The power of storytelling for fundraising and showcasing impact to donors is undeniable. However, the fundraising landscape has changed dramatically, and the way in which fundraisers collect and share their stories needs to adapt. Digital technologies have fundamentally changed the way people research, consume, and share information. They have also changed the way people give to causes they care about. In just one year, people raised over $300 million using Facebook birthday fundraisers. That number is expected to double this year. Storytelling using digital channels such as websites, email, and social media platforms is one of the best ways to change hearts and minds around a cause. Digital storytelling is also an effective way to reach new donors while deepening relationships with current supporters. In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit digital storytelling success, based on her bestselling book for nonprofits. Learning objectives: How to employ Julia’s 3-part digital storytelling framework to turn donors from passive to passionate; How to create a system to collect the best fundraising stories for your organization; How to use stories to address myths and misconceptions about your work and to truly express your impact; Free and low-cost tools you can use to enhance your digital storytelling - even if you are not tech-savvy; and Real-world examples from small and mid-size nonprofits.