SlideShare a Scribd company logo
By
Bhuvanesh kumar A S
(RA18521020111)
THE ROLE OF HASHTAG CAMPAIGN IN TWITTER
#hashtag
• A hashtag is a type of metadata tag used on social networks such as Twitter
and other microblogging services, allowing users to apply dynamic, user-
generated tagging which makes it possible for others to easily find messages
with a specific theme or content
• On Twitter, when a hashtag becomes extremely popular, it will appear in the
"Trending Topics" area of a user's homepage. The trending topics can be
organized by geographic area or by all of Twitter. Hashtags are neither
registered nor controlled by any one user or group of users.
Why use hashtags?
Hashtag campaigns can
Create brand awareness
Increase the visibility of your content
Make it easier to track and quantify your content
Boost your followers and retweets
Get your audience involved
Promote events effectively
Help in running a contest or launching a product
Do’s and Don’t’s of hashtag campaign
DO’S :
Make it easy to remember and spell.
Be realistic.
Research.
Give a reason to use your hashtag.
Partner with influencers.
DONT’S :
Don’t expect your brand slogan to be the hashtag.
Don’t neglect to explain your hashtag and the reason behind it.
Don’t use all capital letters.
• Research Your Brand and Competitors.
• Define the Goals of Your Campaign.
• Create a Hashtag that Resonates With Your Audience.
• Execute the Campaign with Your Team and Influencers.
• Boost Your Hashtag Campaign.
• Measure Your Growth Using A Tool.
How to make a good hashtag
campaign?
References
• https://business.twitter.com/en/blog
• https://en.wikipedia.org/wiki/Hashtag
• https://business.twitter.com/en/blog/the-dos-and- donts-of-hashtags.html
Thank you!...

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#Hashtagroles #bhuvi(111)

  • 1. By Bhuvanesh kumar A S (RA18521020111) THE ROLE OF HASHTAG CAMPAIGN IN TWITTER
  • 2. #hashtag • A hashtag is a type of metadata tag used on social networks such as Twitter and other microblogging services, allowing users to apply dynamic, user- generated tagging which makes it possible for others to easily find messages with a specific theme or content • On Twitter, when a hashtag becomes extremely popular, it will appear in the "Trending Topics" area of a user's homepage. The trending topics can be organized by geographic area or by all of Twitter. Hashtags are neither registered nor controlled by any one user or group of users.
  • 3. Why use hashtags? Hashtag campaigns can Create brand awareness Increase the visibility of your content Make it easier to track and quantify your content Boost your followers and retweets Get your audience involved Promote events effectively Help in running a contest or launching a product
  • 4. Do’s and Don’t’s of hashtag campaign DO’S : Make it easy to remember and spell. Be realistic. Research. Give a reason to use your hashtag. Partner with influencers. DONT’S : Don’t expect your brand slogan to be the hashtag. Don’t neglect to explain your hashtag and the reason behind it. Don’t use all capital letters.
  • 5. • Research Your Brand and Competitors. • Define the Goals of Your Campaign. • Create a Hashtag that Resonates With Your Audience. • Execute the Campaign with Your Team and Influencers. • Boost Your Hashtag Campaign. • Measure Your Growth Using A Tool. How to make a good hashtag campaign?
  • 6. References • https://business.twitter.com/en/blog • https://en.wikipedia.org/wiki/Hashtag • https://business.twitter.com/en/blog/the-dos-and- donts-of-hashtags.html