This document summarizes a panel discussion on engaging millennials in business. It discusses 7 key topics: 1) millennials seek authenticity and transparency, 2) millennials live through mobile devices, 3) millennials embrace frequent personal engagement, 4) millennials love to co-create products and experiences, 5) millennials are price sensitive but will pay for value, 6) millennials speak a new language, and 7) millennials follow brands that give back. For each topic, the document provides strategies and examples for businesses to communicate authentically with millennials through social media, mobile apps, frequent engagement, co-creation, and philanthropic efforts.
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsChris Heffer
Social selling involves using social media to build relationships and fill your sales pipeline. It is important for salespeople to become social sellers and adapt to changing buyer behaviors. Successful social sellers listen to prospects, provide valuable education, and make warm introductions through their social connections. Relationship building on social media takes time but leads to loyal customers through influence and trust.
Gary Vaynerchuk - The Thank You Economy presentationMatej Michlík
Gary Vaynerchuk argues that businesses must focus on developing deep relationships with customers through social media engagement in what he calls the "Thank You Economy". He emphasizes caring about customers more than profits and using social media as a relationship-building tool, not just a sales channel. Vaynerchuk provides examples of companies like Old Spice and Avaya that have succeeded by engaging authentically with customers on social media, listening to them, and prioritizing the customer experience. He stresses that businesses should establish a culture of caring about customers in order to build loyalty and encourage positive word-of-mouth, which are increasingly important in today's digital landscape where customers have more information and options.
Will Chamberlain has extensive experience building social media strategies and managing social profiles for various companies. Some of his accomplishments include developing a social media funnel for a credit reporting agency that lowered customer acquisition costs by 10x, creating a viral social media campaign for a commercial that generated 700k in free media for a brand, and evolving a brand's model based on social listening that led to the highest quarterly signups. He also helped humanize brands through user-generated content and podcasts, and scaled customer service for a company during a major data breach through social media.
The document discusses Gary Vaynerchuk's philosophy on building a business using appreciation, authenticity, and social media. It emphasizes creating a company culture that focuses on empowering employees and delighting customers. Some key points include instilling the right culture by leading with heart and soul, trusting employees, and appreciating customers; using social media to connect with people through quality over quantity and evoking emotion; and delivering superior customer experiences through small gestures and collecting customer data. The overall message is that businesses should go where people are online, listen to customers, and walk the extra mile to build a sustainable business in the new digital landscape.
This document provides tips and best practices for paid search marketing campaigns. It recommends structuring campaigns with a granular hierarchy of campaigns, ad groups, and keywords to improve performance. It also explains how different keyword match types, such as broad, broad modified, phrase, and exact, can impact the reach and relevance of ads. Selecting the appropriate match type that aligns with business goals is important for return on investment.
The document discusses how the foundations of the ultimate customer experience were created in medieval marketplaces over 1,000 years ago, with highly personal interactions, immediate feedback loops, and success depending on word-of-mouth reputation. It argues that while mass media disrupted this for a century, digital technologies are reconnecting businesses to these core marketplace values of personal connections and word of mouth. For companies to succeed with digital customer experience requires adopting a "Medieval Mindset" and overcoming cultural impediments within organizations.
Cheerwine will promote through social media platforms like Facebook, Twitter, and Instagram in order to reach a broader, younger market. Their social media presence will allow them to directly communicate with consumers and build relationships. Cheerwine will also conduct social media campaigns like scavenger hunts and photo contests to generate interest and awareness of the brand. In addition, Cheerwine will use direct mail marketing by sending promotional postcards with coupons for a free bottle of Cheerwine to households in Northeastern states to introduce consumers to the brand and drive them to purchase locations.
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsChris Heffer
Social selling involves using social media to build relationships and fill your sales pipeline. It is important for salespeople to become social sellers and adapt to changing buyer behaviors. Successful social sellers listen to prospects, provide valuable education, and make warm introductions through their social connections. Relationship building on social media takes time but leads to loyal customers through influence and trust.
Gary Vaynerchuk - The Thank You Economy presentationMatej Michlík
Gary Vaynerchuk argues that businesses must focus on developing deep relationships with customers through social media engagement in what he calls the "Thank You Economy". He emphasizes caring about customers more than profits and using social media as a relationship-building tool, not just a sales channel. Vaynerchuk provides examples of companies like Old Spice and Avaya that have succeeded by engaging authentically with customers on social media, listening to them, and prioritizing the customer experience. He stresses that businesses should establish a culture of caring about customers in order to build loyalty and encourage positive word-of-mouth, which are increasingly important in today's digital landscape where customers have more information and options.
Will Chamberlain has extensive experience building social media strategies and managing social profiles for various companies. Some of his accomplishments include developing a social media funnel for a credit reporting agency that lowered customer acquisition costs by 10x, creating a viral social media campaign for a commercial that generated 700k in free media for a brand, and evolving a brand's model based on social listening that led to the highest quarterly signups. He also helped humanize brands through user-generated content and podcasts, and scaled customer service for a company during a major data breach through social media.
The document discusses Gary Vaynerchuk's philosophy on building a business using appreciation, authenticity, and social media. It emphasizes creating a company culture that focuses on empowering employees and delighting customers. Some key points include instilling the right culture by leading with heart and soul, trusting employees, and appreciating customers; using social media to connect with people through quality over quantity and evoking emotion; and delivering superior customer experiences through small gestures and collecting customer data. The overall message is that businesses should go where people are online, listen to customers, and walk the extra mile to build a sustainable business in the new digital landscape.
This document provides tips and best practices for paid search marketing campaigns. It recommends structuring campaigns with a granular hierarchy of campaigns, ad groups, and keywords to improve performance. It also explains how different keyword match types, such as broad, broad modified, phrase, and exact, can impact the reach and relevance of ads. Selecting the appropriate match type that aligns with business goals is important for return on investment.
The document discusses how the foundations of the ultimate customer experience were created in medieval marketplaces over 1,000 years ago, with highly personal interactions, immediate feedback loops, and success depending on word-of-mouth reputation. It argues that while mass media disrupted this for a century, digital technologies are reconnecting businesses to these core marketplace values of personal connections and word of mouth. For companies to succeed with digital customer experience requires adopting a "Medieval Mindset" and overcoming cultural impediments within organizations.
Cheerwine will promote through social media platforms like Facebook, Twitter, and Instagram in order to reach a broader, younger market. Their social media presence will allow them to directly communicate with consumers and build relationships. Cheerwine will also conduct social media campaigns like scavenger hunts and photo contests to generate interest and awareness of the brand. In addition, Cheerwine will use direct mail marketing by sending promotional postcards with coupons for a free bottle of Cheerwine to households in Northeastern states to introduce consumers to the brand and drive them to purchase locations.
Community Management 101.
- A conceptual grasp of community management
- The value of community management
- Turning community members into advocates
- and more
Social Media Marketing & the Travel IndustryGina Lednyak
The document outlines Gina Lednyak's presentation on developing an effective social media strategy. It discusses trends in social media and digital technologies, how to integrate social media into a business model, and what the future of social and mobile looks like. The presentation recommends developing a holistic social strategy, creating engaging content, choosing the right social networks, growing an engaged community, and using analytics to improve the strategy over time. It also explores how the rise of mobile, wearable tech, and the Internet of Things will continue to disrupt businesses and customer experiences.
Realtors need to add social media to their overall marketing toolbox. This presentation will show you the whys and hows of using social to improve your real estate business.
This document discusses the importance of social media for businesses. It notes that social media allows for shared community experiences online and offline. While some argue there is no ROI or that social media is too young, the document counters that customers highly trust recommendations from friends and family found on social media platforms. It suggests that businesses focused on genuine customer connections both online and offline will be most successful with social media over the next few years.
Influencer Marketing: How To Discover The Girl Next Door!Brian Fanzo
Keynote from Social Media Day San Diego.
Focus of this presentation was to educate the audience on the changing mindset needed to embrace influencer marketing. Who influences us has drastically changed which is why we must change our mindset before we leverage influencer tools and data. Shared some examples of my life as an influencer as well as some of my favorite tools and stats about the power of influencer marketing, video and live streaming.
This document summarizes a social media marketing platform called SocialCompass. It listens to social media conversations in real time, engages users with targeted offers and content, and rewards referrals. Key features include listening across social networks and locations, engaging users with offers and content, and tracking referrals to measure results. The platform has seen success in industries like restaurants, fitness, and retail. It offers white label solutions and influencer marketing campaigns have generated thousands of sales and referrals. Customers have seen improved sales, traffic, and conversions through using SocialCompass.
The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers. If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you.
Learn from our panel of experts in the field:
-How to activate and participate in conversations that can drive everything from brand interest to traffic to transaction to loyalty.
-How to leverage social conversation in an organic, creative, and brand-authentic way.
-How to integrate audience-driven social content across other areas of marketing.
-Inspiration for your own social content that can energize your following for greater buzz.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
How Nonprofits Can (And Should!) Engage Millennial Donors and VolunteersJulia Campbell
What we cover in this presentation:
Myths and misconceptions that are hurting your ability to reach this generation;
How to recruit and engage Millennials into your organization;
How to use specific social media platforms to reach younger donors and volunteers;
How to incorporate storytelling into your content to attract younger donors;
Real-world examples from nonprofits getting it right.
Marketing to Millennials and the new Marketing PlaybookJeff Ernst
The traditional methods and rules of marketing need to be thrown out when it comes to Millennials - those under 35 value trust, tribe, authenticity, co-creation and ensuring companies are doing their part to give back. To succeed, you need to engage, energize, provide experiences and approach your strategy differently, using social word-of-mouth, brand advocacy, customer experience and user generated content as cornerstones to build on.
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
This document summarizes key digital marketing trends for 2015 in Tunisia. It discusses how visual content is more engaging than text, and the importance of storytelling to connect with consumers. Content, especially video, remains important. Real-time marketing allows brands to engage in relevant conversations. Engagement metrics like comments are more important than likes. Native advertising is a new format that blends content and advertising. Mobile strategies must adapt to smaller screens and on-the-go consumption. The recap emphasizes visual storytelling, engaging consumers through relevant conversations on all platforms.
Nonprofit Storytelling: How to Tell Stories That Take Supporters from Passive...Julia Campbell
In this webinar, "How to Tell Stories That Take Supporters from Passive to Passionate", you will learn some new storytelling tricks that will boost your social media engagement and donor retention efforts.
Network for Good along with Julia Campbell, author of Storytelling in the Digital Age: A Guide for Nonprofits, will share tips, tricks, and examples from nonprofits using great storytelling to build engagement and deepen the relationship with supporters.
You'll learn:
How to drive your donors, supporters, and online fans to take action through compelling storytelling
Why visuals are so vital to effective storytelling
The 4 Steps to Successful Storytelling
Examples from different nonprofits using effective visual storytelling in their online campaigns
Social media is in the end about relationships. It should be deemed a two-way street. As a brand, you aren't there to market a product, you're there to communicate and associate. If you attack social media with gross sales as your end destination, your audience will detect it and, most likely, you'll be snubbed.
But, if you provide your audience something valuable, and your message is real, (you aren't manipulating it) consumers are inclined to take heed. Provide users engaging material, helpful info, streamlined client service, or bonuses like discounts and gratis gifts consistently, and you've the makings of a fit long-term relationship with a brand promoter willing to blab your praises to the globe.
After which, as long as you pull your weight by maintaining your message, meaning reliable and meaningful, consumers tend to remain loyal and express that in income generated over time and favorable references expressed amid their peers. That's the true return on social media.
This document contains terms and conditions and chapters for a book about using social media for marketing purposes. It discusses throwing contests or games to engage users, giving away prizes to generate buzz, gaining loyalty by involving users in brand decisions, helping charitable causes to build credibility, and using humor to get people's attention on social media. The overall message is that social media should be used as a two-way relationship with users, by providing value and engaging them through contests, giveaways, feedback, and fun content.
A presentation made by Caroline Baxter at the December meet-up for Brighton Social Media.
Caroline's presentation discusses:
* How ‘Traditional Demographics’ for campaigns are no longer relevant.
* How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
* Where we can look for demographics of the future.
* What metrics we can integrate into campaigns today, to better target the behaviour of purchasers of the future.
This guide is filled with tips and tricks to help you plan, organize, and market your next event!
From social media (including in-depth guides for Twitter and Facebook) to old-fashioned tactics and the latest event trends this guide is packed with info for eventprofs or those planning on throwing their first event.
The document outlines 13 key distribution tactics for content marketing. It begins by establishing that effective content marketing requires understanding customers, a solid strategy, quality storytelling, and ongoing analysis. It then details the 13 tactics, which include optimizing content for search engines, leveraging social media platforms, engaging bloggers, advertising content, sharing with trade partners, promoting content via email, syndicating content, aligning with traditional advertising, connecting through packaging, integrating into sales collateral, making content an experience, including employees, and optimizing the company website. The goal of the document is to provide organizations with strategic approaches to distributing content beyond just creating it.
How To Make Lots Of Strangers Love You In 30 MinutesBrainMuffin
This document provides tips on how to get strangers to love you in 30 minutes by understanding your target community and engaging with them strategically. It recommends using tools to track where your business and competitors are discussed online, setting goals for metrics like traffic or conversions, and executing tactics like creating valuable content to attract influencers and drive discussions that achieve your goals. Examples described focus on using community insights to boost site traffic, dominate a category during seasonal peaks, and leverage top fans to increase brand awareness and sales. The key is listening to your community, setting business-focused goals, and optimizing engagement over time based on metrics.
The document discusses a 2014 study by NewsCred on how millennials view content and brand loyalty. Some key findings from the study include:
- 62% of millennials feel online content drives their loyalty to brands, but much of the content is not helping them or tailored to their interests.
- Millennials want content that is hyper-relevant to their age, location, and interests. They also want content that is useful, entertaining, thought-provoking, and emotionally engaging.
- The document provides recommendations for brands on how to create more effective content marketing strategies that appeal to millennials, such as tailoring content and distributing it across popular platforms like Facebook and Google.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
This document discusses the importance of social media marketing for businesses. It explains that social media marketing focuses on creating engaging content to attract readers and encourage sharing. This grows brand awareness through word-of-mouth at low cost compared to traditional advertising. The document provides an overview of major social media platforms like Facebook, Twitter, LinkedIn, and Pinterest, and how businesses can utilize each one. It emphasizes that effective social media marketing requires ongoing posting of relevant content, engaging with customers, analyzing metrics, and responding quickly to customers online.
Community Management 101.
- A conceptual grasp of community management
- The value of community management
- Turning community members into advocates
- and more
Social Media Marketing & the Travel IndustryGina Lednyak
The document outlines Gina Lednyak's presentation on developing an effective social media strategy. It discusses trends in social media and digital technologies, how to integrate social media into a business model, and what the future of social and mobile looks like. The presentation recommends developing a holistic social strategy, creating engaging content, choosing the right social networks, growing an engaged community, and using analytics to improve the strategy over time. It also explores how the rise of mobile, wearable tech, and the Internet of Things will continue to disrupt businesses and customer experiences.
Realtors need to add social media to their overall marketing toolbox. This presentation will show you the whys and hows of using social to improve your real estate business.
This document discusses the importance of social media for businesses. It notes that social media allows for shared community experiences online and offline. While some argue there is no ROI or that social media is too young, the document counters that customers highly trust recommendations from friends and family found on social media platforms. It suggests that businesses focused on genuine customer connections both online and offline will be most successful with social media over the next few years.
Influencer Marketing: How To Discover The Girl Next Door!Brian Fanzo
Keynote from Social Media Day San Diego.
Focus of this presentation was to educate the audience on the changing mindset needed to embrace influencer marketing. Who influences us has drastically changed which is why we must change our mindset before we leverage influencer tools and data. Shared some examples of my life as an influencer as well as some of my favorite tools and stats about the power of influencer marketing, video and live streaming.
This document summarizes a social media marketing platform called SocialCompass. It listens to social media conversations in real time, engages users with targeted offers and content, and rewards referrals. Key features include listening across social networks and locations, engaging users with offers and content, and tracking referrals to measure results. The platform has seen success in industries like restaurants, fitness, and retail. It offers white label solutions and influencer marketing campaigns have generated thousands of sales and referrals. Customers have seen improved sales, traffic, and conversions through using SocialCompass.
The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers. If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you.
Learn from our panel of experts in the field:
-How to activate and participate in conversations that can drive everything from brand interest to traffic to transaction to loyalty.
-How to leverage social conversation in an organic, creative, and brand-authentic way.
-How to integrate audience-driven social content across other areas of marketing.
-Inspiration for your own social content that can energize your following for greater buzz.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
How Nonprofits Can (And Should!) Engage Millennial Donors and VolunteersJulia Campbell
What we cover in this presentation:
Myths and misconceptions that are hurting your ability to reach this generation;
How to recruit and engage Millennials into your organization;
How to use specific social media platforms to reach younger donors and volunteers;
How to incorporate storytelling into your content to attract younger donors;
Real-world examples from nonprofits getting it right.
Marketing to Millennials and the new Marketing PlaybookJeff Ernst
The traditional methods and rules of marketing need to be thrown out when it comes to Millennials - those under 35 value trust, tribe, authenticity, co-creation and ensuring companies are doing their part to give back. To succeed, you need to engage, energize, provide experiences and approach your strategy differently, using social word-of-mouth, brand advocacy, customer experience and user generated content as cornerstones to build on.
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
This document summarizes key digital marketing trends for 2015 in Tunisia. It discusses how visual content is more engaging than text, and the importance of storytelling to connect with consumers. Content, especially video, remains important. Real-time marketing allows brands to engage in relevant conversations. Engagement metrics like comments are more important than likes. Native advertising is a new format that blends content and advertising. Mobile strategies must adapt to smaller screens and on-the-go consumption. The recap emphasizes visual storytelling, engaging consumers through relevant conversations on all platforms.
Nonprofit Storytelling: How to Tell Stories That Take Supporters from Passive...Julia Campbell
In this webinar, "How to Tell Stories That Take Supporters from Passive to Passionate", you will learn some new storytelling tricks that will boost your social media engagement and donor retention efforts.
Network for Good along with Julia Campbell, author of Storytelling in the Digital Age: A Guide for Nonprofits, will share tips, tricks, and examples from nonprofits using great storytelling to build engagement and deepen the relationship with supporters.
You'll learn:
How to drive your donors, supporters, and online fans to take action through compelling storytelling
Why visuals are so vital to effective storytelling
The 4 Steps to Successful Storytelling
Examples from different nonprofits using effective visual storytelling in their online campaigns
Social media is in the end about relationships. It should be deemed a two-way street. As a brand, you aren't there to market a product, you're there to communicate and associate. If you attack social media with gross sales as your end destination, your audience will detect it and, most likely, you'll be snubbed.
But, if you provide your audience something valuable, and your message is real, (you aren't manipulating it) consumers are inclined to take heed. Provide users engaging material, helpful info, streamlined client service, or bonuses like discounts and gratis gifts consistently, and you've the makings of a fit long-term relationship with a brand promoter willing to blab your praises to the globe.
After which, as long as you pull your weight by maintaining your message, meaning reliable and meaningful, consumers tend to remain loyal and express that in income generated over time and favorable references expressed amid their peers. That's the true return on social media.
This document contains terms and conditions and chapters for a book about using social media for marketing purposes. It discusses throwing contests or games to engage users, giving away prizes to generate buzz, gaining loyalty by involving users in brand decisions, helping charitable causes to build credibility, and using humor to get people's attention on social media. The overall message is that social media should be used as a two-way relationship with users, by providing value and engaging them through contests, giveaways, feedback, and fun content.
A presentation made by Caroline Baxter at the December meet-up for Brighton Social Media.
Caroline's presentation discusses:
* How ‘Traditional Demographics’ for campaigns are no longer relevant.
* How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
* Where we can look for demographics of the future.
* What metrics we can integrate into campaigns today, to better target the behaviour of purchasers of the future.
This guide is filled with tips and tricks to help you plan, organize, and market your next event!
From social media (including in-depth guides for Twitter and Facebook) to old-fashioned tactics and the latest event trends this guide is packed with info for eventprofs or those planning on throwing their first event.
The document outlines 13 key distribution tactics for content marketing. It begins by establishing that effective content marketing requires understanding customers, a solid strategy, quality storytelling, and ongoing analysis. It then details the 13 tactics, which include optimizing content for search engines, leveraging social media platforms, engaging bloggers, advertising content, sharing with trade partners, promoting content via email, syndicating content, aligning with traditional advertising, connecting through packaging, integrating into sales collateral, making content an experience, including employees, and optimizing the company website. The goal of the document is to provide organizations with strategic approaches to distributing content beyond just creating it.
How To Make Lots Of Strangers Love You In 30 MinutesBrainMuffin
This document provides tips on how to get strangers to love you in 30 minutes by understanding your target community and engaging with them strategically. It recommends using tools to track where your business and competitors are discussed online, setting goals for metrics like traffic or conversions, and executing tactics like creating valuable content to attract influencers and drive discussions that achieve your goals. Examples described focus on using community insights to boost site traffic, dominate a category during seasonal peaks, and leverage top fans to increase brand awareness and sales. The key is listening to your community, setting business-focused goals, and optimizing engagement over time based on metrics.
The document discusses a 2014 study by NewsCred on how millennials view content and brand loyalty. Some key findings from the study include:
- 62% of millennials feel online content drives their loyalty to brands, but much of the content is not helping them or tailored to their interests.
- Millennials want content that is hyper-relevant to their age, location, and interests. They also want content that is useful, entertaining, thought-provoking, and emotionally engaging.
- The document provides recommendations for brands on how to create more effective content marketing strategies that appeal to millennials, such as tailoring content and distributing it across popular platforms like Facebook and Google.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
This document discusses the importance of social media marketing for businesses. It explains that social media marketing focuses on creating engaging content to attract readers and encourage sharing. This grows brand awareness through word-of-mouth at low cost compared to traditional advertising. The document provides an overview of major social media platforms like Facebook, Twitter, LinkedIn, and Pinterest, and how businesses can utilize each one. It emphasizes that effective social media marketing requires ongoing posting of relevant content, engaging with customers, analyzing metrics, and responding quickly to customers online.
This document provides an agenda for a community management workshop. It introduces the presenter Amanda Foley and her background in marketing and community management. The workshop will cover elements of community management like social engagement, offline interactions, content strategy, and turning members into advocates. It emphasizes the importance of listening to the community to improve products and services. The value of building community is discussed as well as tools and resources for community managers.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Social Selling tips by Top Social Selling Thought LeadersJill Sida
This document provides tips and strategies for using social media effectively for sales and relationship building. It discusses how social selling has evolved with changes in technology and buyer behavior. Prospecting through social media and nurturing relationships online is presented as an important strategy for sales professionals. Building influence, expertise, and trust in one's industry community on social networks like LinkedIn is emphasized as a key foundation for social selling success over time.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Experiential marketing allows customers to interact with brands in sensory ways to experience products firsthand. With over 50% of internet time spent consuming content and billions of hours spent on social networks each month, social media is a powerful tool for brands to engage customers and move products. Examples were given of companies like Old Spice, Nutella, and Stone Brewery that have used creative social media campaigns to drive engagement, sales, and brand loyalty. The presentation emphasized the importance of social media for brands and provided recommendations for craft breweries to decide audiences, develop content, and engage key stakeholders through their social media strategies.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
This document summarizes a presentation given by the Public Relations Director of the City of Hinesville and the CEO of the Liberty County Chamber/CVB on marketing, brand awareness, and social media strategies. Some of the key points discussed include: establishing relationships with customers through social media; using data to understand customers; marrying traditional and new marketing techniques; focusing on quality over quantity; and the importance of reviews, branding, and developing a long-term social media strategy rather than expecting immediate returns. Useful apps, books, and tips on social media best practices were also provided.
Social media has revolutionized communication by allowing anyone to report news and connect with others. Key metrics show massive growth in social media platforms like Facebook, Twitter, and LinkedIn. Companies must build relationships and engage customers through social media rather than just promoting themselves. Effective social media strategies include using online communities for PR, focusing on Facebook, using Twitter to share content and listen, responding to customer feedback, and leveraging links between social media platforms and other marketing.
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
Getting Started with Influencer Marketing - Pubcon 2019Brent Csutoras
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
I attended Content Marketing World 2014 #CMWorld in Cleveland, Sept. 8-11. This is a recap of the presentations I attended, most of which related to my work as a Content Team Leader in the marketing department of a major metropolitan library. Includes main points from key speakers, photos and video! Talk to me about your experience on Twitter @Webmastergirl or email me at Angela.Hursh@CincinnatiLibrary.org.
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
While social media can be a great business tool, it requires an understanding of your audience and their social media preferences. Pairing the right content with the right social network is the key to getting the return on investment that you are looking for.
Learn more in this webinar in our Social Media For Advisors series with Sheri Fitts, President of ShoeFitts Marketing.
Visit our website to discover more information on social media compliance for financial advisors: http://www.smarsh.com/social-media-compliance.
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
Marketing in 2014: What You Need to KnowDave Rubin
Do you know what a "Connected Consumer is? How about "The Dynamic Customer Journey?" Are you fully aware of what your "Brand Experience" is and How to build COMMUNITY around experience?
Building a successful Marketing Strategy based around these 2014 concepts is highlighted in this presentation created by Dave Rubin (originally for the 2013 Aspen Live Conference).
This presentation aims to help educate and inspire marketers, business executives, and brand ambassadors looking to build "True Fans and Sustainable Communities."
Pulling from such business and marketing luminaries as:
Brian Solis, Anita Elberse, Seth Godin, The Kelley Bros. and Bob Lefsetz, this presentation should be used as a guide for any and all business looking to grow their brands by speaking with and understanding the communities of today - The Communities that can both make and break business, products and brands.
A Tough Nut to Crack - Marketing to MillennialsMiriam Christof
They can be picky, opinionated and vocal – and they are your ideal customers. To misunderstand or ignore Millennials is to lose 80 million Americans approaching their peak earning and spending years. This webinar will take a look into the enormous potential Millennials bear for your business, explore these complex consumers, their attitudes, their behaviors and how they can best be engaged to profit your business. Walk away from this presentation with concrete action items you can include in your marketing plan now to ensure that you are not missing out tomorrow.
A Tough Nut to Crack - Marketing to millennialsMiriam Christof
They can be picky, opinionated and vocal – and they are your ideal customers. To misunderstand or ignore Millennials is to lose 80 million Americans approaching their peak earning and spending years. This webinar will take a look into the enormous potential Millennials bear for your business, explore these complex consumers, their attitudes, their behaviors and how they can best be engaged to profit your business. Walk away from this presentation with concrete action items you can include in your marketing plan now to ensure that you are not missing out tomorrow.
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
Similar to Building Loyal Clients in a Millenials World (20)
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. #NCBShow17
RMD Group Introduction…
• Nightlife and Restaurant Development,
Management, and Consulting
• San Diego based with 10+ businesses
• 500+ employees, large employer
• National and local awards and
accolades
5. #NCBShow17
T1: Millennials Seek
Authenticity and Transparency
• Accounting for ¼ the population, millennials
are 77 million strong.
• They are self-reliant and value companies
that are authentic and transparent in their
message and belief system.
• How can you position your business to be
authentic and transparent to capture what
will account for the largest demographic
by 2018?
• Speaker: Tami Hughes, RMD Group
6. #NCBShow17
T1: Millennials Seek
Authenticity and Transparency
• Millennials don’t trust advertisements and won’t be sold by them. In
fact, in a recent poll, only 1% of millennials claim that a compelling
ad influenced their purchasing decision. They want to know they are
dealing with real humans, not faceless businesses. They want
authenticity and transparency.
• How can you be more authentic? Start by communicating.
– Live in the moment, even on social media. Don’t be afraid to show your
business’ personality and who you are. And don’t be afraid to take a
little risk.
– There are many programs out there that will allow you to schedule out
your social media posts. Even though these programs may seem
efficient and time saving, they are causing more harm than good. Focus
posting more “live” and “un-polished” content.
– Posts should feel topical and in the moment.
– Each post should be engaging and true to your brand. So think more
about telling a story than providing information.
– If you try to being something you aren’t, Millennials will be put off. So be
yourself.
7. #NCBShow17
T1: Millennials Seek
Authenticity and Transparency
– Be transparent. Show people how you do biz.
• Open your business up a little by removing the curtain and
show what’s happening behind the scenes.
– Be relevant and avoid static or re-used
messaging.
• Produce content that lines up with their needs, wants and
goals. And with what’s trending and cool in their social
circles.
– Care about community and worldly issues.
• Find a cause to believe in, even if it’s yourself and your
product to start.
• Team up with charitable events and organizations. Think
philanthropically.
– But don’t partake in charities or other events you don’t actual
believe in. Millennials crave transparency and being fake will only
drive them out the door.
8. #NCBShow17
T1: Millennials Seek
Authenticity and Transparency
– The result will be grand.
• Increased loyalty, encouraging friends and peers to
also visit your venue.
• Sharing your message and content with friends
and family via social media and other
communication mediums.
• Drive more great customer reviews for sharing that
showcases your business.
9. #NCBShow17
T2: Millennials Live Through
Their Mobile Devices
• Millennials have grown up utilizing smart
phones.
• Studies suggest 89% of millennials use
mobile devices to connect to the internet and
check these devices more than 45 times per
day.
• What can you do to ensure your business
is mobile friendly and you are a mobile
forward thinker?
• Speaker: Wayne Partello, San Diego Padres
10. #NCBShow17
T2: Millennials Live Through
Their Mobile Devices
• How do we connect thru mobile:
– Working with the MLB we have developed an app experience
that allows fans to manage their tickets, enter the ballpark and
purchase at concessions all with their phone. We have also
worked to increase our social storytelling to engage
with millennials where they are most, on their phones.
• Steps to success:
– Ensure your website is mobile friendly.
– Proper implementation is important, create less clicks and
crossover, and make it easy for them. Mobile applications for
business must work.
– Provide regular offers and drive those offers by telling a story.
– Utilize social media campaigning and other mobile apps that
allow you to communicate more visually and directly with your
this audience.
11. #NCBShow17
T2: Millennials Live Through
Their Mobile Devices
• What is the result:
– Increase spending at concessions.
– Increased engagement on all social platforms.
– Brand weighted with greater value and
importance in marketplace. 29th in MLB on
twitter 3 years ago, now #5.
12. #NCBShow17
T3: Millennials Embrace Frequent
and Personal Engagement
• 62% of millennials say that if a brand
engages them via social platforms, they are
more likely to become a loyal customer to
that brand.
• As business owners and operators we must
work diligently to engage millennials and
have real conversations.
• So how can we execute this level of daily
interaction and engagement with our
millennial audience?
• Speaker: Aaron Wellman, RMD Group
13. #NCBShow17
T3: Millennials Embrace Frequent
and Personal Engagement
• Most importantly, don’t cut corners and try and schedule all
posts. Gary Vanyerchuk said it best when asked about
engaging millennials; you just need to do the work or dedicate
a resource to do it. And remember friendship goes both ways.
• 70% of millennials are influenced by the posts of friends on
social sites when it comes to making purchase decisions.
Don’t just make small talk with your customers. Passive
conversations will cause them to walk away.
• Use push notifications as a reminder or to-do list.
– In addition to following a posting schedule, turn on "push
notifications" for all social media platforms to alert you in
the same fashion as a text or phone call. You can even
push these notifications to the "home" or "lock" screen,
which will make it easier to filter through all
the engagement and reply back to your followers.
14. #NCBShow17
T3: Millennials Embrace Frequent
and Personal Engagement
• With push notifications anytime a customer
comments, likes or shares your post you'll be
notified when that happens in "real time". It is very
important to engage immediately while the content is
fresh in that customers mind. When you react
immediately the customer knows that you appreciate
them and care what they think and say.
• On the contrary, we need to stay away from one-
way social media relationships or followers will start
to stray. Do not post content that pitches your
followers to come into your venue, then neglect to
engage with them when they like, comment or
share. Tell a story they will connect with, then
engage them.
15. #NCBShow17
T3: Millennials Embrace Frequent
and Personal Engagement
• For example, at RMD Group we have dedicated
employees that manage each of our RMD
accounts, including our venues' accounts. With
over 10+ brands, with multiple social platforms to
manage, these notifications make it easier to
monitor posts, and most importantly engage with
our customers comments.
• As a project, try adding your top 10 engagers on
Instagram, turn on push notifications for their
accounts, and react to the posts and interactions
they're making (not just ours) to build a stronger
relationship and help create more loyal brand
ambassadors.
16. #NCBShow17
T4: Millennials Love to Co-create
Products and Experiences
• Millennials love co-create services, products,
and brands.
• Creating these cross channel experiences
are crucial, and if done properly will create
community sharing and influence to drive
sales.
• How can we devise co-created campaigns
to connect and engage millennials, and
most importantly influence them to share
these campaigns with their communities?
• Speaker: Tami Hughes, RMD Group
17. #NCBShow17
T4: Millennials Love to Co-create
Products and Experiences
• Simply put, make them love you by involving them.
– “62% of millennials say that if a brand engages with
them on social networks, they are more likely to
become a loyal customer. They expect brands to not
only be on social networks, but to engage them.”
• Millennials want to engage with their audience.
They want to direct the story of their lives, at least
the online version. So many of their experiences
are all about the “gram” and the more relevant and
interesting content you provide them to engage
with their friends/family, the more cross
promotional interaction you will receive. Good for
them, GREAT for you.
18. #NCBShow17
T4: Millennials Love to Co-create
Products and Experiences
– How can you help them, help you?
• Supply your customers with collateral to tell your story.
– Cocktails with an interesting garish or vessel
– Plated food that is as pretty for the eyes as it is for your taste buds
– Interactive signage
– Contests and gimmicks
– Showcase special nights/one-off events (ex. The Woodford Event at
Rustic Root)
• Featuring two cocktails: customers will decide which one makes
the menu.
• POS supplies supplied by vendors because if you are successful
so are they. Utilize these relationships.
• Follow through and repost their posts.
– They showed you love, now you can do the same
– Sharing their image on your social media will further link them to your
brand
• Everyone likes to be acknowledged
• Others in their social community will be encouraged to post their
content and get involved with your brand as well
19. #NCBShow17
T5: Millennials Are Price Sensitive
But Will Pay For Value
• With a year round median income of $33,883,
millennials still account for 1.3 trillion in annual
buying power.
• They have a “I want it now” sense of entitlement.
• They have been conditioned to find what they
want with ease, making buying decisions
comparing price with value.
• So how do we define value in what we sell,
without compromising price integrity and
profitability?
• Speaker: Wayne Partello, San Diego Padres
20. #NCBShow17
T5: Millennials Are Price Sensitive
But Will Pay For Value
• Focus on “fans” of your business first:
– Most businesses are in the business of trying to
create fans out of their customers. Our business
is inverted, we need to create customers out of our
fans.
– Creating content to engage with
them consistently and then try to convert in the
timeframe that is most comfortable to this generation,
last minute. The surge of single game tickets from 3
days out up until game time is when we convert at the
highest percentage.
21. #NCBShow17
T5: Millennials Are Price Sensitive
But Will Pay For Value
• The perception of value:
– Value is defined though authenticity.
– Purchases made in reviewing blogs from persons
they trust is a big one. Also look to social media for
reviews on products or stories about products. They
want to know the faces behind the business.
Adversely 82% will leave a company after 3 bad
experiences.
– Must have exceptional customer service and be
always be responsive. There is an sense of
entitlements with this generation, so it becomes more
important everyday to have great customer service.
22. #NCBShow17
T5: Millennials Are Price Sensitive
But Will Pay For Value
• What you can expect:
– Brand loyalty to start. 60% will purchase again
from brands they most recently purchased
from. The sooner you connect with them and
encourage purchases, the longer they’ll be
with you.
– ROI that can be recognized through
engagement rather than direct of digital
advertising.
23. #NCBShow17
T6: Millennials Speak A
New Language
• 70% of millennials are influenced by posts on social media
platforms when making purchasing decisions.
• They speak in tweets, texts, Snapchat filters, and Facebook
posts. They use emoji’s, memes, self-generated cartoon
caricatures, and sometimes no words to communicate.
• Their communication language cannot be passive, it must
be real dialogue.
• How do we learn a new language quickly so we can
communicate and build lasting relationships with
millennials?
• Speaker: Aaron Wellman, RMD Group
24. #NCBShow17
T6: Millennials Speak A
New Language
• Be more creative by using pictures, video, and emojis to
tell a story versus actual words. Post multiple times while
shortening the caption of each post. Try using a string of
3 to 4 emojis like a sentence, a single hashtag, a fun
meme, or a short phrase to describe what’s happening in
your post. This will allow the content to tell the story for
you.
• Not only will this help increase the frequency of your
posts over several days, it will keep the customer
engaged for a longer period of time. This will create a
timeline of pictures on your page painting a story
together at the very end.
25. #NCBShow17
T6: Millennials Speak A
New Language
• Creativity, effort and methods like this will cultivate strong
and authentic relationships with millennials leaving them
with an appetite for more. Additionally, they will connect
with you on a deeper level, be more loyal, and recognize
your relevancy as a brand because you communicate
like they do and understand them.
• As an example, during the build out of RMD’s new Italian
Restaurant, Salvucci's, we gave our customers a
glimpse into the process. On selected days we posted
content building out the kitchen, then picking out the
furniture, then setting up the bar. This allowed us to keep
our customers captivated until the opening.
•
26. #NCBShow17
T7: Millennials Follow Brands
That Give Back
• Millennials are tired of corporate greed and are
typically politically progressive.
• 75% say that it’s important for companies to give
back to society rather than focus on profitability.
Local contributions bode well with this generation.
• How can we position our businesses to
exemplify community contribution, and
communicate those contributions and stories
through our brand and social media channels?
• Speaker: Felix Goodson, VAVI
27. #NCBShow17
T7: Millennials Follow Brands
That Give Back
• Positioning your business or venue(s):
– Match a Charity that resonates with your brand and target market.
– Match a Charity that you are passionate about.
– Survey your community to see what causes will impact and motivate
them.
– Pick a Charity that you have a personal connection with.
• The benefits to connecting with charities that give
back:
– Generates a culture of positivity around your brand.
– It can boost employee morale and attract top talent.
– Millennials are 85% more likely to buy a product associated with a
charity.
– Millennial employees want to be a part of a company that gives
back and makes them feel good.
– Millennial clients can relate to a brand through charity, and will stay
loyal because of that connection.
28. #NCBShow17
T7: Millennials Follow Brands
That Give Back
• How do you communicate these charitable stories
through your brand and social media channels?
– Dedicate a page on your website to highlight your chosen
charitable cause.
– Ensure content is relevant and relatable.
– Use creative ways to influence your audience by utilizing
influencers, posting photos and videos, ultimately creating a
buzz worthy movement (e.g. #IceBucketChallenge).
– Hashtags are a great way to connect like-minded people with
your cause.
29. #NCBShow17
T7: Millennials Follow Brands
That Give Back
– Strong brands I connect with through charity:
• #BreastCancerAwareness – NFL
• #HardRockHealsFoundation – Hard Rock
• #BrewingtheAmericanDream – Samuel Adams
• #VodkaforDogPeople – Tito’sVodka
• #OperationSmile – My Mom (a personal connection that is
stronger than any other brand)
• Now Review, Reflect, and Take Action.
– If you connected with any of these bullets, no matter the size of
your company, make giving back a part of your company’s
mission and values. And when Millennials connect with these
actions, engage them back to build lasting and loyal client
relationships. You will benefit in more ways than you know.