The document discusses new enhancements to Smarter Profile Analysis. Key points: - Insights from profiles will now be presented as concise statements coded by analysis platform Data Discovery to be smarter, focused, and actionable. - This new coding will allow insights to find trends and anomalies across all interview data, not just quantitative responses. - Benefits include real-time identification of trends, reduced time for analysis, greater clarity on qualitative comments, and easier to read and share insights.

1. Smarter Profile Analysis
Small changes. Big advantage for you.

2. What’s the enhancement?
Your profile Summary &
Analysis is now easier to
use.
Intelligence found in the
profiles is converted into
insight statements.
Focused. Concise. Actionable.

3. Smarter? How?
Insights will be coded with our new analysis platform, Data Discovery.
This means they’ll be smarter.
By applying descriptive
tagging, we can use the
insights to find trends and
anomalies every part of the
interview, not just quantitative
data.
are more a core
competency of than of Sistemic.
Therefore, the buyer felt that
to provide the needed
dashboarding going forward.
major impact on
the deal outcome
advantage for
Tenscon
Intelligence about the real-
time analytics feature
intelligence about
Tenscon

4. Why am I
winning
and losing
deals?Where are
my sales
training
needs?
How often does my
price position impact
the outcome of a deal?
Do customers
care about our
future direction?
With one click, you’ll be able to
answer these questions.
What are
buyers saying
about
marketing
collateral?
How much
impact do
contract
negotiations have
on the outcome?
What causes
buyers to go
to market?
Which sales
tactics work?
What are
identified best
practices for
engaging with a
VP of Sales?
What
advantages do
buyers see in
this
competitor?
Who is
influencing
deals?
How much
impact is feature
x having on
customer
satisfaction?
What are we doing
that has no impact on
the outcome of a
deal?

5. How do we do it?
Collect
one two three four five
Identify Classify Weight Summarize
What’s the buyer’s
perspective?
Which are the key
insights?
What is the insight
about?
What impact did it
have on the outcome?
What’s the conclusion
for this deal?

6. Benefits for You
• Real-time coding = faster
identification of trends; reduced
time needed for trend analysis
and executive summaries
• Greater clarity on open-ended
comments (quantification of
qualitative data)
• Easier to read and share
insights

7. New profile analysis starts
May 14th
Insight widgets launch
July 2014