100226 Fsf Fscs Countdown To Compliance
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This presentation provides a high-level outline of the Financial Services Authority (FSA) requirements for UK deposit takers to comply with Policy Statement 09-18 issued in November 2009, This includes creating a Single Customer View (SCV) for Fast Payout under the Financial Services Compensation Scheme (FSCS) to be implemented by 31 December 2010. SCV has been a "Holy Grail" for Financial Services marketers for many years now. Might this regulatory change present the industry with an opportunity to finally achieve multi-channel engagement nirvana? Read on to find out more.
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100226 Fsf Fscs Countdown To Compliance
- 4. What are the SCV requirements?
- 5. What are the SCV requirements?
- 6. What are the SCV requirements? APPROVED
- 7. What will it cost and who will it affect? (Source: FSA Fast Payout Report, November 2008 by Ernst & Young)
- 8. What will it cost and who will it affect? (Source: FSA Fast Payout Report, November 2008 by Ernst & Young)
- 9. What will it cost and who will it affect? (Source: FSA Fast Payout Report, November 2008 by Ernst & Young)
- 10. What will it cost and who will it affect? £17M
- 11. Acxiom’s Approach STEP 1 DATA QUALITY AUDIT STEP 4 CUSTOMER-LEVEL DATA MATCH & INTEGRATION STEP 3 EXTERNAL DATA REFERENCE LOOK-UP STEP 5 AUDIT REPORT STEP 2 DATA CLEANSING & STANDARDISATION
- 14. So what’s any of this got to do with marketing?
- 15. REGULATION CUSTOMER EXPERIENCE RELEVANCE DEMONSTRABLE ROI REDUCED MARKETING BUDGETS TRUST CONSUMER DEBT CORPORATE GOVERNANCE NEGATIVE PUBICITY DEPRESSED SHARE PRICE FSA COMPLIANCE RECESSION DIGITAL CHANNELS RISK MANAGEMENT PUBLIC OWNERSHIP . ENGAGEMENT CUSTOMER LIFETIME VALUE
- 24. Content Distribution Email Mobile Web Personalisation Online Media (Display) … SCV Business rules Reporting / Analytics The “Closed loop” Modelling “Sandpit” Data clean, merge & append
- 26. THANK YOU FOR YOUR ATTENTION http://www.acxiom.co.uk louis.fernandes@acxiom.com +44 7958 292 616 http://uk.linkedin.com/in/louisfernandes http://twitter.com/louisfblog or @louisfblog louis.fernandes