The Knowledge Management and Innovation Research Centre (KMIRC) is holding a workshop on "Social Media Strategies, Tools & Applications" on 8 March 2013. This workshop will comprehensively outline the emergence and evolution of social media, the formulation of a social media strategy, development of social media guidelines, tools for analysing, interpreting and presenting social media trends. First launched in last year, the 2013’s workshop has updated and expanded content especially in the areas of case studies, tools, local and international trends. Applications include how to apply social media for, among others, branding, marketing, open innovation, and personal lifelong learning. Participants will also work to develop a customised social media strategy for their own organisation. Pitfalls and lessons learnt from social media campaigns media will also be tabulated and discussed. Also included is the KMIRC’s own experiments in the use of social media for promotion and learning purposes.

1. Social Media Strategies, Tools & Applications
8 March 2013, 9:30am – 5:30pm,
The Hong Kong Polytechnic University
The proliferation of social media, a kind of user-generated content, has been phenomenal in
the past few years, partly attributed to the user adoption of social software or Web 2.0. The
volume of social media has now surpassed the volume of corporate and official government
data on the Internet. While there remains many challenges in the authenticity and
trustworthiness of social media, even law enforcement agencies are leveraging on social
media for enhanced communications, collaborations, marketing and expertise location, as
well as mining social media data to detect for emerging business opportunities and signs of
pending danger. Marketers, recruiters and educationalists, in particular, are among the
forefront groups of people exploring and trying to leverage on social media.
This workshop will comprehensively outline the emergence and evolution of social media, the
formulation of a social media strategy, development of social media guidelines, tools for
analysing, interpreting and presenting social media trends. First launched in last year, the
2013’s workshop has updated and expanded content especially in the areas of case studies,
tools, local and international trends. Applications include how to apply social media for,
among others, branding, marketing, open innovation, and personal lifelong learning.
Participants will also work to develop a customised social media strategy for their own
organisation. Pitfalls and lessons learnt from social media campaigns media will also be
tabulated and discussed. Also included is the KMIRC’s own experiments in the use of social
media for promotion and learning purposes.
This workshop will cover:
 Social software, Web 2.0, Enterprise 2.0  Resources required
 Social Media adoption in HK and worldwide  Social Media guidelines & policies
 Formulation of Social Media Strategy (SMS)  Social Media blunders
 How to measure the impact and ROI of a SMS  Taxonomy of Social Media tools
 Marketing, Innovation, and Learning applications
 Corporate Communications  Learning and Development
 Knowledge Management  Marketing
 Human Resources  Research and Development
 Public Relations  Library and Information Services
 Customer Service  Recruitment

2. Facebook profile
https://www.facebook.com/eric.tsui.58
LinkedIn profile
http://hk.linkedin.com/in/ericyhtsui
Academia.edu profile
http://polyu.academia.edu/EricTsui
Prof. Eric Tsui,
Professor & Associate Director ,
Knowledge Management and Innovation Research Centre,
The Hong Kong Polytechnic University
Eric Tsui was Chief Research Officer, Asia Pacific and Innovation Manager at Computer Sciences
Corporation (CSC) between 2000 and 2005 and currently a Professor at The Hong Kong
Polytechnic University. He practices and carries out research in, among others, Knowledge
Management technologies, taxonomy creation and maintenance, knowledge communities, Web
2.0, cloud computing and Personal Knowledge Management (PKM). He leads the teaching,
supervision and delivery of consultancy services in all technology-related subjects and projects in
the Knowledge Management and Innovation Research Centre (KMIRC), and co-delivers the
subject Knowledge-Based Service Innovation (KBSI). Professor Tsui is a member of the CIGREF
Foundation (France) specialising on Web 2.0, a member of the AIIM (USA) advisory board on
Enterprise 2.0, a research advisor to the Artificial Intelligence Cluster at MIMOS Berhad
(Malaysia), an honorary advisor in KM for the HK Police College and a member of the Technology
Assessment Sub-Committee in the Hospital Authority. In the past 6 years, he has custom
designed and delivered numerous workshops on KM technologies, enterprise portals,
collaboration tools, Web/Enterprise 2.0, Cloud Computing, Business Process Management and
Personal KM. A member of the Australian and Hong Kong Computer Societies, he has B.Sc.
(Hons.), PhD and MBA qualifications. He is also the recipient of several learning and teaching
innovation awards at PolyU.
Regular Fee: HK$1,400 KMIRC member: HK$1,120
*Registration fee covers handout, refreshments and lunch
**Medium of instruction: English
Please fill in online registration form on KMIRC website http://kmirc.ise.polyu.edu.hk/events.php and
send a crossed cheque made payable to “The Hong Kong Polytechnic University” in HK dollar to:
Miss Cuby Chow
Knowledge Management and Innovation Research Centre,
Department of Industrial and Systems Engineering
The Hong Kong Polytechnic University, Hung Hom, Kowloon
Enquiries: Miss Cuby Chow
(Tel: 3400 3158, Email: cuby.chow@polyu.edu.hk)