SlideShare a Scribd company logo
client pitch 
womenstrategy.com
We help female entrepreneurs solve problems & pursue growth
WOMEN
STRATEGY
By Anna Dewar Gully
Founder, Chief Strategist
womenstrategy.com
client pitch 
womenstrategy.com
What is Women Strategy?
1. We work to understand you (female founders and business owners)
and your goals for your businesses
2. We partner with you to develop imaginative strategies that will help
drive your business towards growth and your life towards balance
3. We understand the unique hurdles & opportunities that female
entrepreneurs face and we design strategy that will help you anticipate
& overcome those hurdles and capitalize on your opportunities
We are a strategy firm that serves female-led enterprises
client pitch 
womenstrategy.com
There are a few reasons to question the value
of hiring a female-focused strategy firm
1. I don't get how hiring a female-focused strategy firm will help me
succeed?
2. Hey, aren't female entrepreneurs just as capable as male
entrepreneurs - why single female entrepreneurs out?
3. Shouldn't I hire one of the BIG strategy firms -- what can you do for my
business that a top-tier strategy firm cannot?
For example, you might say...
client pitch 
womenstrategy.com
But what if we persuaded you...
...FEMALEENTREPRENEURS
FACE UNIQUEHURDLES 
client pitch 
womenstrategy.com
It's our business to understand those hurdles
The funding hurdle - In the US women receive only 10% of
Venture Capital investment annually
The growth/scale hurdle - 85% of Female-led businesses
are classed as "micro businesses"
The connection hurdle - only 7% of partners in US venture
capital firms are women
The advisory hurdle - women often lack connections to
advisors who could help them grow their businesses
The work/life balance hurdle - women still hold an unequal
role in managing responsibilities at home
Note: except where noted, these are Canadian statistics
client pitch 
womenstrategy.com
And what if we persuaded you...
 FEMALEENTREPRENEURSAREPOISEDTOCAPITALIZE
ONUNIQUEOPPORTUNITIES
client pitch 
womenstrategy.com
It's our business to see the opportunities
1. Women's purchasing power - as Bridget Brenan writes "if the
consumer economy had a sex it would be female"
2. Women's economic growth potential - the female economy
has a larger growth potential than China & India combined
3. Female-driven social networks & word-of-mouth - women
are social animals and they talk to other women.
4. Women buy for other market segments - women have a
multiplier effect, they buy for their children, their spouses, etc.
5. Someone else's missed opportunity - Many businesses are
tone deaf to the needs of female consumers - think about car
commercials that pitch to men when women buy 85% of all cars
Note: except where noted, these are Canadian statistics
client pitch 
womenstrategy.com
More than anything though, it's our business to
help you succeed
Your business
Your market, your products, your services
Your assets & your struggles
Your hopes, dreams, & dilemmas
What lights you up and captures your imagination so we
can build a unique strategy with you that captivates your
market/audience today and in the future
Note: except where noted, these are Canadian statistics
At Women Strategy we lead with questions. Our job is to get to know...
client pitch 
womenstrategy.com
We help you define an imaginative strategy for
your business, we help you leap over hurdles,
we help you capitalize on opportunities.
"Wehelpyougrowyour
businessonyour
terms"
client pitch 
womenstrategy.com
1. Strategic coaching / advisory services
2. Strategic presentations, pitches, & proposals
3. Strategic positioning
4. Strategic planning
5. Strategic partnerships/connections
6. Strategic organizational design & change
6 Core Offerings for your success
client pitch 
womenstrategy.com
Seed
Start-up
Growing
Established
Mature
Services that will work for you
regardless of your business stage
client pitch 
womenstrategy.com
Get us working on your strategy.
Reach us today:
Anna Dewar Gully
Founder, Chief Strategist
anna.dewargully@womenstrategy.com
We can help right now

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Female Entrepreneurs: Women Strategy

  • 1. client pitch  womenstrategy.com We help female entrepreneurs solve problems & pursue growth WOMEN STRATEGY By Anna Dewar Gully Founder, Chief Strategist womenstrategy.com
  • 2. client pitch  womenstrategy.com What is Women Strategy? 1. We work to understand you (female founders and business owners) and your goals for your businesses 2. We partner with you to develop imaginative strategies that will help drive your business towards growth and your life towards balance 3. We understand the unique hurdles & opportunities that female entrepreneurs face and we design strategy that will help you anticipate & overcome those hurdles and capitalize on your opportunities We are a strategy firm that serves female-led enterprises
  • 3. client pitch  womenstrategy.com There are a few reasons to question the value of hiring a female-focused strategy firm 1. I don't get how hiring a female-focused strategy firm will help me succeed? 2. Hey, aren't female entrepreneurs just as capable as male entrepreneurs - why single female entrepreneurs out? 3. Shouldn't I hire one of the BIG strategy firms -- what can you do for my business that a top-tier strategy firm cannot? For example, you might say...
  • 4. client pitch  womenstrategy.com But what if we persuaded you... ...FEMALEENTREPRENEURS FACE UNIQUEHURDLES 
  • 5. client pitch  womenstrategy.com It's our business to understand those hurdles The funding hurdle - In the US women receive only 10% of Venture Capital investment annually The growth/scale hurdle - 85% of Female-led businesses are classed as "micro businesses" The connection hurdle - only 7% of partners in US venture capital firms are women The advisory hurdle - women often lack connections to advisors who could help them grow their businesses The work/life balance hurdle - women still hold an unequal role in managing responsibilities at home Note: except where noted, these are Canadian statistics
  • 6. client pitch  womenstrategy.com And what if we persuaded you...  FEMALEENTREPRENEURSAREPOISEDTOCAPITALIZE ONUNIQUEOPPORTUNITIES
  • 7. client pitch  womenstrategy.com It's our business to see the opportunities 1. Women's purchasing power - as Bridget Brenan writes "if the consumer economy had a sex it would be female" 2. Women's economic growth potential - the female economy has a larger growth potential than China & India combined 3. Female-driven social networks & word-of-mouth - women are social animals and they talk to other women. 4. Women buy for other market segments - women have a multiplier effect, they buy for their children, their spouses, etc. 5. Someone else's missed opportunity - Many businesses are tone deaf to the needs of female consumers - think about car commercials that pitch to men when women buy 85% of all cars Note: except where noted, these are Canadian statistics
  • 8. client pitch  womenstrategy.com More than anything though, it's our business to help you succeed Your business Your market, your products, your services Your assets & your struggles Your hopes, dreams, & dilemmas What lights you up and captures your imagination so we can build a unique strategy with you that captivates your market/audience today and in the future Note: except where noted, these are Canadian statistics At Women Strategy we lead with questions. Our job is to get to know...
  • 9. client pitch  womenstrategy.com We help you define an imaginative strategy for your business, we help you leap over hurdles, we help you capitalize on opportunities. "Wehelpyougrowyour businessonyour terms"
  • 10. client pitch  womenstrategy.com 1. Strategic coaching / advisory services 2. Strategic presentations, pitches, & proposals 3. Strategic positioning 4. Strategic planning 5. Strategic partnerships/connections 6. Strategic organizational design & change 6 Core Offerings for your success
  • 12. client pitch  womenstrategy.com Get us working on your strategy. Reach us today: Anna Dewar Gully Founder, Chief Strategist anna.dewargully@womenstrategy.com We can help right now