Business.com Small Business Pulse 2013 Lead Generation InsightsBusiness.com
Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
4 proven ways to optimize the customer journeygroupfio1
Hearing a lot about optimizing your customer journey but not sure how to make that happen? Here's a tip: it starts and ends with data, and it's not how much data you have, but how you use it.
Our latest blog gives you some solid tips to start you on the right road to boosting your journey. Find out more here: https://www.groupfio.com/4-proven-ways-to-optimize-the-customer-journey/
Business.com Small Business Pulse 2013 Lead Generation InsightsBusiness.com
Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
4 proven ways to optimize the customer journeygroupfio1
Hearing a lot about optimizing your customer journey but not sure how to make that happen? Here's a tip: it starts and ends with data, and it's not how much data you have, but how you use it.
Our latest blog gives you some solid tips to start you on the right road to boosting your journey. Find out more here: https://www.groupfio.com/4-proven-ways-to-optimize-the-customer-journey/
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Best Metrics to Optimize B2B Demand GenAsad Haroon
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Acquire Grow & Retain customers - The business imperative for Big DataIBM Software India
The emergence of Big Data and Analytics has changed the way marketing decisions are made. Marketing has moved away from traditional ‘generalisation’ practices such as customer segmentation, geographical targeting etc. and is focussing more on the individual – the ‘Chief Executive Customer’.
Today we are beyond the point where big data is in the prototype stage. We are entering an era where automation, integration and end-to-end solutions need to be built rapidly to facilitate disruption. Companies need to architect a
platform for Big Data (and traditional data) analytics
Today there is a lot of buzz around customer experience. Many companies have realized that investments in customer experience improvement is important not just because it helps to boost the bottom lines of their businesses but because it takes at least 4 to 6 times more cost to acquire a new customer than to retain an existing customer.
The Hidden Gems: Optimizing your DNB Credit ReportsDun & Bradstreet
The following presentation explores how businesses can mine maximum insight from their D&B credit reports, including finding the right business to identifying high-risk and special event triggers.
In partnership with a leading global technology analyst firm, Dun & Bradstreet commissioned a new study to examine how Customer Data Management (CDM) impacts business development and overall performance. This exclusive study proves that smart CDM is essential for driving growth and staying ahead of the data explosion
Best Metrics to Optimize B2B Demand GenFrankAliyar
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account-Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
How Data, Relevance and Content are transforming B2B marketingMarketing Graham
This presentation is in 3 sections. How will data drive B2B marketing campaigns in the future? What's the impact of relevance based marketing? Why content will be essential in lead nurture and long sales cycles.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Best Metrics to Optimize B2B Demand GenAsad Haroon
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Acquire Grow & Retain customers - The business imperative for Big DataIBM Software India
The emergence of Big Data and Analytics has changed the way marketing decisions are made. Marketing has moved away from traditional ‘generalisation’ practices such as customer segmentation, geographical targeting etc. and is focussing more on the individual – the ‘Chief Executive Customer’.
Today we are beyond the point where big data is in the prototype stage. We are entering an era where automation, integration and end-to-end solutions need to be built rapidly to facilitate disruption. Companies need to architect a
platform for Big Data (and traditional data) analytics
Today there is a lot of buzz around customer experience. Many companies have realized that investments in customer experience improvement is important not just because it helps to boost the bottom lines of their businesses but because it takes at least 4 to 6 times more cost to acquire a new customer than to retain an existing customer.
The Hidden Gems: Optimizing your DNB Credit ReportsDun & Bradstreet
The following presentation explores how businesses can mine maximum insight from their D&B credit reports, including finding the right business to identifying high-risk and special event triggers.
In partnership with a leading global technology analyst firm, Dun & Bradstreet commissioned a new study to examine how Customer Data Management (CDM) impacts business development and overall performance. This exclusive study proves that smart CDM is essential for driving growth and staying ahead of the data explosion
Best Metrics to Optimize B2B Demand GenFrankAliyar
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account-Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
How Data, Relevance and Content are transforming B2B marketingMarketing Graham
This presentation is in 3 sections. How will data drive B2B marketing campaigns in the future? What's the impact of relevance based marketing? Why content will be essential in lead nurture and long sales cycles.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
Tell the story of your customer thanks to your data and take accurate Marketing decisions.
Discover now how weBlend experts can guide you in the Data Jungle!
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
Developing a customer data platform to provide omnichannel customer visibility for a retailer serving +100M households.
The Global Customer Insight team for one of the world's largest retailers, serving over 100M households, wanted to create a unified customer data platform to provide complete visibility across their customer's omnichannel touchpoints. Historically, the retailer had less than 50% visibility to their customer's omnichannel engagement. As a result, their analysis and data
scientists relied on data from multiple sources and legacy technology platforms to generate customer insights for stakeholders, resulting in reduced productivity, multi-day run-times, and incomplete insights
Learn more: https://www.tredence.com/services/customer-analytics
MBA Projects, synopsis, and synopsis of various regular as well as distance learning undergraduate and postgraduate courses for various institutions like SMU – Sikkim Manipal University, SMUDE, AIMA, AMITY, IGNOU, SCDL, JAMIA, AMU, JHU etc.
11. Data Analytics What could your data be telling you? We will undertake analysis on your data to build a fuller picture. For example: Basket analysis - identifies products likely to be purchased together, usually for cross-selling Propensity models - help maximise Return on Investment (ROI) by targeting the most suitable audience Churn modelling - predicting the likelihood to lapse Lifetime value - quantifies the overall value of each customer at a revenue, gross or net profit level
16. What We Manage Through a network of third party partners we will source and manage Data Enhancement Data Cleaning Database Design & Build List Purchase Data Collection Processing Data Data Monetisation Web Analytics
17. Who We Are A data planning & analytics consultancy Based in Yorkshire 5 core team members with a network of associate consultants & partners Working in the private and public sectors Part of the Journey Group
18. Peter Rivett-Jones - Director 20 years of data and marketing experience Senior client services and planning positions in top DM agencies including Joshua, GGT Direct & EWA Founded DM agency Made With Love (MWL) in 1999 which was later sold to Chemistry in 2003 Joined Poulters as Director & Shareholder in 2005 heading up all data and direct marketing accounts Co-founded The Data People in 2009
19. Steve Raper - Director A statistician with 25 years of data analysis and marketing experience Started career with British Gas in various sales and marketing positions Went agency side in 1994 as Data Manager for Bedrock Communications independent consultant since 1996 providing data strategy & data analysis for agencies and clients Co-founded The Data People in 2009
35. The Brief Alliance & Leicester had been using cold contact lists to direct potential customers to their web site, with limited success Registered users of the site were segmented by answers to basic financial questions only upon registration Communications to registered users had minimal tailoring With results from nearly 2 years’ activity now available, our brief was to optimise results – Increase visits to the site from dm activity Maximise the potential value of visitors to the site
36. The Solution The first step was to take the client’s database of registered users, plus a sample file of non-respondents, and append lifestyle and demographic overlays to the data CHAID modelling based on each set of overlays was carried out and gains charts compared to improve targeting The client’s registered user base was segmented in terms of their long-term behaviour in relation to the site The resulting 6 clusters were profiled in terms of their likely financial requirements and long-term value potential The rules for optimum allocation to segments were modelled using discriminant analysis
37. The Solution A series of new questions at registration were identified to give the client data to allocate the new user immediately to the appropriate segment
38. The Results There was an immediate increase of over 100% in site visits generated from direct mail through the improved targeting Value models within the segmentation allowed the client to estimate long-term potential value Thus determining the products advertised and marketing investment for each segment In addition, extra information about customers’ potential value are being added to the model as experience gives us more accurate information about the web-site’s longer term usage patterns and sales values
40. The Brief Like many of its competitors, Holmes Place concentrated on acquisition during the unprecedented growth phase of the industry Customer retention and improved targeting for acquisition were recognised as important business drivers as: competition increased cost of acquisition increased attrition rates exceeded 50% per annum Little was known about the customer, and no estimates of customer value and what drives it had been evaluated The brief was to understand the customer better to allow for smarter and more efficient marketing activity
41. The Solution The first step was to take the client’s membership and transaction databases and combine them Append demographic and lifestyle information Identify valuable customers through data modelling – including length of membership and additional spend (e.g. personal training) Profiles for each club by value band were compiled Key variables – transactional and lifestyle - for predicting closure of membership were identified The resulting churn model was applied to the customer base to predict the likelihood of attrition
42. The Solution Although there are many factors affecting renewal of membership (such as moving away from the area), many members do not renew because of their lack of usage of the facilities available The models allowed us to identify the probability of each member renewing, and allows communication strategies to be put into practice for valuable but potentially disloyal customers
43. The Results Targeting for new customers has been revitalised After years of reducing returns from marketing targeted by demographics only, the new models coupled with data cleaning processes have resulted in a five-fold increase in response rates Costs per new member have been reduced Average value of each new member acquired was increased Early indications are that the modelling of likely defectors, coupled with communications designed to retain them, is starting to reduce churn rates
45. The Brief A major development in the Nescafe Ultra Premium brand strategy was to narrow the target audience that for marketing communications Extensive work by the brand team had re-defined the audience that Nescafe UP would target Two target audiences called Roast & Ground Dippers and Instant Dippers had been identified – c1.7m HH’s The brief was how, from a data perspective, do we find this audience to allow a major dm sampling campaign to take place
46. The Solution Nescafe did not have marketing data of their own There was not sufficient volumes of external data to purchase that identified ‘dipping’ In order to get the quantity and quality of data needed we proposed data modelling In simple terms, this meant creating a profile of the people we wanted and then finding lookalikes The secret lay in having the most accurate profile at the start
47. The Solution We recommended using Tesco Clubcard data to create the profile that the data model would be built around The model were built using CHAID and then applied to external lifestyle data sources
48. The Results The data model used in the direct marketing campaign proved to be highly successful The mailing delivered £280k uplift in the first three months alone The mailing had an impact on customers behaviour resulting in sustained change over a year – once customers had tried it they remained loyal Customers moved from the targeted product areas of Freeze Dried and R&G proving the model’s accuracy At a brand level customers were most likely to have moved from Kenco Ultra Premium and other Premium freeze dried coffees
49. The Data People turn customer data into greater profits