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![Application (AO2)
With reference to the article above, explain how social influence [minority
or even majority influence] leads to social change. (6 marks)
The following article appeared in a newspaper:
Britain’s views on homosexuality – the biggest social change of the last 30 years?
In the UK, views on homosexuality have changed significantly in recent times.
Thirty years ago, almost two-thirds of the British public opposed same-sex
relationships because they were ‘morally wrong’. These days, homosexuality is
accepted and the majority of British people support recent changes to the laws on
gay marriage and adoption.](https://image.slidesharecdn.com/isuzeyutl6zkn1zzny1w-signature-8d7f6ae105fb68a50b755064649f8315d25cfd46c1598ee1fe358b9809ed2d2c-poli-181229215521/75/09b-minority-influence-social-change-pp-part-2b-6-2048.jpg)
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Similar to 09b minority influence & social change pp part 2b
09b minority influence & social change pp part 2b
- 1.
- 2. Lesson Objectives To outlineand evaluate three aspects of minority influence, including: Consistency Commitment Flexibility Specification: Minority influence including reference to consistency, commitment and flexibility.
- 3. Moscovici (1969) Task: Readthe summary of Moscovici and then answer the questions on your handout. 10 Minutes
- 4. Evidence of MinorityInfluence Task: Using the research / case studies examined in this lesson complete the final two columns on the table started earlier.
- 5. DEFINITION (AO1) EVIDENCEEXPLANATIONCONSISTENCYCOMMITMENTFLEXIBILITY A minority must be dedicated to their cause. The greater their dedication, the greater their influence. A minority must be stable in their opinion over time and there must be agreement among the minority. Although a minority must be consistent, they must show a willingness to compromise when expressing their opinions. Real Life Case Studies – Martin Luther King Moscovici (1969) MLK helped bring about social change by being consistent in his views against apartheid. Moscovici showed that a consistent minority influenced a majority on 8.4% of trials compared to an inconsistent minority which only worked on 1.3% of trials. Real Life Case Studies – Rosa Parks Rosa Parks was so committed to her cause that she was willing to be arrested for violating US law which helped trigger the civil rights movement that ended racial segregation laws in America. Nemeth (1986) Nemeth found that a flexible minority were far more like to convince a majority an increase the level of compensation for a victim of a ski-life accident, in comparison to an inflexible minority.
- 6. Application (AO2) With referenceto the article above, explain how social influence [minority or even majority influence] leads to social change. (6 marks) The following article appeared in a newspaper: Britain’s views on homosexuality – the biggest social change of the last 30 years? In the UK, views on homosexuality have changed significantly in recent times. Thirty years ago, almost two-thirds of the British public opposed same-sex relationships because they were ‘morally wrong’. These days, homosexuality is accepted and the majority of British people support recent changes to the laws on gay marriage and adoption.
- 7. AO2 = 6Possible content: Social change occurs when minority view (1), e.g. Gay Rights, challenges majority view and is eventually accepted as the majority (1). Factors affecting minority influence including consistency, commitment and flexibility. Theory related to conformity such as informational social influence and / or internalisation Influence of obedience, e.g. changes to the laws making equal rights more of a social norm. Credit other relevant points, e.g. influence of media, as long as they are rooted in sound psychology Can also credit theories linked to minority influence, e.g. social impact theory, snowball effect, social cryptoamnesia.
- 8. The Snowball Effect DerekSivers: Quick TED Talk The importance of the snowball effect Minority Majority Social cryptoamnesia
- 9. Minority Majority Social cryptoamnesia Snowball Effect: oncethe minority viewpoint has got the attention of some of the majority group members, more and more people begin paying attention and the minority viewpoint gathers momentum, much like a snowball growing in size when rolled along a snowy field. Social Cryptoamnesia – the majority knows that a social change has occurred but the source of the change and the message itself have become disassociated through the process of social cryptoamnesia and they do not recall how it has happened.
- 10. Minority Majority Social cryptoamnesia Task: On yourhandout, explain what is meant by the terms: Snowball Effect Social Cryptoamnesia
Editor's Notes
- #9 The Snowball Effect – once the minority viewpoint has got the attention of some of the majority group members, more and more people begin paying attention and the minority viewpoint gathers momentum, much like a snowball growing in size when rolled along a snowy field. Social Cryptoamnesia – the majority knows that a social change has occurred but the source of the change and the message itself have become disassociated through the process of social cryptoamnesia and they do not recall how it has happened.
- #10 The Snowball Effect – once the minority viewpoint has got the attention of some of the majority group members, more and more people begin paying attention and the minority viewpoint gathers momentum, much like a snowball growing in size when rolled along a snowy field. Social Cryptoamnesia – the majority knows that a social change has occurred but the source of the change and the message itself have become disassociated through the process of social cryptoamnesia and they do not recall how it has happened.