The document discusses how various food banks are using Twitter to address issues like food insecurity and help those in need. It provides examples of prominent food bank Twitter accounts, including @2ndHarvest, and analyzes why their social media approach is effective. Specifically, @2ndHarvest tells compelling stories about their clients and work through engaging content across multiple social media platforms.

1. Will Twitter for Food How Food Banks are Using Twitter by Jessica Roberts

2. Why This Sector? Food Bank use is up 30% In WA food insecurity is at 10.2% Food Banks provide insight into the challenges of other non-profits, dealing with: Mission-driven messaging Calls to action Media fatigue Community reliance Battling pre-conceived notions and myths

3. Food Bank Participants High Plains Food Bank, Amarillo, Texas @hpfoodbank Detroit Diaper Bank, Detroit, Michigan @DADiaperBank San Francisco Food Bank, San Francisco, CA @sffoodbank Gleaners Food Bank, Detroit, Michigan @gleaners Second Harvest Food Bank, Santa Clara and San Mateo Counties, CA @2ndHarvest Edmonton Food Bank, Edmonton, CAN @yegfoodbank

4. Twitter Account Presence Most Transparent

5. Twitter Account Presence Most Congenial

6. Twitter Account Presence Best Background & Avatar: 2 nd Runner-up

7. Twitter Account Presence Best Background & Avatar: 1 st Runner-up

8. Twitter Account Presence Best Background & Avatar

9. Twitter Account Presence Best Background & Avatar

10. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties

11. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties URL: http://www.secondharvestfood.org/ Twitter : http://twitter.com/2ndHarvest Bio link : http://www.secondharvestfood.org/ Facebook : http://www.facebook.com/pages/San-Jose/Second-Harvest-Food-Bank/27104741639 MySpace : http://www.myspace.com/secondharvestfood LinkedIn : http://www.linkedin.com/groups?gid=1150377 Org Blog : http://www.shfbnews.blogspot.com/ YouTube : www.youtube.com/user/Secondharvestfood Other Flickr: http://www.flickr.com/photos/26620744@N04/

12. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties

13. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties

14. Why @2ndHarvest Works So Well “ I am a believer in the power of story telling and the power of stories.” Poppy Pembroke, Author @2ndHarvest

15. Why @2ndHarvest Works So Well “ Hitting all the different aspects of our story donors, volunteers, and maybe students our client stories and staff stories. If I hit every angle, then we’ll tell the story of the organization.”

16. Why @2ndHarvest Works So Well “ Content should be generated naturally. You don’t have to think about “what this fabulous thing is” to put up. Staff doesn’t have to go out of their way” Poppy Pembroke, Author @2ndHarvest

17. Why @2ndHarvest Works So Well “ In traditional media its ‘What’s the hook?’ No! What we do is interesting, who volunteers is interesting. We have a lot of stories to tell. The first person I run into has a story. Like a truck driver for instance; there’s always a story there!” Poppy Pembroke, Author @2ndHarvest

18. Why this site works so well “ There is an old stereotype that the food bank is feeding people under a bridge.” In reality, “it’s less than 10 percent who are homeless. It’s really working families and the working poor.” Poppy Pembroke, Author @2ndHarvest

19. Why this site works so well “ Just a few years ago, no one would talk to us, or have their pictures taken. People are much more willing to talk to us [now]; they are not as ashamed of their situations. It’s just what’s happening. Twitter helps tell their story.” Poppy Pembroke, Author @2ndHarvest

20. Tweets from @2ndHarvest @ desigurrl no problem! Thank YOU for thinking of us as a way to honor of your mom! RT @ desigurrl : Donated money to Second Harvest Food Bank benefiting Santa Clara and San Mateo counties today as birthday gift to my mom. :) RT @ EricHerboso : RT @ miriamskitchen If you see a homeless individual struggling with the heat, offer them water. It may save their life. If you are a non-profit looking for tech volunteers see Google's new public sector product www.allforgood.org RT @ craigslist_fndn @ BAVC

21. Credits Jessica Roberts, @thefullreport Creative Commons License: share-and-share alike; non-commercial http://uwtwitterbook.com/about/2009-presentations