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Lean hardware startups: elements of a ubiquitous computing innovation ecosystem

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How can digital hardware startups be more like Github and less like General Motors?

The pieces that fell together to create the ecosystem of tools and business models that lead to the creation of Eric Ries' Lean Startup model for online products are now falling into place in the hardware sector. We're about to see an explosion of hardware startups based on the same ideas. Technological, social and financial changes are coming together to allow entrepreneurs to rapidly iterate new digital devices focused on customer needs. These core elements create a new way to conceptualize the development of digital hardware products. This talk will examine the components that are creating this change and suggest some directions we can expect things to go, and how we can take advantage of it.

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Lean hardware startups: elements of a ubiquitous computing innovation ecosystem

  1. 1. Lean hardware startups elements of a ubiquitous computing innovation ecosystem Mike Kuniavsky Solid State Startups Hacker Dojo January 31, 2012
  2. 15. Hardware startup challenges * * Traditional
  3. 16. High initial investment
  4. 17. Atoms!
  5. 18. ATOMS!
  6. 19. Feast and famine
  7. 20. “ Not capital efficient” VS
  8. 21. “ Not capital efficient”
  9. 22. Lean hardware startups
  10. 23. ubiquitous computing innovation ecosystem <ul><li>Object Oriented Hardware </li></ul><ul><li>Low Volume Assembly and Manufacturing </li></ul><ul><li>Anchors in the Cloud </li></ul><ul><li>Social Design Collaboration Tools </li></ul><ul><li>The Arduino </li></ul><ul><li>Low Volume Sales Channels </li></ul>
  11. 24. Blank’s Customer discovery
  12. 25. Object oriented hardware
  13. 26. Object oriented hardware
  14. 27. Object oriented hardware
  15. 28. Object oriented hardware
  16. 29. OBJECT ORIENTED HARDWARE
  17. 30. LOW Volume MANUFACTURING and Assembly
  18. 31. LOW Volume MANUFACTURING and Assembly
  19. 32. LOW Volume MANUFACTURING and Assembly
  20. 33. LOW Volume MANUFACTURING and Assembly
  21. 34. LOW Volume MANUFACTURING and Assembly
  22. 35. LOW Volume MANUFACTURING and Assembly
  23. 36. LOW Volume MANUFACTURING and Assembly
  24. 37. Anchors in the cloud
  25. 38. Anchors in the cloud
  26. 39. Social design collaboration tools
  27. 40. Social design collaboration tools
  28. 41. The arduino
  29. 42. The Arduino
  30. 43. The arduino
  31. 44. The arduino
  32. 45. Low volume sales channels
  33. 46. Low volume sales channels
  34. 47. Low volume channels
  35. 48. Lean hardware startups
  36. 49. ubiquitous computing innovation ecosystem <ul><li>Free (or cheap) and Open </li></ul><ul><ul><li>The Arduino </li></ul></ul><ul><ul><li>Low Volume Manufacturing and Assembly </li></ul></ul><ul><li>Agile </li></ul><ul><ul><li>Object Oriented Hardware </li></ul></ul><ul><ul><li>Social Design Collaboration Tools </li></ul></ul><ul><ul><li>Anchors in the Cloud </li></ul></ul><ul><li>Rapid customer feedback </li></ul><ul><ul><li>Anchors in the Cloud </li></ul></ul><ul><ul><li>Low Volume Sales Channels, especially Kickstarter </li></ul></ul>
  37. 50. CONCLUSION
  38. 51. Mike Kuniavsky [email_address]

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