This document discusses various concepts related to film analysis including theory, iconography, narrative structure, and stereotypes. It provides definitions for key terms like denotation vs connotation, linear vs non-linear narratives, and explores examples of iconography in different genres. Stereotypes related to gender, class, age and more are outlined. Clip analysis examples analyze characters and symbolism to determine who is good or bad.

1. Theory- Meaning
Callum-Burton

2. Snake
• Denotation
– A limbless, scaly, elongate
reptile.
• Connotation
– Devious, cold-hearted and
untrustworthy.

3. Flag
• Denotation
– A piece of fabric with a
pattern on it
• Connotation
– Pride, honour, queen and
country

4. Gun
• Denotation
– A piece of metal that’s been
engineered to shoot smaller
pieces of metal.
• Connotation
– Danger, Violence, Death,
War, Life-Changing

5. This poster is from a Rob Zombie film called
HALLOWEEN which is about a child called Michael
Meyers. Michael grew up being bullied by his step-dad
and his older sister until one day at school he took a
picture of a dead animal and his mom and his step-dad
were called in because of it. Michael heard that they
were thinking of sending him to a mental hospital so
out of anger he followed his school bully home from
school into the woods and beat him to death with a
stick. He killed his step-dad, older sister and her
boyfriend in front of the baby sister on Halloween night
and he was sent to the mental hospital and arrested but
he returns a few years later to kill his younger sister.
The creator uses the colour orange to make the cover
seem more scary which would make the film seem
scarier. He uses images in the background to show
that it’s not a kid friendly movie and to entice people
into watching it.

6. This Poster is from a Sylvain White film called Slender
Man which is about a group of girls who one day decide
to summon Slender Man. A few days after summoning
him one of the girls disappears so the girls try to get her
back later to find out that Slender Man is real and he has
their friend and is now after them.
The creator uses the colour grey to make the
background on the poster look creepy. He uses an
image of a creepy figure in the middle of the poster
because it makes the audience want to watch it. The
creator uses a creepy style text to make the movie
seem more scarier.

7. This Poster is from a Louis Leterrier film called Incredible
Hulk which is about a man named Bruce Banner which is
in hiding from the army who want to use him as a
weapon. While he is in hiding he is trying to create a cure
to get rid of the beast within him and he has help in
another country from a scientist. One day while working
at a fizzy drink making factory he cuts himself by accident
and some of his blood fall into the drinks which
hospitalizes some people which leads the army to find his
location and now he is on the run while looking for a
cure.
The creator uses bright colours as lights to show that he
is being hunted down. He uses an image of the Hulk to
show what he turns into when he gets angry which will
make the audience want to watch it.

8. Soundtrack
• Clip 1
– The music is creepy and
makes the image look scary
and the genre is Horror.
• Clip 2
– The genre is romance and
the music gives a romantic
aura to the image.

9. Shining
• They changed the background music to make
it seem funnier and they changed some of the
scenes from the original trailer to make it
seem more family friendly.
• They added a voice-over to make the film
seem more like a comedy and to make the
film less scary.

10. Scary Mary
• The nice music has been replaced with creepy
music to make the trailer seem scarier. The clips
have been rearranged and some have been
shortened or changed to make it scary.
• They added an echo to the music to scare you.
They added a heartbeat sound to the music to
creep you out because its like someone nearby.
They added bells to the music which sounded like
funeral bells to show that someone is going to
die. Mary Poppins is supposed to be a happy film
for kids but it’s been changed to a horror.

11. Stereotypes
Men
• Men Play Sports
• As husbands men tell their
wives what to do
• Men are lazy and/messy
• Men do not cook, sew, or do
crafts
• Men are in charge; they are
always at the top
• Men do not do housework
and they are not responsible
for taking care of children
Women
• Women are not as strong as
men
• The best women are stay at home
moms
• Women are supposed to be
submissive and do as they are
told
• Women are supposed to cook and
do housework
• Women are supposed to look
pretty and be looked at

12. Stereotypes
Upper Class
• Rich
• Well Dressed
• Superior
• Intellectual
• Snobby
• Posh
• Well Spoken
• Land Owners
• High End Properties
Working Class
• Blue Collar
• Factory Workers
• Little Savings
• Inner City
• Rented Properties
• Work for people
• State Schooling
• Manual Work
• Poor
• Dirty
• Poorly Dressed

13. Stereotypes
Old People
• Older People Don't Want or
Need Close Relationships
• Older People Want to Die
• Older People Can't Make Good
Decisions about Important Issues
• Older People Aren't Interested in
Sex or Intimacy
• Mental and Physical
Deterioration Are Inevitable in
Old Age
• Older People Contribute
Little to Society
Young People
• Young people always wear
hoodies
• Can’t Drive
• We all have ASBO’s
• Our Exams are easy
• Were Responsible for pretty much
all crime
• We have no interest in Politics
• We are all obese couch potatoes
• We don’t have any respect
• We all loiter

14. Iconography- Western
• Cowboys
• Whips
• Rodeo
• Cowboy Hats
• Ranch
• Saloon

15. Iconography- Sci-Fi
• Spaceships
• Robots
• Aliens
• Spaceman

16. Iconography- Fantasy
• Dragon
• Unicorn
• Mermaid
• Fairy
• Castle
• Knights

17. Narrative
• Narrative Definition
– A product’s Storyline
• Linear Narrative Definition
– A storyline presented in order; Beginning, Middle and End
• Linear Narrative Film Example
- Dark Knight
• Non-Linear Narrative Definition
– A storyline that jumps around the product’s timeline; out of
order/sequence, flashbacks, flashforwards
• Non-Linear Narrative Film Example
– Batman Begins

18. Clip Analysis
• Darth Vader is the bad guy because he wears all black clothing. Black
represents death. He wears a helmet and doesn’t show his face because
he doesn’t want his identity to be known which is because he is a bad guy.
He uses a red Lightsabre. Red represents evil and blood showing he is a
bad guy.
• Kanan is the good guy because he has friends which means he can’t be evil
because evil people don’t have friends. He uses a blue lightsabre. Blue
represents peace and trustworthiness which means he can be trusted. His
eyes are blue which means he can’t be a bad guy because blue represents
Peace and trustworthiness.
The good people are wearing earth
colours which represents peace,
Health, Nature, Renewal. These
colours are greeny browns.