Engagement Marketing can be a powerful tool to boost your sales by converting your visitors into happy customers.
Find out how to do it effectively with our presentation, where you're going to read about Top 10 Tips on Engagement Marketing.
As of 2017.A.D A Hypothetical threat is keeping the small retailers awake at night.
Mind share of the consumers are being constantly looted by Online Marketplace like Amazon and Flipkart etc
Small retailers have been pushed to a sad practice of reacquiring their own customers at higher cost as a part of their retention marketing
Omnichanel as a savior!?
Learn how to leverage new customer technology and strategies to improve your customer experience. Download the full guide to improve your customer experience at the end.
Usurp loyalty share from competitors by rewarding your early adopters, making improvements through customer feedback, and remaining true to the core pillars that fueled your initial successes.
For years I have been told that with millennials it’s all about shopping online. It’s true that they do shop online, but that doesn’t mean that they have stopped shopping in bricks-and-mortar stores. In fact I have noticed that buying in bricks-and-mortar store seem to give them a very different emotional shopping experience. Most of the time they come home without having bought anything but still happy after a great time with friends. Sometimes, they come home with a less good feeling as many stores delivers at the best a neutral emotional experience.
So how can it be that they still enjoy bricks-and-mortar shopping?
As of 2017.A.D A Hypothetical threat is keeping the small retailers awake at night.
Mind share of the consumers are being constantly looted by Online Marketplace like Amazon and Flipkart etc
Small retailers have been pushed to a sad practice of reacquiring their own customers at higher cost as a part of their retention marketing
Omnichanel as a savior!?
Learn how to leverage new customer technology and strategies to improve your customer experience. Download the full guide to improve your customer experience at the end.
Usurp loyalty share from competitors by rewarding your early adopters, making improvements through customer feedback, and remaining true to the core pillars that fueled your initial successes.
For years I have been told that with millennials it’s all about shopping online. It’s true that they do shop online, but that doesn’t mean that they have stopped shopping in bricks-and-mortar stores. In fact I have noticed that buying in bricks-and-mortar store seem to give them a very different emotional shopping experience. Most of the time they come home without having bought anything but still happy after a great time with friends. Sometimes, they come home with a less good feeling as many stores delivers at the best a neutral emotional experience.
So how can it be that they still enjoy bricks-and-mortar shopping?
B2B marketing has a reputation for complexity. Because B2B transactions occur between two businesses, with diverse groups of people on each side, B2B marketing requires some savviness to get decision-making parties on the same page.
Shopping will be all about the experience rather that about transactional purchases – shoppers can buy what you sell in any number of places, so you have to think about how you influences your customers emotions.
Page 25 is now what Amazon GO is about
Brands and retailers know the value of strategic marketing at point of purchase. Great levels of customer service coupled with targeted POS and promotional offers can make the difference between sales in-store, online or not at all.
iD In-store have therefore developed this five point guide to help ensure you get the most out of your in-store team at tactical gifting occasions such as Valentine’s Day, Mother’s Day and Easter, as well as non-seasonal events like Bar Mitzvahs, weddings and birthdays.
Finance training is helpful for every person related to finance, marketing department in an organization. If F&I training is provided to your employees, it can benefit to increase the sale of your product. Register yourself for training with Finance Manager Training.
Merchandising and In Store Promotions are integral to retail marketing and this presentation aims too give a brief insight into what are the components that make up merchadising and instore promotions,the ppt has explanations in it in the note and expect anybody who goes through it to have a general understanding of the same.
Major League Marketing on a Minor League BudgetIsaac La Buguen
Whether you're an entrepreneur, small business or freelance contractor, you understand the importance of allocating budgets and dialing up big results on limited resources. Discover how to build your brand, get found and spread influence in the marketplace without breaking the bank.
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
Newsletter Marketing for your eCommerce WebsiteM-Connect Media
This presentation by M-Connect Media highlights the importance of Newsletter Marketing. Important aspects of a Newsletter are also mentioned here. You will also learn how to increase your subscribers and retain them for long.
Top 10 rookie marketing funnel mistakesAnita Hales
A marketing funnel is essential for marketing your business and promoting your brand. Here are the top 10 mistakes many business owners make in their marketing funnels.
How to close more sales - tips from Vicente E. Garcia, fan of SAP and HPMrViceGarcia
For those who are planning to start their own businesses should prioritize the products, services and store location. But none of these really matter if the marketers do not have any sales at hand. That is why they call sales or revenue as the lifeblood of every business. Furthermore, many entrepreneurs have great ideas for unique products and services but they are not aware on how to generate their sales.
B2B marketing has a reputation for complexity. Because B2B transactions occur between two businesses, with diverse groups of people on each side, B2B marketing requires some savviness to get decision-making parties on the same page.
Shopping will be all about the experience rather that about transactional purchases – shoppers can buy what you sell in any number of places, so you have to think about how you influences your customers emotions.
Page 25 is now what Amazon GO is about
Brands and retailers know the value of strategic marketing at point of purchase. Great levels of customer service coupled with targeted POS and promotional offers can make the difference between sales in-store, online or not at all.
iD In-store have therefore developed this five point guide to help ensure you get the most out of your in-store team at tactical gifting occasions such as Valentine’s Day, Mother’s Day and Easter, as well as non-seasonal events like Bar Mitzvahs, weddings and birthdays.
Finance training is helpful for every person related to finance, marketing department in an organization. If F&I training is provided to your employees, it can benefit to increase the sale of your product. Register yourself for training with Finance Manager Training.
Merchandising and In Store Promotions are integral to retail marketing and this presentation aims too give a brief insight into what are the components that make up merchadising and instore promotions,the ppt has explanations in it in the note and expect anybody who goes through it to have a general understanding of the same.
Major League Marketing on a Minor League BudgetIsaac La Buguen
Whether you're an entrepreneur, small business or freelance contractor, you understand the importance of allocating budgets and dialing up big results on limited resources. Discover how to build your brand, get found and spread influence in the marketplace without breaking the bank.
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
Newsletter Marketing for your eCommerce WebsiteM-Connect Media
This presentation by M-Connect Media highlights the importance of Newsletter Marketing. Important aspects of a Newsletter are also mentioned here. You will also learn how to increase your subscribers and retain them for long.
Top 10 rookie marketing funnel mistakesAnita Hales
A marketing funnel is essential for marketing your business and promoting your brand. Here are the top 10 mistakes many business owners make in their marketing funnels.
How to close more sales - tips from Vicente E. Garcia, fan of SAP and HPMrViceGarcia
For those who are planning to start their own businesses should prioritize the products, services and store location. But none of these really matter if the marketers do not have any sales at hand. That is why they call sales or revenue as the lifeblood of every business. Furthermore, many entrepreneurs have great ideas for unique products and services but they are not aware on how to generate their sales.
Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers. Therefore, you want to make sure that the site keeps your visitors engaged and interested.
There are few brands that aren’t aware of the importance of being engaging on the web, but smaller companies often don’t believe they have the resources or time to be updating their websites on a more continuous basis with fresh and new content.
So what many small businesses do is create a Facebook page and forgo the website. There is no question that Facebook and other social media outlets are an excellent place to begin but if you want to gain the trust of your customer you need a website – it really is that important, because it shows that you have a company that is established.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)Fivestars
When you have about a million other things to worry about when running your business, marketing sometimes gets the short end of the stick. Here, we explore the 10 most common marketing mistakes people make and ways to combat them.
Product Launches that #POP by Muthoni MaingiSolomon Muigai
Presentation on how to create product launches that stand out in today's competitive market.
Topic covered include:
- Push Marketing vs Pull Marketing
- Placebo Effect
- ROI
Create The Best Win Back Email and Live Chat Campaigns!UserEngage
Learn more about:
- What's a win-back campaign?
- When is the best time to use it?
- Who should you target?
- How to segment your users properly?
- What kind of messages to be sent?
- The power of "I miss you" message.
Conversational marketing! Go to dialogue!UserEngage
Here, you will learn how effectively use different types (SMS, social media, live chat performance etc.) of Conversational marketing strategy for your business. The future of Conversational marketing will involve much more listening than talking. Learn more and check what kind of strategy will work best for you!
As a content marketer, you know how important it is to deliver valuable content on your blog.
What are the ways to increase traffic on your blog?
Find the tips in the presentation.
A presentation about the most effective ways to construct cold emails to reach the highest reply rate.
We'll discuss here why it's so important to do a background research about each receiver to provide as personalized contents as possible.
Cold emails aren't "cold" at all, which we prove in this presentation. Check out more inside!
Your Guide To Conversation Rate OptimizationUserEngage
What is conversion? What is conversion rate? And finally, what is the conversion rate optimization?
Find the answers in the presentation and learn more about A/B tests.
Do you know what kind of headlines you should have on your landing page? Or what's the most effective call-to-action button?
Just open the presentation and check your answers!
How to increase the effectiveness of your live chat performance?UserEngage
We'll discuss here how to increase the conversion rate using live chat software.
Let's check what kind of messages have the highest effectiveness and how to correctly adjust them to your users' expectations.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. What is the Engagement
Marketing?
It’s not about relationship working for
your own purpose—
it's about building strong and
reliable relations between you and
customer.
3. Tip 1:
Sponsorship of events
It doesn’t matter if you’re running an online
store or a regular shop,
the sponsorship of
events is a great
decision to engage
more customers.
4. How?
Sponsor small events held in your area
so you will get new customers. People
will tell about your product or service to
their friends. That is the first step for
successful Engage Marketing
5. .
Tip 2: The development of your
brand label on the Internet
It is important to promote products on the
Internet as more and more purchases doing via
the network.
Why?
It's convenient and cheap.
Advertising - is the main means
of promoting products.
6. Tip 3: Demonstration of
product
This is one of the main
Engagement Marketing strategy,
A customer will try your
product and understand
that it is necessary to them
and they will definitely come
to you for another purchase rather
to your competitor.
7. What is sampling?
It is an effective way of promoting
goods through the distribution of
free trial samples of a product.
8. Sampling is also used for:
-developing of consumer interest
-increasing sales
-informing about
-packaging changes
-label, recipes
9. Tip 4: Satisfaction of customer’s
need
If a customer purchased a product or used
your service and got what he wanted, he will
definitely come back to you.
Regular customers - the success of
any business!
10. As an example of the effective customer engagement
process is the aromatization of space.
Galeria Mokotow filled with bakery, pizzeria and fast food.
All of them are located very close to each other and it is not
because of the
lack of space, but to
engage the customer
to buy something more.
People have lunch, then maybe a small dessert?
11. Tip 5: Do not let them
forget about you!
There are different ways to retain customers:
-creation of a logo
-maintaining a good label
-providing with discount cards
12. LOGO
As the ship will be named, so it will float”.
In business, exactly the same.
If your logo has no meaning or it is even too
complicated to pronounce it - go and change it
now!
A good example for it could be the logo
“Carrefour”
13. The logo shows the letter C between two arrows
indicating in opposite directions
What is the trick?
Genius is simplicity! Let your customer make
decisions by themselves without any direct
intervention. Maybe it sounds funny, but it works!
Source: http://www.carrefour-vannes.fr/
14. Tip 6:
Effective promotion strategies
Customers can participate in the raffle of
expensive coffee-machine
if they will buy two packs of coffee
beans.
How?
15. Everybody will talk about your raffle
withtheir friends, so your product is going
to be popular and most probably sale of
your product will increase.
In other words, you engage customers
by natural FREE advertisement.
16. Tip 7:
Engage with social networking
If you do not have any idea about Facebook,
Instagram or Twitter - go straight to these sites
and see how you may easily engage more
customers on these sites everyday.
17. Tip 8:
Engage customers
via Wi-Fi
Wi-Fi allows you to use it in
customer's own marketing
communication.
Guests of a hotel may receive
an e-mail information after
log-in via Wi-Fi network
about current offers and
promotions .
Source: http://www.bbc.com
18. The most popular ones are:
-SPA discounts
-Information about drinks
19. Tip 9:
Get to know your customer
Spend time to learn more about your customers.
Marketers who take time to understand the backgrounds
and values of their customers will see greater impact on
marketer’s attitudes and motivation.
Demonstrate that you care about their well-
being.
20. Tip 10: Talk „human”
It is better to speak with the customer in an individual
manner, as if you talk with your friends.
This is not only help to strengthen your relationship
with your potential customers, but also increase
reliability and brand of your company.
21. Remember, once you engage your
customers, make sure you keep the lines of
strong communication with them and
follow my tips to build your own strategy!
Listen to them. They want to be heard!
Do not rush for profits.
Be patient and it will surely pay off.