Description: Digital technologies have fundamentally changed the way people read and consume information.
If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible.
Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?
These are the slides from a webinar that I did with Giftworks Fundraising Software.
Description: Digital technologies have fundamentally changed the way people read and consume information.
If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible.
Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?
In this free webinar we will cover:
· How to use digital tools to tell your nonprofit story
· How to make your message stand out and cut through the clutter and noise
· How to use video-sharing tools to connect with supporters
Engaging Your Library Community Through Storytelling and Social MediaJulia Campbell
This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support and engage communities. Presentation given at the 2016 New Hampshire Library Trustees Annual Conference.
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
Engaging Your Nonprofit Community Through Storytelling & Social MediaJulia Campbell
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at telling their story using social media?
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your nonprofit cut through the clutter.
This seminar will detail key steps that nonprofits can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support.
In this session, we will learn:
• • The 5 types of stories nonprofits need to be telling;
• • How to use digital tools and social media to tell your nonprofit’s story;
• • How to make your message stand out over your competition;
• • Low-cost and free graphic design and video-sharing tools you can start using today.
Learning Service Presentation - RMS DragonsDaniela Papi
This presentation was given by @danielapapi and @maryannby at the Rocky Mountain Seminar for educators hosted by Where There Be Dragons. It is a look at flipping volunteer travel, voluntourism, and service learning into a new light with a "learning service" mindset. This presentation was broken up by a range of interactive activities which the 50+ teachers, study abroad administrators, and other educators participated in over a long-weekend in November 2014.
These are the slides from a webinar that I did with Giftworks Fundraising Software.
Description: Digital technologies have fundamentally changed the way people read and consume information.
If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible.
Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?
In this free webinar we will cover:
· How to use digital tools to tell your nonprofit story
· How to make your message stand out and cut through the clutter and noise
· How to use video-sharing tools to connect with supporters
Engaging Your Library Community Through Storytelling and Social MediaJulia Campbell
This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support and engage communities. Presentation given at the 2016 New Hampshire Library Trustees Annual Conference.
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
Engaging Your Nonprofit Community Through Storytelling & Social MediaJulia Campbell
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at telling their story using social media?
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your nonprofit cut through the clutter.
This seminar will detail key steps that nonprofits can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support.
In this session, we will learn:
• • The 5 types of stories nonprofits need to be telling;
• • How to use digital tools and social media to tell your nonprofit’s story;
• • How to make your message stand out over your competition;
• • Low-cost and free graphic design and video-sharing tools you can start using today.
Learning Service Presentation - RMS DragonsDaniela Papi
This presentation was given by @danielapapi and @maryannby at the Rocky Mountain Seminar for educators hosted by Where There Be Dragons. It is a look at flipping volunteer travel, voluntourism, and service learning into a new light with a "learning service" mindset. This presentation was broken up by a range of interactive activities which the 50+ teachers, study abroad administrators, and other educators participated in over a long-weekend in November 2014.
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
Telling Your Nonprofit’s Story in the Digital Age – Trends, Tips, and TricksJulia Campbell
Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success.
But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? This session will focus on some trends, tips, and tricks to effectively tell your story in today’s digital marketing landscape.”
This session is appropriate for nonprofit professionals who wish to use storytelling as a tool for increasing brand awareness. Folks of any job title or organization size will find this session helpful, but marketers or data analysts might benefit most.
Storytelling is a bit of a buzzword nowadays in the nonprofit space but there are some frameworks and formats that can be used to help your cause reach more people and raise more money.
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
How to Use Twitter for Marketing & ConnectionJulia Campbell
With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.
I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.
Telling Your Story With Social Media - CEANS presentation June 9Julia Campbell
Building Your Business Through Storytelling & Social Media
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there - stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
The power of storytelling for fundraising and showcasing impact to donors is undeniable. However, the fundraising landscape has changed dramatically, and the way in which fundraisers collect and share their stories needs to adapt.
Digital technologies have fundamentally changed the way people research, consume, and share information. They have also changed the way people give to causes they care about. In just one year, people raised over $300 million using Facebook birthday fundraisers. That number is expected to double this year.
Storytelling using digital channels such as websites, email, and social media platforms is one of the best ways to change hearts and minds around a cause. Digital storytelling is also an effective way to reach new donors while deepening relationships with current supporters.
In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit digital storytelling success, based on her bestselling book for nonprofits.
Learning objectives:
How to employ Julia’s 3-part digital storytelling framework to turn donors from passive to passionate;
How to create a system to collect the best fundraising stories for your organization;
How to use stories to address myths and misconceptions about your work and to truly express your impact;
Free and low-cost tools you can use to enhance your digital storytelling - even if you are not tech-savvy; and
Real-world examples from small and mid-size nonprofits.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
The Art and Science of Storytelling: Get ready for your end of year fundraisingAlexa Cromwell
In GreatNonprofits first ever Webinar, founder Perla Ni and content maven Colleen Wilson share insights into how why and stories work for nonprofits. GreatNonprofits proudly features the story of PA'LANTE Harlem founder Elsie Vasquez on how the focus on storytelling and has helped her organization grow.
Wtm 2013 responsible volunteering people and places people and places
volunteer abroad travel good news and bad news Sallie Grayson from award winners people and places presents examples of the steps fwd in best practice and the continuing bad practice.
Share Powerful Stories at Your Fundraising EventsBloomerang
https://bloomerang.co/resources/webinars/
Join Master Storyteller and Fundraising Culture Changer, Lori L. Jacobwith, as she takes you through unique and effective ways to infuse your mission into any gathering. If you are ready to add more sizzle to your gala, golf event, wine tasting, walk-a-thon, annual meeting, open house or any other events, this webinar is for you!
Ten key lessons on stakeholder engagement in emerging markets and two case studies. Taken from a recent workshop with 15 leading executives, CEO and experienced managers. 17 further lessons can be found at:
http://tobiaswebb.blogspot.co.uk/2014/11/27-expert-tips-on-engaging-stakeholders.html
While everyone around us is busy running around to turn their dreams and ambitions into a reality; some of the kind-hearted ones, slow down to look around. They can feel the pain of others and want to help them out. Moreover, they inspire others to do the same. A majority of these people are working for NGOs around the world.
More details: https://goo.gl/mk6uPk
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
Telling Your Nonprofit’s Story in the Digital Age – Trends, Tips, and TricksJulia Campbell
Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success.
But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? This session will focus on some trends, tips, and tricks to effectively tell your story in today’s digital marketing landscape.”
This session is appropriate for nonprofit professionals who wish to use storytelling as a tool for increasing brand awareness. Folks of any job title or organization size will find this session helpful, but marketers or data analysts might benefit most.
Storytelling is a bit of a buzzword nowadays in the nonprofit space but there are some frameworks and formats that can be used to help your cause reach more people and raise more money.
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
How to Use Twitter for Marketing & ConnectionJulia Campbell
With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.
I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.
Telling Your Story With Social Media - CEANS presentation June 9Julia Campbell
Building Your Business Through Storytelling & Social Media
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there - stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
The power of storytelling for fundraising and showcasing impact to donors is undeniable. However, the fundraising landscape has changed dramatically, and the way in which fundraisers collect and share their stories needs to adapt.
Digital technologies have fundamentally changed the way people research, consume, and share information. They have also changed the way people give to causes they care about. In just one year, people raised over $300 million using Facebook birthday fundraisers. That number is expected to double this year.
Storytelling using digital channels such as websites, email, and social media platforms is one of the best ways to change hearts and minds around a cause. Digital storytelling is also an effective way to reach new donors while deepening relationships with current supporters.
In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit digital storytelling success, based on her bestselling book for nonprofits.
Learning objectives:
How to employ Julia’s 3-part digital storytelling framework to turn donors from passive to passionate;
How to create a system to collect the best fundraising stories for your organization;
How to use stories to address myths and misconceptions about your work and to truly express your impact;
Free and low-cost tools you can use to enhance your digital storytelling - even if you are not tech-savvy; and
Real-world examples from small and mid-size nonprofits.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
The Art and Science of Storytelling: Get ready for your end of year fundraisingAlexa Cromwell
In GreatNonprofits first ever Webinar, founder Perla Ni and content maven Colleen Wilson share insights into how why and stories work for nonprofits. GreatNonprofits proudly features the story of PA'LANTE Harlem founder Elsie Vasquez on how the focus on storytelling and has helped her organization grow.
Wtm 2013 responsible volunteering people and places people and places
volunteer abroad travel good news and bad news Sallie Grayson from award winners people and places presents examples of the steps fwd in best practice and the continuing bad practice.
Share Powerful Stories at Your Fundraising EventsBloomerang
https://bloomerang.co/resources/webinars/
Join Master Storyteller and Fundraising Culture Changer, Lori L. Jacobwith, as she takes you through unique and effective ways to infuse your mission into any gathering. If you are ready to add more sizzle to your gala, golf event, wine tasting, walk-a-thon, annual meeting, open house or any other events, this webinar is for you!
Ten key lessons on stakeholder engagement in emerging markets and two case studies. Taken from a recent workshop with 15 leading executives, CEO and experienced managers. 17 further lessons can be found at:
http://tobiaswebb.blogspot.co.uk/2014/11/27-expert-tips-on-engaging-stakeholders.html
While everyone around us is busy running around to turn their dreams and ambitions into a reality; some of the kind-hearted ones, slow down to look around. They can feel the pain of others and want to help them out. Moreover, they inspire others to do the same. A majority of these people are working for NGOs around the world.
More details: https://goo.gl/mk6uPk
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
Recent reports found that 87% of Americans use social media. With so much noise and clutter in the online landscape, how can nonprofits stand out?
In this webinar, digital storytelling expert and social media strategist Julia Campbell will review examples of nonprofits using stories to supercharge their social media engagement - and the steps to take to adapt their success to your own organization.
We will review:
Real-world examples from nonprofits rocking digital storytelling for social media engagement
Specific storytelling strategies that you can employ to connect with supporters
Battle-tested tools to use to rock your digital storytelling
Julia has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog.
I will discuss the newer social network tools at "Harnessing the Power of the Patient," a free half-day seminar sponsored by Inspire and the Biotechnology Industry Organization (BIO). The seminar will take place 9 a.m. to 1 p.m. at BIO's headquarters, 1201 Maryland Ave, SW, Suite 900, in Washington, DC. Please RSVP by contacting BIO: bstoker@bio.org
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
In this workshop, we will cover:
Specific storytelling strategies that you can employ to connect with supporters;
Real-world examples from nonprofits rocking digital storytelling for social media engagement;
Battle-tested tools to use to rock your digital storytelling.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Impact Storytelling: 3 parts to every great story, and 1 part to always leave...brandiolson
You know that telling stories about the work you do is critical to engaging stakeholders and raising money—so you probably tell a lot of stories. There are some incredible people doing amazing things in your program, but are your stories powerful enough? Do they explain your impact and compel others to take action? The reason some stories are effective, and others flounder will surprise you.
Impact Storytelling: 3 parts to every great story, and 1 part to always leave...brandiolson
You know that telling stories about the work you do is critical to engaging stakeholders and raising money—so you probably tell a lot of stories. There are some incredible people doing amazing things in your program, but are your stories powerful enough? Do they explain your impact and compel others to take action? What makes for an effective story? It will probably surprise you.
Using Social Media to Strengthen Donor RelationshipsJulia Campbell
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.
The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!
People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships.
In this webinar, we will cover ways that your nonprofit can use social media to build relationships with donors.
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
Collaborating with consumers Eat 'n Learn SmarteesInSites on Stage
This is the full slidedeck of our Eat ‘n Learn Smartees session on collaborating with consumers. The presentation elaborates on how to structurally collaborate with your consumers in order to generate richer consumer insights and feed your innovation funnel. All of this illustrated with client cases from ATAG, Dorel & PepsiCo
Actitud para conseguir productos que hacen del mundo un sitio mejorSilvia Calvet
Vivimos en un mundo que no funciona: crisis financiera, crisis ecológica, pobreza, consumismo… A nivel personal intentamos contribuir comprando productos locales, biológicos, reciclando, dando soporte a entidades sociales o dando parte de nuestro tiempo a “buenas causas”. En cambio, nos olvidamos de nuestra conciencia social cuando cruzamos la puerta de a oficina.
Nosotros, como diseñadores, desarrolladores, innovadores… como profesionales que buscamos y desarrollamos soluciones deberíamos hacer más. Necesitamos introducir el factor de ‘Innovación social’ como un elemento más a considerar en nuestro trabajo, en nuestros proyectos.
En esta presentación compartiré ideas y tendencias en innovación social, así como ejemplos de soluciones y productos. Te invito a cambiar tu punto de vista. Introduce más valor a tu producto añadiendo una capa de humana/social/ética, te sentirás mejor mientras trabajas, contribuirás a un mundo mejor, y crearás mejores productos para tus clientes.
How Nonprofits Can Adapt Their Storytelling in the Time of Social DistancingJulia Campbell
Sign up at www.StorytellingThatSticks.com
In this free online training designed for nonprofits, you will learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
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Sell tickets, spots, or merchandise
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How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
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May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
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Case studies of successful emergency crowdfunding campaigns running right now.
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Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses
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How to adapt your social media content and your email communications;
How to communicate about cancelled and postponed events; and
Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.
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GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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Length: 30 minutes
Session Overview
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Nonprofit Storytelling in A Digital World - HandsOn Tech Boston
1. Julia Campbell
President/CEO of J Campbell Social Marketing
http://www.jcsocialmarketing.com
HandsOn Tech Boston
October 17, 2013
#npstory @JuliaCSocial @handsontechbos
2. About Me
I help nonprofits find success online.
I am:
A former one-woman development & marketing
department for small, community-based
nonprofits.
A current consultant, volunteer and Board
member.
A Returned Peace Corps Volunteer.
A mom.
#npstory @JuliaCSocial @handsontechbos
3. Takeaways From Today
Why storytelling is so vital to a
successful nonprofit marketing
& fundraising strategy
How to use digital tools to tell
your nonprofit’s story
How to make your message
stand out and cut through the
clutter and noise
How to use video-sharing tools
to connect with supporters
#npstory @JuliaCSocial @handsontechbos
4. Obligatory Seth Godin Reference
“The most common style of public speaking, one
that’s often used by politicians and is
surprisingly common among investment
pitches, is based on sentences…
The sentence is not a natural building block of
public speaking, and it’s tiring, for both the
speaker and the audience. It’s hard to maintain
any sort of energy in either direction.
Building. A. Speech. Around. Words. Is. Even.
More. Difficult.
Full post at:
http://sethgodin.typepad.com/seths_blog/2013/09/wordssentences-paragraphs-stories.html
#npstory @JuliaCSocial @handsontechbos
5. Obligatory Seth Godin Reference
“The real opportunity is in speaking in
paragraphs, or even better, in stories. The
storyteller naturally engages our attention,
and she matches her emphasis and cadence
to the rhythm of the story.
Here’s how to know if you’re on the right track:
if you stop a story in the middle, the audience
will insist you finish it.
Isn’t that what you want?”
Full post at:
http://sethgodin.typepad.com/seths_blog/2013/09/wordssentences-paragraphs-stories.html
#npstory @JuliaCSocial @handsontechbos
6. Storytelling Is Not New
First modern public awareness campaign – 1787, the
Society for Effecting the Abolition of the Slave Trade
Used stories – conditions
in the slave trade,
“broadsides” (graphics),
public speaking,
advocacy
Mixed facts and
emotional appeals
#npstory @JuliaCSocial @handsontechbos
8. Example A:
“Any money that you donate will go to Rokia, a seven-yearold girl who lives in Mali in Africa.
Rokia is desperately poor and faces a threat of severe hunger,
even starvation. Her life will be changed for the better as a
result of your financial gift.
With your support, and the support of other caring sponsors,
Save the Children will work with Rokia's family and other
members of the community to help feed and educate her,
and provide her with basic medical care.”
Full study at: Stanford Graduate School of Business Center for Social Innovation:
http://csi.gsb.stanford.edu/increase-charitable-donations-appeal-heart
#npstory @JuliaCSocial @handsontechbos
9. Example B:
“Food shortages in Malawi are affecting more than three
million children. In Zambia, severe rainfall deficits
have resulted in a 42% drop in maize production from
2000.
As a result, an estimated three million Zambians face
hunger. Four million Angolans — one-third of the
population — have been forced to flee their homes.
More than 11 million people in Ethiopia need immediate
food assistance.”
Full study at: Stanford Graduate School of Business Center for Social Innovation:
http://csi.gsb.stanford.edu/increase-charitable-donations-appeal-heart
#npstory @JuliaCSocial @handsontechbos
10. Why Storytelling?
People don’t
remember bullet
points.
People respond to
emotion.
Feelings, not
analytical thinking,
drive donations.
#npstory @JuliaCSocial @handsontechbos
11. Why Storytelling?
Stories help you
express your mission
to the lay person.
Statistics might shock
and awe, but they will
rarely get people to
take action.
#npstory @JuliaCSocial @handsontechbos
13. What Storytelling Will Not Do
Fix bad management.
Fix a lousy program or service.
Replace other marketing
strategies.
Replace fundraising tactics
like direct asks and one-onone meetings.
BUT if done well, it will
augment all other
communication efforts!
#npstory @JuliaCSocial @handsontechbos
14. How To “Do” Storytelling?
Think of your audience.
How can you tell a story in a way that will
resonate with them?
What is important to them?
Resource:
http://storytellersforgood.com/videos/
#npstory @JuliaCSocial @handsontechbos
15. How To “Do” Storytelling?
Stories have a trajectory.
They do not need to be
candy-coated and positive –
they need to be authentic.
Ideas for stories: This is how
we started, this is who we are
today, this is where we’re
going, this is how we have
been challenged along the
way
#npstory @JuliaCSocial @handsontechbos
16. Mindset Shift
Storytelling requires an
entire change of mindset.
Most nonprofit
communications are
boring, not compelling
and easy to ignore.
Why is this? How can we
change this?
#npstory @JuliaCSocial @handsontechbos
17. Don’t Ignore the Data
Stories alone are not enough.
You must be able to back up what you are
doing or show that this is a real problem.
#npstory @JuliaCSocial @handsontechbos
19. Types of Stories
Value Stories
The core values of
your nonprofit
Why you do what you
do
What are you
passionate about?
Reference: http://www.thegoodmancenter.com
#npstory @JuliaCSocial @handsontechbos
20. Value Stories
Example – The Robin Hood Foundation
http://www.robinhood.org/about
The video starts out immediately with people
who have been helped – you immediately
connect with them.
Offer “social proof” – Geoffrey Canada;
Chairman & CEO Of Goldman Sachs
Efficient, effective – 100% charity
Students proudly saying where they are going to
college
#npstory @JuliaCSocial @handsontechbos
21. Types of Stories
Creation Stories
The why and the how of
your organization
What is the need
Story of the founders
The real WHY you exist
Reference: http://www.thegoodmancenter.com
#npstory @JuliaCSocial @handsontechbos
22. Creation Stories
Example –Environmental
Defense Fund
Started by a small group of
passionate conservationists in
Long Island.
They wanted to save the osprey, bald
eagle and peregrine falcon.
Went to court, got a ban on DDT in
1966. In 1972, they played a large role
on a nationwide ban.
They play up the “strong foundation”
and grassroots approach which
informs their work today.
#npstory @JuliaCSocial @handsontechbos
23. Types of Stories
“Striving to Improve”
Stories
Express resiliency
Show that your org is
always trying to improve
Mistakes, lessons learned
Helps other organizations
Reference: http://www.thegoodmancenter.com
#npstory @JuliaCSocial @handsontechbos
24. Types of Stories
Example – The Denver Foundation
10 Years 10 Stories – Celebrating 10 years of
inclusiveness
Stories from the Journey – stories told by the
nonprofits awarded grants
Nonprofits discussed what they learned and
what they still have to work on.
Focused on their target audience and thought
about what would resonate with them.
#npstory @JuliaCSocial @handsontechbos
25. Stories Should Cover:
The WHY: Your cause and the lives you are changing
The HOW: Your programs and services.
The WHAT: The impact you are having on the world
#npstory @JuliaCSocial @handsontechbos
26. Where To Find Them?
Everywhere!
Everyone is responsible!
Cannot exist in a silo
Is not just the marketing
or development
department’s job!!!!
Get on the front lines
#npstory @JuliaCSocial @handsontechbos
27. Everyone Has A Story
Everyone has a
story – it
might not be
one that you
can use, but it
might lead
you to an idea
or person who
can help.
#npstory @JuliaCSocial @handsontechbos
28. Casey Hibbard, Stories That Sell
“Praise” letters – talk with the
submitter, collect more details
Ask clients – include a “share your story” page
on your website, conduct surveys, ask at live
events
Stay positive
Keep it varied – Make A Wish Foundation
doesn’t just tell about the people that
benefit, they also tell the stories of the wishgranter, the volunteers and their sponsors.
#npstory @JuliaCSocial @handsontechbos
30. Bay Area’s Committee on the
Shelterless (COTS)
Video of a man whose life was saved by COTS
No multiple takes or tricky editing
He’s talking to an audience, live
#npstory @JuliaCSocial @handsontechbos
31. The Lazarex Cancer Foundation
The Bracelet Story – one couple that helps Lazarex
through fundraising because the organization
helped their son
#npstory @JuliaCSocial @handsontechbos
32. Per Scholas
IT professional job training organization – free
tech education to unemployed & low-income
adults
#npstory @JuliaCSocial @handsontechbos
33. Houston Ballet
Their Flickr account provides a backstage pass to
their productions.
#npstory @JuliaCSocial @handsontechbos
34. Conservation International
“If it's raining where you are, the ocean played a role. If
you drove to work, the seas are absorbing the carbon
dioxide from your car. If you ordered seafood for lunch, it
may have traveled halfway around the world to land on
your plate.
No matter where you live on Earth, what you do affects the
ocean — and what happens to the ocean affects you.”
#npstory @JuliaCSocial @handsontechbos
35. Mine The Gold
“Think of the story itself as gold. You mine the
gold, capture the story.
Then you bring it back to your office and you need to
pound that gold into different shapes and sizes
depending on whom you’re talking to, or also
where you’re telling it.” ~ Andy Goodman
#npstory @JuliaCSocial @handsontechbos
36. Getting Started
Have a system.
Collecting stories and story ideas.
Capture and save your stories – Story Bank
Dropbox, Google Docs, Basecamp
Whatever you use – make sure it is accessible
Social Media Committee – story witnesses
Figure out a way to start thinking through this
lensiPhones, tablets, anyone can be a reporter
#npstory @JuliaCSocial @handsontechbos
37. Getting Started
Define goals.
What are your priorities?
Program development &
fundraising – structure
around those stories
Getting on social media is
not a strategy!
#npstory @JuliaCSocial @handsontechbos
38. Getting Started
Empower others.
You cannot do it alone. Period.
Hold a staff meeting to train on storytelling.
Change the culture – have an email listserv
or start staff meetings with an
exchange of stories.
#npstory @JuliaCSocial @handsontechbos
39. Think Like A Journalist
You are a media organization.
You need to be writers,
publishers, photographers,
videographers
It’s not about your
organization, it’s about what
you are doing in terms of
impacting the world.
Use different platforms
depending.
#npstory @JuliaCSocial @handsontechbos
40. Channels for Storytelling
Website
Blogs
Email newsletters
Publications
Social media
Public speaking, community education
User-generated – how can you encourage your
online community to share their stories?
#npstory @JuliaCSocial @handsontechbos
41. Go Multichannel
Don’t put all your eggs in
one basket!
Be where your supporters
are, not where you want
them to be.
Be consistent in your
brand and in your story
– you don’t have to tell
the exact same story
across channels.
#npstory @JuliaCSocial @handsontechbos
42. Use Video
Think about stories that are shareable.
Don’t say too many things!!! Simple is better.
1-2 minutes, lose viewers every 10-20 seconds
How will you visually tell your story?
Who will guide the narrative?
#npstory @JuliaCSocial @handsontechbos
43. Use Video
Beginning – What’s at stake? The before
(“I was homeless”)
Middle – What has changed?
End – What does the future look like?
Call to Action
What will the viewer be
compelled to do?
#npstory @JuliaCSocial @handsontechbos
44. “Break the Fourth Wall”
Create a candid “making of” video for a
fundraising, advocacy or awareness campaign you
are launching.
Take a tip from Wikipedia and live broadcast the
results of your fundraising campaigns and the
decisions you are making based on those results.
Resource: Alia McKee, Sea Change Strategies,
http://seachangestrategies.com/ferris-bueller-trick-break-fourth-wallunpredictably/
#npstory @JuliaCSocial @handsontechbos
45. “Break the Fourth Wall”
Develop a “Why I Do This Work” video series that
shows why your staff have dedicated their lives the
cause.
Create a fun photo board of staff desks — including
those in both exotic and not-so-exotic locations.
The idea is to push beyond traditional direct
marketing techniques to show a more relatable,
identifiable you.
Resource: Alia McKee, Sea Change Strategies, http://seachangestrategies.com/ferrisbueller-trick-break-fourth-wall-unpredictably/
#npstory @JuliaCSocial @handsontechbos
46. Promote Your Story
Using influencers
Using Online Brand
Ambassadors
Partnership with other
organizations, compan
ies, businesses –
“Brandscaping”
Bloggers
Celebrities
#npstory @JuliaCSocial @handsontechbos
47. What Makes Stories Memorable?
From “Made to Stick” by Dan
and Chip Heath
1) SIMPLE
2) Unexpected
3) Concrete
4) Credible
5) Emotional
#npstory @JuliaCSocial @handsontechbos
48. Common Mistakes
Using only data. Facts
are not a story!
No reason for the story –
it’s not clearly stated in
the beginning.
No context.
No protagonist.
#npstory @JuliaCSocial @handsontechbos
49. Common Mistakes
Thinking that slick video production = great
story.
Silo-ing the storytellers.
Thinking it’s a one time deal.
#npstory @JuliaCSocial @handsontechbos
50. In Conclusion…
For nonprofits especially, storytelling through pictures
and videos is KEY to communicating your mission!
#npstory @JuliaCSocial @handsontechbos
51. In Conclusion…
Always about the WHY
– not the what you do or
how you do it.
Be authentic.
Be credible.
Get over your fear.
Figure out ways to
measure your success.
#npstory @JuliaCSocial @handsontechbos
52. Resources
The Starter Guide to Nonprofit Video Storytelling (free
download): http://www.startstorytelling.com/
Nonprofit Storytelling for Crowdfunding & Online Fundraising:
http://www.causevox.com/nonprofit-storytelling-crowdfunding/
DoGooder Awards:
http://www.youtube.com/user/nonprofitvideoawards
TechSoup Digital Storytelling Challenge:
http://www.techsoup.org/community/communityinitiatives/techsoup-digital-storytelling
SocialBrite: http://www.socialbrite.org/sharing-center/media/
Nancy Schwartz – Getting Attention:
http://gettingattention.org/2012/11/nonprofit-communicationsfail/
#npstory @JuliaCSocial @handsontechbos
53. Questions? Feedback?
Tweet questions or post them on my Facebook Wall:
@JuliaCSocial #npstory @HandsOnTechBos
http://www.facebook.com/jcsocialmarketing
http://www.handsontechboston.org
Thank you!
#npstory @JuliaCSocial @handsontechbos