1. Monitor Institute
A member of the Monitor Group
HOW ART WORKS: Web Conversation #2
21 March 2012
BEIJING CAMBRIDGE CASABLANCA CHICAGO DELHI DUBAI HONG KONG JOHANNESBURG LONDON LOS ANGELES MOSCOW MUMBAI
MUNICH NEW YORK PARIS RIYADH SAN FRANCISCO SÃO PAULO SEOUL SHANGHAI SINGAPORE TOKYO TORONTO ZURICH

2. How Art Works
A theory-driven model & measurement framework for
understanding the impact of art on individuals & communities
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3. WHERE WE ARE TODAY
This document includes a more granular version of the systems map for discussion—in
preparation for our next workshop in April
Phase I Phase III
Phase II
Lit Review & Finalize
Convene Working Group Meetings
Expert Interviews Logic Model
(Jan – April)
(Sept – Dec) (May- June)
WE ARE
HERE Systems Map
Asheville NC
& Evaluation
Web Workshop
Framework
Conversation #2 April 18-19
Web March 21
Conversation #1
Oakland CA March 14
Highlight (un)certain
Workshop parts of the system
Feb 22-23 Identify data
Synthesis Test & refine to gather or track
Report more granular
systems map
Introduce & refine
high-level
systems map
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4. TODAY’S OBJECTIVES
 Introduce the revised systems map
 Discuss:
What does this map do well? What does this map miss?
 Walk through the How Art Works Wiki
Success =
We’ve identified those areas in which there’s agreement / disagreement;
We’ve highlighted those areas in which further research is required.
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5. A FEW WORDS ON ‘SYSTEM MAPPING’
Will help us with our
1. A tool for picturing
problem…
complexity
2. Starts with list of key
How are ‘art’ and
factors ‘quality of life’
3. Adds links illustrating connected?
flows
4. Captures seeming
Really connected?
contradictions, cascades,
and feedback
What causes what?
And in what sequence?
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6. PRIMARY OUTPUT FROM OAKLAND
 Time & place (4)
 Tech innovation (1)
 Aesthetics (18)  Works of art (10)
 Education (10)  Artists (5)
 Values (13)  Market Place (11)
 Empathy (10)  Creative capacity (19)  Economic Value (6)
 Self Actualization (18)
 Generativity (6)
 Community (34)
 Resilience/memory (15)
 Right to culture (7)
 Happiness (3)
 Cultural Equity (3)
 Spiritual Literacy (0)
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7. THE ARTS IMPACT APPLE
An Emergent ‘Big-Picture’ View
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits New Modes Creative Pursuits
of Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value Experiences Individual Value
of the Arts
Creative of Art
Sense of Belonging
Capacity of
Society Local Vitality
Community and
Social Value of
Art
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8. THE ARTS IMPACT APPLE
Four Primary Inputs
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits New Modes Creative Pursuits
of Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value Experiences Individual Value
of the Arts
Creative of Art
Sense of Belonging
Capacity of
Society Local Vitality
Community and
Social Value of
Art
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9. THE ARTS IMPACT APPLE
Four Types of Impact
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits New Modes Creative Pursuits
of Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value Experiences Individual Value
of the Arts
Creative of Art
Sense of Belonging
Capacity of
Society Local Vitality
Community and
Social Value of
Art
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10. THE ARTS IMPACT APPLE
Critical Impact Cascade
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits New Modes Creative Pursuits
of Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value Experiences Individual Value
of the Arts
Creative of Art
Sense of Belonging
Capacity of
Society Local Vitality
Community and
Social Value of
Art
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11. THE ARTS IMPACT APPLE
Key Social, Cultural and Personal Derivatives
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists Personal Appeal
Social Appeal of
Creative Pursuits New Modes of Creative
of Pursuits
Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value Experiences Individual Value
of the Arts
Creative of Art
Sense of Belonging
Capacity of
Society Local Vitality
Community and
Social Value of
Art
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12. THE ARTS IMPACT APPLE
Highlights to Facilitate Discussion
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Social Appeal of Artists Personal Appeal
Creative Pursuits New Modes of Creative
of Pursuits
Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value Experiences Individual Value
of the Arts
Creative of Art
Sense of Belonging
Capacity of
Society Local Vitality
Community and
Social Value of
Art
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