1. Hi, we’re Michael and Aidan, our advertising company is BTM (British Television Marketing) we’re
going to talk to you today about our new product that we are going to launch soon, it’s called Vitality
gum. The shops that we plan to sell it in are Waitrose, The Co-operative, Sainsbury’s and Tesco’s as
well as roadside petrol garages, that are Texaco, Shell, and BP, we chose these as they’re some of
the most popular supermarkets and garages in the country, also they sell a variety a small snacks,
large supermarkets such as Waitrose and Sainsbury’s appeal to families as families shop in larger
stores, we also chose Tesco and the Co-op as teenagers often shop there during their lunch and
outside of school, and all these shops sell at a reasonably low price so this will give our products a
good name.
We plan to advertise using different media, from magazine adverts to television commercials, we
plan to advertise on sides of buses and on websites, we decided to advertise in Empire magazine and
on YouTube as YouTubegets over one million users a day, these are the adverts that we shall show.
A way that we plan to sell our product is that we plan to give away a free holiday to a lucky winner
by inputting a code that is found on our packet and they can enter through our website, also we plan
to team up with Subway so that our product is given away for free when a certain meal deal is
bought at Subway we chose to do this as it would make our product popular, known and like.
The research that we did was on Wrigley’s and Stride gum, we noticed that they use comical adverts
so we decided to do the same to get our product out there as well as having a different flavour to
the rest to stand out and be unique, so we went with a citrus flavour, we found out that very little
amount of energy gum is sold in the UK so we thought there would be a gap in the market for our
product especially among teenagers.
We believe our target audience is aimed at teen males from the age of 12 to 19, so we use this
information and we decided to sell our product at shops where teenagers regularly shop, we figured
this is our target audience as mainly teen males buy energy products such as energy drinks E.G.
Monster, Red bull.
Our product’s name is Vitality Gum as it means strong and active so this is what we based our
adverts on, our slogan “All the vitality, double the taste”, we thought sounded good as it rolls of the
tongue and explains our product very well.
This is the advert that we designed for TV, we think it speaks our product well, hope you enjoy it.
Thank you for listening to our pitch and we hope that you enjoy our product that will be in shops
soon.