Josh Bailey has initial plans to create three magazines: a gaming magazine, film magazine, and music magazine. The gaming magazine would provide reviews of games from a reliable, unbiased source and include retrospective reviews of classic games as well as top 10 lists leading up to the game of the year. The film magazine would focus on one franchise like Marvel or Star Wars. The music magazine would highlight indie music and help discover new artists. An analysis of sample magazine covers showed consistency in color schemes related to brands and the use of cover images that convey the tone of the featured content. The mood board would continue to provide inspiration for the visual design and style of the new magazines.

1. Initial Plans
Josh Bailey

2. Mind Map
Initial Plans
#1 Gaming magazine #2 Film magazine
#3 Music magazine
Dedicated to one film franchise
(i.e Marvel, Star Wars, Superheros)
Ratings
Game of the year
Top 10s
Discover indie games
Dedicated to indie music
Let people be discovered
Best recent hits
New releases and
release dates
Upcoming artists and bands
Reviews
Easter eggs and references

3. Mind Map
#1 Gaming magazine
Reviews from a reliable
source with no biases
Retrospect reviews
on classic games
Top 10 lists leading up
to Game of the Year
Monthly must plays
Other top 10s
Such as indie games, storytelling
games, voice acting, etc
Anticipated releases
Release dates and
updates in the industry

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated colours/images
styles/fonts/tone/mood
• Some magazines feature characters of some relevant games as the main eye-catcher on
the cover. This may be a selling point to people if they like the game
• The magazine colour scheme for a specific company reflects the colour associated with
the brand (For example, PlayStation with blue, Xbox with green)
• A few of the images on the cover of the magazines give a good understanding of the
some of the tones of the games being advertised
• Other covers have a bright and happy-go-lucky mood to advertise family and childrens’
games, while others have dark or action-y moods to appeal to older players.
How will your mood board influence your final product?
While producing my own magazine, I can keep looking back on my mood board and
gain ideas and inspiration for my pictures, writing, layouts and colour scheme