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Zest Coaching Academy
Group 5:
Pinaki Ghosh
Ravi Kiran
Rajendra Kodavaty
Pawan Kumar
INTRODUCTION
• Multi dimensional Coaching facility On-Campus and
nearby area:
Sports coaching
Cricket
Volley Ball
Dance classes
Theme and Non-Theme Dances
Music classes
Guitar
Drums
violin
!dea
• Students of NITIE with highly talented skills like
Sports persons, good dancers, singers and musicians
• Groups of interested people with similar skill sets
form the pool of 2 to 3 and handle the particular
segments like dance & music classes, sports etc.
• Each group with specific skill set may form a routine
and take share of their earnings accordingly.
• Large market available on Campus- particularly
targeting children of Professors and other non-
teaching stuffs. Schools around Powai area including
Hiranandani area can be targeted – later on can be
expanded to other regions
Swot Analysis
Strength:
Talent pool ready to share
knowledge
Low cost and good mentoring
standard
NITIE Brand
On campus teaching facility
Weakness:
New to market
No proper infrastructure facility
Opportunity:
Large market available both on
campus and Powai area
No Dance & Music Classes in
NITIE
Competitive Institutes are very
far from the campus
Threat:
Competition from established
Schools conducting extra-
curricular classes.
Competitions from already
existing Branded Sports and
Cultural Coaching institutes
Product
• Students with prior experience and also part of
various extracurricular clubs in graduation
• For sports- ground, logistics will be provided. Regular
practice sessions to be conducted
• Evening and Weekend music & Dance classes
• Providing musical notes
Place
• NITIE Campus- Children of Professors and non-
teaching stuffs can be targeted.
• Hostel common rooms, play grounds, Indoor games
like TT, Chess
• Hiranandani & Powai Area
• Schools like Kendriya Vidyalaya, Bombay Scotish
school, Gopal Sharma International school
• Collaboration with music and dance academy
• Later on can be expanded to other parts of Mumbai
Promotion
• Distribution of Pamphlets and posters
• Launch website for the business
• Approach schools and take free sessions
• Advertise in portals like Just dial, Siksha.com,
Sulekha.com
• Brand NITIE can be used for promotion
• Word of mouth
• Conducting inter-school competitions
• Flash mobs- for dance and music promotion
• Conducting Sports tournaments among schools
Price
• Sports
 Three months cricket coaching and fee structure is
Rs.3,000.
 Two months coaching for volley ball coaching and fee
structure is Rs.2000
• Dance
 Four months coaching and fee structure is Rs.4000
• Music
 Four months coaching and fee structure Rs.4000
Group 05 zest coaching _academy

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Group 05 zest coaching _academy

  • 1. Zest Coaching Academy Group 5: Pinaki Ghosh Ravi Kiran Rajendra Kodavaty Pawan Kumar
  • 2. INTRODUCTION • Multi dimensional Coaching facility On-Campus and nearby area: Sports coaching Cricket Volley Ball Dance classes Theme and Non-Theme Dances Music classes Guitar Drums violin
  • 3. !dea • Students of NITIE with highly talented skills like Sports persons, good dancers, singers and musicians • Groups of interested people with similar skill sets form the pool of 2 to 3 and handle the particular segments like dance & music classes, sports etc. • Each group with specific skill set may form a routine and take share of their earnings accordingly. • Large market available on Campus- particularly targeting children of Professors and other non- teaching stuffs. Schools around Powai area including Hiranandani area can be targeted – later on can be expanded to other regions
  • 4. Swot Analysis Strength: Talent pool ready to share knowledge Low cost and good mentoring standard NITIE Brand On campus teaching facility Weakness: New to market No proper infrastructure facility Opportunity: Large market available both on campus and Powai area No Dance & Music Classes in NITIE Competitive Institutes are very far from the campus Threat: Competition from established Schools conducting extra- curricular classes. Competitions from already existing Branded Sports and Cultural Coaching institutes
  • 5. Product • Students with prior experience and also part of various extracurricular clubs in graduation • For sports- ground, logistics will be provided. Regular practice sessions to be conducted • Evening and Weekend music & Dance classes • Providing musical notes
  • 6. Place • NITIE Campus- Children of Professors and non- teaching stuffs can be targeted. • Hostel common rooms, play grounds, Indoor games like TT, Chess • Hiranandani & Powai Area • Schools like Kendriya Vidyalaya, Bombay Scotish school, Gopal Sharma International school • Collaboration with music and dance academy • Later on can be expanded to other parts of Mumbai
  • 7. Promotion • Distribution of Pamphlets and posters • Launch website for the business • Approach schools and take free sessions • Advertise in portals like Just dial, Siksha.com, Sulekha.com • Brand NITIE can be used for promotion • Word of mouth • Conducting inter-school competitions • Flash mobs- for dance and music promotion • Conducting Sports tournaments among schools
  • 8. Price • Sports  Three months cricket coaching and fee structure is Rs.3,000.  Two months coaching for volley ball coaching and fee structure is Rs.2000 • Dance  Four months coaching and fee structure is Rs.4000 • Music  Four months coaching and fee structure Rs.4000