This interactive seminar helps social business strategists, business managers, practitioners and change leaders gain in-depth understanding as to how social media technologies are being adopted in global companies internally to drive business transformation. The speaker will share real life use cases, and invite the participants to share your use cases. Together, we will discuss the critical success factors and the challenges to drive successful business transformation - enabled by enterprise social networking (ESN) platform - in the workplace context.

1. Seminar on
Social Strategies in Action:
Driving Business Transformation
Date: 19 Dec 2014 (Friday)
Time: 2:30-5:30pm
Venue: The Hong Kong Polytechnic University
This interactive seminar helps social business strategists, business managers, practitioners and change
leaders gain in-depth understanding as to how social media technologies are being adopted in global
companies internally to drive business transformation. The speaker will share real life use cases, and
invite the participants to share your use cases. Together, we will discuss the critical success factors and
the challenges to drive successful business transformation - enabled by enterprise social networking
(ESN) platform - in the workplace context.
 What is enterprise social networking (ESN)? How does enterprise social collaboration platform
enable business transformation?
 Practical examples on how ESN add value and transform business models
 Why 80 percent of ESN projects fail? What are the struggles? How can we overcome them?
 Alignment with business strategy and critical success factors
 Practical steps to take back to your workplace nextMondaymorning
Ms Bonnie Cheuk
Global Head of Knowledge and Collaboration
Euroclear
Bonnie is currently the Global Head of Knowledge & Collaboration with Euroclear, driving
social collaboration and knowledge sharing across boundaries to drive business growth.
She was the global head of knowledge and collaboration within Citi’s
Institutional Client Group and global head of knowledge and information within ERM, the world's largest
environmental consultancy firm. She is experienced in establishing the global knowledge sharing and
collaboration strategy and implementing two generations of enterprise-wide social business platforms
for Transaction Services as well as managing intranet and internet team for internal communication,
social media, and external communication. Bonnie's recent publication titled "Social Strategies in
Action: Driving Business Transformation" addresses the challenges of implementing a successful social
business strategy within an organization, and includes 10+ practical case studies to provide guidance
and templates which can be adapted within your organization.
Please register online at
http://kmirc.ise.polyu.edu.hk/events.php
HK$700 (Regular fee)
HK$560 (KMIRC members)
Medium of Instruction: English Enquiries: Miss Autumn Lin (T: 34003158)