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HOW TO HARNESS THE POWER
OF FACEBOOK FUNDRAISING
TOOLS TO DRIVE DONATIONS
Julia Campbell
Digital Marketing &
Technology Summit, Cape
Cod
ABOUT ME
Mom of 2
Returned Peace Corps
Volunteer (Senegal 2000-
2002)
Former Development and
Marketing Director at
small shops
Author, Storytelling in the
Digital Age: A Guide for
Nonprofits
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
Connect
Slides, notes and resources
http://www.jcsocialmarketing.com/CAPECOD
LEARNING OBJECTIVES
Identify the pros and cons of the main types of
fundraising tools on Facebook
Select and set up the best and most appropriate
Facebook fundraising tool for your organization's goals
Effectively engage your online communities to use the
free tools to raise money for your organization
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
GIVING TUESDAY
2018
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
More than
$125
million
raised
Up from
$45 million
in 2017
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
2018
ONLINE
GIVING
TRENDS
60% of donors in North America prefer to give
online with a credit or debit card
46% are enrolled in a monthly giving program
80% don’t want anything in return (such as a free
gift)
68% prefer to be thanked via email
43% have donated a tribute on a friend or family
member’s birthday
16% have created a peer-to-peer fundraiser
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
2018 ONLINE GIVING
TRENDS
51% say Facebook is
the social media
platform that most
inspires them to give.
28% of donors have
given through
Facebook fundraising
tools, and 87% of them
say they’ll give again.
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
BEST WAY TO
STAY UP-TO-
DATE
Nonprofits on Facebook:
https://www.facebook.co
m/
nonprofits/
Facebook’s Nonprofit
Resources:
https://nonprofits.fb.com/
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
HOW TO REGISTER
Only one Page can have the Donate button per IRS
EIN (tax number).
Find out if you are eligible, and register:
www.donations.fb.com
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
HOW TO
REGISTER
Page must be verified.
Must follow Facebook’s community
standards.
Must be linked to a donations
account.
Must be in the Nonprofit category.
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
HOW TO REGISTER
Update your Guidestar
account, because a lot
of Facebook’s
information is pulled
from there.
Facebook checks
Guidestar in their
verification and vetting
process.
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
6 FUNDRAISING TOOLS
Donate button on
Facebook Page
Donate button on
Facebook posts
Donate button in
ads
Donate button in
Facebook live
streams
Facebook
Fundraisers set up
by your Page
Facebook
Fundraisers set up
by your supporters
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
DONATE BUTTON ON PAGE
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
PAGE POST
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
FACEBOOK ADS
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
INDIVIDUAL
PROFILE
POSTS
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
FACEBOOK
LIVE
STREAMS
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
RECURRING DONATIONS
When a user clicks "Donate" they now have the option to select an
amount, then select:
One time
Daily
Monthly
Annual
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
$5 X 100 IS DIFFERENT
THAN $500
Example: $5 a day allows them to rescue,
rehabilitate and re-home a dog.
Have other dog lovers challenge their friends to
give $5 per day for 100 days.
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
FACEBOOK
FUNDRAISERS
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
Peer-to-peer
fundraising
Individual profiles can
create Fundraisers
Facebook Pages can
create Fundraisers
FACEBOOK
FUNDRAISER
S
Add up to three friends to
be co-organizers of the
Fundraiser
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
FACEBOOK
FUNDRAISER
S
Customized nonprofit
landing pages – unique
URL
Example:
https://www.facebook.co
m/
fundraisers/FeedingAmeri
ca/
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
MATCHING
FUNDS
Upon creation they will be
asked if they want to pledge a
matching donation
They can choose to match
from $5 to $2,500
Pledge Now, Pay Later
Matching funds are only paid
on funds raised
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
MATCHING
FUNDS
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
SAFETY CHECK
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
WHAT ARE THE PROS?
1. Popularity and ubiquity of Facebook.
2. No fees.
3. Beating the algorithm.
4. Facebook pushing these tools.
5. Ease of use for the Fundraiser and the
donor.
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
ONLINE
GIVING IS
GROWING
For the 3 months ending August 2018,
charitable giving to nonprofits increased
2.2%, while online giving increased 10.3%
compared to the same period in 2017.
Source:
https://www.blackbaud.com/industry-
insights/blackbaud-
index?mc_cid=b4808cc8e0&mc_eid=35b488
11ed
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
WHAT ARE
THE MAIN
CONCERNS
?
1. Not knowing when someone starts a
Fundraiser.
2. Security and brand protection.
3. Facebook reporting can be confusing.
4. If you aren’t registered, it can take
months to get the funds through Network
for Good (and there is an administration
fee).
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
FUNDRAISI
NG
PROFESSIO
NALS ARE
TERRIFIED
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
No easy or fast way to thank
Fundraisers or donors.
No way to cultivate a long-term
relationship with third-party donors.
A NEW ERA FOR
FUNDRAISING
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWO SCENARIOS: ISABELLE’S
BDAY FUNDRAISER
Facebook fundraiser
Lemonade stand
Shared photos
Facebook Live
Showed photo of delivering
donations
Nonprofit posted a thank you to
her, and we shared it
Direct donation
Post the link to the website
no one can tell who else gave
No idea how close we are to the
goal
Nonprofit doesn’t know that
Isabelle is the fundraiser
No way to adequately thank her
for driving donations for her
birthday
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
HOW
NONPROFITS
CAN
EFFECTIVEL
Y USE
FACEBOOK
FUNDRAISER
S
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
IDEAS
Mindset shift – not
about us, it’s about the
donor
Providing the donor
with the best possible
experience
Cultivating and
delighting the person
doing the fundraising!
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
THREE
MAJOR
STEPS
1. Ask your donors to
create fundraisers on
behalf of your
organization and
2. Give them the right
tools to launch a
successful fundraiser.
3. Cultivate the
Fundraisers and turn
them into long-term,
loyal donors.
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
STEP ONE: INFORM
AND ASK!
Create an awareness
campaign
Website
Email
Blog
Social media
Promote the exciting
news about fundraising
on Facebook for your
organization!
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
CAPTURE BIRTHDAYS
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
BE INTENTIONAL
Incorporate it into your annual fundraising strategy.Incorporate
Add it to your welcome email series.Add
Talk about it during events.Talk about
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
STEP TWO: GIVE PEOPLE
THE TOOLS
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
CREATE A USER GUIDE
The benefits of creating a Facebook fundraiser are numerous.
You can encourage donations to AAUW in your honor while increasing
visibility for AAUW’s work and mission by inviting friends to support
your fundraiser, learn more about your cause, and donate.
Facebook also makes raising funds easy, exciting, and secure:
Fundraiser creators can set donation goals and track their progress
toward those goals, and donors can enter their payment information
securely and easily through Facebook. With Facebook fundraisers,
supporting women and girls only takes a few clicks!
https://www.aauw.org/resource/how-to-create-a-facebook-
fundraiser/
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
GIVE THEM
BEST
PRACTICES
Give your Fundraiser a catchy title
Eye-catching graphics
Personal story
Keep the goal achieveable – you can
increase it later
Share it widely
Specific CTAs – Would you consider giving
$10 to support my project?
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
MAINTAIN
EXCITEMENT
Celebrate milestones
Thank people as
donations come in
Encourage sharing
“Like” and comment on
supporters’ donations as
they come in
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
ENCOURAGE THEM TO
THANK EVERYONE
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
Private message
Facebook live
Facebook video
Post on the Fundraiser
page
CREATE A SHORT
VIDEO
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
Walk them through
the process
Show examples
Explain how it works
and why it’s
beneficial
Be excited!
HOST A LIVE
WEBINAR
Walk them through the
process
Provide updates and
trends
Interview someone who
held a fundraiser for you
Answer questions
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
STEP 3: ENGAGE WITH YOUR
FUNDRAISERS
Fundraisers are
listed by oldest
first. The list
displays:
the title of the
fundraiser
the name of the
Facebook user who
started it
the photo they're
using to promote
the campaign
their goal amount
how much they've
raised so far
how much time is
left
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
ENGAGE WITH
YOUR
FUNDRAISERS
Contact fundraiser as soon as
they reach $50
Reach out immediately
Share the User Guide
Ask if they need help or
information
Encourage them
Show appreciation
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
BUILD YOUR
NETWORK
Send thank you letters to
fundraisers to post in the
Fundraising Page
Send videos for them to
post
Send personal messages
for them to share
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
BUILD YOUR
NETWORK
Share the impact of
the fundraiser
immediately
Send photos and
graphics
Ask the fundraiser to
let participants know
they can get more
involved if they
choose and share a
link
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
QUESTIONS?
Julia@jcsocialmarketing.com
Blog:
www.jcsocialmarketing.com/
blog
Get the slides:
www.jcsocialmarketing.com/c
apecod
Facebook Group:
https://www.facebook.com/g
roups/socialmediastorytelling
/
TWITTER - @JULIACSOCIAL #CAPECODDIGITAL

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How to Harness the Power of Facebook Fundraising Tools to Drive Donations 

  • 1. HOW TO HARNESS THE POWER OF FACEBOOK FUNDRAISING TOOLS TO DRIVE DONATIONS Julia Campbell Digital Marketing & Technology Summit, Cape Cod
  • 2. ABOUT ME Mom of 2 Returned Peace Corps Volunteer (Senegal 2000- 2002) Former Development and Marketing Director at small shops Author, Storytelling in the Digital Age: A Guide for Nonprofits TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 3. Connect Slides, notes and resources http://www.jcsocialmarketing.com/CAPECOD
  • 4. LEARNING OBJECTIVES Identify the pros and cons of the main types of fundraising tools on Facebook Select and set up the best and most appropriate Facebook fundraising tool for your organization's goals Effectively engage your online communities to use the free tools to raise money for your organization TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 5. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 6. GIVING TUESDAY 2018 TWITTER - @JULIACSOCIAL #CAPECODDIGITAL More than $125 million raised Up from $45 million in 2017
  • 7. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 8. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 9. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 10. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 11. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 12. 2018 ONLINE GIVING TRENDS 60% of donors in North America prefer to give online with a credit or debit card 46% are enrolled in a monthly giving program 80% don’t want anything in return (such as a free gift) 68% prefer to be thanked via email 43% have donated a tribute on a friend or family member’s birthday 16% have created a peer-to-peer fundraiser TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 13. 2018 ONLINE GIVING TRENDS 51% say Facebook is the social media platform that most inspires them to give. 28% of donors have given through Facebook fundraising tools, and 87% of them say they’ll give again. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 14. BEST WAY TO STAY UP-TO- DATE Nonprofits on Facebook: https://www.facebook.co m/ nonprofits/ Facebook’s Nonprofit Resources: https://nonprofits.fb.com/ TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 15. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 16. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 17. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 18. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 19. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 20. HOW TO REGISTER Only one Page can have the Donate button per IRS EIN (tax number). Find out if you are eligible, and register: www.donations.fb.com TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 21. HOW TO REGISTER Page must be verified. Must follow Facebook’s community standards. Must be linked to a donations account. Must be in the Nonprofit category. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 22. HOW TO REGISTER Update your Guidestar account, because a lot of Facebook’s information is pulled from there. Facebook checks Guidestar in their verification and vetting process. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 23. 6 FUNDRAISING TOOLS Donate button on Facebook Page Donate button on Facebook posts Donate button in ads Donate button in Facebook live streams Facebook Fundraisers set up by your Page Facebook Fundraisers set up by your supporters TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 24. DONATE BUTTON ON PAGE TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 25. PAGE POST TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 26. FACEBOOK ADS TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 29. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 30. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 31. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 32. RECURRING DONATIONS When a user clicks "Donate" they now have the option to select an amount, then select: One time Daily Monthly Annual TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 33. $5 X 100 IS DIFFERENT THAN $500 Example: $5 a day allows them to rescue, rehabilitate and re-home a dog. Have other dog lovers challenge their friends to give $5 per day for 100 days. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 34. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 35. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 36. FACEBOOK FUNDRAISERS TWITTER - @JULIACSOCIAL #CAPECODDIGITAL Peer-to-peer fundraising Individual profiles can create Fundraisers Facebook Pages can create Fundraisers
  • 37. FACEBOOK FUNDRAISER S Add up to three friends to be co-organizers of the Fundraiser TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 38. FACEBOOK FUNDRAISER S Customized nonprofit landing pages – unique URL Example: https://www.facebook.co m/ fundraisers/FeedingAmeri ca/ TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 39. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 40. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 41. MATCHING FUNDS Upon creation they will be asked if they want to pledge a matching donation They can choose to match from $5 to $2,500 Pledge Now, Pay Later Matching funds are only paid on funds raised TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 43. SAFETY CHECK TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 44. WHAT ARE THE PROS? 1. Popularity and ubiquity of Facebook. 2. No fees. 3. Beating the algorithm. 4. Facebook pushing these tools. 5. Ease of use for the Fundraiser and the donor. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 45. ONLINE GIVING IS GROWING For the 3 months ending August 2018, charitable giving to nonprofits increased 2.2%, while online giving increased 10.3% compared to the same period in 2017. Source: https://www.blackbaud.com/industry- insights/blackbaud- index?mc_cid=b4808cc8e0&mc_eid=35b488 11ed TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 46. WHAT ARE THE MAIN CONCERNS ? 1. Not knowing when someone starts a Fundraiser. 2. Security and brand protection. 3. Facebook reporting can be confusing. 4. If you aren’t registered, it can take months to get the funds through Network for Good (and there is an administration fee). TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 47. FUNDRAISI NG PROFESSIO NALS ARE TERRIFIED TWITTER - @JULIACSOCIAL #CAPECODDIGITAL No easy or fast way to thank Fundraisers or donors. No way to cultivate a long-term relationship with third-party donors.
  • 48. A NEW ERA FOR FUNDRAISING TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 49. TWO SCENARIOS: ISABELLE’S BDAY FUNDRAISER Facebook fundraiser Lemonade stand Shared photos Facebook Live Showed photo of delivering donations Nonprofit posted a thank you to her, and we shared it Direct donation Post the link to the website no one can tell who else gave No idea how close we are to the goal Nonprofit doesn’t know that Isabelle is the fundraiser No way to adequately thank her for driving donations for her birthday TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 51. IDEAS Mindset shift – not about us, it’s about the donor Providing the donor with the best possible experience Cultivating and delighting the person doing the fundraising! TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 52. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 53. THREE MAJOR STEPS 1. Ask your donors to create fundraisers on behalf of your organization and 2. Give them the right tools to launch a successful fundraiser. 3. Cultivate the Fundraisers and turn them into long-term, loyal donors. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 54. STEP ONE: INFORM AND ASK! Create an awareness campaign Website Email Blog Social media Promote the exciting news about fundraising on Facebook for your organization! TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 55. CAPTURE BIRTHDAYS TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 56. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 57. BE INTENTIONAL Incorporate it into your annual fundraising strategy.Incorporate Add it to your welcome email series.Add Talk about it during events.Talk about TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 58. STEP TWO: GIVE PEOPLE THE TOOLS TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 59. CREATE A USER GUIDE The benefits of creating a Facebook fundraiser are numerous. You can encourage donations to AAUW in your honor while increasing visibility for AAUW’s work and mission by inviting friends to support your fundraiser, learn more about your cause, and donate. Facebook also makes raising funds easy, exciting, and secure: Fundraiser creators can set donation goals and track their progress toward those goals, and donors can enter their payment information securely and easily through Facebook. With Facebook fundraisers, supporting women and girls only takes a few clicks! https://www.aauw.org/resource/how-to-create-a-facebook- fundraiser/ TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 60. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 61. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 62. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 63. GIVE THEM BEST PRACTICES Give your Fundraiser a catchy title Eye-catching graphics Personal story Keep the goal achieveable – you can increase it later Share it widely Specific CTAs – Would you consider giving $10 to support my project? TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 64. MAINTAIN EXCITEMENT Celebrate milestones Thank people as donations come in Encourage sharing “Like” and comment on supporters’ donations as they come in TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 65. ENCOURAGE THEM TO THANK EVERYONE TWITTER - @JULIACSOCIAL #CAPECODDIGITAL Private message Facebook live Facebook video Post on the Fundraiser page
  • 66. CREATE A SHORT VIDEO TWITTER - @JULIACSOCIAL #CAPECODDIGITAL Walk them through the process Show examples Explain how it works and why it’s beneficial Be excited!
  • 67. HOST A LIVE WEBINAR Walk them through the process Provide updates and trends Interview someone who held a fundraiser for you Answer questions TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 68. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 69. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 70. STEP 3: ENGAGE WITH YOUR FUNDRAISERS Fundraisers are listed by oldest first. The list displays: the title of the fundraiser the name of the Facebook user who started it the photo they're using to promote the campaign their goal amount how much they've raised so far how much time is left TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 71. ENGAGE WITH YOUR FUNDRAISERS Contact fundraiser as soon as they reach $50 Reach out immediately Share the User Guide Ask if they need help or information Encourage them Show appreciation TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 72. BUILD YOUR NETWORK Send thank you letters to fundraisers to post in the Fundraising Page Send videos for them to post Send personal messages for them to share TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 73. BUILD YOUR NETWORK Share the impact of the fundraiser immediately Send photos and graphics Ask the fundraiser to let participants know they can get more involved if they choose and share a link TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 74. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 75. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 76. TWITTER - @JULIACSOCIAL #CAPECODDIGITAL
  • 77. QUESTIONS? Julia@jcsocialmarketing.com Blog: www.jcsocialmarketing.com/ blog Get the slides: www.jcsocialmarketing.com/c apecod Facebook Group: https://www.facebook.com/g roups/socialmediastorytelling / TWITTER - @JULIACSOCIAL #CAPECODDIGITAL