A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Paid search advertising allows businesses to target high-intent customers searching online. There are three main types of paid ads: search ads on Google, display ads on websites, and video ads on YouTube. An effective paid search campaign involves planning goals and targeting, creating ads and landing pages, setting up the campaign, and continually optimizing performance. The process includes keyword research, grouping keywords into ad groups, setting bids and budgets, tracking conversions, and making adjustments based on results.
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
Optimizing Facebook Ads July 2011 - Presented by Dave KerpenLikeable Media
The document discusses optimizing Facebook ads and measuring their success. It covers topics like hypertargeting audiences based on location, demographics, interests and other factors. It also discusses measuring ad success through Facebook Insights metrics like impressions, click-through rate, cost per click and connections. The document provides examples of how to calculate values like cost per fan and conversion rate. It emphasizes the importance of refreshing ad content and targeting over time to continue engaging audiences.
This document discusses email marketing and its benefits. It provides details on developing an email marketing plan and campaign, including identifying the target audience, setting objectives, and planning tactics. It also covers types of email marketing like newsletters, press releases, and campaigns. Metrics for measuring success include delivery and open rates. Reporting, selecting an email system, developing mailing lists, and sectors that benefit from email marketing are also summarized.
The document is a resume for Rahul Sharma seeking a position in digital marketing, brand management, and channel and campaign management. It summarizes his experience managing digital marketing campaigns, creating social media strategies, monitoring campaign success through analytics, and assisting with business development. His core competencies include search engine marketing, search engine optimization, brand management, campaign management, and social media marketing.
A Digital Marketing Audit tells a story. It’s a story about your customers’ path to purchase, about your data, and data doesn’t lie.
Your Audit story is unique. It tells the tale of barriers to reaching your audiences, missed conversion points and hero moments that need to be retold.
It shines a new light on your Marketing Performance.
About Snapdragon Marketing Service:
https://www.snapdragonmarketingservice.com/
Snapdragon Marketing Service is a small but mighty Digital Marketing Agency, Coaching and Audits. We partner with B2B brands that are in to Digital Marketing and need to elevate their performance. Our agency specializing in digital strategies and campaigns to help your organization tell its story in a creative way, engaging with your target audience, and converting traffic to sales for your brand.
Get more details on our Digital Audit Packages here: https://www.snapdragonmarketingservice.com/digitalmarketingaudit/
With a fresh set of eyes, an unbiased analysis will help achieve deeper audience insights but improve your customers’ buying journey.
Why Outsource a Digital Audit?
Digital Marketing Audits help organizations analyze their marketing results through an external, expert point of view. Benchmarking the right metrics for your business to measure at key times.
Know where to double down – see which channels to focus on with fresh ways to maximize results.
Improve your targeting – optimize for reach to build focused target audiences.
See the traction your team is making – visualize your data to highlight important strengths and opportunities to grow and develop.
Light up your Marketing Performance
There is a silver lining at the end of every Audit. It will help you simplify your efforts by understanding what signals to look for to better streamline your campaigns.
If you are looking for quick wins or a long-term game plan, a comprehensive external audit will help you maximize your results.
See fresh ways to maximize results. Reach out to us and let us make some recommendations to improve your Digital Marketing Challenges.
Read more about using data to visualize your path to purchase online.
Sponsored ads are paid advertisements that target a specific audience to increase brand awareness, sales, and deliver messaging in a cost-effective manner. They can be run on social media and search engines to reach large audiences of potentially millions of people or more niche audiences of thousands with a particular interest. Creating a successful sponsored ad campaign involves setting objectives, targeting the right audience, choosing relevant keywords, designing compelling ad content, monitoring key performance indicators like clicks, and adjusting the campaign based on what performs best. It is an effective way for businesses to gain new customers and drive sales through online advertising.
Paid search advertising allows businesses to target high-intent customers searching online. There are three main types of paid ads: search ads on Google, display ads on websites, and video ads on YouTube. An effective paid search campaign involves planning goals and targeting, creating ads and landing pages, setting up the campaign, and continually optimizing performance. The process includes keyword research, grouping keywords into ad groups, setting bids and budgets, tracking conversions, and making adjustments based on results.
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
Optimizing Facebook Ads July 2011 - Presented by Dave KerpenLikeable Media
The document discusses optimizing Facebook ads and measuring their success. It covers topics like hypertargeting audiences based on location, demographics, interests and other factors. It also discusses measuring ad success through Facebook Insights metrics like impressions, click-through rate, cost per click and connections. The document provides examples of how to calculate values like cost per fan and conversion rate. It emphasizes the importance of refreshing ad content and targeting over time to continue engaging audiences.
This document discusses email marketing and its benefits. It provides details on developing an email marketing plan and campaign, including identifying the target audience, setting objectives, and planning tactics. It also covers types of email marketing like newsletters, press releases, and campaigns. Metrics for measuring success include delivery and open rates. Reporting, selecting an email system, developing mailing lists, and sectors that benefit from email marketing are also summarized.
The document is a resume for Rahul Sharma seeking a position in digital marketing, brand management, and channel and campaign management. It summarizes his experience managing digital marketing campaigns, creating social media strategies, monitoring campaign success through analytics, and assisting with business development. His core competencies include search engine marketing, search engine optimization, brand management, campaign management, and social media marketing.
A Digital Marketing Audit tells a story. It’s a story about your customers’ path to purchase, about your data, and data doesn’t lie.
Your Audit story is unique. It tells the tale of barriers to reaching your audiences, missed conversion points and hero moments that need to be retold.
It shines a new light on your Marketing Performance.
About Snapdragon Marketing Service:
https://www.snapdragonmarketingservice.com/
Snapdragon Marketing Service is a small but mighty Digital Marketing Agency, Coaching and Audits. We partner with B2B brands that are in to Digital Marketing and need to elevate their performance. Our agency specializing in digital strategies and campaigns to help your organization tell its story in a creative way, engaging with your target audience, and converting traffic to sales for your brand.
Get more details on our Digital Audit Packages here: https://www.snapdragonmarketingservice.com/digitalmarketingaudit/
With a fresh set of eyes, an unbiased analysis will help achieve deeper audience insights but improve your customers’ buying journey.
Why Outsource a Digital Audit?
Digital Marketing Audits help organizations analyze their marketing results through an external, expert point of view. Benchmarking the right metrics for your business to measure at key times.
Know where to double down – see which channels to focus on with fresh ways to maximize results.
Improve your targeting – optimize for reach to build focused target audiences.
See the traction your team is making – visualize your data to highlight important strengths and opportunities to grow and develop.
Light up your Marketing Performance
There is a silver lining at the end of every Audit. It will help you simplify your efforts by understanding what signals to look for to better streamline your campaigns.
If you are looking for quick wins or a long-term game plan, a comprehensive external audit will help you maximize your results.
See fresh ways to maximize results. Reach out to us and let us make some recommendations to improve your Digital Marketing Challenges.
Read more about using data to visualize your path to purchase online.
Sponsored ads are paid advertisements that target a specific audience to increase brand awareness, sales, and deliver messaging in a cost-effective manner. They can be run on social media and search engines to reach large audiences of potentially millions of people or more niche audiences of thousands with a particular interest. Creating a successful sponsored ad campaign involves setting objectives, targeting the right audience, choosing relevant keywords, designing compelling ad content, monitoring key performance indicators like clicks, and adjusting the campaign based on what performs best. It is an effective way for businesses to gain new customers and drive sales through online advertising.
This document promotes Facebook advertising services, noting that internet advertising spending will surpass traditional media by 2020. It highlights Facebook's large user base and growth in advertising revenue. The document claims that Facebook advertising allows businesses to grow brand awareness, get more leads quickly through lead ads, nurture leads through retargeting ads, and track customer journeys through pixel tracking. It promises full reporting and competitive pricing, and encourages contacting the agency for any questions.
During this workshop we will show you most common mistakes in Facebook Advertising and how to avoid them. We see from clients all over the World that Facebook Advertising could be powerful performance channel with great ROI but there are few basic mistakes where even experienced marketers are loosing money.
Ads on Facebook are unique. They're shown to specific groups of highly engaged people on desktop and mobile. When your ads have great creative content and are well targeted, they get more likes, comments and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. The more you promote your posts and create targeted ads to specific groups of people, the more likely they are to see it when they visit Facebook.
This document provides an overview of search engine marketing techniques. It discusses paid search advertising (SEM) where brands pay to have their advertisements displayed on search engine results pages (SERPs) for targeted keywords. The brand is only charged if a user clicks the ad. The document also mentions search engine optimization (SEO), paid social media advertising, and includes quotes about experimenting and having big ideas from Amazon.
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...James Hutto
This document discusses two online marketing tools that properties should implement in 2016: retargeting and email nurturing. Retargeting, also called remarketing, uses display ads to target visitors who have previously visited a website. Email nurturing differs from traditional email marketing by using automated, personalized emails tailored to recipients' interests over time rather than one-time mass emails. Implementing these tools can increase engagement from past visitors and convert them to customers through personalized, targeted communications.
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
Sequential Advertising in Facebook - PPC Hero - Heroconf London - Tara Dee We...Tara Dee West
Sequential advertising is a powerful tool for generating both awareness and conversions. In this presentation, I'll share everything you need to know about sequrntial ads in Facebook, from which ad formats to use and which campain types.
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
Facebook pay per click (PPC) ads can be effective for real estate success if certain conditions are met. PPC ads target highly specific audiences on Facebook based on demographics and interests. They are inexpensive starting at $1 and allow advanced targeting of potential home buyers. The ads appear on the sidebar of Facebook and can generate brand awareness and leads for listings, events, and business pages if advertisers regularly monitor performance and cultivate followers.
This document provides guidance on setting up successful Google Adwords campaigns. It recommends organizing campaigns around business goals and audience, with each campaign focused on a single goal. Keywords should be carefully selected then grouped and refined. A/B testing different ad variations can help determine the most effective messages. Proper ad structure includes an attention-grabbing headline, descriptive text, and designated display and destination URLs. Tracking metrics like clicks and click-through rates helps optimize the campaign over time.
Tara West - Friends of Search - Unlocking the True Potential of RLSAs With Go...Tara Dee West
Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I'll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17
The document outlines 6 steps to create an advertising campaign on a platform: 1) Click "Create a new campaign" and enter campaign details, 2) Select ad type, niche, headline, description, URL, image, 3) Add geo-tags to target specific locations, 4) Set geo-targeting regions, 5) Set daily budget, 6) Target categories and demographics to reach suitable traffic sources. The campaign then awaits review/approval and conversion tracking can be added.
Mastering Google Adwords, Facebook Ads, and Instagram AdsCity Unrulyversity
- Facebook ads can be used to drive likes, video engagement, leads, and sales. Precise targeting of audiences like business owners is possible using tools like custom and lookalike audiences.
- The "Facebook content loop" involves creating different types of content for different goals like clicks, website conversions, and video views. Getting creative with ad formats, copy testing, and split testing is important.
- When first starting a campaign, focus on clicks until getting at least 10 daily conversions for a few weeks to teach Facebook your best audiences. Then optimize for conversions. Key metrics are leads, sales, and costs. Facebook video, live video, lead and canvas ads were also discussed.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
EDS is a pioneer in location-based mobile advertising founded in 2006. It processes 100GB of location data per hour and analyzes 26BN bid requests daily. EDS uses proprietary location technology like Smart Pin and Smart Scale to provide accurate user location data. It offers targeted advertising solutions based on location, interests, connections and cross-device usage. EDS also provides reporting on ad performance, engagement and whether consumers visited stores after seeing ads. Facebook advertising options through EDS include targeting by location, interests, connections and placement across News Feed, pages and videos. Pricing is based on number of impressions with costs starting from AED 3,000 for 100,000 impressions.
Why Facebook ads are important | FaceBook Advertising | Facebook Marketing | ...ContentWritingCompan
Are you looking to know more about Facebook advertising? Facebook ads offers much more flexibility to the social media marketing experts in this global era.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
This document provides an overview of Facebook advertising products and how to optimize campaigns on Facebook and Instagram. It discusses how to choose objectives, set budgets and bids, target audiences, and design creative ads. Specifically, it recommends:
1) Choosing objectives like awareness, consideration, or conversions that align with business goals and allow for measurement.
2) Using tools like the Facebook pixel and custom audiences to target people most likely to engage based on their on-site and app behaviors.
3) Testing placement across Facebook, Instagram and Audience Network to optimize reach, as well as different targeting strategies.
4) Designing creative ads like photos, videos, carousels that tell brand stories in an engaging way
This document promotes Facebook advertising services, noting that internet advertising spending will surpass traditional media by 2020. It highlights Facebook's large user base and growth in advertising revenue. The document claims that Facebook advertising allows businesses to grow brand awareness, get more leads quickly through lead ads, nurture leads through retargeting ads, and track customer journeys through pixel tracking. It promises full reporting and competitive pricing, and encourages contacting the agency for any questions.
During this workshop we will show you most common mistakes in Facebook Advertising and how to avoid them. We see from clients all over the World that Facebook Advertising could be powerful performance channel with great ROI but there are few basic mistakes where even experienced marketers are loosing money.
Ads on Facebook are unique. They're shown to specific groups of highly engaged people on desktop and mobile. When your ads have great creative content and are well targeted, they get more likes, comments and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. The more you promote your posts and create targeted ads to specific groups of people, the more likely they are to see it when they visit Facebook.
This document provides an overview of search engine marketing techniques. It discusses paid search advertising (SEM) where brands pay to have their advertisements displayed on search engine results pages (SERPs) for targeted keywords. The brand is only charged if a user clicks the ad. The document also mentions search engine optimization (SEO), paid social media advertising, and includes quotes about experimenting and having big ideas from Amazon.
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...James Hutto
This document discusses two online marketing tools that properties should implement in 2016: retargeting and email nurturing. Retargeting, also called remarketing, uses display ads to target visitors who have previously visited a website. Email nurturing differs from traditional email marketing by using automated, personalized emails tailored to recipients' interests over time rather than one-time mass emails. Implementing these tools can increase engagement from past visitors and convert them to customers through personalized, targeted communications.
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
Sequential Advertising in Facebook - PPC Hero - Heroconf London - Tara Dee We...Tara Dee West
Sequential advertising is a powerful tool for generating both awareness and conversions. In this presentation, I'll share everything you need to know about sequrntial ads in Facebook, from which ad formats to use and which campain types.
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
Facebook pay per click (PPC) ads can be effective for real estate success if certain conditions are met. PPC ads target highly specific audiences on Facebook based on demographics and interests. They are inexpensive starting at $1 and allow advanced targeting of potential home buyers. The ads appear on the sidebar of Facebook and can generate brand awareness and leads for listings, events, and business pages if advertisers regularly monitor performance and cultivate followers.
This document provides guidance on setting up successful Google Adwords campaigns. It recommends organizing campaigns around business goals and audience, with each campaign focused on a single goal. Keywords should be carefully selected then grouped and refined. A/B testing different ad variations can help determine the most effective messages. Proper ad structure includes an attention-grabbing headline, descriptive text, and designated display and destination URLs. Tracking metrics like clicks and click-through rates helps optimize the campaign over time.
Tara West - Friends of Search - Unlocking the True Potential of RLSAs With Go...Tara Dee West
Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I'll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17
The document outlines 6 steps to create an advertising campaign on a platform: 1) Click "Create a new campaign" and enter campaign details, 2) Select ad type, niche, headline, description, URL, image, 3) Add geo-tags to target specific locations, 4) Set geo-targeting regions, 5) Set daily budget, 6) Target categories and demographics to reach suitable traffic sources. The campaign then awaits review/approval and conversion tracking can be added.
Mastering Google Adwords, Facebook Ads, and Instagram AdsCity Unrulyversity
- Facebook ads can be used to drive likes, video engagement, leads, and sales. Precise targeting of audiences like business owners is possible using tools like custom and lookalike audiences.
- The "Facebook content loop" involves creating different types of content for different goals like clicks, website conversions, and video views. Getting creative with ad formats, copy testing, and split testing is important.
- When first starting a campaign, focus on clicks until getting at least 10 daily conversions for a few weeks to teach Facebook your best audiences. Then optimize for conversions. Key metrics are leads, sales, and costs. Facebook video, live video, lead and canvas ads were also discussed.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
EDS is a pioneer in location-based mobile advertising founded in 2006. It processes 100GB of location data per hour and analyzes 26BN bid requests daily. EDS uses proprietary location technology like Smart Pin and Smart Scale to provide accurate user location data. It offers targeted advertising solutions based on location, interests, connections and cross-device usage. EDS also provides reporting on ad performance, engagement and whether consumers visited stores after seeing ads. Facebook advertising options through EDS include targeting by location, interests, connections and placement across News Feed, pages and videos. Pricing is based on number of impressions with costs starting from AED 3,000 for 100,000 impressions.
Why Facebook ads are important | FaceBook Advertising | Facebook Marketing | ...ContentWritingCompan
Are you looking to know more about Facebook advertising? Facebook ads offers much more flexibility to the social media marketing experts in this global era.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
This document provides an overview of Facebook advertising products and how to optimize campaigns on Facebook and Instagram. It discusses how to choose objectives, set budgets and bids, target audiences, and design creative ads. Specifically, it recommends:
1) Choosing objectives like awareness, consideration, or conversions that align with business goals and allow for measurement.
2) Using tools like the Facebook pixel and custom audiences to target people most likely to engage based on their on-site and app behaviors.
3) Testing placement across Facebook, Instagram and Audience Network to optimize reach, as well as different targeting strategies.
4) Designing creative ads like photos, videos, carousels that tell brand stories in an engaging way
This document provides guidance on optimizing advertising campaigns on LinkedIn. It discusses creating multiple campaigns to test different ad variations, audiences, products or services. It also covers optimizing targeting, creative elements like images and copy, bids, landing pages, and tracking performance. Common challenges advertisers may face include not getting enough impressions or clicks, and suggestions are provided such as broadening targeting or refining creative. The overall aim is to continuously test and improve campaigns to maximize results.
This document provides an optimization guide for LinkedIn advertising campaigns. It discusses best practices for creating multiple campaigns to test different audiences, ad creatives, and landing pages. It also covers optimizing bids, tracking performance metrics, and addressing common issues like low click-through rates or leads. The goal is to continuously test and refine campaigns to improve results and drive conversions.
This document provides an optimization guide for LinkedIn advertising campaigns. It discusses best practices for creating multiple campaigns to test different ad variations, audiences, and elements. It also covers optimizing targeting, bids, landing pages, and tracking performance. Common challenges advertisers may face like low click-through rates or leads are addressed, with suggestions like refining targeting, improving creative, and adjusting bids. The overall goal is to learn how to continuously improve results and find the right customers through testing and optimization.
This document provides guidance on optimizing advertising campaigns on LinkedIn. It discusses creating multiple campaigns to test different ad variations, audiences, products or services. It also covers optimizing targeting, creative elements like images and copy, bids, landing pages, and tracking performance. Common challenges advertisers may face include not getting enough impressions or clicks, and suggestions are provided such as broadening targeting or refining creative. The overall aim is to continuously test and improve campaigns to maximize results.
This document provides an overview of journey-based advertising. It begins by discussing the evolution of digital ads and how they have become more targeted and relevant. It then defines journey-based advertising as tailoring ad targeting and creative based on the buyer's journey. The document outlines the awareness, consideration, and decision stages. It also discusses adapting journey-based advertising for search and social platforms. Finally, it provides examples of how to implement journey-based advertising for a fitness studio across different digital advertising strategies and platforms.
Facebook advertising guide for Small Business OwnersBrendan Bowers
The document provides guidance on building an effective Facebook advertising campaign for small businesses. It discusses identifying the right audience through interests, locations, demographics, behaviors, or website/email lists. It also covers setting campaign objectives, designing ads with compelling images, headlines and copy, and organizing campaigns into testable ad sets. The goal is to leverage Facebook's targeting tools and advertising platform to drive traffic, leads and sales for small businesses.
Lead Generation and Local campaigns with guaranteed results!
Facebook Advertising provides top ROI for Services Providers and Retailers
Contact us today
- Work with a Top Tier company for small business prices.
- Work with a company that can produce Leads and HyperLocal campaigns for your Service or Retail business
- A company that gained its experience by delivering campaigns to +60K businesses globally
- Facebook Partner and a Facebook Competition Award Winners
- Start generating real results today, grow your business
http://www.wisedigitalconsulting.com/facebook-advertising
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Best practices: Finding New Customers to your E-commerce with Facebook AdsAlbin Stööp
This presentation will give you a good overview on how to get more customers to your E-commerce through Facebook Ads. Includes Website Conversion Campaigns, Conversion Optimization, Dynamic Product Retargeting and other subjects related to Facebook and Instagram marketing.
Note that this eBook is from July 2017 and may not be reflecting the latest features, if you're reading this "in the future".
- Google AdWords enables online advertising campaigns to invest budget flexibly without predetermined budgets, unlike TV, print, and radio ads which require set budgets.
- Online advertising provides return on investment (ROI) benefits over traditional media by allowing measurement of results and optimization of bids and keywords.
- Creating multiple ad groups allows targeting of different audiences with relevant ads.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Facebook offers several types of ads and objectives to help businesses promote their products and services on Facebook and Instagram. The document discusses various ad types including reach and brand awareness ads to maximize the number of people who see ads, and traffic ads to drive people to websites or apps. It also explains how to set up ad campaigns, choose audiences, and optimize budgets and bidding to meet business goals using Facebook Ads Manager, the centralized tool for creating and managing ad campaigns on Facebook platforms.
Similar to Facebook Advertising Master Class - Aaron Taylor, INCYCLE Marketing (20)
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
4. Facebook Advertising Stats
11 Over 2bn people can be reached using Facebook advertising.
Incredible Advertising Reach
3 73% of people say they use Facebook for professional purposes.
Emerging B2B Platform
2 52% of consumers were influenced by Facebook when making
both online and offline purchases—and rising.
Makes You Money
4 Facebook’s hyper-targeted Custom Audiences feature lets you
advertise so specifically that advertisers have seen their new
customer acquisition costs decline by as much as 73%.
Hyper Targeted
5. The Major
Challenges
Experienced
Most businesses face these challenges and simply have
no idea why.
No Conversions. Money
spent but nothing being
made.
Wrong Audience. The
people being reached simply
are not the right ones.
Ad Relevance. Scores are
low and seemingly irrelevant
to target audience
Budget Drained. Your
campaigns are stopped as
you reach your daily spend
early.
7. The Pixel
The Facebook pixel is code that you place on
your website. It collects data that helps you
track conversions from Facebook ads, optimise
ads, build targeted audiences for future ads,
and remarket to people who have already taken
some kind of action on your website.
It works by placing and triggering cookies to
track users as they interact with your website
and your Facebook ads.
The Facebook pixel provides important
information you can use to create better
Facebook ads, and better target your ads.
8. Custom Audiences
A Custom Audience from a list is a type of
audience you can create made up of your
existing contacts. You can target ads to the
audience you've created on Facebook,
Instagram, and Audience Network.
You upload, copy and paste or import your
hashed list, then we use the hashed data from it
to match the people on your list to people on
Facebook.
9. Lookalike Audiences
A Lookalike Audience is a way to reach new
people who are likely to be interested in your
business because they're similar to your best
existing customers.
You can choose the size of a Lookalike Audience
during the creation process. Smaller audiences
more closely match your source audience.
Creating a larger audience increases your
potential reach, but reduces the level of
similarity between the Lookalike Audience and
source audience.
10. Events
Facebook events are, usually, automatically
tracked actions that a user takes on your
website; e.g. filling out a form or page views.
These can be used to build up a picture of what
your web visitors are doing and how you can
use this data to find new potential customers.
11. Saved audiences are where you begin to create the targeting
for your Facebook advertising campaigns. If you truly
understand your audience, then it will be easy to reach them.
This is the beginning of the advertising journey.
Get this right and 90% of the work is done.
Saved
Audiences
12. You’re Doing It Wrong
99% of Facebook advertisers have no idea how
to do research.
This is why 99% of advertising campaigns aren’t
successful for businesses.
Most targeting is far too broad.
You’re probably not testing enough options.
You’re not tracking the right metrics.
13. Proper Targeting Setup
Break down interests and build advertising
interest sets.
Audience sizes need to be between 100-600k
MAX.
Be exhaustive – create as many as you can.
Create spreadsheet and list each subsection
within your niche.
Laser target using exclusion audiences.
Let Facebook help with suggestions.
16. CBO
Campaign budget optimization (CBO) makes the
most efficient use of your budget spending to
get you the overall best results, and ensure that
the cost of those results align with your bid
strategy.
A campaign budget is a budget you set at the
campaign level (rather than the ad set level).
The amount you set can apply to each day the
campaign runs (daily budget) or over the
lifetime of the campaign (lifetime budget). All
campaign budgets use campaign budget
optimization.
17. Dynamic Creatives
Dynamic creative helps advertisers
automatically deliver high-performing
combinations of their creative assets to their
audiences.
Dynamic creative accepts the basic components
of a Facebook ad (image, video, title,
description, etc) and automatically generates
optimized ad combinations based on these
components.
These ads are then served across placements to
explore the performance of each creative
element within the given audience. Dynamic
creative ads can be applied to Conversion,
Traffic, Video Views, Reach, Brand Awareness,
and App Install campaigns.
18. Placements
The places where you can run your ads are
called Placements.
Depending on the objective you choose
when you create your campaign, your ads
can appear on Facebook, Instagram,
Messenger and Audience Network.
In Ads Manager, placements are grouped
by how people will experience your ad
across platforms. For example, people will
have a similar experience with your stories
ads on Facebook, Instagram and
Messenger.
19. Metrics & Reporting
TextTextTextText
There are so many things to track in Facebook ads. Often the wrong
things are tracked which leads to advertisers making the wrong
decisions.
From Facebook Campaigns
Reporting The Right Data
20. CPC Cost Per Click
An indicator of good targeting
• Anything below $1 is good
• The lower the CPC the more traffic you
drive
21. CTR Link Click Through
CTR will give an indication of good ads
• 0.5 per cent spend will be good
• Anything above 1% is good
22. CPM
CPM is the most important indicator
• What are you paying to reach 1000
people?
• Lower the CPM the better
• Will be all over the place for a couple of
days
• Anything below $10 is excellent
23. Scaling & Automation
0
1
2
3
4
5
6
Option 1 Option 2 Option 3 Option 4
Criteria
Campaign
Action
CPC Conversions Increase Budget
Automated Rules
When you created automated rules in Ads Manager, they
automatically check your campaigns, ad sets and ads, and then
update or notify you of any changes. In addition to these
automatic checks and notifications, the tool will also take the
necessary actions for you. When you create an automated rule,
you choose:
24. Automation Rules
Advanced tools for Facebook advertising.
Can automatically scale well performing
campaigns.
Can shut off poorly performing campaigns
Use only when running winning adsets.