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The collaborative economy: emerging trends, technical enablers and business models - Bill Johnston
The document discusses the collaborative economy, emphasizing emerging trends and technologies that transform how goods and services are produced and consumed. It highlights the importance of online communities, partnerships, and networked marketplaces in creating value and fostering equitable outcomes. Furthermore, it outlines strategies for organizations to innovate and grow within this evolving economic landscape.
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The collaborative economy: emerging trends, technical enablers and business models - Bill Johnston
- 2. Communities & TheCollaborative Economy! Bill Johnston @billjohnston! Principal & Founder!
- 3. “In tech inthe early 1990's, it felt like all the good ideas were already taken.” Marc Andreessen (@pmarca)! Photo credit: The New Yorker! I feel … “Like the world is just starting now.”
- 4. make distribute sellconsume
- 5. 75% of theS&P 500 Replaced by 2027 Source: Innosight report “Creative Destruction Whips Through Corporate America”
- 6. The Collaborative Economy Aset of trends, movements and technologies reshaping the way we make, market, acquire, and use goods and services, intended to produce equitable outcomes for all stakeholders. • Share Economy ($335 BN) • Maker Movement • 3D Printing ($16 BN) • Marketplaces • Contextual Technologies • Internet of Things ($17 TN) • Sustainable Development A new and comprehensive approach to online communities is the way forward in the Collaborative Economy. ! • Networked Marketplace! • Market = Crowd! • Relationships = Community! • Collaboration = Partnership!
- 7. Networked Companies CreateMore Value! 2014 Study by Deloitte § Business Evolution w/ Emerging Tech § 40 years of S&P Data § Established 4 types of Models
- 8. § More Loyal! § Better Advocates! § Spend More! § Spend More Often! § Create Value! Connected Customers Are More Valuable! 2012
- 9. Relationships (and Communities)Trump Brands!
- 10. Evolution of theRole of Online Communities Social Business laid the foundation for Brands in the Collaborative Economy.
- 11.
- 12. Internal External Organization Market A networked group within a market that has:! • A common interest or goal! • The ability to contribute to a common project / activity! A connected group within a Market Network that has:! • 1 or more shared interest, ! • The ability and motivation to work towards a common purpose! • A host with intention to support group over time. ! A connected organization that partners with customers:! • Shared IP! • Equitable resources, shared value! • Shared vision of activities and outcomes! Structure3C.com! Community Crowd Collaborative Organization 1. Whole Communities!
- 13. 2. Future ofMaking Things!
- 14. 1,250 online platformsworld- wide raised $16.2 BN in 2014 via WSJ.com Market Cap for Crypto Currency: $4.6 BN via cryptomarketcap.com New digital exchanges for: • Reputation • Knowledge • Attention + more 3. Capital & Value Exchange!
- 16. Ongoing Research: Brands &The Collaborative Economy ! Cohort: Fortune 1000, Startups, select SMBs! • 20% Innovators: High relevance, urgency and are in or developing pilots! • 72% Fast Followers! Pilots & Initiatives:! • Sharing Data, IP and Talent! • Immersive Collaboration Platforms ! • Partnerships w startups! • P2P Marketplaces! • Acquisitions! !
- 17. Build Grow Innovate Community Value Proposition! • As a Platform • Support & Discussion • Community Manager • As a Destination • Knowledge, Assets, Ideas • Community Team • As an Ecosystem • IP, Products, Marketplaces • Business Unit L Cost Savings L Customer Retention - Acquisition - Product L Value of Community M Cost Savings M Customer Retention L Acquisition L Product M Value of Community M Cost Savings H Customer Retention H Acquisition H Product H Value of Community
- 18. § How areyou scouting outside innovation? ! § What assets can you make liquid?! § What opportunities do the 3 Cs represent?! § How can you align CX, Innovation, Digital & IT?! § Can you plot the course to a Networked Business?! § Cross-functional Team! § Strategy Development and Definition! § Customer & Community Research! § Evolve, Extend, Pilot, Partner! How Can You Evolve Your Business Model? !
- 19. “What it is isup to us.” Howard Rheingold Image source: Howard Rheingold
- 20. Structure3C helps organizations build,grow and strengthen their communities, creating long-term value for the business and the individual.! Offerings! § Assessment! § Strategy! § Advisory Services! § Architecture & Design! § Ideation Workshops! § Events & Speaking! Bill.Johnston@structure3c.com! http://www.structure3c.com! @billjohnston! !