Growing Social Impact
 Overview

in a Networked World
              Katherine Fulton
              Monitor Institute
                   October 2011
From the periphery
 to the front page
4.1 billion = combined population in 2020
                      US, Europe, & BRIC countries




=10 million people
1.7 billion = individuals born after 1990




=10 million people
“Travelers, there is no path,
paths are made by walking.”
                       - ANTONIO MACHADO
The organizational effectiveness movement
       & the professionalization of non profits

                                         Obama’s Office
                                       of Social innovation



                  Nonprofit-oriented      Rise of “Social
                     HBR articles
                      published
                                       Entrepreneurship” &
                                       Philanthrocaplitalism
                                                                 ??
                                                                  An Era
                                                               of Austerity



Support centers
                                                               A Networked
  offer basic
                                                                  Globe
  OD training
We aren’t keeping up with the scale of the problems we face
Suddenly, Something New
The Structure of Societies
                                                                                       Information-Age
                                                                       Competitive         Networks
                                            Hierarchical               Market (M)
      Kinship-based                        Institution (I)
      Clan / Tribe (T)



                                                                                       (advocacy groups)

                                                                 (trading companies)



                                           (army, church)
     (extended family)

            5000 BC                                          History                        2000 AD


Source: Adapted from David Ronfelt, Rand
movements        network cultivation       cooperative advantage      aligned action
informal alignment   emergent action        campaign      cross-sectoral partnership
coalition    coordinated action    cooperation         collaborative entrepreneurship
group process design      shared vision crowd-sourcing      innovation joint venture
communities of practice           coordinated action pooled fund collective impact
collective action   emergent action    partnership     chaos theory working wikily
community organizing          emergence strategic alignment      networked nonprofit
multi-stakeholder convening           network cultivation       global action network
collaboration       learning community alignment action learning working wikily
collective problem-solving     collaborative entrepreneurship    systems theory
affinity group      systems-change shared infrastructure       cooperative advantage
designed markets       cooperation multi-stakeholder collaboration        association
private-public partnerships        collective impact        systemic civic stewardship
Existing terms
movements
coalitions
communities of practice
community organizing
collaboration
affinity group
private-public partnerships
Emerging terms
movements                    aligned action
coalition    collaborative entrepreneurship
communities of practice   collective impact
community organizing networked nonprofit
collaboration                working wikily
affinity group       cooperative advantage
private-public parsystemic civic stewardship
Network effectiveness amplifies
         organizational effectiveness




2010s                         2020s
Source: Adapted from David Ronfelt, Rand
Change requires a mindset shift

  Traditional Mindset                        Network Mindset

     Firmly controlled & planned         Loosely controlled & emergent

            Strengthening               Weaving connections & building
          individual efforts                network-wide capacity

       Procuring deliverables                 Stimulating activity
          (e.g., programs)                     (e.g., platforms)

   Effectiveness linked to concrete    Effectiveness linked to intangibles
               outputs                 (trusting relationships, info flows)

  Proprietary information & learning   Public/open information & learning

  Decision making concentrated in               Decision-making
         one organization                        decentralized

        Ownership by single,                Ownership and expertise
          “expert” actor               distributed across multiple actors
Sources of Hope, Inspiration and Leadership




  “The real voyage of discovery consists not in
seeking new landscapes, but in having new eyes.”
                                         –MARCEL PROUST
Growing Social Impact
 Overview

in a Networked World
              Katherine Fulton
              Monitor Institute
                   October 2011

10 17-11 katherine-fulton_nw_presentation

  • 1.
    Growing Social Impact Overview in a Networked World Katherine Fulton Monitor Institute October 2011
  • 2.
    From the periphery to the front page
  • 4.
    4.1 billion =combined population in 2020 US, Europe, & BRIC countries =10 million people
  • 5.
    1.7 billion =individuals born after 1990 =10 million people
  • 6.
    “Travelers, there isno path, paths are made by walking.” - ANTONIO MACHADO
  • 7.
    The organizational effectivenessmovement & the professionalization of non profits Obama’s Office of Social innovation Nonprofit-oriented Rise of “Social HBR articles published Entrepreneurship” & Philanthrocaplitalism ?? An Era of Austerity Support centers A Networked offer basic Globe OD training
  • 8.
    We aren’t keepingup with the scale of the problems we face
  • 9.
  • 10.
    The Structure ofSocieties Information-Age Competitive Networks Hierarchical Market (M) Kinship-based Institution (I) Clan / Tribe (T) (advocacy groups) (trading companies) (army, church) (extended family) 5000 BC History 2000 AD Source: Adapted from David Ronfelt, Rand
  • 11.
    movements network cultivation cooperative advantage aligned action informal alignment emergent action campaign cross-sectoral partnership coalition coordinated action cooperation collaborative entrepreneurship group process design shared vision crowd-sourcing innovation joint venture communities of practice coordinated action pooled fund collective impact collective action emergent action partnership chaos theory working wikily community organizing emergence strategic alignment networked nonprofit multi-stakeholder convening network cultivation global action network collaboration learning community alignment action learning working wikily collective problem-solving collaborative entrepreneurship systems theory affinity group systems-change shared infrastructure cooperative advantage designed markets cooperation multi-stakeholder collaboration association private-public partnerships collective impact systemic civic stewardship
  • 12.
    Existing terms movements coalitions communities ofpractice community organizing collaboration affinity group private-public partnerships
  • 13.
    Emerging terms movements aligned action coalition collaborative entrepreneurship communities of practice collective impact community organizing networked nonprofit collaboration working wikily affinity group cooperative advantage private-public parsystemic civic stewardship
  • 14.
    Network effectiveness amplifies organizational effectiveness 2010s 2020s
  • 15.
    Source: Adapted fromDavid Ronfelt, Rand
  • 16.
    Change requires amindset shift Traditional Mindset Network Mindset Firmly controlled & planned Loosely controlled & emergent Strengthening Weaving connections & building individual efforts network-wide capacity Procuring deliverables Stimulating activity (e.g., programs) (e.g., platforms) Effectiveness linked to concrete Effectiveness linked to intangibles outputs (trusting relationships, info flows) Proprietary information & learning Public/open information & learning Decision making concentrated in Decision-making one organization decentralized Ownership by single, Ownership and expertise “expert” actor distributed across multiple actors
  • 17.
    Sources of Hope,Inspiration and Leadership “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” –MARCEL PROUST
  • 18.
    Growing Social Impact Overview in a Networked World Katherine Fulton Monitor Institute October 2011

Editor's Notes

  • #5 1970s:Nonprofit support centers1980: Independent Sector1980s: Nonprofit management 1980: Center for Nonprofit Management (CA) 1986: Support Center for Nonprofit Management (NJ)HBR Articles 1989: “What Businesses can learn from nonprofits” 1985: “Turnaround for the public schools?” 1983: Should nonprofits go into business?1997:GEOYale Business School for Social Enterprise1999:Stanford Center for Social Innovation2000:Bridgespan2001: CEPSocial Entrepreneurship (Greg Dees)2009:Obama’s office on Social Innovation
  • #6 1970s:Nonprofit support centers1980: Independent Sector1980s: Nonprofit management 1980: Center for Nonprofit Management (CA) 1986: Support Center for Nonprofit Management (NJ)HBR Articles 1989: “What Businesses can learn from nonprofits” 1985: “Turnaround for the public schools?” 1983: Should nonprofits go into business?1997:GEOYale Business School for Social Enterprise1999:Stanford Center for Social Innovation2000:Bridgespan2001: CEPSocial Entrepreneurship (Greg Dees)2009:Obama’s office on Social Innovation
  • #8 1970s:Nonprofit support centers1980: Independent Sector1980s: Nonprofit management 1980: Center for Nonprofit Management (CA) 1986: Support Center for Nonprofit Management (NJ)HBR Articles 1989: “What Businesses can learn from nonprofits” 1985: “Turnaround for the public schools?” 1983: Should nonprofits go into business?1997:GEOYale Business School for Social Enterprise1999:Stanford Center for Social Innovation2000:Bridgespan2001: CEPSocial Entrepreneurship (Greg Dees)2009:Obama’s office on Social Innovation
  • #10 Over the last decade, the information-age network has evolved in ways most of us did not anticipate:The World Wide Web now has2Bnusers, 1750M more than in the year 2000 (250M) There are now 5Bn mobile phone subscriptions, compared with just 500M in 2000(http://en.mercopress.com/2011/01/27/two-billion-internet-users-worldwide-and-mobile-phone-users-increases)But the evolution of the dominant structural form theory still holds