2. OUR PRODUCT
Our product FLUX BREW is a luxurious, healthy drink catered to
young teens to help boost their energy throughout the day.
Unlike our rivals our drink is better period.The reason for this is
our flavours are boosted with electrolytes (don’t worry we don’t
know either) also with vitamins that will help boost your
immune system for extra energy.
4. EXISTING PRODUCTS
With the existing products shown here have inspired us
when coming up with our own product concept.The colour
scheme on the Monster Energy drinks are quite vibrant and
contrast with the recognisable logo.The brighter colours
and interesting designs on the products tends to attract a
younger audience. Bright colours are also used on the E-
BOOST energy drinks, this is another example of how
energy drinks are often bright and stand out.
These will be influencing our product, as we plan to use
shades of blue and pink for our packaging design which are
also vibrant and contrasting colours.
5. Target Audience
Our target audience is age 13-18.To appeal to this age group, we
will produce aTV advertisement and posters that are vibrant
and comedic to promote our product concept and make it
memorable.
6. Our duties
Filming the advert will done by all of us and we will also spilt the video editing and poster
design equally, Lily has been doing the products design for the energy drink in different
flavours and designs.