This document discusses innovation and collaboration. It defines innovation as a way of being that is creative, courageous, collaborative, contributive, connected and committed. It argues that innovation is never a solo pursuit and that true innovation happens through networks as people collaborate to solve complex problems. The key messages are that no single organization can understand how to solve complex issues alone, intelligence and creativity exist in crowds, and that through collaboration, win-win outcomes are possible.

1. THE BRITISH COUNCIL
BREAKFAST
BRIEFING: DOING MORE WITH
LESS
FEB 2011
NICK JANKEL
WWW.WECREATE.CC

3. WHAT IS
INNOVATION?

4. THICK WORD

5. WHAT DOES IT MEAN TO
YOU?

6. INVENT
Main Entry: in·vent
Etymology: invenire to come upon, find
Date: 15th century
1 : to devise by thinking
2 : to produce (as something useful) for the
first time through the use of the
imagination or of ingenious thinking and
experiment

7. MARKET
Main Entry: mar·ket·ing
Date: 1561
1 a : the process or technique of promoting,
selling, and distributing a product or
service

8. THE IMPACTFUL
LEVERAGE OF IDEAS
IMAGINATION MADE
COUNT

9. ‘INEFFICIENT’
GRASSROOTS
EXHAUSTING
INHERENTLY RISKY
DEEPLY AMBIGUOUS

10. OFTEN FAILS

11. ALL OF WHICH CAN BE
MITIGATED BY

12. AN INNOVATION
MINDSET

13. INNOVATION IS REALLY A
WAY OF BEING
CREATIVE
COURAGEOUS
COLLABORATIVE
CONTRIBUTIVE
7 CONNECTED
COMMITTED
CURIOUS

14. IS THIS THE BEST WAY POSSIBLE?
HOW CAN I MAKE IT BETTER? MORE ELEGANT?
IS THERE A SMARTER WAY?
WHY DOES X HAVE TO HAPPEN?
HOW COULD I GET MORE PEOPLE TO ACCESS
IT?
COULD I GET Y TO DELIVER SOME OF IT?

15. AND EMBRACING
THE NETWORK

16. WE NOW LIVE IN
A NETWORKED,
PARTICIPATORY
SOCIETY
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17. ONE TWEET
PER GLOBAL
CITIZEN /
MONTH

18. THE COLLABORATIVE STAGE OF EVOLUTION
NETWORKS
MARKETS
HIERARCHIES /
BUREAUCRACIES
TRIBES

19. ONE SIZE
INNOVATION IN FITS ALL,
HIERARCHIES = DETERMINED
BY THE
AUTHORITY

20. GROUPS
FORM
AROUND
INNOVATION IN INTERESTS
NETWORKS =
AND THEN
SELF-SOLVE
PROBLEMS

23. THE AGE OF MASS COLLABORATION
TRIBE HIERARCHY MARKET NETWORKS
SOLIDARITY AUTHORITY COMPETITION CO-CREATION
TRIBE COLLECTIVE
VESTED INTEREST SELF INTEREST
WELLBEING GOOD
KINSHIP POLICIES CONTRACTS AGREEMENTS
SEGMENTS SILOS ATOMIZED SELF-ORGANIZED

26. NOT ENOUGH
TIME, MONEY,
INTELLIGENCE
& ATTENTION
TO WORK
ALONE

28. NO ONE ORG
CAN
UNDERSTAND
HOW TO SOLVE
A COMPLEX
ISSUE ALONE

30. TODAY, TO
ACHIEVE A GOAL
OF ANY SERIOUS
AMBITION, WE
NEED TO
COLLABORATE

31. REAMP.ORG

32. MUST LET GO
OF BUSINESS
AS USUAL
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33. www.wecreate 33

34. YOUR BEHAVIOURS ARE INFLUENCED
BY OTHERS IN YOUR NETWORK FAR
MORE STRONGLY THAN YOU MIGHT
THINK, EVEN BY PEOPLE YOU’VE
NEVER MET. OBESITY MAY BE
INFLUENCED BY YOUR PEERS MORE
THAN BY YOUR PARENTS.
HARVARD MEDICAL SCHOOL, 2009
INNOVATION IS
NEVER A SOLO
PURSUIT

36. ANTS AREN’T SMART. ANT COLONIES
ARE.
STANFORD UNIVERSITY
INTELLIGENCE &
CREATIVITY
NEEDED ARE IN
THE CROWD
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38. CHIMPS AND INFANTS BOTH INSTINCTIVELY HELP ADULTS
WITHOUT REWARD OR TRAINING.
FRANS DE WAAL & MICHAEL TOMASELLO
PEOPLE WANT
TO HELP
THEMSELVES &
EACH OTHER
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40. PEOPLE CAN BE
EMPOWERED TO SELF-
ORGANIZE

41. In Control
In Control

42. IN THE LONG HISTORY OF HUMANKIND (AND
ANIMAL KIND, TOO) THOSE WHO LEARNED TO
COLLABORATE AND IMPROVISE MOST
EFFECTIVELY HAVE PREVAILED.
CHARLES DARWIN

44. INNOVATION IN INNOVATION IN
HIERARCHIES NETWORKS
INNOVATE FOR PEOPLE INNOVATE WITH PEOPLE
ONE WAY BENEFIT TWO WAY LEARNING
BENEFICIARIES TAKE BENEFICIARIES GIVE & TAKE
CONTROL & DIRECT CUSTOMIZE & ADAPT
RULES & SELF-MOTIVATION &
REWARDS SELF-ORGANISATION
WE COMPETE WE COLLABORATE TO
FOR DONORS SOLVE BIGGER PROBLEMS
EXPERT-USER PEER-PEER
CONTENT PLATFORMS
CENTRALISED
44
DISTRIBUTED NETWORKS
SERVICES
INDIVIDUAL SUCCESS WIN-WIN-WINS

45. LOOK FOR THE WIN WIN WINS
LOCALS - CLIENTS - TELECOMS

46. VILLAGERS - WOMEN -
UNILEVER

47. PATIENTS - DOCTORS - DRUG COMPANIES

48. PATIENTS - TELECOMS - DRUG
COMPANIES

49. TO ENJOY BENEFITS OF
OPEN INNOVATION HAVE TO
BE COLLABORATIVE

50. SIGNIFICANT
INVESTMENT OF
ENERGY
AND A DIFFERENT
WAY OF WORKING

51. BACTERIA
COLLABORATE
BETTER THAN
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HUMANS
51

52. DOMINATION
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53. DISSIPATION
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54. DISINTEGRATION
www.wecreate

55. CULT OF
INDIVIDUAL
(SOCIAL)
ENTREPRENEUR

56. REWARDED AS
INDIVIDUALS

57. CELEBRATION
OF
OWNERSHIP

58. ZERO SUM GAME
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59. BREAKTHROUGH QUESTION
HOW CAN I
BEST SERVE
WHAT’S
SEEKING TO
EMERGE?

61. IF YOU DOUBT
WHAT AN
INNOVATION
MINDSET &
COLLABORATIVE
NETWORK CAN
DO...

62. TOGETHER
EVERYTHING IS
POSSIBLE

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