Fred Newcome presented on channel management, defining it as creating value through distribution networks. He discussed the elements of an effective channel, including direct sales, value-added resellers at basic, intermediate and premium levels, and peripheral resources like patrons and user groups. Newcome emphasized strategies for training, tools and engagement, and that implementation requires a value-based strategy with systematic support and documentation, driven by enthusiasm. Trends in the industry were also mentioned. The presentation concluded by stressing the importance of clarity of vision in channel management.
Fred Newcome presented on channel management, defining it as creating value through distribution networks. He discussed the elements of an effective channel, including direct sales, value-added resellers at basic, intermediate and premium levels, and peripheral resources like patrons and user groups. Newcome emphasized strategies for training, tools and engagement, and that implementation requires a value-based strategy with systematic support and documentation, driven by enthusiasm. Trends in the industry were also mentioned. The presentation concluded by stressing the importance of clarity of vision in channel management.
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( 5 ) 店 面 ( 4 ) 網 路 ( 3 ) C a ll C e n te r ( 2 ) e - m a il ( 1 ) D M
( 二 ) 來 自 不 同 的 營 業 通 路
( 三 ) 統 合 顧 客 資 料 庫 分 析
交 易 的 維 持 及 擴 大 情 報 蒐 集
情 報 統 合F e e d b a c k
23. 支援 IT 系統, 有效提升行銷效
應
對各區域的商圈分析
地區住戶習性分析
生活型態分析
販促提案計畫