This document discusses color theory and different aspects of color. It defines color as the property of objects to produce different sensations in the eye based on how they reflect or emit light. It then discusses three main categories of color theory: the color wheel, color harmony, and how colors are used contextually. The color wheel shows primary, secondary, and tertiary colors and demonstrates color temperature. Warm colors like red, orange, and yellow appear closer, while cool colors like green, blue, and purple appear farther. Color values are made by adding black or white to a color. Color schemes organize colors in different ways. The document also compares CMYK and RGB color models used in printing versus screens.

1. C O L O R
Reported by: Shalea Omisol

2. W h a t i s C o l o r ?
the property possessed by an object of producing different
sensations on the eye as a result of the way the object
reflects or emits light.

3. Color theory encompasses a multitude of definitions, concepts and design applications - enough to
fill several encyclopedias. However, there are three basic categories of color theory that are logical and useful :
the color wheel, color harmony, and the context of how colors are used.
Color Theory

5. C o l o r W h e e l
• A color wheel is an illustrative model of color hues around a
circle. It shows the relationships between the primary,
secondary, and intermediate/ tertiary colors and helps
demonstrate color temperature.
• There are three categories of colors based on the color wheel:
PRIMARY
SECONDARY
TERTIARY

6. C o l o r T e m p e r a t u r e
Color temperatures affect us both psychologically
and perceptually by helping us determine how
objects appear positioned.

7. W a r m C o l o r
• Warm colors include red, orange, and
yellow, and variations of those three colors.
• Red and yellow are both primary colors, with
orange falling in the middle.
• Warm colors appear closer to the
observer.
C o o l C o l o r
• Cool colors include green, blue, and purple,
and variations of those three colors.
• Blue is the only primary color within the cool
spectrum.
• Greens take on some of the attributes of
yellow, and purple takes on some of the
attributes of red.
• They are often more subdued than warm
colors.
• Cool colors appear farther from the
observer.

9. C o l o r V a l u e s
These are the lights and darks of a color by using
black and white (neutrals) with a color. This makes
hundreds of more colors from the basic 12 colors
of the wheel.

10. T i n t
• Are lightened colors
• Always begin with white
and add a bit of color to the
white until the desired tint
is obtained.
S h a d e
• Are darkened colors
• Always begin with the color
and add just a bit of black at
a time to get the desired
shade.

11. T h r e e B a s i c E l e m e n t s
• Hue – actual color, it can be changed by adding tone
• Chroma – intensity of the color
• Tone – the amount of black / white in a color.

12. C o l o r S c h e m e s
• Are a systematic way of using the color wheel to put colors together
• Monochromatic - Different shades and depths of a single color
• Complementary - Complementary or opposite colors from the color wheel
• Split – Complementary - Three colors—the main color and colors from
either side of its complement
• Triad - Three colors from equidistant points on the color wheel
• Analogous - The main color and the colors from either side of it on the color
wheel
• Achromatic - No color—just blacks, whites and greys
• Neutral - Uses a color that has been reduced by adding black

13. Color Models: CMYK vs. RGB

14. CMYK Color Models: Stands for cyan,
magenta, and yellow. It applies to
painting and printing. The CMYK
model is a subtractive model,
meaning that colors are created
through absorbing wavelengths of
visible light. The wavelengths of light
that don’t get absorbed are
reflected, and that reflected light
ends up being the color we see.
RGB Color Models: RGB stands for
red, green, and blue. It applies to
computers, televisions, and
electronics. The RGB model is an
additive model, meaning that colors
are created through light waves that
are added together in particular
combinations in order to produce
colors.

16. Scanners, digital cameras and
computer monitors use red, green
and blue (RGB) light to display
color.
Commercial printing presses print
with cyan, magenta, yellow and
black (CMYK) ink, called process
printing, instead of RGB light, and
therefore produce a different range
of color.

17. T E X T U R E
Reported by: Mariza Encina

18. T e x t u r e ?
• It is the feel, appearance, or consistency of a
surface or a substance.

19. A c t u a l T e x t u r e
• The application of textured objects to
the surface of an artwork, or the
creation of art from textured
materials.
• Texture can be created by carving,
incising, or scratching into a surface.
Visual/Simulated
Texture
• A texture so realistic that it fools the
eye into believing reality.
• The visual sensation of texture on a
non-textured surface. Simulated
textures are created by the
manipulation of lights and shadows,
line, rhythm and other visual elements.
• Simulated texture can be achieved
using a variety of media such as
pencil, pen, paint, photography and
computer generated imagery.

20. I n v e n t e d T e x t u r e
• These textures are created by artists/designer. They are made-up for
expressive or decorative purposes and are not the representation of
or abstractions from actual textures.