How to smartize your product - making products smart - using smart materials - smartly use materials

1. Smart products: why and how?
Smart Products: Sirris’ vision
het collectief centrum van de Belgische technologische industrie

2. SMART as a Product or Technology Strategy
Sirris & Agoria identified this theme
as highly important for the technology industry
because of its disruptive potential
to create new innovative products
and so creating sustainable growth
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 2

3. Definition of SMART: a tentative consensus
A Smart Product
• uses information about itself, other products, or its
environment
• to provide new or multiple functionalities
• that are able to differentiate the product in a particular
market
A smart technology
• can be turned into an offering
• that enables other products to become smart products
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 3

4. • Smart composites
• Smart body protection
• Smart eco-system infrastructure
• Smart learning
• Smart systems
• Smart fertilizing
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 4

5. Smart products
with (smart) materials
WBCSD Vision 2050
(The World Business Council for Sustainable Development)
Next innovation wave
= about sustainable innovation
= about smart innovation with materials
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 5

6. Smart materials make Smart Products
= a response to megatrends
[Environmental]
Materials that are sustainable
(they have to ensure longer lifetime &
decrease environmental impact) [Geopolitical]
Less strategic (or scarce) materials
that are less available e.g. in Belgium
[Technological]
Smart Materials or smart
combinations
of materials to increase the
effectiveness of materials
used (Multifunctional,
Functionality on demand, ...)
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 6

7. Smart Products
• Smart Products using smart materials to respond to a
changing business environment:
• The drive to do less with more
(C2C, sustainable materials, netshape
functionality, ...)
• Replace or avoid scarce materials by a smart
replacement
• Think multifunctional
• Use Smart Materials to enhance
product features & suprise your
customer
• Rethink your business model if
required
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 7

8. Let’s Smartize your product
het collectief centrum van de Belgische technologische industrie

9. Smart? Come again please
A Smart Product
• uses information about itself, other products, or its
environment
• to provide new or multiple functionalities
• that are able to differentiate the product in a particular
market
A smart technology
• can be turned into an offering
• that enables other products to become smart products
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 11

10. Smart in your Company Case…
Opportunity Smart Smart Realization
Spotting Positioning Exploration plan
• Self Conscious • Product & market • Finding the right • Business model & Risk
building blocks Analysis
• Ambient Conscious • Business related • Technology evaluation
• Experimentation
• Eco-system Conscious • Technology related • Technology scouting
• KSF’s
• User Conscious • Product engineering • Network building
• Specific opportunities
options themes scenarios decision
… 4 rounds
© sirris 2010 | www.sirris.be | info@sirris.be | 5-10-2011 12

11. Round 1: Smart Opportunity Spotting
het collectief centrum van de Belgische technologische industrie
© Sirris | www.sirris.be | info@sirris.be |
5-10-2011 13

12. 4 dimensions for making products smart
Make the
Product more
Self-Conscious
Make the Make the
Product more Product Product more
Ambient- Eco-System
Conscious Conscious
Make the
Product more
User-Conscious
14

13. 4 dimensions for making products smart
Make the
Product more
Self-Conscious
Make the Make the
Product more Product Product more
Ambient- Eco-System
Conscious Conscious
Make the
Product more
User-Conscious
15

14. 4 dimensions for making products smart
Make the
Product more
Self-Conscious
Make the Make the
Product more Product Product more
Ambient- Eco-System
Conscious Conscious
Make the
Product more
User-Conscious
16

15. 4 dimensions for making products smart
Make the
Product more
Self-Conscious
Make the Make the
Product more Product Product more
Ambient- Eco-System
Conscious Conscious
Make the
Product more
User-Conscious
17

16. 4 dimensions for making products smart
Make the
Product more
Self-Conscious
Make the Make the
Product more Product Product more
Ambient- Eco-System
Conscious Conscious
Make the
Product more
User-Conscious
18

17. The Smart Opportunity Spotter
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 19

18. Example
• A company offering bicycles to people in a city
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 20

19. Example: bicycle company
Use the usage
data of bicycles
Use a self-
to optimize
healing rubber
distribution
to prevent flat Use recyclable
across the city
tires metarials that can
be re-used in
another
applicaiton
Add location
system (gps)t o
bicycles to
retrieve lost ones
Set up alliances
with tourist
department of
city to promote
Add noise and touristic routes
pollution sensor
to offer services to
government
Observe users
and provide them Use an adaptive
with alternative material to fit the
routes seating to every
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 21
user

20. Round 2: Smart Positioning
het collectief centrum van de Belgische technologische industrie 22

21. Smart Positioning
• Introducing smart products involves many different aspects.
• Often a more complex discussion than on enabling
technologies alone.
• It can require rethinking of the actual technology & product
development, of organizational, engineering & design
aspects or even impact your current business model, revenue
streams or the market your are in.
• On the other hand you as a company might be in possession
of technology that can enable other companies to create
smart products.
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 23

22. Understanding what is relevant and what to
master for your Smart Opportunity
• Technology related themes
• Product & market related themes
• Product engineering related themes
• Business related themes
• Specific opportunities
 Have been bundled in an inspirational document
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 24

23. Smart Positioning Wheel
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 25

24. Technology related themes
• Specific relevant material based technologies
• Specific relevant ICT technologies
• Emerging technology domains of interest
• Packing a technology as a service
• Mastering technologies and technology domains
• Make or buy decisions
• IPR protection of technologies
• …
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 26

25. Product & market related themes
• New functionalities
• New application domains
• New value propositions
• …
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 27

26. Product engineering related themes
• Engineering & development challenges
• Key design requirements & constraints (safety, size, power
consumption, …)
• Interdisciplinary design
• …
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 28

27. Business related themes
• Business opportunities for making products smart
• Differentiators for the product
• Complementary assets (value capturing)
• Business Models & transition to new business models
• Place in the value chain, or changing position in the value
chain
• …
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 29

28. Specific opportunities
• Opportunities concerning data sets in your possession
• User communities you have set up
• New disruptive innovations
• ®evolutions of existing products
• Sustainability of current offering
• …
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 30

29. Example
Add location system (gps) to bicycles
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 31

30. Self-healing rubber tires, adaptive materials for bike seat
Technologies for location awareness
Technology for noise pollution sensors
Community of Technology Scouting Program
commuters Technology Partners
Mobility data
Optimizing distribution
New revenue streams
By selling data
Touristic Sector
Recycling of bike
or bike parts
Collecting pollution data
Equipping the bicycles
Software development
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 32
Privacy

31. Round 3&4: Smart Exploration & Plan
het collectief centrum van de Belgische technologische industrie
© Sirris | www.sirris.be | info@sirris.be |
5-10-2011 34

32. Exploring and Planning Smart Opportunities
© Sirris | www.sirris.be | info@sirris.be | 5-10-2011 35

33. • Alex Osterwalder & Ives Pigneur
• A set of simple, tested tools for understanding,
designing, reworking, and implementing business
models
• A common language for systematically understand,
design, and implement a new business model - or
analyze and renovate an old one
• Co-authored by 470 Business Model Canvas
practitioners from 45 countries
• Financed and produced independently of the traditional
publishing industry.
• http://www.businessmodelgeneration.com/
© sirris | www.sirris.be | info@sirris.be | 5.10.11 36

34. Canvas for Coaching companies
IRCEL-
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personal Governme
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Offering
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data
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developers
electronic
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service
Data IT Salary
Software server personel
developme pay data
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monthly
fee