11 Ways to Optimize Linked in for BusinessLikeable Local
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
Why does my brand matter? 92% of employers either already use, or are planning to use, social media as a recruitment tool.
Melissa Barker, Social Media Manager at Jive Software, explains how to brand yourself with LinkedIn.
Learn more about Jive Software: http://bit.ly/1aTo6Vq
Repurposing with Rewards: A Lawyer's Guide to Creating Website and Social Med...klovett1
Attorneys are busy and often have trouble finding the time to market themselves. In this presentation, we show how one article or blog post can be shared across multiple platforms, including the law firm's website, blog, LinkedIn, Facebook and Twitter. We also show how attorneys can increase their online presence, enhance their credibility and build relationships by sharing other people's content. Presented by Kirsten Lovett and Deb Scaringi at InPractice Hartford in May 2013.
LinkedIn and Social Media Strategy for Customer and Talent AttractionFisher Vista, LLC
There are more than 200 million professionals and companies on LinkedIn, but the fact is, most aren’t coming anywhere close to getting the most out of this powerful social tool.
One of my specialties is helping companies find and attract clients and talent with LinkedIn. Let me show you how you can do more with and get more from LinkedIn.
You will learn:
- How to ensure that your company and your profile are credible, searchable and findable
- How to leverage connections effectively
- How to optimize your professional profile to be credible, search-friendly and brand-aligned
- Basic and advanced LinkedIn usage
- Connection strategies for balancing reach and trust
- Group etiquette and content sharing
11 Ways to Optimize Linked in for BusinessLikeable Local
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
Why does my brand matter? 92% of employers either already use, or are planning to use, social media as a recruitment tool.
Melissa Barker, Social Media Manager at Jive Software, explains how to brand yourself with LinkedIn.
Learn more about Jive Software: http://bit.ly/1aTo6Vq
Repurposing with Rewards: A Lawyer's Guide to Creating Website and Social Med...klovett1
Attorneys are busy and often have trouble finding the time to market themselves. In this presentation, we show how one article or blog post can be shared across multiple platforms, including the law firm's website, blog, LinkedIn, Facebook and Twitter. We also show how attorneys can increase their online presence, enhance their credibility and build relationships by sharing other people's content. Presented by Kirsten Lovett and Deb Scaringi at InPractice Hartford in May 2013.
LinkedIn and Social Media Strategy for Customer and Talent AttractionFisher Vista, LLC
There are more than 200 million professionals and companies on LinkedIn, but the fact is, most aren’t coming anywhere close to getting the most out of this powerful social tool.
One of my specialties is helping companies find and attract clients and talent with LinkedIn. Let me show you how you can do more with and get more from LinkedIn.
You will learn:
- How to ensure that your company and your profile are credible, searchable and findable
- How to leverage connections effectively
- How to optimize your professional profile to be credible, search-friendly and brand-aligned
- Basic and advanced LinkedIn usage
- Connection strategies for balancing reach and trust
- Group etiquette and content sharing
It started in 2001, but it didn't start all that well. In 2002, I made about $900. Today we are a 38-person $5 million company. Here's how content marketing got us there, and how to make it work for you.
Presented by Andy Crestodina at Content Jam in Chicago, Aug 2016.
Linkedin Publishing is a great way for marketers and other professionals to grow their following, build a brand and add value to their audiences. Here are 18 Linkedin Publishing Tips for making the most of this powerful social media platform.
You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success?
This session answers the top questions and addresses the top objections:
• What’s content marketing? Why invest in content?
• What topics does your audience really care about?
• What if we’re not writers? We don’t have time to create marketing content
This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet.
This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.
Semantic SEO and the Future of Search (Wine & Web 53)Andy Crestodina
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO.
• How to target topics, not just phrases (Semantic Search)
• How to incorporate natural language into your content (Voice Search)
• How to make visitors happy in ways that make Google happy (User Interaction Signals)
This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Jesse McDonald — Creating Multipurpose Content That WinsSemrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Creating Multipurpose Content That Wins". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-creating-multipurpose-content-that-wins/
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
Building a social strategy on LinkedIn is vital for Hong Kong's small businesses today. With 1+ million members in Hong Kong, the network will not only give you exposure to potential leads, customers and candidates, but also the ability to engage in discussions that pertain to your industry, ultimately positioning you and your small business as a thought leader.
Led by our own experts Lauren Gilbert and Mandy Wong, the March session will focus on Building a Social Strategy:
- How does social change the way we do business?
- How does an effective content marketing strategy change the game?
- How do I measure my success on LinkedIn?
BluePrint is a new app by MuniRent that makes it easy for city plan checkers to trasnfer unassigned tasks to external plan checkers. BluePrint reduces the pain point of exporting Accela tasks and making it available for external contractors to review plans.
It started in 2001, but it didn't start all that well. In 2002, I made about $900. Today we are a 38-person $5 million company. Here's how content marketing got us there, and how to make it work for you.
Presented by Andy Crestodina at Content Jam in Chicago, Aug 2016.
Linkedin Publishing is a great way for marketers and other professionals to grow their following, build a brand and add value to their audiences. Here are 18 Linkedin Publishing Tips for making the most of this powerful social media platform.
You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success?
This session answers the top questions and addresses the top objections:
• What’s content marketing? Why invest in content?
• What topics does your audience really care about?
• What if we’re not writers? We don’t have time to create marketing content
This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet.
This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.
Semantic SEO and the Future of Search (Wine & Web 53)Andy Crestodina
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO.
• How to target topics, not just phrases (Semantic Search)
• How to incorporate natural language into your content (Voice Search)
• How to make visitors happy in ways that make Google happy (User Interaction Signals)
This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Jesse McDonald — Creating Multipurpose Content That WinsSemrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Creating Multipurpose Content That Wins". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-creating-multipurpose-content-that-wins/
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
Building a social strategy on LinkedIn is vital for Hong Kong's small businesses today. With 1+ million members in Hong Kong, the network will not only give you exposure to potential leads, customers and candidates, but also the ability to engage in discussions that pertain to your industry, ultimately positioning you and your small business as a thought leader.
Led by our own experts Lauren Gilbert and Mandy Wong, the March session will focus on Building a Social Strategy:
- How does social change the way we do business?
- How does an effective content marketing strategy change the game?
- How do I measure my success on LinkedIn?
BluePrint is a new app by MuniRent that makes it easy for city plan checkers to trasnfer unassigned tasks to external plan checkers. BluePrint reduces the pain point of exporting Accela tasks and making it available for external contractors to review plans.
Managing the Logistics of a Medical Device AuditGeneris
Today’s medical device manufacturers navigate a complex ecosystem of regulatory compliance, both domestically and abroad. Manufacturers are subject to varying regional regulations with unique requirements and specific guidelines.
An overarching logistics strategy can be applied to all plants despite the regional variations.
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
How can you strategize to strengthen your talent brand, knock out the competition, and improve your sourcing? Click through to see five areas that talent acquisition teams should plan and prioritize in 2014.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
In this 45 min webcast, suitable for any size Recruitment Agency, you will learn -
• How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%.
• Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget.
• Golden Rules – essential considerations for every post on LinkedIn
• What content works and what doesn't – packed with ideas to implement now!
LinkedIn has established its staying power and proves to be one of the most useful tools for your business and career. In this year’s 7x7x7, hear from 7 experts who have leveraged LinkedIn’s tools, features, and groups to enhance their own profile, increase contacts, and grow their business. Tips will span from personal applications of LinkedIn to enterprise level features that can be used for your business.
Mastering LinkedIn is not as complicated as you think. Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
B2B Social Media Marketing: A successful LinkedIn InMail strategyMarketingSherpa
Join Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through how DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers.
Social selling enables marketers and salespeople to leverage social media to interact directly with their leads and prospects at every stage of their buyer's journey; from attract, to convert, close and delight.
HubSpot and LinkedIn have partnered up to bring you this deck on social selling at all stages of your buyer's journey. We'll show you how to use your online presence to attract the right people and help close them into customers more efficiently.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Chris Lavery, social media guru and all round good guy, gave a presentation to the Monaghan E-Commerce Network recently and kindly shares his presentation here.
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
Similar to 11 Ways to Optimize LinkedIn for Business (20)
7 teps to Succeed on Social Media for JewelersLikeable Local
In today's world, jewelry businesses come up against seemingly insurmountable obstacles. With social media, there are affordable, effective methods to advertise your jewelry business.
5 Hacks to Turn Negativity Online Into Rave ReviewsLikeable Local
Negativity online, the bane of any small business’ online presence, is a terrifying prospect to overcome. However, once disaster strikes all is not lost. Luckily there are a number of tricks to remember when dealing with negativity. Keep calm and tune into this free webinar with Dave Kerpen, CEO of Likeable Local, and Patrick Ambron, CEO of BrandYourself, as they take you through integral survival tips to staying positive.
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As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Your Path to YouTube Stardom Starts HereSocioCosmos
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
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respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
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with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
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good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
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background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
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ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
3. #SMTLive | @DaveKerpen
The Basics…
LinkedIn is a business-oriented
social network that launched on May
5th, 2003.
LinkedIn now has more tha
364 million users and 3
million company pages.
30% of SMBs use LinkedIn regularly—
making it the most frequented platform.
Sources: Inc, LinkedIn, Marketing Land
4. #SMTLive | @DaveKerpen
11 Ways to Optimize LinkedIn For Your Business
1. Customize Your Profile to Boost Your Business
2. Publish On LinkedIn
3. Share Updates Personally & As A Business
4. Leverage LinkedIn Listening
5. Create LinkedIn Groups
6. Discover & Connect with Influencers
7. Recruit Amazing Talent
8. Advertise Strategically
9. Use Showcase Pages
10.Integrate with Twitter & Slideshare
11.Introduce People In Your Network To Each Other
5. #SMTLive | @DaveKerpen
1. Customize Your Profile
to Boost Your Business
– Make a custom URL
– Add a professional
profile picture to your
profile
– Add a background
photo
– Hyperlink to your
company
– Search engine optimize
your profile
– Show work examples
9. #SMTLive | @DaveKerpen
Search Engine Optimization
When creating your profile, include keywords that
prospects or clients would enter into LinkedIn or any
other search engine
11. #SMTLive | @DaveKerpen
2. Publish On LinkedIn
• Becoming an author on
LinkedIn helps establish
you as an expert
– Post links to blogs,
news articles, & more!
– Helps with lead gen,
customer retention,
and awareness!
→ pay attention to folks
who are engaging with
your posts!
12. #SMTLive | @DaveKerpen
Publishing Blog Posts
1. Think of a great headline
2. Find/take a compelling
photo
3. Write a concise post
4. Include strong calls to
action at the bottom of
your post
5. Share across different
social media channels!
• Become a thought leader in
your industry
• Follow these steps to most
effectively blog:
14. #SMTLive | @DaveKerpen
3. Share Updates Personally & As A
Business
• Update your status at least
once a day!
• The best times to post are
7am-8am and 5pm-6pm.
• The best days to post are
weekdays.
• 93% of B2B marketers rate
LinkedIn as the top B2B
social media lead generation
source.
Source: Marketing Ninjas
Search your company name or interesting keywords
17. #SMTLive | @DaveKerpen
4. Leverage LinkedIn Listening
• Listening is the most
important tool on social
media
• Listen to what your
customers/prospects are
saying about your brand or
product
• Search keywords about
your company and look at
posts that mentioned the
phrases
18. #SMTLive | @DaveKerpen
Check Out How Your Audience Is
Engaging With your Posts
Head to Profile at the top of your screen and click Updates
22. #SMTLive | @DaveKerpen
5. Create LinkedIn Groups
• Showcase
your thought
leadership!
• Post relevant content like blogs, articles, quotes, and
curated content.
• Promote the group and grow your LinkedIn community!
25. #SMTLive | @DaveKerpen
6. Discover & Connect with
Influencers
• LinkedIn Influencers= thought
leaders
• Listen, interact, and connect with
them!
• Follow influencers of your choice
• Comment on their posts
• Share their published content
• Message them & ask for a
connection!
26. #SMTLive | @DaveKerpen
Follow the influencer to
receive updates from
them
When you feel close enough
to your influencer, connect
with them!
27. #SMTLive | @DaveKerpen
7. Recruit Amazing Talent
• Are you in need of a
new team member?
• Use the advanced
search features to
find great potential
employees!
93% of businesses use
LinkedIn to recruit
-Job Cast
28. #SMTLive | @DaveKerpen
• Search by
– Connections,
location, industry,
past companies,
and more!
• Recruit effectively
with LinkedIn
Premium
29. #SMTLive | @DaveKerpen
8. Advertise Strategically
• LinkedIn’s targeting properties include:
– industry,
– job title,
– seniority,
– age,
– gender,
– location,
– skills, and
– group affiliation
• LinkedIn’s targeting properties include:
– industry,
– job title,
– seniority,
– age,
– gender,
– location,
– skills, and
– group affiliation
LinkedIn’s Ads are a great resource to gain
exposure, especially for B2B companies
32. #SMTLive | @DaveKerpen
9. Use Showcase Pages
What is a Showcase Page?
• The pages are niche
pages off of a company
page
• They allow a company
to promote specific
products or market to a
specific buyer persona
Use the pages for different products, new launches, and more!
33. #SMTLive | @DaveKerpen
Share Work Examples
They can
become a virtual
portfolio of
success stories
for your
business
35. #SMTLive | @DaveKerpen
10. Integrate with Twitter & Slideshare
If you’ve created a presentation, share it directly to LinkedIn from
Slideshare!
Increase your reach with integration!
36. #SMTLive | @DaveKerpen
Steps to Add Twitter to LinkedIn:
1. Click “edit profile”
2. “Add Twitter account”
next to the Twitter
field
3. This will integrate
your Twitter into your
LinkedIn account!
37. #SMTLive | @DaveKerpen
11. Introduce People In Your Network To
Each Other
Source: John Murphy, LinkedIn
1. Search for one of your connection’s
profiles from the top of your home page.
2. From the search results, click their name.
3. Click the down facing arrow next to the
blue Send a message button and select
Share Profile.
How to share a LinkedIn contact’s profile:
38. #SMTLive | @DaveKerpen
4. Enter each
recipient’s name in
the To: field.
5. In the message,
explain how your
connection and
the person you
are sharing it with
could benefit from
knowing each
other.
6. Click Send
Message!
Source: John Murphy, LinkedIn
40. #SMTLive | @DaveKerpen
Likeable Hub
Use thousands of content ideas at your fingertips
and preplan your posts for the most effective
times
41. #SMTLive | @DaveKerpen
TURBOPOST ™ Technology
Strategically
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