The document discusses how hotels can improve demand forecasting through the use of big data. It outlines seven key types of data that can be analyzed: 1) historical booking data, 2) competitor pricing, 3) events and macroeconomic factors, 4) air traffic data, 5) social reviews and ratings, 6) weather data, and 7) web shopping behavior data. When these various data sources are combined and analyzed, it allows hotels to generate highly accurate forecasts that can optimize pricing and drive greater profits.
Webinar - The Secrets to Hotel Demand ForecastingDuetto
Predicting the future isn’t easy, but it’s the key to effective revenue strategy. The clearer the picture you have of upcoming demand, the better you can prepare in many phases of operation, from staffing to marketing to pricing.
This webinar will provide a tutorial on how to get started with forecasting and move to more advanced topics from there. Understand the difference between constrained demand and unconstrained demand and how using different sources of data can provide more visibility into the future. By breaking down this complex discipline into simple steps, you can become more precise in your forecasts and more profitable with your pricing.
WEBINAR AGENDA:
Why demand forecasting is crucial for hotels
Understanding the basics (constrained demand, unconstrained demand, etc.)
How different data sources can help you in the process
Real life examples of the impact of forecasting on hotel profitability
Whitepaper - 8 Steps to Improve Hotel Demand ForecastingDuetto
The clearer the picture you have of upcoming demand, the better you can prepare accordingly in many phases of operation, from staffing to marketing to pricing. Forecasting is a complex discipline and can be overwhelming at first, but it can be broken down into simple steps.
With the addition of multiple OTAs with various pricing and commission models, as well as a shrinking booking window, having an accurate demand forecast is the first step to better pricing and more profits.
In this whitepaper you can read 8 tips for improving your hotel demand forecasting.
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
First Rule of Marketing Analytics: Forget the Customer - Digital Summit Phoenixmbedner
The customer decision journey is no longer linear – the method for measuring it shouldn’t be either. This session will challenge marketers to understand customer acquisition differently, how to construct a marketing measurement funnel, and how to demonstrate holistic results that drive performance and optimization.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
Webinar - The Secrets to Hotel Demand ForecastingDuetto
Predicting the future isn’t easy, but it’s the key to effective revenue strategy. The clearer the picture you have of upcoming demand, the better you can prepare in many phases of operation, from staffing to marketing to pricing.
This webinar will provide a tutorial on how to get started with forecasting and move to more advanced topics from there. Understand the difference between constrained demand and unconstrained demand and how using different sources of data can provide more visibility into the future. By breaking down this complex discipline into simple steps, you can become more precise in your forecasts and more profitable with your pricing.
WEBINAR AGENDA:
Why demand forecasting is crucial for hotels
Understanding the basics (constrained demand, unconstrained demand, etc.)
How different data sources can help you in the process
Real life examples of the impact of forecasting on hotel profitability
Whitepaper - 8 Steps to Improve Hotel Demand ForecastingDuetto
The clearer the picture you have of upcoming demand, the better you can prepare accordingly in many phases of operation, from staffing to marketing to pricing. Forecasting is a complex discipline and can be overwhelming at first, but it can be broken down into simple steps.
With the addition of multiple OTAs with various pricing and commission models, as well as a shrinking booking window, having an accurate demand forecast is the first step to better pricing and more profits.
In this whitepaper you can read 8 tips for improving your hotel demand forecasting.
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
First Rule of Marketing Analytics: Forget the Customer - Digital Summit Phoenixmbedner
The customer decision journey is no longer linear – the method for measuring it shouldn’t be either. This session will challenge marketers to understand customer acquisition differently, how to construct a marketing measurement funnel, and how to demonstrate holistic results that drive performance and optimization.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
Presentation given to Yetizen on LTV: the importance of it, what to measure and how to affect it, and the predictive nature of LTV. Similar to previous presentation at Groundworks Lab with an added section on Uncertainty.
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
Learn the fundamentals of marketing analytics. This deck covers the essential analytics for a website, including common KPIs and sample UTM parameters for Google Analytics. Slides from Intelligent.ly class, Marketing Analytics 101, led by Sarah Hodges. This deck reviews:
Email Marketing Metrics
Paid Search Metrics
Social Media / Media Metrics
...and more!
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
PPT: 3 things that drive marketers crazy by Patricia ChristiansenPatricia Christiansen
The talent and knowledge that marketing brings to any organization can have a tremendous impact on business success. Learn about 3 challenges that every marketer faces and some tips on how to use digital marketing to help.
My professional experience primarily consists of conservative and analytical disciplines (economics, consumer research, and strategy consulting), so I wanted to try my hand at a more creative, design-heavy resume. I think this resume reflects my interest in marketing strategy and product innovation.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution
The five essential steps to building a data productBirst
Building a data-driven product is scary business. You need to get the right platform both for today’s needs and for tomorrow’s possibilities – and then, you need to go beyond the technical to build a go-to-market plan that will set you up for success. Learn the five keys to building a great analytical product from someone who has done it before — and failed! Hear Kevin Smith speak about the mistakes he’s made building data products and how you can benefit from his lessons learned.
When looking at Sales Analytics, where should you start? What should you measure? This session provides ideas on sales metrics, implemented in Power BI
Presentation given to Yetizen on LTV: the importance of it, what to measure and how to affect it, and the predictive nature of LTV. Similar to previous presentation at Groundworks Lab with an added section on Uncertainty.
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
Learn the fundamentals of marketing analytics. This deck covers the essential analytics for a website, including common KPIs and sample UTM parameters for Google Analytics. Slides from Intelligent.ly class, Marketing Analytics 101, led by Sarah Hodges. This deck reviews:
Email Marketing Metrics
Paid Search Metrics
Social Media / Media Metrics
...and more!
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
PPT: 3 things that drive marketers crazy by Patricia ChristiansenPatricia Christiansen
The talent and knowledge that marketing brings to any organization can have a tremendous impact on business success. Learn about 3 challenges that every marketer faces and some tips on how to use digital marketing to help.
My professional experience primarily consists of conservative and analytical disciplines (economics, consumer research, and strategy consulting), so I wanted to try my hand at a more creative, design-heavy resume. I think this resume reflects my interest in marketing strategy and product innovation.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution
The five essential steps to building a data productBirst
Building a data-driven product is scary business. You need to get the right platform both for today’s needs and for tomorrow’s possibilities – and then, you need to go beyond the technical to build a go-to-market plan that will set you up for success. Learn the five keys to building a great analytical product from someone who has done it before — and failed! Hear Kevin Smith speak about the mistakes he’s made building data products and how you can benefit from his lessons learned.
When looking at Sales Analytics, where should you start? What should you measure? This session provides ideas on sales metrics, implemented in Power BI
The REMI Stability Chambers are designed for precise simulating, monitoring, and control of temperature and humidity conditions required for long term, intermediate & accelerated stability studies at pharmaceutical, chemical, agrochemical manufacturing facilities. These chambers are manufactured as per GMP norms. Apart from maintaining of set parameters, these chambers meet all critical requirements.
See more http://www.remilabworld.in/stability-chambers.php
Tumblr es una plataforma de microblogging que permite a sus usuarios publicar textos, imágenes, vídeos, enlaces, citas y audio a manera de tumblelog. Su sede está en Manhattan (Nueva York, Estados Unidos) y fue fundada por David Karp en el año 2007.
2016 Year in Review: Hospitality and Travel TechSnapShot Travel
SnapShot's roundup of the most interesting, useful, or surprising blog posts, stories, and articles in the hospitality, travel, hotel tech, and big data industries.
6 Ways to Use Your Booking Engine Data to Boost Direct BookingsNet Affinity
The data in your booking engine data should be used to build confidence in your property.
Your booking engine is just one piece of the puzzle.
However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guest’s patterns and as a strategic tool in your sales strategy.
If you’re looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge.
Whitepaper - Beginner's Guide to Hotel Revenue ManagementDuetto
Revenue management has become synonymous with managing rates, but it is really much more and the first step to a comprehensive revenue strategy.
If you don’t know who your customers are and when they’re coming, it’s hard to properly manage your property and set rates to maximize profits. By using basic approaches to segment, forecast and price, operators can run their hotels more efficiently and profitably.
In this whitepaper you can read how you can get started with revenue management today by taking a few simple steps.
How to generate more sales in the "look to book" process and beyond. Because the traveller today is searching for more personalized experience, and data can provide crucial consumer insights to travel companies allowing them to provide a much more individually relevant planning experience.
And for the rest of the digital world, in general.
By Skift with help of Boxever, 2014
10 Reasons Why the Quality of Data is Important for HotelsRevnomixSolutions
Revenue Management Systems, AI, & automation have immense potential to boost revenue for hotels but the efficiency heavily depends on the quality of data. Visit https://www.revnomix.com/why-the-quality-of-data-is-important-for-hotels/ to know more.
Whitepaper - The 7 Most Common Room Pricing MistakesDuetto
The hotel industry is a street corner business and there’s more competition than ever. It’s not just from the hotels next door and on the other side of the road anymore. Now there are online travel agencies like Priceline and Expedia and newer and even mobile booking sites selling rooms on your street corner and at your hotel.
If you’re wondering where your profits have gone, it might be time to explore how you’re pricing your hotel rooms. For example, selling out your hotel sounds like the ultimate goal, but if you do it too early, it can be one of the costliest mistakes you can make.
In this whitepaper you will see the seven most common room pricing mistakes that could cost your hotel big money.
U.S. Travel and Hospitality: Embracing a SMAC-Driven FutureCognizant
Airlines, hotels and travel agents are driven to holistically embrace social, mobile, advanced analytics and cloud to boost business performance and retain share of wallet.
Internet banking has made best use of APIs and Cloud computing for keeping the banks more in touch with their customers in least time. They were able to educate their clients about their best offerings, features and benefits.
For this most of the credentials lies on the APIs working in the background at various level.
This post elaborates more about the APIs in Banking.
Top 5 Benefits of Data Analytics for Managers & Hotel Owners.pdfRevnomixSolutions
Data Analytics for managers helps in studying demand & customer behavior to boost revenue. Revnomix is a leading Hotel Data Analytics & Revenue Management Company. Visit https://www.revnomix.com/top-5-benefits-of-data-analytics-for-managers-hotel-owners/ to know more.
Similar to WHITEPAPER - Fine Tune Your Hotel Forecast with Big Data (20)
WEBINAR - How to Select a Hotel Revenue Management SystemDuetto
Hospitality revenue management has gone from being an evolving practice with uncertain financial upside potential to being a strategic imperative with predictable revenue outcomes. Indeed, when properly executed, it can deliver surprisingly large increases in revenue growth and profitability for practically any hotel property, regardless of size or category. Given all that, it’s no wonder that hotels and resorts across the board are coming to embrace the technology solutions that enable next-generation revenue management with unprecedented zeal. Yet, implementation of the right solution is only half the battle, and getting from here to there can be a daunting task for even the largest, most sophisticated hoteliers.
Webinar - The 7 Layers of Data that Will Improve your PricingDuetto
From historical booking information to newer consumer-centric data sets like web shopping behaviors and guest reviews, this webinar will help you understand future demand more accurately and how different data sets can affect pricing.
In this exclusive presentation for WorldHotels, learn how Duetto’s GameChanger application helps improve operations, accurately forecasts demand and optimizes the price of your hotel rooms. Understand how Open Pricing goes beyond traditional BAR pricing to provide precision pricing control and more profitability. We will take an in-depth look at the booking curve, reports, alerts, room type yielding, pricing rules and more.
In this live demo you'll learn how using Duetto’s GameChanger platform helps improving operations, accurately forecasting demand and optimizing the price of your hotel rooms. We will take a in-depth look at booking curve, reports, alerts, room type yielding, pricing rules and more.
Use Revenue Management to Boost Profit at your Independent HotelDuetto
Revenue management is a critical component to running an efficient and profitable hotel today. It is especially important for independent hotels, who don't benefit from the resources and negotiating power that come with a big brand. This webinar will take you from basic practices to advanced pricing strategies that will allow you to better manage distribution complexity and drive more profitability.
WEBINAR AGENDA:
Learn the basics of revenue management
Understanding customer acquisition costs and the dynamic digital landscape
Common pricing mistakes to avoid
Use Open Pricing to better manage distribution
Automate functions with alerts and price rules
Webinar - Understanding the Basics of Casino Revenue ManagementDuetto
The practice of revenue management is helping casino managers market their casino to the right audience and price their product to boost bottom-line revenue.
In this webinar you will learn the fundamental concepts behind casino revenue management (segmenting, forecasting, pricing etc) and how to get started in a few simple steps.
WEBINAR AGENDA:
- Introduction to casino revenue management
- Getting started with segmentation
- How to accurately forecast upcoming demand
- Reinvestment decisions and revenue management
Webinar - Leverage Integrated Hotel Systems to Boost Revenue Per GuestDuetto
Choosing the right technology can be one of the most difficult decisions for a hotel but also one of the most important. Increased collaboration among system providers is making it possible for hotels to adopt best-in-breed strategies that provide a strong lift to the bottom line. More connected systems can deliver the ability to optimize each booking, reducing both distribution and acquisition costs, and drive more revenue. In addition, as more vendors adopt standard protocols, hotel IT departments have more flexibility, less risk and fewer security gaps.
Transitioning from Excel to a Revenue Management SystemDuetto
Are you relying on spreadsheets to make critical forecasting and pricing decisions? Are you spending hours upon hours each week pulling reports and aggregating data? Technology innovations are paving the way for more educated decisions that will affect both operational efficiency and profitability at your hotel. It may seem daunting, but ditching Excel for a more comprehensive and user-friendly revenue management system will allow you to quickly pull reports and adjust prices on the fly.
Whitepaper - Four Keys to a Profitable Hotel Distribution StrategyDuetto
As the distribution landscape continues to evolve and complexities and costs grow, effective distribution and pricing strategies are more important than ever.
A successful distribution strategy must begin with a more acute understanding of customer acquisition costs by channel. From there, hotels must focus on driving and converting more direct bookings and maximizing revenue on every transaction across all channels
In this whitepaper you can learn four strategies to develop a profitable room distribution strategy for your hotel.
Webinar - Advanced Tips from Revenue Management ProfessonalsDuetto
Revenue strategy experts with decades of experience at some of the biggest hotel brands will share best practices and other revenue management lessons learned from their careers. Find out the one thing they wish they knew when they started out in the field and a few mistakes they could have avoided. In this webinar, you will be able to learn from a panel of pros and take advantage of an extended opportunity to ask questions at the conclusion of the presentations.
Webinar - The Science Behind Hotel Room PricingDuetto
In today’s challenging distribution environment with rising costs and complexities, there’s little room for error. If you’ve properly segmented your customers and are more accurately forecasting demand, you’re ready to take the next step with more advanced pricing strategies that will boost your bottom line.
This webinar will take you from basic strategies to advanced pricing concepts and arm you with the information you need to begin optimizing your revenue.
Segmentation is the critical first step to hotel revenue management. Before you can accurately forecast your business and price your rooms, you have to understand and define the types of customers booking your property. This webinar will provide a tutorial on how to get started with segmentation and then go beyond the basics so you can better forecast demand, price inventory and ultimately increase your revenue per available room.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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2. 2
Fine-Tune Your Hotel Forecast with Big Data
Fine-Tune Your Hotel Forecast
with Big Data
The seven layers of data that will more
accurately predict upcoming business
Perhaps you’ve heard the term Big Data enough already. You get the idea, but you’re
not sure how it’s helping you run a better business. Don’t feel bad—you’re not alone.
Big Data applies to a variety of different topics and is too often described in theory
rather than in practicality.
In hotel operations, Big Data generally refers to any information collected about your
guests that helps you learn more about them. Analyzing it helps you operate more
efficiently, market to consumers more effectively and enhance the guest experience at
your hotel.
Considering the history of the hotel industry, the practice of collecting and analyzing
consumer data is relatively new. But as technology and information-gathering tools
continue to evolve, so have we. Today, there is more data available about your guest
than ever before. Access to this information is reshaping all areas of hotel operations—
perhaps none more so than forecasting demand.
Traditionally, hotel forecasts have been made up of historical information from the
PMS and booking pace. To better understand how busy hotels were going to be on an
upcoming day, hoteliers would look back at how busy they were on the same day last
year and compare the pace of bookings. That has evolved slightly now to sometimes
include competitor pricing information, which can allow hoteliers to infer market
demand by factoring in how their competitors were pricing their rooms.
Over the past several years, more information about consumers has become available.
Today, we’re learning about travelers who visited our websites, even began searching
dates and locations, but left without booking. This provides a clearer picture of
unconstrained demand—a more comprehensive look that goes beyond just those
guests booking a room and into all of the potential shoppers as well. Instead of looking
only at what’s happened in the past, novel data sets are available that can more
accurately measure and predict potential buyers.
So shift your focus from Big Data to Better Data. To start, here are seven sets of data—
from the most widely used to the more specific and most critical—that you should be
using to build the most accurate forecast.
3. 3
Fine-Tune Your Hotel Forecast with Big Data
1. Historical data and booking pace
Your hotel’s historical data, traditionally stored in your property management system,
will build the framework for a solid forecast. With basic tools, you can start exporting
Excel spreadsheets from your PMS to look at occupancy, rate and revenue figures from
prior years. The further back a hotel has data, the more accurate a forecast will be.
With historical data, you can begin to recreate past booking curves to get an idea
how far in advance rooms for the same date were booked in past years. If the normal
booking window for a specific date is two months out, and this year you’re a month out
with less than half your business on the books, you can make basic assumptions and
tweak your strategy to adjust for the lull in demand. Once you start to understand past
booking patterns, you can segment and price more accurately.
From here, you can incorporate an events calendar by importing a list of historical and
future events that took place or will take place near your hotel. With these initial data
sets, your forecast is on the right track.
2. Competitor pricing data
Another common practice in forecasting is monitoring your competitors’ rates.
Competitor rate shopping can be rather easy and even done manually, but with today’s
real-time pricing strategies, it can be cumbersome.
A revenue management system or other service can crawl your competitors’ websites
bringing information back to you. How nearby hotels are priced for an upcoming date
can help you understand overall market demand.
This insight can be used early in the forecasting process as a baseline, but you
shouldn’t rely only on what your competitors are charging. You don’t want to be at
the mercy of your worst competitor. And discounting just because your neighbor did
can lead to a race to the lowest price. So consider competitor rates a factor in your
forecasting and pricing strategy, but be sure to place more weight on your value
proposition and other demand indicators.
With historical data, you
can begin to recreate past
booking curves to get an
idea how far in advance
rooms for the same date
were booked in past years.
4. 4
Fine-Tune Your Hotel Forecast with Big Data
3. Events and macroeconomic factors
Historical booking information allows you to establish a baseline for important dates
like holidays and annual area events that affect demand. You can also troll local media,
convention and visitor’s bureaus, youth and church groups for more information about
upcoming events. Then, plug those dates into your forecast.
In addition to events, look at larger factors, such as economic development in the area,
zoning changes, citywide transportation changes and other neighborhood changes
that could cause shifts in demand patterns.
Technology solutions help track annual events and connect them to other events
throughout the year that, in conjunction, may have an effect on your demand. Software
can scan quickly for anomalies in demand patterns and alert you to sudden changes.
But, while technology can scan and analyze event data quickly, there is no substitute
for being involved in your community and getting a real-life sense for how many people
an upcoming event might attract.
4. Airlift data
The connection between air passenger information and hotel demand is clear. If more
flights are scheduled to land in your market, you can expect more travelers looking for
a place to stay. Imagine knowing a week in advance that your local airport will have
twice the amount of inbound travelers arriving. It stands to reason that hotel demand
will be more than expected. The opposite would be true if half as many visitors were
arriving as were originally expected.
Consider a hotel on The Strip in Las Vegas, for example, which typically sees 10% of its
demand coming from New York City. If there is a snowstorm in New York grounding
most of the planes, expect cancellations and that your demand is going to be adversely
affected.
Technology solutions help
track annual events and
connect them to other
events throughout the
year that, in conjunction,
may have an effect on
your demand.
5. 5
Fine-Tune Your Hotel Forecast with Big Data
On a more macro level, recurring annual airlift data and changes made by airports
and air carriers can highlight overarching travel patterns and shed light on visitation
in a market. Consider hotels in the Caribbean islands, where airlift is a major factor in
overall tourism. If flights are added, demand should rise and your forecast should be
adjusted.
5. Social reviews and ratings information
Hoteliers are much more cognizant today of their “online reputation,” or aggregation of
past guest reviews and ratings. Up for debate is just how much these third-party scores
should affect your forecast and pricing decisions.
Consider the following: There are two hotels in a market that are identical in their
value proposition—they each offer the same amenities and service at the same price.
If one has much stronger online reviews from past guests than the other, the more
popular hotel should be realizing and expecting higher demand.
A report by the Cornell University School of Hotel Administration found that if a hotel
increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel
can increase its price by 11.2% and still maintain the same occupancy or market share.
So, when forecasting, it’s important to look at how your review scores have changed
over the past year, for better or worse, and take that into consideration when
determining whether to expect more or fewer guests. Also look at your competitors’
online rating changes and consider how that could affect your forecasting and pricing.
6. Weather data
Tracking weather is another way hotels can better predict upcoming demand changes.
Monitoring local weather in feeder markets can provide additional insights into how
many people may be visiting your market.
For hotels and resorts in weather-driven markets, this can provide significant insight.
Accurate five-day forecasts can mean the difference between profits and losses.
Consider a hotel in a ski destination. If the weekend weather is forecasted to be
warm and rainy rather than cold and snowy, the slopes—and your hotel—won’t be
as crowded. Or think about a hotel in Las Vegas, which might rely heavily on drive-in
visitation from nearby Southern California. If heavy rains are predicted in Los Angeles,
visitation could increase on the Strip and hotels in L.A. could expect to see an increase
in cancellations.
6. 6
Fine-Tune Your Hotel Forecast with Big Data
When temperatures are forecasted to top out past 115 degrees in Phoenix, resorts
there could experience less demand and the local population’s propensity to feed into
cooler climates should increase.
Weather data, and its relevance on upcoming demand, varies by property
and location.
7. Web-shopping data
Despite being last, this data set is probably the most important to consider when
forecasting demand. Not everyone visiting your hotel website is actually booking a
room. Many potential guests are searching specific dates, checking prices and leaving
your website without completing the booking or booking elsewhere. Monitoring this
lost business can provide incredible insight into demand and price elasticity.
Web “regrets” refers to potential guests who searched a specific date and saw a price,
but did not book. “Denials” are people who shop for a specific date or room type, but
are denied due to a lack of availability.
If you’re only tracking actual bookings, two similar dates may have had three
reservations made on the hotel’s website. By looking at the universe of those shopping,
you can see how completely different the dates might have been. What if one had
three conversions out of 100 people shopping, while the other had three out of 10?
Observing actual customer shopping behavior and comparing looked vs. booked data
is the best way to measure true unconstrained demand and price elasticity.
7. 7
Fine-Tune Your Hotel Forecast with Big Data
Here’s a real-world example of how this could help. Several years ago, a major music
festival surprisingly relocated from Los Angeles to Las Vegas, bringing thousands of
new people to the city. When the venue change was publicly announced months in
advance, rooms up and down the Vegas Strip sold out at rock-bottom prices because
hoteliers didn’t have time to react. By monitoring web-shopping data, hoteliers would
have seen a spike in searches before the date was even announced. Having even a
few hour head start on a surge in business like this could have meant the difference
between selling out at $100-a-night rates compared to $500.
By layering in web shopping data to your forecasts, you can see far further and more
accurately into the future.
Putting all this data together: Taken individually, some of these data sets may not be as
meaningful as others to your forecast. But when they’re all included, the results are an
extremely accurate gauge for optimal pricing.
8. 8
Fine-Tune Your Hotel Forecast with Big Data
Conclusion
Big Data is changing the game for hoteliers and will help you provide a great guest
experience—from shopping to booking to on-property and afterward. The next step is
Better Data and understanding which data sets are most relevant to your strategy and
your hotel.
You’re likely already analyzing historical data and monitoring booking pace. You’re
aware of your competitor’s rates, and you’re keeping an up-to-date events calendar.
Take the next steps by monitoring your online review scores more closely
and factoring them into your decision-making. Airlift and weather data can be
tremendously beneficial in many markets. Web-shopping data and tracking lost
business is crucial to an accurate forecast.
Macroeconomic
Data
Web Shopping
Regrets & Denials
Weather
Air Traffic
Booking &
Reservation Data
Competitor
Pricing Data
TRADITIONAL
REVENUE MANAGEMENT
TRADITIONAL
REVENUE MANAGEMENT
Reviews &
Social Media
Also, keep your eyes peeled for information from outside influences that can help fine-
tune your forecast and always consider new data sets that may affect hotel demand.
Technology can integrate and help correlate a variety of data sets, but knowing which
ones are the most important is key.
By building an accurate forecast months into the future, you can make profitable rate
adjustments earlier in the booking window and fill more inventory at optimal prices to
drive overall revenue.
9. About Duetto
With solutions that address the true challenge of today’s distribution
landscape, Duetto provides unique and powerful revenue strategy tools to
optimize profit and guest loyalty. Duetto delivers powerful insights on pricing
and demand to hotels and casinos through a 100% cloud-based application.
Utilizing new consumer-centric data sets such as web shopping regrets and
denials, social review, air traffic, weather and more, Duetto GameChanger
transforms the way hotels and casinos price and sell rooms by providing better
and more actionable information. Make informed distribution choices and
independently yield all channels, dates and room types with open pricing to
drive healthy revenue and optimize profitability.
Thanks to modern cloud architecture, new features and upgrades are delivered
seamlessly with zero system downtime. This rapid innovation enables Duetto
to provide an industry-leading user interface and experience that’s continually
improving.
Working with and for the hospitality industry,
Duetto is changing the game.