective: Accelerate EasyStudy Enterprise revenue growth
Key Results:
1. Launch 10 feature to all users
2. Implement 5 initiative to increase revenue per user by 20%
3. Launch three revenue-specific experiments to learn what drives revenue growth
4. Secure tech support to build 5 feature in Q1