Experiential marketing can help indulgence food brands during recessions by engaging with customers on an emotional level. The recession causes feelings of uncertainty, guilt, and deprivation in customers. Experiential marketing allows brands to reconnect with customers by bringing brand values to life in a personal, memorable social experience. It is a chance for brands to show they are trustworthy and offer good products at a fair price. Experiential marketing comes in different forms from point-of-purchase activities to experiences that promote products and collect customer data. It can boost sales while offering a return on investment through revenue and brand amplification.

3. How can experiential marketing
help indulgence food brands during
the recession?

4. So what’s happening?
The recession seems like a rational issue affecting
shoppers but there’s actually very emotional and
irrational behaviour;
Nostalgia
Comfort eating
Creating a sense of abundance by buying more
by choosing cheaper products
Wanting to project a thrifty and sensible image
with their choices
Trying to regain control

5. Trying to avoid unpleasant
realities
It’s such an emotional arena because the recession
causes all sorts of uncomfortable feelings;
Uncertainty -
about their prospects and everyone else’s
Guilt -
about having to deprive the family of things they
want
Deprivation -
having to deny yourself things you really want

6. culminating in:
Distrust of brands and institutions
who’s out on the take? What’s a real deal?
What’s value anymore?
Everything is under scrutiny.

9. It’s a point of personal connection between the
brand and the consumer at a time when brands
need to re-engage consumers
It’s rich and multidimensional so it can re-engage
them on both rational and emotional levels
It’s a social experience making it
personable, direct and memorable.

10. And most importantly in these
negative, distrustful days;
It brings brand values
to life
It allows brands to give
back
It’s real

11. Experiential marketing is a chance to show that you
are worth staying in that basket ...
...not because they remember you from their
childhood...
...or that you are cheap or comforting.
But because you are one of the good guys.
You are a good brand offering good products at a fair
price.

13. Experiential comes in all
different sizes
actual size

14. We can take brand experience right to point of purchase,
with cut-through and added-value.
Experiences at POP are a proven volume and value driver
We can drive purchase with experiences that offer a strong
promotional call-to-action and mechanic like e-coupons,
mobile vouchers
We can use experiential to collect data to create an effective
RM strategy to drive the sales conversion
We can sell during experiences with pop-up retail via offline
or on-line sales portals

15. And, because we know value and real worth
matter to you too we’d like to add that the right
experiential activity will pay back in monetary as
well as brand terms, offering opportunity for
revenue and amplification that returns extremely
well on the initial investment.

17. There’s an enormous range of activities that
come under experiential and understanding
your strategy and objectives is always our
starting point.
Give us a problem your brand faces and we can
tell you how experiential can work for you.