Digital Product Design for NFC by Florian Resatsch and Daniel Michelis

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This presentation - held during the Smart University 2008 in Nice, Sophia-Antipolis - focuses on the design of Near Field Communication applications. The presentation helps practitioners in the field of NFC to design consumer-relevant Near Field Communication (NFC) products. It starts a creative process in the heads of listeners to broaden their mind into different aspects of NFC application development. Furthermore, a show a design strategy for NFC applications is proposed.

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Digital Product Design for NFC by Florian Resatsch and Daniel Michelis

  1. 1. Designing NFC Products Florian Resatsch, Daniel Michelis Smart University, University Sophia-Antipolis,19.09.2008
  2. 2. A few words about us Florian Resatsch Daniel Michelis (servtag) (University of St. Gallen) 2
  3. 3. Designing NFC Products 1. Introduction 2. Getting Started 3. Design Technology 4. Design Symbols 5. Design Successful NFC Products 3
  4. 4. 1. Introduction
  5. 5. NFC opens new target groups due to ease of use 5
  6. 6. and is cool for young people 6

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