10 Offbeat Tactics to 10x Your Growth by Sujan Patel, CEO, ContentMarketer.io

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Traditional marketing channels are crowded and can be quite expensive to grow and scale a business. Sujan has taken a different route to growing his businesses as well as helping his clients like Salesforce, Mint, Intuit and other Fortune 500 companies. Sujan will share 10 obscure tactics he used to 10x 3 SaaS companies, including everything from using NPS hacks & Slack for word of mouth to increasing conversion rates using live chat & survey based retargeting. June 22 & 23, 2016 at http://tractionconf.io.

Marketing

➔  15,000+ Customers using social adver7sing, inbound
marke7ng, word of mouth & customer delight
➔  5000+ Customers using inbound marke7ng,
community, word of mouth & educa6on/training
➔  1,000+ Customers using community, word of mouth
& inﬂuencer marke7ng
➔  10,000 Users using word of mouth, community &
inﬂuencer marke7ng
IN THE LAST 2 YEARS I’VE HELPED:

Kung Fu
WHAT IF YOU LEVERAGED YOUR
CUSTOMERS FOR GROWTH?

#1 NPS SUVERY YOUR
CUSTOMERS
Leverage promoters for reviews,
social shares, & tes7monials
Recommended Tools:
•  Wootric.com
•  Promoter.io
•  Sa7smeter.com
•  Asknice.ly

#2 THANK YOUR CUSTOMERS
Add live chat on pricing page, during checkout process & timed based

#3 THANK YOUR CUSTOMERS IN REAL
LIFE
17% of wheniwork.com’s thank you cards are shared on Facebook or TwiMer

#3 CREATE A COMMUNITY AROUND
YOUR CUSTOMERS

#4 SHARE EVERYTHING YOU KNOW
WITH YOUR COMMUNITY

#5 BUILD REAL RELATIONSHIPS WITH
YOUR COMMUNITY

#6 LET YOUR CUSTOMERS WRITE
YOUR COPY
Survey users using Qualaroo asking a simple question, “Describe our product/service in one
sentence?” Then use the answers as headline copy

#7 ASK YOUR CUSTOMERS TO SPREAD
THE WORD
Tested using Intercom message
Applied winner to the main dashboard

#8 CREATE RESOURCES, EBOOKS,
TOOLS FOR YOUR CUSTOMERS

USE MARKETIZATOR.COM TO SURVEY
AND SEGMENT YOUR CUSTOMERS

#10 SWAG YOUR CUSTOMER
Full story: http://sujanpatel.com/marketing/how-giving-away-t-shirts-made-me-over-500k-in-revenue/

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