WomenStrategy.com is a strategy firm dedicated to supporting female entrepreneurs by understanding their unique challenges and designing tailored strategies for growth and work-life balance. The firm addresses specific hurdles that women face in business, such as access to funding and advisor networks, while also highlighting the significant opportunities within the female consumer economy. Their services include strategic coaching, planning, and organizational design to help women-led businesses succeed.

1. client pitch
womenstrategy.com
We help female entrepreneurs solve problems & pursue growth
WOMEN
STRATEGY
By Anna Dewar Gully
Founder, Chief Strategist
womenstrategy.com

2. client pitch
womenstrategy.com
What is Women Strategy?
1. We work to understand you (female founders and business owners)
and your goals for your businesses
2. We partner with you to develop imaginative strategies that will help
drive your business towards growth and your life towards balance
3. We understand the unique hurdles & opportunities that female
entrepreneurs face and we design strategy that will help you anticipate
& overcome those hurdles and capitalize on your opportunities
We are a strategy firm that serves female-led enterprises

3. client pitch
womenstrategy.com
There are a few reasons to question the value
of hiring a female-focused strategy firm
1. I don't get how hiring a female-focused strategy firm will help me
succeed?
2. Hey, aren't female entrepreneurs just as capable as male
entrepreneurs - why single female entrepreneurs out?
3. Shouldn't I hire one of the BIG strategy firms -- what can you do for my
business that a top-tier strategy firm cannot?
For example, you might say...

4. client pitch
womenstrategy.com
But what if we persuaded you...
...FEMALEENTREPRENEURS
FACE UNIQUEHURDLES

5. client pitch
womenstrategy.com
It's our business to understand those hurdles
The funding hurdle - In the US women receive only 10% of
Venture Capital investment annually
The growth/scale hurdle - 85% of Female-led businesses
are classed as "micro businesses"
The connection hurdle - only 7% of partners in US venture
capital firms are women
The advisory hurdle - women often lack connections to
advisors who could help them grow their businesses
The work/life balance hurdle - women still hold an unequal
role in managing responsibilities at home
Note: except where noted, these are Canadian statistics

6. client pitch
womenstrategy.com
And what if we persuaded you...
FEMALEENTREPRENEURSAREPOISEDTOCAPITALIZE
ONUNIQUEOPPORTUNITIES

7. client pitch
womenstrategy.com
It's our business to see the opportunities
1. Women's purchasing power - as Bridget Brenan writes "if the
consumer economy had a sex it would be female"
2. Women's economic growth potential - the female economy
has a larger growth potential than China & India combined
3. Female-driven social networks & word-of-mouth - women
are social animals and they talk to other women.
4. Women buy for other market segments - women have a
multiplier effect, they buy for their children, their spouses, etc.
5. Someone else's missed opportunity - Many businesses are
tone deaf to the needs of female consumers - think about car
commercials that pitch to men when women buy 85% of all cars
Note: except where noted, these are Canadian statistics

8. client pitch
womenstrategy.com
More than anything though, it's our business to
help you succeed
Your business
Your market, your products, your services
Your assets & your struggles
Your hopes, dreams, & dilemmas
What lights you up and captures your imagination so we
can build a unique strategy with you that captivates your
market/audience today and in the future
Note: except where noted, these are Canadian statistics
At Women Strategy we lead with questions. Our job is to get to know...

9. client pitch
womenstrategy.com
We help you define an imaginative strategy for
your business, we help you leap over hurdles,
we help you capitalize on opportunities.
"Wehelpyougrowyour
businessonyour
terms"

10. client pitch
womenstrategy.com
1. Strategic coaching / advisory services
2. Strategic presentations, pitches, & proposals
3. Strategic positioning
4. Strategic planning
5. Strategic partnerships/connections
6. Strategic organizational design & change
6 Core Offerings for your success

11. client pitch
womenstrategy.com
Seed
Start-up
Growing
Established
Mature
Services that will work for you
regardless of your business stage

12. client pitch
womenstrategy.com
Get us working on your strategy.
Reach us today:
Anna Dewar Gully
Founder, Chief Strategist
anna.dewargully@womenstrategy.com
We can help right now