The document outlines the Pitch Method Business Model Canvas, focusing on key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, partners, and cost structures. It also includes questions and strategies related to business model validation and market analysis. Additionally, the document addresses concepts like customer engagement, product positioning, market segmentation, pricing strategies, and financial evaluations.

1. The Pitch Method Business Model Canvasthepitchmethod.comTim DelhaesDirector First TuesdayCo-fundador Tigabytes.com

3. CUSTOMER SEGMENTSwhich customers and users are you serving? which jobs do they really want to get done?

4. VALUE PROPOSITIONSwhat are you offering them? what is that getting done for them? do they care?

5. CHANNELShow does each customer segment want to be reached? through which interaction points?

6. CUSTOMER RELATIONSHIPSwhat relationships are you establishing with each segment? personal? automated? acquisitive? retentive?

7. REVENUE STREAMSwhat are customers really willing to pay for? how? are you generating transactional or recurring revenues?

8. KEY RESOURCESwhich resources underpin your business model? which assets are essential?

9. KEY ACTIVITIESwhich activities do you need to perform well in your business model? what is crucial?9

10. KEY PARTNERSwhich partners and suppliers leverage your model? who do you need to rely on?

11. COST STRUCTUREwhat is the resulting cost structure? which key elements drive your costs?

12. value propositioncustomer relationshipskey activitiescustomer segmentskey partnerscost structurerevenue streamskey resourceschannels12images by JAM

14. sketch out your business model

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16. <Nombre del Proyecto/Empresa><Nombre persona/estudiante>Fecha: XXXCurso:XXX<HighLevel Pitch!>Platform“Agency” Fees

17. <Nombre del Proyecto/Empresa><Nombre persona/estudiante>Fecha: XXXCurso:XXX<HighLevel Pitch!>Test Hypotheses:Demand CreationTest Hypotheses:Problem

18. Customer

19. User

20. PayerAgile DevelopmentTest Hypotheses:Product

21. Market Type

22. CompetitiveTest Hypotheses:Channel

23. (Customer)

24. (Problem)Customer Development TeamTest Hypotheses:ChannelTest Hypotheses:Pricing Model / PricingTest Hypotheses:Size of Opportunity/Market

25. Validate Business ModelEjemplosBusiness ModelCanvas

26. Student Discount CardSales and “creating” dealsDirect SalesServiceProvidersGlobal channeltostudentsMarketing (campaignexecution)Global EducationProgramsLocal and global partnershipsStudentsAccess todiscountsOn-line membershipsMembership and networkingplatformOn-line marketingSallaries/Key activitiesMembershipFeesOn-line MarketingSales ComissionsPlatform“Agency” Fees

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28. Sell a Band

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30. StrategicAnalisesAppendix

31. CUSTOMERMarketing + Management DESIGN BUSINESS BRIDGE: DESIGNING THE FUTURE OF BUSINESSHow do you engage the customer in either creating the value proposition or continuous improvement? What is product positioning and how and why do you do an industry analysis? What are different strategies around customer acquisition and customer retention? What is the product or service development process? What is a market segmentation? What are strategic alliances? What is a target market?What is the concept of cannibalization and channel conflict? What are they key positions in an executive management team, key functions ?What is a market channel? What are pricing strategies? Design Business Bridge: Designing The Future of Business HMcGowan 2009

32. DECISIONSStatistics +Operations DESIGN BUSINESS BRIDGE: DESIGNING THE FUTURE OF BUSINESSHow can I use statistics to understand my offering in the marketplace against alternatives? How can I use statistics to define customer preferences? What is knowledge management? How can I get and use market feedback? How can I use statistics to measure a market size? How can I use data from my suppliers or distributors to inform product development? How can I use data from my distribution channels? What does a Chief Operations Officer (COO) do ?How does your supply chain build your cost structure Design Business Bridge: Designing The Future of Business HMcGowan 2009

33. EVALUATIONFinance + Economics DESIGN BUSINESS BRIDGE: DESIGNING THE FUTURE OF BUSINESSHow can I understand my revenue growth, decline? How can I understand the revenue of each customer segment? How can I understand my revenue by customer? What is cost of sales? cost of goods sold?How can I partner to reduce my costs? Other conceptsWhat is a cash flow statement and why does it matterWhat is a balance sheet and how do you read itWhat is an income statement and why do I pay attention to profit and lossWhy and how are companies valuedHow can I decide how to finance my business? What are my sales costs and how can I minimize these distribution costs? What is a gross profit margin? Net profit? fixed vs. variable costs?Design Business Bridge: Designing The Future of Business HMcGowan 2009