The document introduces SEITM, a new metric for measuring the impact of word-of-mouth and social media on brand performance. SEITM is derived from Stance Shift Analysis, which analyzes language using 30+ linguistic rules to extract insights from conversations. It serves as a standard measurement that has been validated across companies with over £100 billion in collective sales. SEITM captures the real voice of consumers across digital conversations and identifies the specific content and messages that generate the highest customer bonding. It also creates predictive marketing models to increase ROI. The document outlines how SEITM provides actionable insights for various areas including marketing, market research, customer insights, and social media.
The State of Engagement in Marketing Today- European ViewMarketo
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are European marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
With all of the noise around artificial intelligence for marketers, how do you understand what’s really needed to succeed today and tomorrow? Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, to learn how AI empowers marketers to engage smarter, grow revenue, and save budget.
View to learn how to:
- Predict the right mix of programs for the right people to meet your goals
- Personalize your campaigns at scale with confidence
- Perform with precision, driving more value for your audience
How marketing can report revenue analytics that don’t lieLeanData
There are some nasty blind curves when you need to show how marketing campaigns impact revenue.
Listen to the 30-minute webcast where you’ll learn:
- How to get your company on the path to revenue reporting
- The surprising obstacles that kill great reporting and how to overcome them
- The cost of only taking half-steps to revenue reporting
- Be successful at Account-Based Marketing
Tom Grubb, the Chief Strategy Officer with Digital Pi will discuss with Dan Ziman his insight on how marketing can report revenue analytics that don't lie.
The State of Engagement in Marketing Today- European ViewMarketo
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are European marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
With all of the noise around artificial intelligence for marketers, how do you understand what’s really needed to succeed today and tomorrow? Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, to learn how AI empowers marketers to engage smarter, grow revenue, and save budget.
View to learn how to:
- Predict the right mix of programs for the right people to meet your goals
- Personalize your campaigns at scale with confidence
- Perform with precision, driving more value for your audience
How marketing can report revenue analytics that don’t lieLeanData
There are some nasty blind curves when you need to show how marketing campaigns impact revenue.
Listen to the 30-minute webcast where you’ll learn:
- How to get your company on the path to revenue reporting
- The surprising obstacles that kill great reporting and how to overcome them
- The cost of only taking half-steps to revenue reporting
- Be successful at Account-Based Marketing
Tom Grubb, the Chief Strategy Officer with Digital Pi will discuss with Dan Ziman his insight on how marketing can report revenue analytics that don't lie.
Building a Living & Breathing Marketing Strategy for Small BusinessesGODigitalMarketing
With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. Marketing is a living and breathing strategy that requires continual nurturing and optimization and is vital for small businesses to grow and flourish.
View our SlideShare & explore:
• What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
• How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
• The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
• Why it’s critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding. There’s no question that marketing is in the midst of a chasm as we haven’t seen in our lifetimes. So why invest in influencer marketing? Because until you take the jump, you will still be in the business of solving obsolete problems… - See more at: http://visual.ly/why-invest-influencer-marketing#sthash.P4Nnqcju.dpuf
Marketers are stepping up to drive business results. Creating more networked organizations, targeting above-market growth, and capturing - then using - effective customer insights are core capabilities.
Google Analytics Master Class Adrian Tan Click TrueAdrian Tan
Adrian Tan, Director, Online Marketing Services shares clickTRUE's secrets on overcoming the demands of the Highest Paid Person's Opinion (HiPPO) to drive real value for businesses through integrating Google Analytics with their digital marketing campaigns at the annual Google Analytics Master Class in Singapore & Malaysia
Marketing Revealed: How Retail and Digital Marketers Drive TransformationG3 Communications
View the full webcast here: http://rtou.ch/2kErvmS
Learn how more than 500 Retailer and Brand Marketing Leaders are trailblazing the way to a Marketing Revolution.
5 Marketing Strategies for Customer EngagementMarketo
Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.
You’ll learn:
- What strategies marketers adopt to engage customers in 2017
- How Marketo empowers Marketers to build these authentic relationships
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
What a difference one year makes in the ABM journey. In this session, Megan Heuer will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B2B companies. Find out where the ABM revolution is today, and where it’s heading next.
Search Marketing is extremely cost-effective for driving traffic to your website. However, it's conversions that will have a real impact on revenue. In this webinar, we will show you best practices to increase and measure conversions, and share actionable insights to help you maximize ROI.
In Webmarketing123's webinar, 3 Easy Steps to Boost Site Conversions, you'll learn how to:
-Quantify ROI for your SEO campaign
-create goal and event tracking in Google Analytics
-Optimize lead generation forms
-Determine the most profitable traffic sources.
Building a Living & Breathing Marketing Strategy for Small BusinessesGODigitalMarketing
With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. Marketing is a living and breathing strategy that requires continual nurturing and optimization and is vital for small businesses to grow and flourish.
View our SlideShare & explore:
• What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
• How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
• The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
• Why it’s critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding. There’s no question that marketing is in the midst of a chasm as we haven’t seen in our lifetimes. So why invest in influencer marketing? Because until you take the jump, you will still be in the business of solving obsolete problems… - See more at: http://visual.ly/why-invest-influencer-marketing#sthash.P4Nnqcju.dpuf
Marketers are stepping up to drive business results. Creating more networked organizations, targeting above-market growth, and capturing - then using - effective customer insights are core capabilities.
Google Analytics Master Class Adrian Tan Click TrueAdrian Tan
Adrian Tan, Director, Online Marketing Services shares clickTRUE's secrets on overcoming the demands of the Highest Paid Person's Opinion (HiPPO) to drive real value for businesses through integrating Google Analytics with their digital marketing campaigns at the annual Google Analytics Master Class in Singapore & Malaysia
Marketing Revealed: How Retail and Digital Marketers Drive TransformationG3 Communications
View the full webcast here: http://rtou.ch/2kErvmS
Learn how more than 500 Retailer and Brand Marketing Leaders are trailblazing the way to a Marketing Revolution.
5 Marketing Strategies for Customer EngagementMarketo
Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.
You’ll learn:
- What strategies marketers adopt to engage customers in 2017
- How Marketo empowers Marketers to build these authentic relationships
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
What a difference one year makes in the ABM journey. In this session, Megan Heuer will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B2B companies. Find out where the ABM revolution is today, and where it’s heading next.
Search Marketing is extremely cost-effective for driving traffic to your website. However, it's conversions that will have a real impact on revenue. In this webinar, we will show you best practices to increase and measure conversions, and share actionable insights to help you maximize ROI.
In Webmarketing123's webinar, 3 Easy Steps to Boost Site Conversions, you'll learn how to:
-Quantify ROI for your SEO campaign
-create goal and event tracking in Google Analytics
-Optimize lead generation forms
-Determine the most profitable traffic sources.
From images to business data, informing the next best actionJack C Crawford
Businesses are challenged with human intensive processes that can be improved through artificial intelligence. Low hanging fruit is a good place to start. I discuss a simple example involving expense report audits and a more complex one that you will see after.
Please contact me if you would like to hear the voice over of this presentation.
Next-best offer refers to the use of predictive analytics solutions to identify the products or services your customers are most likely to be interested in for their next purchase.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. This presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights.
Strongly linking and influencing brand sales. A unique Word of Mouth and Social Media linguistic approach that is amazingly able to track brand sales and events.
Demonstration and validation of social media's impact on brand sales and performance and the wealth of insights derived from that. Why social media reflects the "customer experience" and why companies need to understand it and culitvate this experience.
Measurement and monetizing customer experience with social media.Michael Wolfe
This is a seminal study that provides substantial evidence that social media is not an upper funnel influence on brand awareness, but rather a metric reflecting the customer-brand experience which has a direct impact on customer purchase behavior.
Amplifying media impact with earned social mediaMichael Wolfe
A real case study that shows strong evidence that earned social media actually amplifies the impact and returns from traditional mass media and paid digital advertising. It demonstrates that effective reputation management of social media conversations not only has a direct impact on revenues by also enhances the effectiveness of conventional media and marketing initiatives.,
Innovations in marketing effectiveness measurement Michael Wolfe
A new and innovative approach in marketing ROI measurement. Goes beyond traditional marketing mix models by 1) developing long-term ad effects measurements, 2) measuring media message and creative, 3) quantifying the interactions or synergies across the marketing mix and 4) measuring the voice-of-the customer through social media
Innovations in marketing effectiveness measurement v.2Michael Wolfe
Demonstrates a comprehensive & holistic approach to marketing effectiveness modeling which includes measures of creative effectiveness, long-term ad effects, measuring marketing synergies and a unique approach to measuring the customer-brand experience using social media.
Measuring Customer-Experience ROI with social mediaMichael Wolfe
Validates and describes a very innovative and powerful approach for measuring the customer-brand-experience using social media experiential commentary. Not only is this a brea-through, but demonstrates the importance and value of the CX for brands.
In 2014, Twitter users tweeted 277,000 times every minute. Facebook users shared more than 2.4 million pieces of content. And Instagram users posted 216,000 new photos. Do you know how much of that digital information was created by your audiences about your brand or organization? And how much of it was in response to your marketing efforts? How can you sift through volumes of social data to tell which element of your paid, owned and earned campaign activity is the most effective?
Join this webinar to learn:
--How to stop being overwhelmed by the amount of social data out there by using the appropriate measurement tools.
--How to figure out which of your marketing efforts are actually paying off.
--How to use social listening to find out who is talking about your brand and on which platforms.
--How to move from data to actionable insights.
Customer Journey Insights using Structural Equation Modelling_BLA GLOBAL 2014Masood Akhtar
This analysis sheds light into the connectedness of one brands' insight ecosystem. Using Structural Equation Modelling we have been able to provide a multitude of insights from; some of the causal relationships that exists, the transmission of offline and digital media to sales, the role of social display versus true social consumer engagement and salient concepts that can help steer content generation
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
Semantic Engagement Index (SEI)
1. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
SEITM: A breakthrough in
measuring the impact of word
of mouth and social media on
brand performance
2. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
Introducing The Semantic Engagement Index
• SEITM
is a unique metric derived from Stance Shift Analysis that serves as a basis and standard of
measurement for word of mouth and social conversations that has been validated like nothing
else (across a diverse set of companies with collective sales of over £100 billion)
• SEITM
captures the real voice of the consumer (VOC) across any digital conversation : Social
Media, Transcripts, Call Centres, Focus Groups, and Online
• SEITM
can identify specific content and messages which will generate the highest bonding with your
customers and guide your future marketing communications
• SEITM
creates predictive marketing models to drive better business decisions and increase ROI
Stance-Shift
Analysis
Unobtrusive
Superior
Research &
Modeling
Unbiased
Social
Conversations SEITM
Actionable
Insights
Unmoderated
“SEITM
directly linking and influencing
brand sales and events”
3. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
The Foundation: Stance-Shift Analysis
Net Positive SEI Index
The foundation of SEITM is the development of a
metric based on a “linguistic theory” called
Stance-Shift Analysis (SSA).
SSA is able to drill down and make sense of complex
language. It is a proven approach to extracting
deep insights into language within the context of
the conversation
SSA applies 30 plus rules of language or linguistics
to a “scoring algorithm” which turns textual data
into a metric called the Semantic Engagement Index
or SEITM
Individual Topics &
Content Groups
Positive
Scores
Negative
Scores
LOW MEDIUM HIGH
HIGH 0 5 7
MEDIUM -5 0 5
LOW -7 -5 0
Emotional Effect
Personalisation
3
4. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
82.9%
14.8%
9.9%
7.7%
5.9%
2.8%
-3.2%
-20% 0% 20% 40% 60% 80% 100%
SEMANTIC ENGAGEMENT INDEX POS/NEG RATIO
METRIC 5 POS/NEG RATIO
METRIC 1 POS/NEG RATIO
METRIC 4 POS/NEG RATIO
METRIC 6 POS/NEG RATIO
METRIC 2 POS/NEG RATIO
METRIC 3 POS/NEG RATIO
Comparison of linking SEITM
directly to sales
SEITM
can show which
conversations are strongly
linking and influencing brand
sales more than any available
comparable metric across
multiple verticals and studies
“SEITM
directly linking and influencing brand sales”
5. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
The correlation* to sales over time shows the SEITM has Predictive Power
5
Proven Linking With Brand Sales
Correlation = 81.1%
Correlation = 83%
Correlation = 83%
* Lead lag analysis has confirmed that causation is only one way – the SEITM to a large degree is able to drive hard
commercial metrics.
Correlation = 86.4%
Correlation = 84%
Communications Services SEI Index V. Sales Index Restaurant Retail SEI Index V. Sales Index
6. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
6
Social Media
ROI
In-Market
Execution
Content
Strategy &
Insight
Brand
Reputation
Management
1) Quantify the ROI of
your social media
strategy and
campaigns. Monetise
your customer
experience
3) Use a deep
understanding of
consumer
conversations to
develop Content
and Marketing
Strategy
4) Monitor and
manage consumer
conversations that
are impacting your
brand reputation.
2) Enhance the in-market
execution of
Promotions, Sports
Sponsorships and
events based on
consumer
conversations
Actionable Solutions For Everybody
Real Conversations Means True Reflections
= Monetized!
7. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
7
• SEITM will measure the degree of engagement your customers
have towards key marketing events and promotions and the
reasons behind those events’ success or shortfall. In so doing,
we can provide prescriptions as to how to maximize success
going forward
• SEITM will identify the specific conversations and content that go
viral for your brand and understand the key reasons driving this
viral expansion
• SEITM will provide insight as to the engagement of your
customers towards hard-to-measure marketing activities such
as sports sponsorships, Facebook and Twitter campaigns. In so
doing, we will also provide specific quantification and ROI of
these activities.
• SEITM will identify relevant and important public issues and
quantify what specific elements of these issues drive the most
passion and concern among your customers and how all of this
connects to your brand’s performance
• SEITM will quantify and track the very powerful “word-of-mouth”
influence driving your brand performance and monetize its
importance to your brand
The Impact of Our Approach
SEITM uncovers “the passion” while conventional metrics only
uncover the noise
Weekly Trended SEITM
8. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
1) How can we increase store traffic and drive positive engagement ?
2) What are the key image, experiential and promotional strategies that will drive same store sales?
Insight & Outcomes
The key drivers to Positive SEI were:
1. A place to hang out
2. To meet people
3. Atmosphere
The client developed a ‘2 for 1 – bring a
friend’ promotion to drive store level
sales.
Sales increased by 23% on year on year
basis.
Content/Marketing Strategy
8
Beverage A
271
Beverage A
74
Using Insights from Social Conversations
Help To increase Restaurant Sales
9. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
9
Marketing
Strongly and directly linking specific conversations to sales enabling accurate predictive marketing models
Market Research
Finds the answers to the questions by linking the conversations – being able to compare the past to the present
and predicting more accurate influences
Customer Insight
Finds the conversations which are providing genuine customer feedback into what is affecting and influencing
customer engagement
Public Affairs & PR
Quantifies and monetizes how relevant public issues affect your brand and the degree these issues are
connected to broader public concerns
Advertising
Being able to link advertising to the conversations and then measure the impact of the advertising through
conversations to brand sales.
Social Media
Measuring and linking conversations to brand sales and providing actionable insight
Real Conversations Means True Reflections
= Monetized!
Key Areas SEI™ Provides Actionable Insight For?
10. www.bottomlineanalytics.com
To find out more about how we have verified and validated that SEITM will work for you,
please contact me direct or through one of the links below :
For a webex
For a Call
More Info
Simon Brock
Client Services Director - EMEA
Bottom-Line Analytics
E : simon@bottomlineanalytics.com
M : 44 (0) 7824 305325
UK Office : 44 (0) 1398 320169
