RISE model presentation for SXSW panel

1. Amplifying
Media and
Consumer
Influencers
to Drive
Business
Results
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2. MMK’s proprietary RISE* Model
leverages the power of Earned
Media, Influencers and Consumer
Advocates and amplifies these
voices through targeted paid media
to create a tidal wave of targeted
positive commentary about your
brand and products that
consistently delivers business results.
*Real-Time, Insight-based Strategic Engagement
The Power of Earned Influence
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3. • By using advanced social listening techniques, we are able to develop an engagement
strategy that leads consumers to try, buy, and talk about our products in real-time.
• We then amplify those consumer and influencer statements of advocacy with paid
media dollars to target consumers at mass scale.
• Because consumers trust the recommendations of other people much more than they
trust brand messages, these amplified 3rd party endorsements are incredibly engaging
and influential.
• We have consistently seen positive sales results correlated to the application of these
methods.
Why is RISE a successful strategy?
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Awareness Relevance Trial Loyalty Advocacy

4. Generating a Tidal Wave of Earned
Conversation… Amplified by Paid Media
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5. The RISE Process
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Brief: Business Objective, Target Audience(s), Key Performance Indicators:
Landscape Assessment: Social Conversation, Media, Competitive, Consumer Journey, Trends:
Key Insights (Brand and Target Audience)
Engagement Strategy
Mainstream Media
Social
Engagement
Sampling Events
Spokespeople &
Influencers
Real-time Monitoring and Activation
Paid Amplification (Social Platform and Native Advertising Targeted Buys)

6. We use Social Listening Software to Benchmark
and understand the total conversation.
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7. 7
Conversation Emotions
We can understand the emotions that our target segments feel when discussing
the subjects of our conversation. This informs our engagement strategy.

8. Understanding the conversation along the path-to-purchase is critical to
knowing when and how to engage in real-time.
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9. How We Engaged in Real-Time
Retweeted to 5,000 followers!
Armed with this understanding, we engage
with our audiences in real-time.
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Brand
Brand

10. How We Engaged in Real-Time
Our Real-Time Sprinklr Dashboard
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• The Sprinklr listening module
allows our team to monitor the
entire conversation.
• We engage in the conversation
in real-time to encourage
advocates and help
BADvocates overcome barriers.
• We are also able to measure our
impact on the conversation
over time.

11. We promote the content of advocates, who tell our
stories for us, in a way that is more trustworthy and
influential.
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BRAND

12. We can measure the impact of our efforts over-time. We
have seen that this often correlates with increased sales.
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