The student proposes a film project titled "Luminary, The Fragrance" involving the creation of an advertisement, social media accounts, logo, and posters for a perfume brand. They aim to challenge themselves with filming and editing after focusing on other areas in past projects. The concept is a 15-25 second perfume ad along with promotional visuals. Evaluation will involve self-review, peer feedback, and input from an instructor by comparing it to previous work. Research includes surveys of the target audience and competitor perfume brands. Production will span nine weeks starting with planning and research before pre-production, filming, editing, and final evaluation.

1. Student Name and Unique Learner Number:
mila allerton 413594
Project proposal title and date:
Luminary, The Fragrence
Main area of activity:
Film, editing (advertisement, logo, social media accounts, posters)
Rationale:
From the start of college until now I have learnt a lot of new things however during projects I have stuck to things where I don’t have to film as I was always uncomfortable. Since this is my last project at college i
decided to do one last film project where I have to film and edit a video. I think that this will be a nice change and maybe help boost my grade since its something new to what I usually do.
Project Concept:
The concept for my project is a perfume brand with a 15-25 second advertisement, a few social media accounts, a logo and posters to help boost and promote the ad. I plan to put a lot of thought into the design on the
perfume because that is a huge thing to me, and I think its very important.
How will the project be evaluated and reviewed?
After finishing my work, I plan to evaluate and fully check my work by comparing it to my previous project and finding any differences/ similarities. I will also ask friends their opinion and then ask a teacher.

2. Bibliography:
1. mila, allerton Target Audience Research Survey (conducted on
10/02/2022)
2.. spencer. wood. Target Audience Interviews (conducted on 10/02/2022)
3. hannah stockill. Target Audience Interviews (conducted 10/02/2022)
4. harry statham. Target Audience Interviews (conducted on 10/02/2022
3. Source 3- coco chanel
4. Source 4- paco rabanne
5. Source 5- go chic
6. Source 6- marc jacobs
7. Source 7- millie eau da parfum
8. Source 8- vera wang
Project
Week
Tasks to be Completed: Specific Tasks
1 Initial plans, background
research & proposal
Look into some different types and brands of perfume that
have similarities to any ideas I have at the moment
2 Research- primary and
secondary [Audience/Existing
products]
After deciding on a theme, colour palette and scent, build on
it and find more things that have similar things.
3 Research- primary and
secondary
[Production
Techniques/Experiments]
Find different techniques to try out before production so I
could potentially use them in my final piece.
4 Pre-Production and planning Plan out everything. Storyboards, tables, mind maps etc
5 Production and reflections Begin designing logo and starting social media websites
complete daily reflection
6 Production and reflections Finish all logo work, begin filming and finish any remaining
things on the social media websites. complete daily
reflection
7 Production and reflections Finish filming and begin editing. complete daily reflection
8 Production and reflections Edit. complete daily reflection
9 Evaluation Review production, planning and research. Find things I could
have done better and things i liked. complete final daily
reflection

3. Project Week Tasks to be Completed: Specific Tasks
1 Initial plans, background research & proposal • Look into some different types of media that have similarities to any ideas I have at the moment
2 Research- primary and secondary [Audience/Existing products] • After deciding on a theme and plot, build on it and find more things that have similar plots/themes/styles etc.
3 Research- primary and secondary
[Production Techniques/Experiments]
• Find different techniques to try out before production so I could potentially use them in my final piece.
4 Pre-Production and planning • Plan out everything. Storyboards, tables, mind maps etc
5 Production and reflections • Begin animating backgrounds and designing a character, complete daily reflection
6 Production and reflections • Finish all backgrounds and main character, begin proper animation (getting into plot), complete daily reflection
7 Production and reflections • Change location, design new background and adjust main character to fit into the environment, complete daily
reflection
8 Production and reflections • Finish game, leave cliff-hanger, complete daily reflection
9 Evaluation • Review production, planning and research. Find things I could have done better and things i liked. complete final
daily reflection